2128 Advertising effect

Style: Historical Author: Pure heartWords: 2176Update Time: 24/01/11 23:59:34
"Master... what is that? Am I dazzled..."

The Zhiyuan has now sailed to the satellite city of London, the small town Basildon in the southwest. Once here, the fleet is not far from the Tower Bridge.

This is a newly emerging light industrial town. Because it is adjacent to the Thames River and very close to downtown London, it has attracted many London residents to live there, and of course many businessmen have come to build factories.

Xiao Letian and Zai Chun looked around and saw that there were more than 20 chimneys of light factories in this small town with tens of thousands of people. Paper mills, wood processing plants, machinery manufacturing plants... were spraying thick black smoke outwards. cigarette.

Of course, there are also countless people watching the excitement gathered on the river bank. These are blue-collar workers who cannot afford the high housing prices in the city. The bitterness of their lives can be seen from their greasy and dirty work clothes.

The British Empire is indeed the most powerful country in the world, but there are also poor people, and those housewives also have patches on their skirts. The only thing that is better than other countries is that Britain has solved the problem of food and clothing, and the appearance of extreme hunger does not exist.

Right here, Zai Chun was surprised to find that he should be the focus of people's eyes, right? But at this moment, the people on both sides of the Taiwan Strait were distracted by another new thing.

At this moment, countless British people forgot to even cheer, and stared directly at the Chinese paintings on the outer walls of the tall factories along the river.

Zai Chun also saw it. He couldn't believe his eyes and rubbed it with his hands desperately, "Landscape painting? Snow painting on the river bank? Am I dazzled..."

"No, you are not dazzled. This is a gift from me to the Europeans. I want them to see with their own eyes what China is like..."

"And this is a great weapon to quell the current chaos in London!"

Zai Chun refused to know all of his master's plans. What mission did Leo and Pierre's vanguard take? Zai Chun didn't dare to ask no matter how curious he was.

However, the subsequent series of reports on the Oriental Chinese community gradually allowed Zai Chun to see some clues. It turns out that publicity comes first!

But he never imagined that there would be such a way of publicity. He looked at the master with doubtful eyes full of longing.

Xiao Letian knew that he could no longer hide it from him at this moment, so he sorted out the entire plan in general, choosing what he could say.

"These landscape paintings cost me a total of 1.2 million taels of silver, of which the cost of purchasing Jiangnan silk reached 750,000 taels, and the rest was all labor costs...

"It took more than a thousand female textile workers a month to sew these large and small curtains, and the spliced ​​canvases amounted to 124o pieces...

"What costs even more money is the wages of the painters. I hired more than 600 painters from the Jiangnan area who are good at ink painting. It took me three months to complete the imitations of these famous paintings...

"I don't dare to find famous artists at all. They are just ordinary painters. Anyway, they are only used to show Europeans. As long as they achieve this visual impact, we have to rush for time after all...

"What, you think it's a bit of a fuss? No, no, no... you misunderstood, it's not a fuss at all. The purpose of displaying these ink paintings is not just to help the British restore order to chaos..."

"Cultural display is our core purpose. These are reusable posters. After being displayed in London for a week, they can be sent to Birmingham, Liverpool, Edinburgh... and other British cities to open the eyes of the citizens there!"

"After that, there will be Berlin, Hamburg, Essen, Cologne... and other German cities. If conditions permit, we can even send them to Italy, Austria, Switzerland, Greece... and other countries."

"Think about it this way, is more than one million taels of silver still expensive?"

"What? Are you saying that more than one million can't buy so much silk? Haha, don't mention the purchase price of your royal family to me. The Ministry of Internal Affairs is the largest gathering place of corrupt officials in the world. Do you know how much your money has been hacked? ?"

"I have more than one million taels of silver, and there is no gray cost in between. I simply bought it directly from the merchant at the cost price!"

"Stop talking about this, I will analyze with you why these paintings have such magical power..."

Xiao Letian's talent is that he is good at making complex truths simple. In fact, these more than a thousand landscape paintings have the same effect as outdoor advertisements in later metropolitan cities.

The ultimate goal of advertising, whether it is written or graphic, is to attract human eyeballs and attract people's attention.

Therefore, advertising must adhere to the three principles of novelty, novelty, and specialness!

For Europeans, the style of ink painting is undoubtedly unfamiliar, a brand new style, a strange painting style, a special charm... When humans see something new that they have never seen before, the first reaction is of course to pay attention. What's more, this is a very beautiful landscape painting.

Why was there chaos before four hundred thousand Londoners? The core problem is that there was only one goal in the minds of 400,000 people at that time, and that was the ceremony site. Everyone's excitement was focused on the diplomatic mission.

The only thought in the minds of these fans of the Oriental Chinese series of reports is to see the Little Emperor and Yuan with their own eyes, including the Zhiyuan and the squadron.

It's okay for two people alone. This wish can be easily fulfilled, but what about ten thousand or twenty thousand people? What about 400,000 people? With so many people crowded together, except for the people at the front who could see the details of the mission, the rest of the crowd might not even be able to see their shadows.

The lack of satisfaction for so many people is a huge source of chaos. Crowding and even trampling incidents are 100% inevitable and completely inevitable.

Not to mention that Benjamin had no choice, even Graston and the royal family were helpless in the face of such pressure from numbers. They could only rely on the most efficient method of adding more people to solve the problem.

It is better to raise the pot to stop it from boiling than to draw fuel from the bottom of the cauldron!

What Xiao Letian was doing was a tactic to draw money from under the cauldron. He directly targeted the emotions of 400,000 people. Aren’t you all focused and excited at the ceremony? Then I will turn it around for you, I will change your excitement point.

The sudden appearance of these new and strange propaganda posters on the street, these oriental-style ink paintings, shocked the people at once. At that moment, they even forgot the purpose of taking to the street, and stopped one after another on the street to watch Sui Feng. These ink paintings by Qing Wu.

At this moment, people are even reluctant to move. The beauty of the Eastern world is unprecedented, the villages hidden in the mountains and forests, the small bridges beside the streams, the pedestrians stopping on the road, the leisurely shepherd boys... and the quiet valley. Orchids and white clouds curl up.

What kind of wonderful life would it be if I lived in a painting? I raised my head and looked at the gray sky in London. The dirty reality and the pure fairyland immediately formed a sharp contrast.

"With contrast, there will naturally be differences between likes and dislikes. As long as we can attract their footsteps and make them reluctant to leave, will the pressure on the London military and police be relieved?"