w Chapter 339 "You mean you want us to win over the Donglin Party?" Li Yan said with interest. .)
"That's right." Yu Eshui nodded, "Strictly speaking, it's a restoration of society."
"Fushe controls the public opinion of Qingliu. As long as they stop attacking Sun Yuanhua on a large scale, Sun Yuanhua's political life will be saved. Is this what you mean?"
"That's what it means." Yu Eshui said, "Although Donglin does not control the Yanguan, the name of Qingliu who restored society has gained a lot of momentum in the government and the public. Before his death, Zhang Pu had vaguely influenced the public opinion of the government and the public. The ability of this clear stream cannot be underestimated.”
"But can Fushe help with this?" Wang Ding was skeptical. What they are doing now is, to put it bluntly, similar to what the American lobby groups are doing, and socialism is equivalent to a powerful political party.
In the final analysis, to succeed in lobbying, one must clearly state the interests, and two, there must be an exchange of interests.
Wang Ding felt that from the perspective of the stakes, it was difficult to say that Fushe would come forward to help Sun Yuanhua in order to protect Zhou Yanru - after all, Sun Yuanhua and Xu Guangqi were not from the Donglin lineage. Sun's downfall had a great impact on Zhou Yanru, but Zhou Yanru Donglin and Fushe may not necessarily have a unified view on whether Donglin will be severely hit after its collapse.
From the perspective of interest exchange, the Senate could not offer any benefits in exchange for Fushe. What Fushe was most concerned about was to gain power in the court and local areas. For this reason, Fushe did not hesitate to make arrangements in the examination room to obtain academic titles for his own people. In comparison, the Senate's current influence on the court is pitifully small - unless it is a war.
"No, Fushe has a great chance of saving Zhou Yanru!" Jiang Shan said, "Wen Tiren is Donglin's mortal enemy. If Zhou Yanru is driven away, Fushe will lose all its influence in the cabinet center - this pair of people who want to rejuvenate During the Ming Dynasty, it was a disaster for Fushe to seek to refresh the government."
Historically, after Wen Tiren drove away Zhou Yanru and became the chief minister, Donglin's power in the court suffered a heavy blow. Not only Wen Tiren is against Dong Lin everywhere. The eunuchs, who were designated as "reverse cases", also continued to fight back. In order to reverse this decline, Fushe did not hesitate to make every effort to help Zhou Yanru return to the cabinet seven years later.
It can be seen that Zhou Yanru is Donglin's main ally in the center. In particular, Zhou Yanru made a great "contribution" to the restoration of society in the joint examination in 1631. Zhang Pu would not fail to understand the value of having a well-meaning chief minister in the cabinet. Jiang Shan believed that he only needed to explain the pros and cons to Zhang Pu and others. It is possible for both parties to cooperate.
Li Yan said: "This task can be handed over to Zhao Yingong - he has already established friendships with some key personnel of Fushe in Hangzhou. He can completely use these relationships to get close to Zhang Pu and perform persuasion work."
"Isn't it a bit strange that he came forward? What's his motive?"
"Don't forget that Zhao Yingong is also a backbone of the Hangzhou Church, and Sun Yuanhua is a Catholic. He came to the rescue out of fellow-religious friendship, which is both emotionally and logically appropriate."
"Send electricity to Hangzhou immediately."
In Hangzhou during the first month of the year, due to the Little Ice Age, not only the rivers were mostly frozen. There is also thin ice on the banks of the West Lake.
Although the weather is cold, the streets are still lively. After the fifth day of the Lunar New Year, all shops are open, but those who have enough food for the night are busy visiting relatives and friends to pay New Year greetings.
Zhao Yingong is now one of the "celebrities" in Hangzhou. His Wanbi Bookstore has become a famous cultural salon in the city since Zhang Dai and Fang Yizhi came to visit it. Not to mention the scribes in and outside the city, even the ordinary people in the city know that Wanbi Bookstore is an "interesting salon". place".
Especially some scholars who restored society in Zhejiang. Under the leadership of Fang Yizhi, he often came here to gather and discuss the "Study of Objects" - Zhao Yingong achieved good results through the books gifted to him by Zhang Dai. He successfully attracted these scholars who were concerned about studying things to come to Wanbi Bookstore. This achieved his goal of getting close to the core figures of the society.
"The New Year is almost over." Gao Xuan sighed as he stepped onto the steps of Wanbi Bookstore. Compared with when he first came to Wanbi Bookstore at the beginning of last year, his complexion was much better, and the clothes on his body were also much better. He was neatly dressed, holding a bamboo fracture fan that never left his hand regardless of spring, summer, autumn or winter, looking like a scholar. Obviously, I have been well fed and warmly dressed recently, and my life has been quite pleasant.
Since Gao Xuan accepted the job of Wanbi Bookstore and became a contracted writer, earning an income of two taels of silver per month - the originally embarrassing life has greatly improved, and his voice has become much louder in front of his father-in-law and brother-in-law.
Gao Xuan is the "editor" and a staff member of the book shop. The clerk at the door didn't greet him and let him walk straight through the hall to the "editorial office" at the back.
The editorial office is located in "Wanbi Building", which is an "Australian-style" blue brick three-story building with a garden. There are more than ten rooms upstairs and downstairs, which are used by the entire "reading, writing, and editing" team of editors, writers, and proofreaders. Zhao Yingong specially established the "Tianshui Club" in Wanbi Bookstore.
The main task of this publishing house is not to edit and print the paper models shipped from Bi Gao, so no editing work is required. In addition to proofreading some of the traditional book patterns shipped from Lingao, the publishing house. The main job is to edit various popular publications, especially magazines.
These popular reading materials are all printed using lithography. This printing method is quick to produce plates, takes into account both pictures and text, and is very suitable for small-scale and multi-batch printing operations. [China] Dianshizhai Pictorial, the first popular magazine in China, was printed using lithographs. What inspired Zhao Yingong's publishing business ideas was from Dianshizhai Pictorial.
However, his business scope is much wider. There are three kinds of magazines published regularly, which are aimed at different groups of people. The first one is for scholars such as Zhang Dai and Fang Yizhi: most of them have Juren and Xiucai. Some of them were Jinshi or held official positions. They are in a favorable situation, and many of them have long lost their literary reputation. They are middle- and upper-class scholars and have considerable pursuit of spiritual life.
It is divided into four sections: current affairs reviews, reading notes, culture and entertainment, and anecdotes. The positioning is roughly in the style of Old Time and Space Sanlian or Phoenix: it has a certain grade and depth, but it is also a popular read.
Zhao Yingong knew that although the crowd was positioned as a middle- and high-level crowd, they were well-known and influential among the intellectual class. The reading hobby of this group of people would inevitably affect many people, just as white-collar workers always unconsciously imitate business elites. If If we work hard to gain popularity among the target group, this magazine will radiate to the entire intellectual class.
As for the introduction of science and technology, Zhao Yingong classified it as anecdotes for the time being - changing the concepts of scholar-bureaucrats does not happen overnight, and moreover, it is necessary to popularize new ideas to traditional intellectuals who have no basic scientific concepts but consider themselves to have knowledge. It’s too difficult, so it’s better to start from a humanistic perspective to change their ideas.
The second type is a different time and space pirated version, with pictures and texts mixed, with pictures as the mainstay. The content is mainly based on overseas anecdotes, social anecdotes, and natural science popularization. The target audience is urban citizens with certain financial capabilities. The content is easy to understand.
Both pictorials use 16 pages and are beautifully printed. Because they target a higher level of people, the price is also higher. Zhao Yingong launched a third magazine for the lower class people: . This kind of pictorial reduces the cost of paper and printing to the greatest extent, uses cheap paper, and the lithographic plate making is relatively simple. The format is reduced to 32 pages.
The content is mainly social news, mixed with folklore and social novels, supplemented by a small amount of popular science knowledge. It is mainly expressed in the form of comic strips - there is very little "text", only a few sentences, not only in vernacular but also in popular Chinese characters. This is an excellent recreational read for ordinary people who have little or no literacy.
Hangzhou is a commercial city with a large population engaged in the tertiary industry and a very developed citizen culture. Urban civilians have a great demand for entertainment. This kind of "comic book" is suitable for their needs.
Zhao Yingong hired a group of down-and-out literati to work for the publishing house at a cost of one to two taels of silver per month, and they were nicknamed "editors". There are those who do writing, and there are also those who specialize in painting.
Gao Xuan walked into the yard. The servant at the gate was sweeping the floor. When he saw him coming in, he quickly called him respectfully: "Mr. Gao!"
Gao Xuan nodded politely and asked, "Is the master here?"
Zhao Yingong must come to the "editorial department" every three days in the morning to "guide the work". He is counting the days and it is almost time to come today.
"The master didn't come today," the servant said. This made Gao Xuan a little surprised. Although Mr. Zhao usually has some strange speech and behavior, he is very disciplined in doing things. He will not change his habits unless there are special circumstances.
Gao Xuan walked into the small building and came to his "office room". The sign hanging on the door reads "Ministry of Social Affairs". This department specializes in writing social news and market stories. It is also the department with the largest number of local scholars.
The room had been cleaned and the windows were clean. Several rows of old-style office desks face each other and are placed back to back. Let the elders feel familiar as soon as they come in. However, the four treasures of the study were all placed on the table.
Several "editors" had already arrived in the official office and everyone was greeted one by one. As soon as Gao Xuan sat down, a servant brought breakfast.
Mr. Zhao is a very good person. Because most of the editors are from poor families, he always provides a breakfast to the "editors" who come to work every morning. Although it is nothing more than white porridge with fried dough sticks and dried Xiaoshan radish, it is not suitable for poor people. It's enough to warm your heart and lungs. To be continued.
, please collect it.
ips;m
