700. First mover advantage

Style: Gaming Author: HeikoWords: 2941Update Time: 24/01/12 01:00:18
Dong Qiangqiang explained: "Also, I sorted out the information you gave me and what I have here. At present, you and I have done 16 European routes. Of course, it was mainly you who did it. When we accumulate more than 30 , I think it’s almost done, I’ll start advertising later…”

"What do you think is our biggest advantage now?" Lao Bai suddenly asked.

Dong Qiangqiang said without hesitation: "Compared with those domestic travel agencies, we have rich first-hand travel experience. Although we have gone through many detours, every step and every footprint has been very steady. Even if a colleague comes in for a while, he will not pose a threat to us." .”

"Then what is our biggest shortcoming?"

"There are not many customers. We have to rely on the weather to make ends meet." Dong Qiangqiang sighed, "It's not much different from catching wild boars with me."

"I think our biggest advantage is not experience, but the first-mover advantage brought by time." Lao Bai said slowly, "Nowadays, domestic overseas tourists like to go to Southeast Asia because the culture and food there are similar to those at home. , the transportation is convenient and the journey is short, and the supporting services are increasingly perfect, but no one pays attention to these two things.”

"Which two pieces?" Dong Qiangqiang asked curiously.

"First, although Southeast Asia has charming scenery, it has two obvious disadvantages compared to Europe." Lao Bai stretched out two fingers, "First, Southeast Asia's tourism products are highly homogeneous. What you have, I have too." , this will inevitably lead to a price war, and the performance of the price war at a certain stage must be that the unit prices of the competing parties are not high. In other words, everyone's profits are low, and a large number of travel agencies will definitely close down before long. .”

"How can you be so sure?" Dong Qiangqiang didn't believe it.

"This view is not mine, but the view of those US dollar private equity funds that have been researching and investing in many travel companies. I just read some research reports in this area." Lao Bai smiled lightly, "You should too when you have time. Read it."

"What about the second one?"

"Southeast Asia lacks one of the most critical competitiveness compared to Europe, especially in the first few years when overseas tourism began to rise."

"Is it because it doesn't have as long a history as Europe?" Dong Qiangqiang joked.

"Luxury goods. Europe has a lot of luxury goods that can highlight the status of wealthy people, but there are none in Southeast Asia."

"But what does this have to do with overseas travel?" Dong Qiangqiang didn't want to understand.

Old Bai smiled and said: "Because the first tourists to travel must be relatively wealthy people in their area."

Dong Qiangqiang had never heard of this point of view and found it interesting for a moment: "Is there any basis for it?"

"None of the well-known sailing explorers you know is poor, from Columbus to Dagama. This tradition continues from ancient times to modern times. The French and Germans are all people who like to travel. Most of them are middle class, and the last one is If you are not well-off, the poor will not even consider traveling if they have enough food and clothing." Lao Bai breathed a sigh of relief, "Because more and more rich people like to run around here, so now is our best opportunity and we must take advantage of it. Use all means to attract rich people who want to come out and play."

When talking about rich people, Dong Qiangqiang unconsciously thought of Lao Chen, Xiao Chen, and the several groups he had led recently. It was true that there were relatively more rich people.

"You are really good at being a human being, but it is definitely not possible to do business. You cannot passively wait for opportunities to come to you, you must take the initiative to find opportunities." Lao Bai advised earnestly, "If you resist directly If you want to advertise on other people's sites, is it possible that you can directly write to companies like Ctrip and eLong to request cooperation? If rejected, can you go on to advertise on other people's sites? In addition, I think you have All publicity is too conservative. Just like the routes we mentioned just now, I think you can definitely write that we have done more than 30 different travel routes. You don’t have to worry about what the customer thinks. He will think whatever he likes. I believe that even if you write Even though I have made 30 articles, no one may believe it, but this kind of publicity is necessary. It represents the company’s ability and confidence and has nothing to do with lying and deceiving people. You don’t need to have a strong sense of morality at this time, your professional ethics should It’s when you can provide customers with truly valuable services after they choose your company.”

What Lao Bai said was clear and logical. Dong Qiangqiang could not refute it for a while, and could only half-jokingly say: "Since writing 30 is bragging, then I might as well write that we have done 100, and we are definitely the best in Germany. There is no one before or after."

"If you apply for 30 routes, we can estimate the approximate cost of each route. Once we know the cost, we can design a quotation and predict the profit. But if you are asked to compile 100 routes, can you estimate the cost of each route? ? And a travel agency that can provide 100 routes must already be a company of a certain scale, with a fixed office and more employees, and a large number of full-time or part-time tour guides and drivers at their disposal. Such companies generally list their office environment on their official website and photos of employees, do you think we can provide this kind of photos? In order to complete a lie, you need to tell more lies, is it worth it? The most taboo thing about lying is that it is meaningless. Numbers that can easily arouse others' suspicion are meaningless. The ideal state should be half truth and half falsehood.”

Lao Bai talked a lot like he was talking about cross talk, and his logic was self-consistent and echoed back and forth. He was like an experienced liar. Dong Qiangqiang secretly admired him and immediately jumped to another question: "What about your current office? Where? I don’t think I’ve ever heard you say that.”

"At that time, you wanted to break up with me," Lao Bai said with a half-smile, "I guess you wouldn't remember it even if I told you."

Dong Qiangqiang blushed after hearing this and didn't know how to proceed. He only heard Lao Bai say again: "When I first registered the company, the agent helped me find the address of the incubator in the university, but that address can only be used for a short period of 3 months. I won’t be allowed to use it for three months, so I’ve asked the agent to help me find other offices. It is said that some office buildings rent out mini offices with two rooms. Although the cost is high, it is acceptable. The key is that it is regular .”

"You should use Lele's money to rent a house and buy a car. If you don't have enough money to talk to, I still have some money that is not urgently needed and can lend it to you." Dong Qiangqiang was worried that Lao Bai would go too far in order to pay back the money as soon as possible, so he advised him bluntly. He said, "You don't have to be in a hurry to repay your debt, everyone can trust you."

"I accepted it with good intentions, but I always feel uncomfortable because I owe money. I know the debt issue well and it won't take too long." Lao Bai looked out the window for a few seconds and added firmly, "I won't do stupid things. .”

The topic of debt was too heavy, so Dong Qiangqiang continued to change the topic: "The name of the website has been changed. Would it be better to change the domain name as well?"

"I don't understand this, you decide it." Lao Bai warned, "You can make an invoice for me later for all website-related expenses. From now on, they will be charged to the company's account. Just try to have receipts or invoices."

"good."

While talking, the car drove into the city. Although the traffic on the weekends was not crowded, there was still a lot of traffic, and the speed slowed down.

"Do you think... I shouldn't leave the house?" Lao Bai looked at the traffic outside the window and asked expressionlessly, "That way, I can get at least half of the money from selling the house and pay off all the debts at once. "

"You may not believe it, but I really didn't think about it that way. After all, she and you both lost the most important thing, and she got that disease, so I can completely understand what you did. Although people often say that we get together well. But the fact is that very few Chinese people don’t fall out when they get divorced. The fact that you can do that shows that you are responsible." Dong Qiangqiang finished the compliment and asked, "Did you still have contact with Hualin later?"

"I contacted her after completing all the procedures in Munich," Lao Bai's eyes flashed with melancholy, "but her mobile phone numbers in China and Germany were changed, and no one responded to her emails. She has completely disappeared."

Dong Qiangqiang unconsciously thought of the white-faced scholar at Hualing's house that night. "Then does your family know about it?" He asked again, "I'm talking about the divorce."

"I said it during the Spring Festival." Lao Bai said with a self-deprecating smile, "There is no worse time than this time."

"What do your family say?" Dong Qiangqiang asked.

"What can I say after everything is like this?" Lao Bai said with a wry smile, "I advise you to find another one quickly so they can have a grandson."

The car passed through the bustling streets of early spring and stopped steadily outside the Turkish BBQ restaurant next to the train station. Lei Lanting had already arrived. After a brief discussion, the three decided that Dong Qiangqiang and Lao Bai would go to Fleisher's forest, while Lei Lanting would go to Luke's forest, and whoever caught the prey would get it.

Fleischer's forest was so familiar to Dong Qiangqiang that he chose an area he often visited. After setting up bait, ropes and cages, he first let Lao Bai climb the tree, and he climbed up to another area opposite Lao Bai. tree.

Lying on the tree, Dong Qiangqiang could clearly hear any movement within a few dozen meters.

The two of them were lying on the branches, one on the left and the other on the right, chatting about everything from the international situation to the development of the country, from studying abroad to leading a group to see things, from the sun rising to the setting of the sun, and finally The topic fell on travel again.

"I had a sudden idea in the club this morning. What do you think if this kind of hunting project is made into a viewing project in the future? Is it possible?" Dong Qiangqiang asked sincerely.

"It is estimated that there are very few customers who can accept this form, and the risk for customers is too great. If they are injured, I don't know whether the insurance will reimburse them. Even if there are customers willing to take this risk, I don't know if it is illegal for us to do this, so I suggest you Don’t touch this for now.”

Just as Dong Qiangqiang was about to explain, he heard an exclamation coming from the distant forest, which sounded like a woman's voice.

The two people on the tree shut up and listened at the same time. After a few minutes, they heard another man's shout.

That was Lei Lanting's voice.

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