May 2009.
Beihe Province, Shizhuang City.
In the Shuanghuan Automobile store, a special model is on sale.
Today's Shuanghuan Automobile store is particularly lively. There is a row of flower baskets placed outside the store. On the red carpet on the ground, a Mini car is in the middle C position.
After a burst of lively gongs and drums, one after another sales staff took the initiative to find a group of elderly people who came to watch the fun, or through previous promotions.
"You can own a little noble mini low-speed electric car for as little as 31,999 yuan!"
"No gas, no driver's license, and the price is very low."
"Auntie, uncle, come in and take a look at our double-ringed little noble low-speed electric car. It's especially suitable for elderly people like you to drive!"
“Our low-speed electric car uses all the exterior materials and car-style double-ring technology.
As for the Double Ring Little Noble, it has a lot to do with it. It has similarities with Mercedes-Benz's smart! "
"The appearance is small and cute, the body is compact, and it is easy to drive and park. Even people who don't know how to drive can use it very easily!"
"It's nearly 10,000 yuan less than the same model of the Little Noble fuel vehicle in our store. Except for the engine and gearbox being replaced with a motor and controller, the rest of the parts are made of the same materials."
“Don’t miss it if you’re passing by!”
Before the car goes on sale, sales staff have spent several days in advance to promote it in major places where senior citizens gather in the city.
After all, when the car is officially sold, there are no longer a few people coming to see the car. Most of them are elderly people with gray hair but good spirits.
Under the warm reception of the salesmen, the men walked around the small car, looked at it carefully, and at the same time chatted with the people around them who came to see the car.
"It looks like it's pretty good."
"Well, it's much better than the low-speed car we saw before!"
From the texture of the door opening to the interior, steering wheel, seats, etc., carefully inspect and inspect them one by one.
"This is a real car. What are the things we saw before!"
"It's just a little expensive in terms of price. A lead-acid battery can run 120 kilometers when fully charged, and it costs more than 30,000 yuan."
"It can only seat two people. If we go to pick up our grandson, we won't be able to sit down. Alas, but this is the only choice and there is no other."
"After all, it was a brand that made cars before, and the quality is definitely much better than those no-name cars that I have never heard of."
"The car is too small. It would be better if it were bigger."
“The price is not bad, the same fuel vehicles in the store are 10,000 yuan more expensive.
Think about it, it is quite good to spend 10,000 yuan less and make a low-speed electric vehicle specially designed for us to drive. "
"The vehicles that need to be registered are much better than those two-wheeled and three-wheeled vehicles, and the higher price is acceptable."
"It's only more than 30,000 yuan, buy, buy, buy, buy!"
A group of elderly friends quickly made up their mind to buy a car after carefully inspecting it.
More than 30,000 yuan is actually not particularly expensive for many people, but it only makes a small number of people hesitate.
For this price, they finally have a car that they can drive on the road, and the quality seems to be pretty good, as well as the brand!
Time flies by.
From the time sales start at 8 a.m. to when the lights come on at night, there are still waves of users coming to see the cars!
Shuanghuan Automobile's stores have never been so busy!
The sales staff, just today, have explained the benefits of this low-speed electric vehicle countless times, and the price is a fixed price.
My voice is already a little hoarse!
In the store, in addition to a group of elderly friends who came to look at the car, there was also a group of senior executives from Shuanghuan Motors.
On the first day of sales, everyone was unsure, so they kept watching.
Until now, it was already night, but there were still customers coming to the door, which made everyone breathe a sigh of relief.
Looking at the store where there were still customers in twos and threes even though it was already late, several senior executives sat together with happy and excited smiles on their faces.
"This low-speed electric vehicle was actually more popular than any of our models when it was first sold!"
"It feels like there are more customers than the joint venture car sales store next door. The store next door is off work, but we still have so many people here!"
"I came by myself, and my children came with me after get off work. Our double-ring bus is about to rise!"
“It has been ignored before that these elderly people also have such a huge demand for car purchases.
It’s just that there has never been a good low-speed electric vehicle for them to choose from, and no one has spoken out for them. . . . . "
"You guys are quite rich. Many of the models sold are mid-to-high-end models. If this continues, I don't know how much we can earn this year."
While several people were chatting, another company executive with an excited smile on his face came over.
"I didn't expect it to happen. I just asked the sales manager, how much do you know about today's sales data?
There were more than 120 units placed on the spot! "
Although this data has been imagined, it is still exciting!
"In one day, one store sold more than 120 units of the Little Noble Mini?!"
"Aren't we hundreds of dealer stores, which together sell more than 10,000 units a day?"
The person next to him shook his head: "In some small cities, the elderly may not be so wealthy, and the subsequent results will definitely not be as good as the first day.
But no matter how bad the sales are, they will definitely sell more than our fuel vehicles! "
“This is just this one store, it’s not even covered by our Shizhuang City!”
“Damn it, if this model stays like this, it might make more money than our several fuel vehicles combined!
If you want to make a fuel vehicle, just sell low-speed electric vehicles. To make money, the more you make, the better. Moreover, there is no competitive pressure on this car. "
"Last year, our total annual sales volume of fuel vehicles was only 20,000 in Taiwan. If the sales volume of all dealers is so hot, this car is expected to exceed our annual sales volume last year in a few days!"
“Reduce the production of fuel vehicles and produce as many low-speed electric vehicles as possible.
At the same time, we summon dealers from various sales stores and let them take a look at the sales data of our store!
Then distribute the goods and let the dealers learn how to sell this car to the elderly! "
"It's a blank market. There are no joint venture cars to compete with us, not even domestic cars. It's so exciting!"
"This year is the year of the rise of our dual-ring. The target is to exceed one million sales of low-speed electric vehicles. Everyone, work hard. We will strive to achieve dividends of tens of millions of yuan per person at the end of the year, or even more!"
Just when Shuanghuan Motors was getting excited about the prospect of low-speed electric vehicles.
Domestically, several other domestic automobile companies are also targeting this blank market.
Zhejiang Province, Zotye Automobile.
The oil-to-electricity low-speed electric vehicle plan has been completed, and the low-speed electric off-road vehicle based on Zotye's 2008 oil-to-electricity vehicle has been put into production!
Sales have already entered the elderly group to warm up the market, and sales will officially begin in three days.
Off-road model, grand, can seat five people!
Qing Province, which is close to Xichuan Province, has Lifan Motors.
The low-speed electric vehicle modified from the Lifan 320 has been sold in Qing Province and has achieved exciting results.
A butterfly that traveled through time is gradually setting off a storm of domestic automobiles and changing everyone's original development route.
