Chapter 153 Business (2)

Style: Historical Author: braggartWords: 2839Update Time: 24/01/11 23:20:12
In the next few days, under Shen Fan's hard work, several identical courtyards were built on Huangdi Street next to Zizhenzhai. [Read the latest chapter] The courtyard walls are high and the courtyard doors are closed. Inside are rows of standard factory buildings with brick and wood structures. The distillery was put into operation first. The distilling technology of the Ming Dynasty was already mature. There were many distilleries in urban and rural areas, producing all kinds of famous wines and low-priced local baked goods.

From the very beginning, Guo Yi had no intention of starting winemaking from grain fermentation. According to Wu Nanhai's wine exhibition plan, the cross-country wine industry will not start until after the sweet potatoes and sugar cane are harvested in large quantities. The cost of purchasing grain and brewing wine directly in Guangzhou is too high: there are many processes, and the water and yeast used for brewing have certain technical requirements, which is quite troublesome. Moreover, the winemaking process involves the transportation of a large amount of grain and the processing of distiller's grains. Traditional wineries often also raise pigs in order to process a large amount of distillers' grains. Guo Yi has no plans to open a pig farm in Guangzhou city.

Therefore, they adopted a method of distilling Doshao liquor. Doshao liquor is available everywhere in the country. The process is simple, the price is low, and the batch size is large. Simply purchase the Dosha and conduct secondary distillation to remove the impurities in the Dosha, purify the liquor, and increase the alcohol content to make a high-end product. In fact, many modern famous brand liquors are also made by purchasing a large amount of base liquor from small distilleries and then blending it. Compared with the best winery in this world, Chuanchuanzhong also has the advantages of quantifiable quality system standards, modern monitoring equipment and extremely efficient distillation equipment.

The distillation equipment was manufactured by the machinery department in Lingao and then disassembled and shipped to Guangzhou on the Dengzhou. Steamers were made of cast iron, tin and wood. This steamer is much better in efficiency than all other steamers at the same time. It no longer uses direct heating. It is equipped with a small boiler, a very simple atmospheric boiler made of pig iron and oil drums, to produce water steam. The serpentine tube is heated indirectly, and after such distillation, the final product is a high-strength liquor that is as clear as water and as hot as fire in the mouth. Since it has been steamed twice or even three times, the smell of impurities has almost completely disappeared, leaving behind A pure taste.

Along with the steamers, hundreds of small flat wine bottles were also shipped. The printed labels on the wine bottles showed a woodcut picture of the military uniforms of the Han generals, with the Chinese characters "Guo Shi Wushuang" printed in seal script below, and labeled in small simplified Chinese characters below. After a while. The bottom of the trademark is: Produced with honor by Zichengji. Finally, the trademark actually has a nominal volume: 25o ml. This seemingly unnecessary approach was proposed by Xiao Zishan: the promotion of new weights and measures and Arabic numerals should be "moisturizing and silent". It was from the various "travel goods" packaging that many new generations who grew up later learned about simplified Chinese characters, Arabic numerals, and weights and measures for the first time.

After the wine came out, several winemakers tasted it, and they all felt that it was more mellow and powerful than various local roasted wines on the market, but compared with the best liquors, it could only be regarded as having a moderately fragrant aroma. One winemaker lamented that with such a good steamer, he could make his own koji, and if he found a good water source, he would be able to make it the best in Guangdong Province. Guo Yi smiled and didn't answer. What Zicheng remembered about the wine was not the wine itself, but the glass bottle. Guo Yi wanted to take the high-profit gift box route. He ordered the wine to be bottled and sealed for later use. The small quantity of the first batch of wine would be used as gifts for dignitaries when the business opened.

Shen Fan made more than a hundred gift boxes lined with brocade in a local lacquer shop. Each box contains two bottles of wine and two shot glasses.

This idea was copied from the wine gift box of this time and space. It was definitely an unprecedented innovation in the Ming Dynasty. Even shopkeeper Shen was amazed and said that the proprietor was really generous.

However, Guo Yi lamented the beauty of traditional Chinese handicrafts. The exquisite craftsmanship and gorgeous decoration of these lacquer boxes were something he had never seen before. Shopkeeper Shen said that these were not top-notch works, but they were just batch goods.

Throughout the first month of the second year of Chongzhen, the Prefecture Advance Station was even busier than Lingao and had to open three stores at the same time, which was not an easy task for anyone. Every day, Guo Yi takes Shopkeeper Shen, Sun Chang and others out to visit guests and pays homage to newcomers. It is very important to be polite and considerate. Everywhere you go, give different gifts to each other according to their different identities. Liang Cunhou's family, who had given him name stickers at the market, also made a special trip to visit him. Mr. Liang was very happy to see that his business was open. In addition to receiving gifts, he also gave back home-made roast meat. The close relationship between Guo Dongzhu and Mr. Liang made Mr. Shen overjoyed:

"Dongzhizi. I actually got to know Mr. Liang." Old shopkeeper Shen praised quietly.

"Is Mr. Liang famous?" Guo Yi heard Liu Gang say: Mr. Liang is a child of a noble family. He is always eager for justice and justice. Just doing good deeds.

"The proprietor doesn't know?" Shen Fan was a little surprised. "This Young Master Liang Cunhou is the direct grandson of his former household minister Liang Renpu. His father

Two terms as prefect. He himself has a great talent. He is well-known locally. "

This is what Old Shopkeeper Shen said. The Liang family claims to be the heirloom of poetry and etiquette. I have never cared about jewelry and toys. I'm afraid there is no way to do business in his family. But his family has deep local roots. Made good friends. There are many benefits.

"Just make more friends with him from now on." Guo Yi responded casually. Suddenly a question occurred to me. "Old Shopkeeper Shen. Do you know all the officials, gentry, and big families in Guangzhou City?"

"** is inseparable from ten." Shen Fan was quite pleased with himself.

"Write it down when I get back. I want to know about all the officials in Guangzhou."

Shen Fan laughed loudly: "What's the difficulty? After a while, you can go to the shop and buy a copy of "Jin Shen". You'll know that from the Ming Dynasty to the bachelor's degree, all the officials are there."

"Is there such a thing?" Guo Yi was still a little surprised. Needless to say, in the original time and space, the "Directory of Civil Servants of the People's Republic of China" definitely did not exist. Even if it existed, it would not be sold to the public.

"If the proprietor wants it, I'll send someone to buy it."

"No rush," Guo Yi thought. Originally, the intelligence data team wanted to dispatch stations to collect information about officials in Guangdong. He still thought it was a huge project, but now it seems not complicated. The data is open to the public.

"Are there any more sophisticated ones? Compared with those who were officials in the past but are no longer serving as officials, but are still very powerful."

"Here is the "Jin Shen Lu" from this province."

"Okay, you will send someone to buy these back. Hmm," he thought for a moment, "I also want to get the morning paper."

"It's not difficult, just find a yamen and copy it out. But what does the proprietor want to do?" Shen Fan felt strange. If "Jin Shen Lu" is useful for business, the court reports are all about the imperial court's memorials and discussions, except If an official is interested, no one will look at it.

"The movements of the imperial court are also very important to us. Who knows what the imperial court's plans are for sea trade?"

Shen Fan thought this was right. Most of the proprietor's goods came from the sea. If the court strictly prohibited sea trade, it would be a big blow to the proprietor. But for this kind of news, as long as you have a good relationship with the office manager, the master or even the junior officials in the yamen, and the news leaks out in time when you see it, there is no need to bother to copy the newspapers? But since the proprietor said it, just do it, it’s not too difficult anyway.

"Master Li, who handles manuscripts in the Governor's Yamen, is very familiar with me. I just want to give him some benefits."

"What you have to do is report the amount of expenses to me directly and don't spend it at the counter.

"According to the notice of the Economic and Financial Committee, the intelligence fees of the dispatch station can no longer be spread among the operating expenses of opening a store, and must be managed and accounted for separately. This gave Guo Yi a headache for a while: In terms of favor expenses, it is difficult to The exact distinction is whether it is for intelligence or business. It is probably both. In the end, after discussion, it was decided to include all favor expenses in the intelligence fee.

"Yes, proprietor."

Back at Zizhenzhai, the decoration of the shop is almost finished. In order to avoid any controversy, decoration is still a relatively traditional approach. There are three large pavements along the street, square brick floors, blue brick walls with polished bricks and no plaster, wooden lattice ceilings, four big red palace gauze lanterns hanging there, and a row of small glass lamps bought from Yiwu. Surrounded by purple wood corridors, the hall is hung with poems, paintings and ink by local famous people. The styles are very different, making it look luxurious and scholarly. If you look closely, you will find that the author is either a local aristocratic family or an official in power. The three big characters "Zizhenzhai" hanging in the middle of the hall are also the most popular staff of Wang Zunde, the governor of Guangdong and Guangxi. The Governor's Yamen praised the painting by Lu Yizhong. These three characters cost Guo Yi five hundred taels of silver. The floor is decorated with rosewood flower tables, desks, Eight Immortals tables and official hat chairs. The various vases, screens and ornaments are all of high quality. They are all items from the Gui family shipped from Lingao. Recently, a large number of these items have been shipped to Guangzhou. On the one hand, it can save money by opening a brand name at the dispatch station to decorate the scene. Secondly, it can also take the opportunity to sell the stolen goods to avoid piling up everywhere in the warehouse. The commotion made Shen Fan murmur in his heart: Where did all these good things come from? Don't you really get it from pirates?

Four glass display cabinets are located on both sides of the main hall, which are very conspicuous. In order to ensure safety, Guo Yi asked someone to build an extra circle of copper railings on the outside of the large cabinet to prevent too many onlookers from crushing the glass.

The goods for sale are all carried in various exquisite boxes customized from outside. The bottom is lined with velvet and satin in three colors: black, red and gold. Each cabinet is equipped with two modified kerosene lamps hanging on the diagonal. The spotlights are made, and the items in the cabinet look radiant. Shen Fan, who was accustomed to the dim and deep environment in old-fashioned jewelry stores, also repeatedly praised Guo Dongzhu for his magic touch. To be continued, if you want to know what happened, please log in to Chapter 6 for more, support the author, support!