One month has passed in the blink of an eye since Kyushu Automobile’s new product launch conference.
At Jiuzhou Automobile Factory, cars are continuously produced from the super factory and then shipped to all parts of the country.
Coupled with the newly built second super factory, the vehicles produced by the two factories are enough to meet today's market demand.
In addition, after certain production technology transformation, Huaxia cars are also being continuously produced and sold to various regions and cities across the country.
Domestic automobile brands across the country are also increasing their demand and purchase quantity for Jinwu Motor and Zhuque Motor.
Although the new products of Kyushu Motors and the emergence of Huaxia Motors have had a certain impact on many domestically produced cars, the impact is not very big.
In terms of pricing, most of the models of Kyushu Automobile and Huaxia Automobile are still far behind today's domestic cars. They are basically not below 100,000 yuan, which is the main price range of domestic cars.
At this time, most domestic car companies did not gradually start to attack models with more than 100,000 yuan until the rise and popularity of SUV models after 2014/15.
Nowadays, the most direct competitors of Kyushu Automobile and Huaxia Automobile are the joint venture car brands.
In the short term, we may not be able to see much effect. Today, the entire Jiuzhou Auto brand plus sub-brands only sell about 20,000 units a month for all models, which is still not enough for those joint venture car companies.
However, the flame has already ignited, and there is only a little time left before it burns down the entire land of China. Moreover, there are strong winds from the authorities, which are also constantly fueling the flames of this domestic car company.
As domestic consumers gradually received and began to use Kyushu Automobile and Huaxia Automobile.
On the Internet, discussions about these two models are becoming more and more popular.
In the past, Kyushu Motors' online marketing department still needed to conduct certain guidance and discussions to attract a certain amount of attention to Kyushu Motors' cars on the Internet.
Even though the Kyushu Suzaku won the title of the fastest mass-produced car in New York and opened a huge gap with the second place, in addition to the Suzaku, Dongting and Taishan also achieved the same results as supercars.
Or if the drivers of Kyushu Motors achieved excellent results in certain car competitions, it would only take about half a month for discussions among those in the car circle who were more interested in vehicle performance.
In terms of real family cars, they are still those cars from joint venture car companies that cost more than ten or two hundred thousand yuan, which attract more attention.
After all, the name of the car company is not very famous, the car manufacturing time is short, the price of Jiuzhou Auto is slightly high, and most consumers are biased against domestic cars. Even if the car is really good, not many people pay attention to it. .
But now, with the new products of Kyushu Motors and Huaxia Motors, more car owners have officially touched and used Kyushu Motors vehicles.
There is no need for guidance from Jiuzhou Auto's Internet Marketing Department, because the number of car owners who have purchased the cars is a hundred times that of Jiuzhou Auto's Internet Marketing Department!
At the same time, the voices made by everyone are naturally not comparable to those of the previous Jiuzhou Automotive Internet Marketing Department.
You can see many related posts in major automobile forums, portals, or Baidu’s Jiuzhou Auto Bar and other places.
"Hua Xia Shu, using the Ban Yue experience, talk about the advantages and disadvantages of this car. 》
"Unboxing the top-end hybrid version of Jiuzhou Dongting, a perfect car in my mind, with high safety, high power performance, high intelligence, and good looks!" 》
"The era of joint venture cars has come to an end. There is only one company in the next car era, and that is Kyushu Automobile. I am very lucky to be able to experience the Jiuzhou Songshan, the most cost-effective model, for the first time! 》
"The BBA, the Japanese, German and American legal systems, compared with Kyushu Motors, they are all weak!" 》
"Drive Kyushu Auto and become the most handsome guy on the street, Kyushu Auto is the most handsome, multiple picture warning (picture) (picture) (picture)! 》
"Ever since I drove Huaxia Automobile, I realized that our domestic car companies can also produce such good cars, which are unexpectedly excellent in all aspects. 》
"Actually, domestic cars using Kyushu Motor's power system are very good. Brothers who have a little budget for buying a car can consider it. The power system is the same as that of Huaxia Motor. The price is tens of thousands of yuan cheaper and the quality is guaranteed. Of course, if you have money, It’s better to go to Kyushu or Huaxia Automobile! 》
On the Internet, all kinds of Kyushu Auto and Huaxia Auto experience can be seen by anyone who is even remotely interested in cars while surfing the Internet.
Even people who have no plans to buy a car in the near future will click on these posts to see their experience or join in the discussion about Kyushu Auto.
"I'm envious. There are so many wealthy people who show off Kyushu Motors. I still like Kyushu Motors' cars. My future goal in life is to buy a Kyushu Taishan!"
"After looking around, my favorite is Kyushu Dongting. The second-generation Dongting is really technologically luxurious. It is not even a little bit better than Passat and the like, and its safety performance is much better. Even the Phaeton is It cannot be compared with Dongting, this is truly low-key luxury and connotative, and the price is also cheap. Anyone who really knows about cars will buy Kyushu Auto!"
"I can't find any reason to buy a joint venture car. In terms of durability and performance, the taxi has traveled two to three hundred thousand kilometers, and Suzaku Motor has not had any problems.
Moreover, even if there is a problem with the power system, the warranty will be provided, which ensures that the vehicle will not have major problems in the long term. Isn’t this the reason why many people bought joint venture cars in the past, but today’s Kyushu Automobile is more durable than those joint venture cars. . . . . . "
"I've already fallen in love with Kyushu Motors' cars. The only problem now is that my car purchase budget is only 100,000 yuan. Uh-huh, I'd better look at Huaxia Automobile. How about making a down payment for a Kyushu Automobile? Forget it, how much money do I still have? Do as many things as you can.”
"Pure electric cars are also good. I think those that use charging are much cheaper than refueling. After driving 200,000 kilometers, you can save a car that costs 100,000 yuan.
I am about to open a battery swapping station here. There are also plans to build charging and swapping stations in cities across the province. I usually charge myself and swap batteries when I go out. The cost of use is really great. "
“The construction speed of charging and swapping stations across the country is getting faster and faster. Now on average, three cities complete the construction of charging and swapping stations every day.
If it continues to develop at this rate, it will take less than a year to complete coverage of all cities in the country, which is faster than building gas stations and the like! "
"I think when Kyushu Motor first released its car products, everyone was not optimistic about this car company. They thought that the product prices were high and it was a domestic car company. The product quality was not known. I didn't expect that it would be successful in such a short time. , word-of-mouth will undergo such a huge flip.
Looking back at Kyushu Auto's auto show, I have some emotions. It is really not easy for Kyushu Auto to get to this point! "
Cars are products that can attract a lot of people's attention. Kyushu Auto's popularity will naturally not be less, and as long as it does not commit suicide, or the vehicle manufacturing technology of other car companies, it will be in the long run, and may even become the only one.
This kind of popularity can continue, which is enough for many domestic netizens to remember this brand. At the same time, when buying a car for themselves or for family and friends in the future, they will recommend Kyushu Automobile as an excellent product to people around them.
Domestic cars are only the choice when people have insufficient car purchasing budget.
Kyushu Auto, swapping identities with joint venture cars, has become people’s first choice when buying cars!
At the same time, not only on the Internet, but also in the life circles of these people, they will also strongly recommend the purchase of Kyushu cars to those around them.
There is no way, the difference between the experience of Kyushu Automobile and ordinary cars is too big, and once the word-of-mouth concept is formed, it is difficult to change, unless there is a huge technological breakthrough like Kyushu Automobile.
Then, if you have interested relatives or friends, if you own a Jiuzhou Auto, you can take your relatives and friends to experience it. If you don’t have a car, you can also go to a nearby Jiuzhou Auto 4S store for an interview and test drive.
As long as people who are not particularly stubborn and are convinced of joint venture cars can clearly understand the differences between Kyushu cars and other vehicles, it will naturally be self-evident which car to buy.
In the first month after the new product launch conference, the combined monthly sales of the entire series of Kyushu Motors and its subsidiary brands Huaxia Motors and Five-Star Motors reached the 100,000 units originally expected by Xu Yifan and other Kyushu Motors executives!
And this sales volume continues to expand!
In the first few days when Kyushu Motor held its product launch conference, it sold close to 40,000 units in one week, with a slight decrease in the middle, and only 20,000 units were sold in half a month.
Then at the end of the month, sales exploded again, with 40,000 units sold in just one week!
However, some people are happy and others are worried. The sales of cars manufactured by major joint venture car companies in China have plummeted!
The market is there. Since consumers have chosen to buy Kyushu Automobile products, it is impossible to buy vehicles from other car companies.
In the Magic City, Nissan Motor China Headquarters, inside a luxuriously decorated office.
Yuta Kawamoto, CEO of Nissan in China, frowned as he held the monthly sales of Nissan cars in China this month compiled by dealers across the country.
"The monthly sales volume of Sylphy this month is only 19,000 units?!"
"Tiida sold less than 10,000 units?"
"The sales volume of Tianlai is only over 8,000 units?"
"The Qashqai has only sold more than 6,000 units."
"There are also X-Trail, Patrol, Tuda, Sunshine, Loulan, Liwei, Ma Chi, NV200 and other models. The total sales of the entire series are less than 80,000 units?!"
If this data appeared among many domestically produced cars, it would definitely make the president of the car company laugh out of his sleep.
But when placed among the Japanese Three Musketeers, which were previously very popular among consumers in this country, it looks very bad!
You must know that the sales data of last month are less than the total sales of more than 30,000 units, which is about one third, which means that the sales volume has plummeted.
And this month, Nissan did not break any negative news.
Even Yuta Kawamoto, the CEO of Nissan Motor in China, never thought that such a thing would happen.
"I'm not dreaming. Is this still the same China where the automobile industry is weak? Or is it still the automobile consumer market with the highest growth rate as all major international automobile brands have entered to make money?"
"No, the reason for all this is still that one company, Kyushu Automobile."
Although he had long predicted that the emergence of Kyushu Motors might have a great impact on their joint venture cars.
It's just that I originally thought that such a scenario would not appear until a few years later. The intervening time would be enough for their company to find a solution or make a breakthrough in technology to create products that can compete with Kyushu Automobile.
At that time, it will use its good reputation to deal a blow to Kyushu Motors, and it will still be able to live a very comfortable life in a country that has a very good recognition of Japanese brands.
But now, our company's products have not experienced huge changes due to technological breakthroughs. Instead, Jiuzhou Automobile Company has continuously developed new technologies to improve their sales of new energy vehicles.
The battery swap station built with battery swap technology, fast charging technology, and now hybrid system technology, plus this is China's land, the officials are naturally more focused on China's own domestic car company.
He rubbed his eyebrows with a headache, and Yuta Kawamoto murmured to himself: "Kyushu Motors, this is going to be very difficult..."
"This matter must be handled properly, otherwise it is likely to cause a big blow to Nissan."
"Furthermore, Kyushu Motors' new products have only been on sale for one month, and they have already had such a huge impact. It will be a devastating blow to Nissan or other joint venture car companies in the future."
"Jiuzhou Automobile has come too fast. If there are no restrictions, it may still compete with car companies like us internationally."
"From a technical perspective, I have to admit that the vehicles of that car company are much better than many car manufacturers in the world today. The key is that they also have the full support of the Chinese official. If you want to use These methods are also very difficult to succeed.”
After thinking for a long time, Kawamoto Yuta didn't come up with any good solution. When the product is not as good as the other party, it is really difficult to do good marketing!
"We can only report the incident to the head office first. Next, will Nissan's vehicles be reduced in price?"
"Obviously the prices were increased before..."
This situation does not only occur in Nissan's high-level offices.
The same scene was also mentioned in many high-level offices or meetings of joint venture cars.
The strong rise of Kyushu Automobile, with monthly sales of 100,000 in a single month, has attracted the attention of these established car manufacturers!
(End of chapter)
