Time flies by, and it’s May 2011. It’s early summer, and the weather and temperature are very comfortable.
After two months of matching and research and development, during this month, car companies began to launch their own new energy models.
The first to be completed was Zotye Automobile, the Zotye 2008 and Zotye 5008 models equipped with Jinwu motors and Jiuzhou electronic control systems were unveiled.
The price starts at RMB 68,000, and the highest price is less than RMB 100,000. You can buy a new energy electric car with a pure electric range of 600 kilometers.
This price is a decision made after careful study by Zotye's senior management. It can earn a certain amount of revenue and is quite a hot price.
In terms of vehicle manufacturing costs, it cost 60,000 yuan to purchase the Jinwu motor and supporting electronic controls from Kyushu Motors. In addition, the use of the battery pack requires a usage fee of 50,000 yuan to be paid to Dongfang Electric Power Company.
But for new energy vehicles with a driving range of more than 500 kilometers, the government will provide a subsidy of 100,000 yuan, which is equivalent to 10,000 yuan for the car's power system and battery.
Then, although the cost of the remaining parts of the vehicle has increased, the purchase cost of the engine and gearbox has also been reduced. Every increase and decrease will only add a few thousand yuan to the cost.
Originally the lowest configuration version, the 2010 Zotye 2008, the manufacturer's guide price was 43,800 yuan, but now the starting price is 68,800 yuan, with a full increase of 15,000 yuan in between. Selling a car will make you 10,000 yuan more than before!
From this aspect, it can be seen that the official subsidies for new energy are so strong that a car that originally cost hundreds of thousands can be sold for only tens of thousands!
At the same time, domestic models during this time period were often priced in the price range of tens of thousands of yuan, and there were very few models worth more than 100,000 yuan.
Even if domestic car companies produce models worth more than 100,000 yuan, many of them cannot make money. Consumers simply do not agree with domestic models worth more than 100,000 yuan.
Most people's consumption concept today is still in a state where it is better to buy a joint venture model than spend hundreds of thousands.
Whether a new energy tram with a price of 68,800 yuan and a range of 600 kilometers will form the true fragrance law still needs to be tested by consumers.
Even in areas without battery swapping and fast charging, you can still use ordinary household electricity for charging. Although the charging time is a little longer, it is not unusable!
Compared with smaller car companies, there are not many rigorous road tests for new models. Larger domestic car companies are slower to launch new models, but large car companies have stronger research and development capabilities. , this time difference is not very long.
After Zotye Motors took the lead in releasing new energy electric vehicles in early May, car companies have released their own new energy models.
Lifan Motors' 520 and 620 models have been successfully electrified. The lowest price starts at 66,800 yuan, and the highest price is only 108,800 yuan. The starting price of electric cars has reached a new low!
Landwind Motor's Landwind Style, Landwind Fenghua, Landwind X6, Landwind X9, and Landwind X8 models have all been electrified, with prices ranging from 75,800 yuan to 150,000 yuan.
Southeast Motor's v3 Lingyue, Lingshuai and track cars are all equipped with Kyushu pure electric power systems, making the Lingshuai model with certain sports performance even more powerful. The starting price of Lingyue is 69,800 yuan, and the lowest starting price of Lingshuai is only 89,900 yuan!
Under Geely Automobile, Geely Vision, Classic Emgrand, Liberty Ship, Geely GX7, Geely EC8, equipped with Kyushu Jinwu Motor, are priced starting at only 73,900 yuan.
As well as the Geely China Dragon, a sports car resurrected with a Suzaku motor, the Jiuzhou Dongting and Jiuzhou Taishan have the same power system, but the price is only 188,000!
The actions of domestic car companies have naturally attracted the attention of many consumers.
Those who know Jiuzhou Auto's pure electric power system are very interested in these models equipped with Jiuzhou Auto's motor system.
The main reason is that the price is too cheap. You can experience a very good pure electric power system for only tens of thousands of yuan. Many people cannot afford Kyushu Motors' models. At this time, the income of many families is still not high and they cannot afford it. It is easy to start a car worth more than 300,000 yuan.
But these domestic trams that cost tens of thousands of yuan are still okay!
For many people, new energy electric vehicles are still a very new thing. Although Kyushu Motors' new energy electric vehicles have become famous in certain fields, they are still not suitable as family cars.
However, as long as there is a certain amount of corrective publicity regarding the concepts of market consumers, everyone will be able to understand the benefits.
In a domestic car 4S store, a consumer who was about to buy a car walked into the store. He originally wanted to buy a cheap domestic car.
But I just walked into this Geely Automobile 4S store and looked at the classic Emgrand for a while. The salesperson next to me immediately greeted me with a smile on my face.
"The Emgrand that I saw is very good, with durable leather and high configuration..."
The salesperson first praised his own car model, and then changed the subject.
"But if it is a family car, I strongly recommend you to take a look at our new energy vehicles. It is the same Emgrand model, but the new energy electric vehicle has more advantages, lower usage costs, more power, and is not easy to break. , now our motor power system has a warranty of ten years or half a million kilometers."
Upon hearing the sales announcement, consumers shook their heads without thinking: "Electric cars? No, no, it takes more than ten years to buy a car. The quality of a new thing like electric cars is unstable. If you run a long distance, , charging is not convenient either.”
The salesperson still enthusiastically promoted: "Sir, please rest assured in terms of quality. Our motor power system has a warranty of ten years or 500,000 kilometers, which is equivalent to the previous engine and gearbox within ten years or 500,000 kilometers." If there is a problem, we will replace it with new parts for free."
Then he gushed: "And it is also very convenient to use. As long as your home has charging conditions, this Emgrand's electric model has more advantages than ordinary fuel vehicles."
"Buying a car is an expense, but the cost of using the car is an expense that cannot be calculated in detail!"
When it comes to the cost of using a car, which is closely related to the daily cost of using a car, consumers no longer seem impatient, but listen carefully to the sales staff.
Seeing that it has attracted the interest of consumers, the salesperson said carefully.
"The first is the maintenance cost. Electric vehicles do not need to change engine oil, spark plugs and other accessories. They only need daily maintenance. Generally, the routine maintenance items of pure electric vehicles are mainly inspections. The cost of one maintenance is even lower, about 100-200 yuan. .
In this regard, based on the usage mileage of 200,000 kilometers in ten years, even if it is maintained once every 10,000 kilometers, it still needs to be maintained 20 times.
Oil trucks need to replace the engine oil filter, spark plug, etc., and the single cost is about 500 yuan. In comparison, electric vehicles can save 300-400 yuan each time, and 6,000-8,000 yuan can be saved in 20 times. "
"The savings that can be made in this aspect are not too much, but for a car that costs tens of thousands of yuan, it is still a large expenditure. We will calculate it as 7,000 yuan."
“You can now purchase new energy electric vehicles without purchase tax. Based on the price of this model, the minimum price for a fuel-powered model starts at 60,000 yuan, which means a purchase tax of 6,000 yuan.
"Including maintenance costs, we have saved 13,000 yuan."
"Then the most critical thing is fuel consumption. For our Emgrand model, the fuel version costs about 7 cents per kilometer. The better ones cost 60 cents per kilometer, and the worse ones cost 80.9 cents per kilometer."
"Based on a family driving 20,000 kilometers per year, the fuel expenditure is 14,000 yuan. In ten years, the fuel cost will be 140,000 yuan, which is more expensive than a car!"
“But if you drive a new energy vehicle, then this cost can be greatly reduced, and even saving a car is not a problem!”
"This model of ours only requires about 11 kilowatt-hours of electricity per 100 kilometers. A 70-kilowatt-hour battery pack can provide a cruising range of 630 kilometers. Even if the footwork is a bit poor, it can still be used for more than 500 kilometers and close to 600 kilometers. battery life.
If you use household electricity and valley electricity for charging, the cost of one kilowatt hour of electricity is about 4 cents. 70 kilowatt hours of electricity is 28 yuan. It can travel 600 kilometers. On average, it only costs less than 5 cents to travel 1 kilometer! "
"The same family car with a mileage of 200,000 kilometers in ten years only needs less than 10,000 yuan in electricity bills in ten years. The difference between the two is 130,000 yuan, which directly saves the price of a car!"
"At the same time, the more you use new energy electric vehicles, the more you will save. If you need to use the electric vehicle frequently, this aspect is more suitable for you!"
"There is a huge difference in experience between being able to use a car casually and using it as little as possible to save fuel. If you use a train, you don't have to worry about fuel consumption at all."
“And within the next two years, charging and swapping station facilities will be built across the country. If you want to charge at your own home, or perform fast charging at a charging station, or replace the battery very conveniently, you can do so.
In this regard, there is also the Oriental Electric Power Company in China, which is responsible for the construction of charging stations and battery swap stations, like PetroChina and Sinopec. "
The salesperson's car cost analysis also sounds very reasonable.
However, the consumer still had his own plans, shook his head and said: "It sounds good, but I buy a gas car..."
The salesperson remained undaunted and continued to sell. "You see, we have both models at our venue. You can give it a try. Not only in terms of cost, but also in terms of use, electric vehicles have more advantages!"
"First of all, you can only buy the manual version of Emgrand for 60,000 yuan, but if it is a tram, the lowest version is equivalent to an automatic model!"
"Then the smoothness of shifting is better and smoother than both manual and automatic models with fuel."
"In terms of final power performance, the Jinwu motor equipped with our classic Emgrand has a power equivalent to 168kW, a torque of 271, and a maximum horsepower of 249 horsepower. It is more powerful than those joint venture high-performance models, and it can be regarded as a sports car. A level of motivation!”
"Just give it a try. It won't take you long to test drive. Only by comparing carefully can you choose a model that is more suitable for you!"
It comes with a warranty, lower operating costs, more power, and a test drive doesn’t cost anything.
The consumer hesitated for a moment and then said: "Then give it a try."
The smile on the salesman's face became even brighter: "Let's go, I'll take you for a test drive. Let me tell you, I have been selling cars for seven or eight years and have driven all kinds of models. There are really two types of fuel vehicles and electric vehicles." A different experience!”
On the test drive section where there were few vehicles, consumers carefully experienced two cars with the same appearance but different power systems.
Electric models and manual transmission models are two completely different driving experiences. If there are no electric models, consumers will just accept it. This is how they have been here before.
But now there is comparison. Frequent shifting of manual transmission will make your feet more tiring if you encounter a traffic jam.
In addition, in terms of power, models equipped with Jinwu motors can pick up speed easily, completely beating ordinary fuel manual models.
After driving it, I really can’t go back to the fuel model!
However, even if they are very excited, consumers still do not order a car immediately and tell the salesperson to think about it later.
When ordinary people buy cars, they always compare and contrast to choose the solution that suits them best. Nowadays, it seems that these low-priced domestic electric cars are more suitable for home use than ordinary fuel cars? !
After walking out of Geely's 4S store, consumers looked back with lingering fear at this well-decorated car store.
“Originally I only wanted to buy the lowest configuration Emgrand, and now I want to buy a new energy electric car, which costs a total of 15,000 yuan more. But after the salesperson said this, I feel that the 15,000 yuan is well worth it. Looks like this!”
“There are charging conditions at home, and a garage comes with the purchase of a house. Although the charging time will be relatively long, even if home high-speed charging is installed, it will take a full day and 24 hours to fully charge.
However, it seems that it is okay to charge it halfway through use, or plug in the charger when parked in the garage at night, so that it can be kept fully charged anytime and anywhere. "
“The only problem is that charging is inconvenient. Although it is more convenient to charge at home, but in case you need to travel far away.
When you go on a trip, or need to go on a business trip, and you can't find a place to charge, it's like a car parked halfway out of gas. The most important thing is that it doesn't look like a gas truck. You can use a metal bucket to get some gas and add it to the tank. . "
"Perhaps, if you go on a long trip, switch to a relative's car and drive around."
"You can use the car as you like without worrying about fuel consumption. It feels really good..."
Ordinary family cars are still very concerned about fuel consumption. Japanese cars have a huge advantage over ordinary family cars with their low fuel consumption.
But nowadays, in terms of fuel consumption, electric trains have taken advantage of consumers' weaknesses.
"The more you drive, the more you save. If you drive 500,000 kilometers, you can probably run around and earn some money to support your family."
"Let's go home and discuss buying a tram!"
After thinking everything through, consumers gradually became firmer.
When his wife came home in the evening, the consumer turned into a salesperson, taking advantage of his wife's opportunity to cook and constantly instilling in her the idea that electric trains are better.
"Honey, let me tell you, this electric car is more fuel-efficient. If we charge it at home, the electricity bill will be less than 10 cents per kilometer."
“Buying a tram is equivalent to buying an automatic, so you can drive it too.”
"We can go home on Saturdays and Sundays if we have nothing to do. The electricity bill is so cheap and we don't need to worry about fuel consumption wherever we go."
"In normal times, I can still go out and run sports cars to make money."
"There is also a ten-year and 200,000-kilometer warranty. Such a big company can't lie to people, and the purchase tax is even lower..."
The wife cast a sidelong glance: "Didn't you say before that gasoline vehicles are better? Manual transmissions are better, cheaper and more durable."
The man smiled awkwardly: "Hahahaha..."
The wife turned back and continued cooking, with a smile on her lips and said, "It's all up to you. If you think it's good, we'll buy it. It's just over ten thousand more, so it's not particularly expensive."
(End of chapter)
