Auto shows are one of the important channels for most automobile manufacturers to release new vehicles.
Vehicles are not like ordinary items that can be purchased casually for a few or dozens of dollars. At the same time, consumers generally only replace them every few years or even ten years.
This causes many consumers to be very cautious when purchasing.
At the same time, today’s Internet is not as convenient and popular as it will be in the future, and various car review videos and the like are not yet popular.
For middle-aged people who are a little richer in this era, if they want to buy a car, visiting car shows is also a very good choice.
In China, the auto shows held every year are divided into several levels.
A-class auto shows, such as the Kyoto Auto Show and the Shanghai Auto Show, are large-scale and high-level. Generally speaking, they are organized by the national team.
At the auto show, domestic and foreign car company giants will basically come to participate. Many car companies will devote a lot of effort to show off their technology and strength, focusing on display.
A large number of spectators attended the event, and the media coverage of the auto show was also very large. It is an annual automobile event.
The B-class auto show is a bit worse. First of all, the organizer is not the national team, or only the national team is participating.
The preparation cycle of manufacturers is also much shorter. Showing the car companies' car-making technology is not the only purpose. The bigger goal is to promote product sales and sell cars.
At a C-class auto show, the exhibitors are completely dealers of major car companies. Rather than saying it is an auto show, it would be more accurate to call it a trade fair!
Generally speaking, most of these auto shows are held in the middle of each year.
This year, Chengdu held the A-class auto show and the International Automobile Expo earlier than in previous years.
Chengdu is developing, and Chengdu's cars are naturally growing rapidly.
Chengdu has been hailed as China's "Third City of Private Cars". As of 2009, Chengdu's private car ownership exceeded 1 million, and its luxury car sales have also ranked fourth in the country.
Over the past 12 years, the Chengdu Auto Show has also stood out from many domestic auto shows and become one of the four major auto shows in China.
The exhibition has not yet started, but the publicity warm-up is already in progress. Major newspapers, news media, and TV news programs have already begun to promote it overwhelmingly.
Half a month in advance, in taxis, buses, and private car radio stations, you can hear and see relevant auto show information on a loop everywhere.
In a taxi parked on the roadside, the driver adjusted two frequencies, and they were still advertisements for this year's Chengdu Auto Show!
The customer had already sat in the car, so the taxi driver stopped adjusting the frequency. He stepped on the accelerator and the vehicle jumped into the traffic flow and moved flexibly through it.
The car was speeding on the road, and the host's introduction voice came from the stereo.
"The 13th Chengdu International Automobile Exhibition, the largest and most influential in western China, will have a grand opening at the Chengdu Century City New International Convention and Exhibition Center!"
"According to the auto show organizing committee, following the gratifying results achieved by the 2009 show, the scale of the 2010 auto show has been upgraded again!"
"And this year there are also mysterious car companies participating, which will bring two luxury performance cars, which is worth looking forward to."
“This summer, let’s see another car feast in Chengdu!”
The vehicle drove smoothly on the road, passing through the heavy traffic and arriving at a road with slightly fewer vehicles.
The driver's fingers skillfully touched the FM button, and with a single press, the advertisement on the radio in the car changed.
"Be aware of the auto show first. This Chengdu Auto Show Center is divided into 9 pavilions, of which Halls 1-7 are passenger car exhibition halls, and Halls 8-9 sell auto parts and automotive supplies."
"Now, let Xiaolu introduce to you the highlights of several halls this time."
“The highlight of Hall 1 is that there are imported cars of Mitsubishi and Hyundai brands in Hall 1.
By then, racing fans can pay attention to Mitsubishi's famous EVO, and I believe many fashionable men and women will stop in front of the Hyundai Genesis Coupe.
Domestic Kia, Hyundai and BYD are also popular household car brands with relatively high cost performance. Interested parties can go to the exhibition. "
"The highlight of Hall 2 is that Hall 2 houses two Japanese giants, Mazda and Ford, two "direct families", as well as several independent brands.
These brands have their own popular cars, such as Ford's Focus and Fiesta, Mazda3, Accord, Yaris, and "British-made" Roewe 350, 550, and MG6. "
“Highlight No. 3: There are many famous cars in Hall 3, which is good to see.
Imported Mazda, JEEP, Chrysler, Dodge and imported Nissan will bring many models.
After visiting the Mitsubishi EVO in Hall 1, racing fans can "touch" the Nissan GTR, take a closer look at the exhaust pipe that is so thick that it can be grilled, and then take pictures and take them home as a computer desktop.
Ordinary car buyers can look at popular cars such as Nissan Tiida, Tiida, Liwei, Chery A3, and Great Wall Haval. "
“The highlight of Hall 4 is that Hall 4 is located in the center of the new convention and exhibition center, so this hall is also crowded with people.
There are 16 brands of car models, which can be said to be competing in the Central Plains. Most of the models in this museum are less than 100,000 yuan, which is the world of economical family sedans. As a person who is interested in buying a mobility scooter, this museum is a must-go! "
"Highlights of Hall 5: Starting from this hall, luxury cars begin to appear in the exhibition hall. Hall 5 has three major Japanese luxury brands - Lexus, Infiniti, and Acura.
At the same time, imported Chevrolet and Kia are adding to the fun. Shanghai Volkswagen, Skoda, GM Buick, Dongfeng Peugeot, and Dongfeng Citroen also have many popular joint venture cars on display. Audiences who are interested in buying cars should not miss this pavilion. "
“Highlights of Hall 6: Mercedes-Benz, BMW, Audi, Cadillac, Volvo, Opel, and imported Volkswagen.
Don't be constrained when you come to this museum. In fact, except for cars like the BMW 7 Series, Mercedes-Benz S-Class, and Audi A8, which cost more than 100 to 2 million yuan, you can also sit in other lower-level cars and feel the luxury. "
"It is worth mentioning that in Hall 6, a new car from our domestic automobile company will be unveiled this year. Everyone must go and see the style of our domestic luxury cars!"
"The highlight of Hall 7: "The flowers are becoming more and more charming." When you come to this hall, you should not get lost. This is a paradise for car fans, including supercars, top luxury cars, RVs, and luxury SUVs.
Cars that are rare on the street and have only been used in games or seen on computers, everyone can feast their eyes here! "
“Halls 8 and 9 have a wide range of automotive supplies, and car owners in need can choose from them.”
Seeing that the driver was about to continue tuning in, the passenger sitting next to him spoke.
"Why is this year's auto show so heavily promoted?"
"It hasn't been like this in the past two years."
The driver took back his finger that was about to press the FM button and talked to the passengers: "I didn't know, I can't hear the radio every day."
"Oh, I'm so annoyed that I can't even hear the news if I want to!"
While chatting with the driver, the passengers listened carefully to the content on the radio.
"It's at the Century City New International Convention and Exhibition Center. It's not far away. It starts in a few days. You can go and see it then. I just want to buy a car."
Vehicles are driving on the road, and scenes like this happen constantly.
Not only Chengdu is promoting it, but all major cities in the entire province are also promoting it on TV, newspapers, radios, and even buses.
From time to time, advertisements will mention the news that domestic luxury cars will be released, and recommend the audience to go to Hall 6 to see the cars!
For Jiuzhou Auto, a car manufacturer that has emerged in the province in just two years, Xichuan Province can be said to have spared no effort to help!
Of course, there are also reasons why the government focuses on new energy vehicles and car companies.
All in all, this year's Chengdu Auto Show has already attracted the attention of many consumers before it even started.
The preparations have been completed at the right time and place, and the official has done everything possible to make Kyushu Motors' debut.
As for whether it can happen, it depends on the auto show officially starting.
(End of chapter)