Jiuzhou Automobile Factory, factory director's office.
On the sofa, two cups of tea were steaming.
Sitting on the sofa, Ji Shenghai reported to Xu Yifan the current status of the sales department and several stores opened outside the province.
Finally, he said: "The three stores in surrounding provinces and cities are not going well. Even in places that did not have similar types of car stores, competitors soon appeared."
“The low-speed electric vehicles of major domestic car companies in surrounding provinces are also developing very rapidly, although there are no new lithium iron phosphate batteries like Kyushu Mini.
But with dealers that have been operating in the past, in terms of expansion speed, it is not at all faster, or even faster. "
After carefully listening to the various problems encountered by several stores, Xu Yifan asked: "What are your suggestions?"
Ji Shenghai said solemnly: "It's okay in the province. We have local official support, which can bring economic benefits to the local provinces and cities, create a large number of jobs, and protect us quite a lot."
"But outside the province, the support we get is definitely not as strong as in Xichuan Province, and it is very difficult for us to operate it as a direct operation."
"Even in some provinces where there is no automobile industry, in comparison, local dealers of other automobile brands have made a lot of money, and local consumption can stimulate the economy."
"Direct operation does not provide much employment, and even most of the money earned is brought to Xichuan Province..."
Finally, he said: "So I think it is better to take the dealer route. I am not familiar with the place. Whether it is official or other issues, it will be better to leave it to the locals."
"Um....."
Xu Yifan thought for a while and then said: "Then, let's take the dealer route."
Since things can't be done, it's common to change strategies. But I didn't expect that the situation that went smoothly locally would not work well in other places.
"I originally wanted to give it a try, but it seems I thought too much."
"But it doesn't matter. The direct sales and dealer models have their own advantages and disadvantages. Neither one can be said to be good or bad."
Although the direct operation model is more profitable, its development speed is also much slower.
And when Kyushu Automobile just started, it was relatively difficult to find dealers.
A small factory with no reputation, the market is not clear, and it does not have any special technology. Who is willing to take care of it?
At that time, I was afraid that other car companies would pay attention to this market and directly copy it. Kyushu Automobile will definitely not be able to beat those well-known car companies.
But now the situation is different. After a period of development, Kyushu Auto has formed a certain climate and has its own battery technology that is superior to other car companies.
With the basic base of this province and the hot-selling car models in a province, I have the confidence to find dealers.
Nowadays, all the car companies that should be discovered have basically discovered it, and they are not afraid of the problems caused by rapid expansion.
Except for those joint venture car companies, they still look down on this low-speed electric vehicle market, which is not big compared with real cars.
The dealer model will lose some profits, but it will bring faster expansion and you don’t have to worry too much about sales.
In order to make money, dealers will do their best to sell products, whether through normal or abnormal means.
Jiuzhou Automobile can provide them with low-speed electric vehicle products that are superior to most brands.
As long as they compete on the same starting point, lithium iron phosphate batteries with a ten-year warranty have huge advantages over ordinary lead-acid batteries.
Compared with other car companies, it has returned to the previous level competitive environment, and there will be no sales problems.
The nationwide direct sales model is temporarily discontinued!
Xu Yifan arranged: "Next, the focus of the sales department will shift to contacting capable provincial agents across the country."
"Then our sales philosophy cannot change. We sell products, services, and social networking. This is what distinguishes us from other car companies."
"Maybe it will be more complicated than selling products directly at the beginning, but it can definitely be brought to our brand's models in the future."
“After contacting the provincial agent, our sales staff still have to help build the sales store, although we don’t need too much intervention in selling products.
But we must master the construction standards of the store, there must be driving instructors, and there must be certain activity venues for the elderly. "
"If necessary, our people can be responsible. Well, this is an after-sales service issue. I will contact the after-sales service department manager at that time."
"If the provincial agent cannot accept it, then find another provincial agent who can accept it."
"Take the provincial agent, or the dealers from various provinces and cities that the provincial agent has found, to take a look at the directly operated stores we currently operate, and then sign a contract."
"Then the price of our products sold to dealers is reduced by 3,000 yuan per unit based on the retail price of our directly operated stores."
Three thousand yuan, this is a profit range that is neither high nor low. Even if it is sold directly at the current selling price of Jiuzhou Automobile directly-operated stores, there is still some profit.
However, the provincial agent must take part of the profit, and the city dealer also needs to take part of the profit.
Moreover, the farther away from Xichuan Province, the freight price of truck transportation also skyrockets.
All kinds of costs are increasing. At the same time, in order to ensure the profits of dealers and provincial agents, the retail price cannot be determined according to the sales price at the local direct-operated stores of the car company.
Suddenly I understood why most car companies’ local sales prices are cheaper than those in other provinces!
Xu Yifan continued: "As for the retail price outside the province, they can set the price freely according to their local conditions."
“As long as the product sells well, that’s all.”
"Then, pay attention to the screening of provincial agent capabilities in each province."
“At the same time, pay attention to avoiding contract pitfalls and sign a contract on how many products must be sold every month.
Or less than how many stations have the power to cancel the provincial agency contract, which is signed once a year.
To avoid some unnecessary troubles, some dealers do not do anything while holding our agent qualifications. "
"For product sales, half of the car payment must be received before shipment can be arranged. Credit payments are not accepted."
After arranging everything he could think of, Xu Yifan said.
"That's basically it. If there are any remaining questions, I'll add them."
"Of course, you must know more about sales than me. If there is anything I haven't noticed, I still need to check and fill in the gaps.
Next, give me a next action plan. "
Ji Shenghai said respectfully: "There is nothing wrong with the general direction. I will go down and make arrangements right away!"
After leaving the matter of contacting provincial agents and distributors to Ji Shenghai, Xu Yifan thought about it carefully and confirmed that he could not think of anything wrong.
For the first time, you will always encounter various problems. It will be fine if you become familiar with it in the future.
Following the recruitment of colleges and universities across the country by the personnel department, the sales department will also travel to various provinces across the country to contact capable local provincial agents!
As for how they were going to do it, Xu Yifan could only find out after Ji Shenghai reported the plan to him.
At the same time, all specific actions can only be left to the sales department.
"Suddenly, I want a powerful president who can take charge of the overall affairs of the factory. I don't need to take care of such trivial matters at all."
“With a system in place, even if you delegate as much authority as possible, you won’t be afraid that the CEO you hire will dig a hole for you, and the company will eventually become someone else’s.
The worst case scenario is that he will be removed from his post and replaced with another one! "
“With a wholesale price reduction of 3,000 yuan from the original price, one car can guarantee a profit of 5,000 yuan.
As long as the quantity is sold, the profit will not be less than that of sales in the province, or even ten times or dozens of times more is very possible.
Increased transportation costs, dealer profits, etc., even if the price increases slightly.
Compared with other car companies, the final terminal selling price should still be at the same level, and it can still sell well with the battery advantage! "
However, after the provincial agent and dealer issues are resolved, there are still two issues that need to be resolved.
(End of chapter)
