"Sorry sir, there are no cars available now. If you order a car now, you will have to wait about half a month before it can be produced and delivered."
At a Jiuzhou Automobile store, a salesperson explained helplessly to an old man in his seventies.
When he heard that he could not pick up the car soon, the old man was full of disappointment: "Oh, how could this happen? When I came two days ago, I said that I only need to wait a day or two before I can pick up the car."
The salesperson explained eloquently: "Because our product is of good quality, sales are naturally very good, and the factory has a full schedule of production tasks every day.
There have been so many people ordering cars recently that production has been limited.
This also proves that our car is really worth the money. Everyone agrees with it. Do you want to order the car first? The earlier you order the car, the earlier you can pick up the car. We all deliver the car in the order in which it is ordered. "
"That's it..." After hesitating for a while, the old man gritted his teeth and said, "Okay, let's book a car first!"
After speaking, he sighed: "Oh, I can only take Lao Litou's car to go fishing these two days."
"Fortunately, if we have about ten days, we can still pick up the car before the Chinese New Year. The car will be used more by then." Following the sales, the uncle paid the money to order the car.
Ten days have passed since the first day of Kyushu mini sales.
During these ten days, the sales of the products were very good.
From the beginning, there were still many people who had concerns, but now the first batch of adopters have appeared, and Kyushu mini has been accepted by more and more people.
The product quality is very good, and it is very light to drive. It is very convenient for some families who did not have cars in the past, especially some elderly people.
Having a car or not having a car are really two different qualities of life!
Although I am older, I still have the need to travel.
Moreover, the price of this Kyushu mini is not high, and many retired old men can easily buy it. This has led to signs that Kyushu mini is becoming more and more popular nowadays.
Especially in the past two days, there has been an endless stream of families coming to order cars.
In just half a day today, more than 40 units have been ordered, and we hope to reach 60 units!
The inability to pick up the car as soon as possible has disappointed many consumers, but there is no way. Currently, there is only one store in the city, Jiuzhou Automobile, which sells Laotou Le.
We can only order the car as soon as possible and look forward to picking up the car earlier.
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"Can I pick up the car before the Chinese New Year?" A middle-aged man in his fifties who came to pick up the car with his wife asked sales department manager Ji Shenghai.
"If you place an order now, it will probably take more than ten days to pick up the car." Ji Shenghai replied.
The middle-aged man’s wife made a simple calculation and said: “There are still twenty-five days until the Chinese New Year, so there should be no problem.”
After the wife finished speaking, she looked at her man: "I have to buy a car. I don't want to ride a motorcycle anymore. The weather is so cold."
The middle-aged man nodded: "This price, this quality, and you don't need a license plate. There is no other choice. We have also driven Zhong Dayou's car, and it is very convenient to use."
"If I buy a Kyushu Mini, we will also be taught how to drive. When the time comes, we will go together and I will learn how to drive!"
"This car is much easier to drive than those with manual transmission, and the better ones with automatic transmission cost over 100,000 yuan, and you have to spend money to get your driver's license..."
“Then book a car!”
After a brief discussion with his wife, the middle-aged man took out his bulging wallet.
"The deposit is two thousand yuan, it's cash!"
After signing another contract, Ji Shenghai sent the couple out of the store with a smile on his face and promised to notify the other party as soon as the product was produced.
After returning to the store, I looked at the Jiuzhou Auto Store. There were people looking at cars, test drives, and a family coming to order a car.
Ji Shenghai pinched his eyebrows in distress.
"This can't continue like this. Sales have been getting better and better in the past two days. If this trend continues, production will be scheduled for more than a month in another two days!"
"If you wait too long, some customers may turn around and look for new cars of the same type."
"Compared with other Laotoule products, Jiuzhou mini is manufactured in accordance with the automobile production process and has better quality. The battery and motor are also made from big-brand components, which has many advantages."
"But if you can't book a car for a long time, everything is empty talk. It is very possible to go to the provincial capital to buy products of the same type with lower quality."
“Not only are customers anxious, our sales are also anxious!
With such a big blank market, so many sales, and more and more commissions, the salesmen under my command are all very motivated and want to take on the challenge of earning over 10,000 yuan a month!
We cannot let production capacity limit our performance! "
Thinking of this, Ji Shenghai no longer hesitated and dialed the factory director's phone number.
When the call was connected, he spoke rapidly.
"Boss, we have ordered 46 Jiuzhou minis today!
Compared to yesterday, the sales volume for the whole day was fifteen units more, and it was twenty-six units more than the day before yesterday!
And only half a day has passed today, and it is expected that the number of vehicles may exceed the 60 mark by the time we get off work. "
In the receiver, Xu Yifan's young voice said calmly: "The sales data in the past two days have exploded, and they are doing well!"
Ji Shenghai said in detail: "A large part of the sales explosion is new customers brought by old customers. After a period of use,
In addition, the Chinese New Year is coming soon, which is the peak period for vehicle sales. "
The conversation changed and Ji Shenghai continued.
"Most customers are relatively stable about the long time it takes to pick up their cars, but there are also a small number who are a little impatient.
This is only a waiting period of more than ten days. If the waiting time is too long, a large number of customers may be lost.
According to the current production rate of the factory, which is producing more than 20 units per day, with this burst of sales, the orders placed in a few days will not be delivered until the next year.
Many customers may not be willing to wait for such a long time, and it is also very detrimental to the company's ability to capture market share.
The market is there. If we don’t occupy it, sooner or later other similar companies’ products will come over to steal our market. "
Finally, Ji Shenghai expressed his thoughts: "It's time to increase the factory's production capacity!"
Xu Yifan thought for a while and replied: "The sales department has done a very good job. Thank you for your hard work. I will treat you to dinner in two days. At the same time, I will consider sending you a big red envelope at the end of the year."
Pause: "As for the issue of increasing production capacity, I will deal with it as soon as possible."
Ji Shenghai was a little anxious and said again: "Boss, we must increase the factory's production capacity as soon as possible. According to our return visit and the observed market response, it is quite good.
A conservative estimate puts the city's potential customer base at about 5,000 households, or perhaps around 10,000 households.
According to the current production capacity, it will be one year before the city's demand can be met.
Surrounding cities, provincial capitals, and even the whole country are basically blank markets that we need to develop!
Although there are products similar to ours on the market, most of them are somewhat different from ours.
Our prices are higher and the quality of our products is better, so it will be different from other products, no."
"Don't worry, I will find a way to increase production capacity as soon as possible."
After saying a few more words, the phone hung up.
Lying on the boss's chair, Xu Yifan sighed.
“There is such a happy trouble as insufficient production capacity, but it also proves that our products are indeed very suitable for this market.
We have a good vision. Rather than compete head-on with the market that has many joint venture models now.
It is better to change a track and enter a place that is not taken seriously yet to exert force. "
After feeling a little happy, he thought of the problems we are facing now: "If you want to increase production capacity, it is still difficult now. You have to think carefully about how to do it."
Although it took more than ten days of running-in, the one hundred or so workers on the production line were stumbling from the very beginning and had to ask the masters for advice on many issues before they could proceed.
Nowadays, they are basically able to complete their respective tasks proficiently, and the daily production capacity has increased from about ten units to more than twenty units.
great progress!
However, it will take about ten days and a half to reach full capacity operation of this production line, which can produce more than 30 units per day.
And even if the production capacity is more than 30 units per day, it is not enough for the current orders of 50 or 60 units per day.
"My head is big, how to solve the production capacity problem?" Xu Yifan scratched his head.
"At the same time, as the sales manager said, just a small fifth-tier city has already taken up most of the factory's production capacity, so there is no need to expand and seize this blank market.
Without expansion, it is impossible to watch the entire market being seized by other similar factories that emerge.
Such a big market and a blue ocean, it would be a pity to just throw it away. "
After thinking for a while, Xu Yifan came up with several unreliable methods.
“Should we lower our production quality standards?”
"If we just make low-quality Laotoule products, we can produce more cars quickly."
“Customize some steel frames, hire a few workers to weld them, and then paint them. You can build a Laotoule without too much complexity. This is also the method of most Laotoule manufacturers in the future.
Even a dozen workers can complete the production and sales of a Laotoule brand. Behind is the factory and in front is the sales store. "
Shaking his head, Xu Yifan threw this method out of his head: "No, this method is not advisable. Product quality must be strictly controlled.
They are already making Laotoule products. If the quality is no longer good, the company's reputation will be completely ruined. "
"The quality cannot be reduced, so why hire someone else to produce it?"
Turning around, Xu Yifan thought of another idea.
Finding someone to do the manufacturing was a common solution used by many popular brands in order to increase production capacity.
"With high quality requirements, we can only find companies that can produce cars and give up part of their profits for OEM production."
After thinking for a while, Xu Yifan shook his head again.
"OEM is not an option either. Currently, Jiuzhou Auto does not have its own core technology."
“Although Kyushu Mini has registered a patent for its appearance, it is still easy to imitate it with a different casing.
Now it's just a small city and has sold more than a hundred units, and it hasn't been noticed by big companies yet. "
If it really comes to your doorstep and you find someone to do it for you, let’s take a look at those factories.
"Hey, it seems like the profits are pretty good. Maybe everyone will flock to this field. How will they be able to compete with the big domestic manufacturers with more production capacity?"
"In the end, Jiuzhou Automobile can only be reduced to an unknown small factory. It has a certain influence in nearby cities but is unknown nationwide."
"OEM is not an option, so what about buying a new production line?"
"Even if you want to buy the company's old production line now, it will cost you at least 20 to 30 million. If it is a mainstream automobile production line, it will cost hundreds of millions or billions."
Xu Yifan shook his head again.
"This road is not possible, not to mention that there is not so much money in the factory right now, even if I can ask my father to invest.
According to the previous agreement, only more than 30 million can cause trouble for myself.
After using the money to buy a new production line, the company would be completely out of money if it wanted to develop. "
Unable to think of a solution, Xu Yifan sighed and simply got up and went out, heading towards the production workshop.
