After a rough battery safety performance test, each manager returned to his or her job.
Only Ji Shenghai, who was in charge of the sales department, was called alone into Xu Yifan's factory director's office.
Ask the other person to sit on the chair, and Xu Yifan also sits on his office chair.
Xu Yifan ordered Lin Wanxia: "Pour us two cups of tea."
It wasn't until the little secretary went to pour tea that he turned back to start this conversation.
"Tell me how the preparations for the Jiuzhou Automobile Direct Store are going."
Ji Shenghai replied seriously: "According to your instructions, I have a total of thirty-two sales staff in Jiuzhou stores in Jiangzhou and two surrounding cities. According to the list of store managers provided by you, boss, I will form one store manager plus three Sales backbone.
Scattered in Xichuan Province, eight cities including the provincial capital Chengdu have newly established stores directly operated by Kyushu Automobile Factory.
With the exception of Baiyun City, everyone has basically found a parking area and a driving range, completed the preliminary preparations, and can start sales immediately after the Kyushu Mini arrives.
Now, the preliminary preparations for opening a direct-operated store have been initially completed, and the directly-operated stores have been simply renovated. In addition to the Jiuzhou store and the stores in two surrounding cities later this year, there are a total of twelve stores, covering a relatively large area in Xichuan Province. City. "
The beautiful secretary served two cups of hot tea, and Xu Yifan said to her: "Okay, you can go and have a rest and close the door for us!"
After the secretary went out, Xu Yifan was thoughtful.
He Ji Haisheng then said: "Very good, please hurry up Baiyun City. If you can't help it, go and keep an eye on it."
"Now that our factory has good batteries and has reached an agreement with the foundry on production capacity, it depends on the performance of your sales department.
In terms of sales, you are definitely better than me. As I said before, I need to focus on building the safety concept of Jiuzhou Automobile Factory. "
Ji Shenghai nodded and replied: "Yes, product quality and quality reputation are also the focus of our sales department's future work, I understand.
Next, I will pay close attention to this aspect, the promotion strategies, advertising slogans, etc. in all stores.
Focusing on safety, the performance superiority of our batteries, and the inherent advantages of our Kyushu Mini, I believe it will be more attractive than the previous first-generation products! "
Xu Yifan continued with the next decision: “Then it’s about the selling price and after-sales service.
First of all, the battery has a ten-year warranty. Within ten years, if the battery capacity declines below 80%, it will be replaced free of charge.
This is our important publicity focus and is what differentiates us from other ordinary low-speed electric vehicles. "
The ten-year warranty is a relatively conservative figure. The battery has a cycle count of more than 4,200 times and does not have a fast charging function. Even if the battery is fully used every day, it can still be used for about twelve years. Normal use will last for fifteen years. In ten years, there won’t be any significant battery degradation.
Ji Shenghai asked with some confusion: "Well, will someone use bad batteries to replace our good batteries?"
Xu Yifan waved his hand: "Each of our battery packs, each cell in it, and the matching vehicle frame number have registration records, and are saved to the computer and stored in multiple copies.
At the same time, the product warranty manual will also indicate that the battery pack will not be replaced if it is disassembled and replaced without permission, so there is no need to worry about malicious battery replacement. "
Then he continued: "In terms of car prices, the lowest-end Kyushu Mini is equipped with a new lithium iron phosphate battery with a driving range of 120 kilometers, priced at 25,999.
The rest of the models are similar, with an additional price of 6,000 yuan on the original basis. "
Adding 6,000 to a car is not a small amount, especially since the price of Kyushu Mini is not very high.
After hesitating for a moment, Ji Shenghai still asked: "Is this price a little too high?"
Xu Yifan shook his head: "The new battery factory, battery research and development expenses, and more labor are all costs.
We are not like before. In order to launch the first product that can bring profits to the factory as soon as possible, we can only increase the price. "
Having said this, Xu Yifan turned his head slightly, and from the corner of his eye, he saw the increasingly huge factory through the glass window of the office.
This is not only said to the company’s sales department manager, but also to myself.
"Profit needs to be looked at a little more. If there are new economic pillar products in the future, Jiuzhou Mini can lower the price a little more, and even make a few hundred yuan to sell it.
But now, we need to expand and need more money.
Only by first ensuring the healthy development of the company and ensuring sufficient financial resources can we quickly expand the scale of production and factories.
I signed a contract with Jiangzhou City officials, and it must reach a certain scale within three years!
And I think this scale is only in the initial stage. The goal of Kyushu Automobile Factory is to capture the national low-speed electric vehicle market and become the overlord in the field of low-speed electric vehicles! "
Looking back, Xu Yifan sighed slightly.
“The personnel and funds required for factory development are astronomical!
According to the survey, more consumers care more about product quality. What everyone needs is better products, even if the price is slightly higher, they are acceptable.
Now after the upgrade, the Jiuzhou mini battery has a fifteen-year warranty and has a higher battery life.
It has a capacity of about 60% even at minus 20 degrees Celsius, and the high-end version can be used even in colder areas in winter. "
In fact, in Xu Yifan's mind, products like Kyushu Mini are not the biggest moneymakers, but civilian products that can allow more families to own cars.
Therefore, the previous pricing was also relatively low.
But now for the future of the factory, we can only make a lot of money from the rich old man first!
Run a good brand and continue to develop more and better technologies. We have both civilian products that can be used by everyone, as well as high-end products with ultimate luxury, high technology added value, and high brand added value.
"We also need to develop new technologies to maintain our technological leadership. We need to open stores across the country, need publicity funds, need large sums of money to expand production, etc. All of these require spending huge sums of money."
'Even finally entered the field of new energy vehicles, entered the field of high-end automobiles, went abroad, and harvested the wallets of foreigners! 'Xu Yifan just said this last sentence silently in his heart.
"I understand!" Ji Shenghai nodded seriously.
Immediately, a relaxed smile appeared on Ji Shenghai's face, and he continued: "The production capacity problem has been solved, and now we have excellent batteries. I believe that once it is launched on the market, it will be welcomed by consumers.
Boss, you don’t know that due to production capacity issues, many consumers couldn’t wait and chose low-speed electric vehicles with poor quality.
But more people are still willing to wait for our Jiuzhou Mini to be produced. "
Xu Yifan also smiled and said: "We won't let everyone wait in vain, and we will go all out to distribute goods from tomorrow!
Nishikawa Automobile Factory and Brilliance Automobile have already started to produce Kyushu Mini for us a month ago, and they are just waiting for the battery to be installed before it can be sold.
In the next period of time, we will no longer be troubled by production capacity.
After the foundry model is developed, this solution can continue to be used even in the future.
We manufacture the batteries and send them to the foundry for final assembly, with the battery as the core.
Or when we get rich, we can directly acquire those poorly managed car factories! "
"I believe many consumers and our sales staff are very happy with this news. Everyone has been waiting for too long, and we can finally sell cars in large quantities again!"
Xu Yifan also felt a little emotional: "There is no way. We must solve production capacity problems, battery technology problems, and new factory construction problems one by one, so that we can go further in the future."
Thinking of another thing, Xu Yifan ordered again: "By the way, there is also the Kyushu Mini Generation 1 we sold before, let the sales staff call and pay a return visit.
Customers who need to replace our new lithium iron phosphate batteries can register and recycle their old lead-acid batteries to us for an additional 3,000 yuan.
Old lead-acid batteries can still be sold for some money, and adding 3,000 yuan is almost enough to cover the manufacturing cost. "
Ji Shenghai nodded: "I will immediately notify sales to contact old customers after I go down."
"After careful calculation, it's 3,000 yuan cheaper than buying the new generation Kyushu Mini. It's a preferential treatment for old users!"
Old users, as fans who initially supported Kyushu Automobile, now have new technology, so naturally they can’t let everyone’s hearts drop!
And this price is equivalent to the cost of replacing a lead-acid battery. After replacing the lithium iron superphosphate battery, the warranty will last for fifteen years!
"Keep a good eye on sales issues. In the future, Kyushu Automobile will be able to be sold throughout China and even abroad. The sales department has a heavy responsibility!" Xu Yifan finally gave instructions.
"Thank you boss for your appreciation. I am lucky to be able to join Jiuzhou Automobile Company!"
Ji Haisheng saw very clearly that his ability was not actually the best, and there were many people who were better than him.
Jiuzhou Automobile Factory's product positioning is very accurate. When Jiuzhou Mini was launched, it targeted a slightly blank market. Nowadays, it has better technology than other products, so the sales work is actually quite simple.
If you are not lucky, join Jiuzhou Automobile Factory, gain the appreciation of the young man in front of you, and promote him.
He may be just an ordinary store manager, or even just a salesperson.
Now, he may have the opportunity to become the head of the sales department of a very large enterprise in the future!
