There is actually nothing good to hear about the newspaper's business situation. If the newspaper's development direction is correct, it will not be my turn to become a shareholder.
Moreover, the newspaper has been losing money for 14 consecutive months, and the losses are getting bigger and bigger. This is the main reason why Xiaoma originally wanted to hand over 70% of its shares.
Chu Xiangqian heard He Yisheng say that he lost more than 10,000 yuan last month and sales were on the decline.
He glanced at Dama sitting aside, which immediately made the fat man so embarrassed that he could only smoke a cigar to cover up his uneasiness.
Chu Xiangqian didn't care, and motioned for He Yisheng to continue while he took a look at the newspaper's expense list.
Hundreds of people spend 20,000 yuan on salary every month.
But although the per capita salary is 200, the actual salary at the bottom is only 150.
In other words, the nine newspaper executives, who accounted for only 9% of the people, took away 5,000 yuan.
But there is no way to solve this problem. Anyone who can be the editor-in-chief is naturally considered a senior practitioner. I don’t know how strong his ability is, but he can still be regarded as a talent.
If it still doesn't work after two or three months of trial, then replace it immediately.
At this point, Chu Xiangqian would not hesitate at all.
Later, I heard from He Yisheng that the reason for the decline in newspaper sales was mostly because the target customer group was less interested in newspapers.
Chu Qianqian immediately asked, "Why?"
He Yisheng looked at the big and small horses in embarrassment, and Chu Xiangqian immediately knew that something was going on.
Staring at He Yisheng, he asked, "I am the majority shareholder of the newspaper, do you understand?"
He Yisheng hesitated for a few seconds. Seeing that Da Ma didn't say anything, he could only bite the bullet and said, "Boss, 50% of the target group of the newspaper this year are gamblers who buy word money."
Chu Qianqian was startled. Seeing this, Baifanyu pulled him aside with a smile and explained in a low voice.
After hearing this, Chu Xiangqian understood that this thing was similar to a lottery ticket.
The original purpose of setting up a newspaper in Malaysia was to attract customers to its own calligraphy stalls.
The so-called Zihuadang is just a popular kind of spinach among the people.
Choose one of thirty-six names of people or thirty-six items, put it in a clay pot and hang it up.
When the lottery is drawn, use a stick to break the clay pot, and if the name of the person or item you buy is the same as the one in the clay pot, the customer wins.
The use of newspapers to announce the lottery results has indeed made the business of the Chinese calligraphy stalls of Da Ma a lot better.
But as time went by, many customers who initially went to their Zi Hua stall naturally returned to the nearest Zi Hua stall after they felt that there was nothing new.
In the final analysis, the gambling industry does not rely on attracting customers, but on being honest. Even if there is a big lottery, you have to pay politely.
Only in this way can guests continue to be attracted.
But if we do this, the gambling industry may lose all our pants one day.
The so-called fairness is just deceptive.
But this can be regarded as a pioneering work. The two Ma brothers are indeed smarter than other stall owners.
Chu stepped forward and glared at Da Ma who didn't dare to look at him.
They probably knew in their hearts that the two brothers had the idea of closing the newspaper when they saw that the newspaper had no benefit to the business.
Da Ma saw that Chu Xiangqian had a bad expression, and there were white rice fish watching the fun.
Knowing that if you don’t give an explanation, good things will turn into bad things.
"Chu Sheng, I didn't fool you. Just buying the small building where the newspaper office is located cost 200,000. Including equipment and office supplies, it costs 60,000 to 70,000."
Chu Xiangqian interrupted the fat man, looked at He Yisheng and said, "I don't care what happened in the past. From now on, if Zihua stall wants to be published in the newspaper, it will have to spend money to buy advertising space.
Also, from now on newspapers will have to go out and find news themselves.
Field reporters who go out to collect news will be rewarded 10 to 20 yuan if their articles or interviews are adopted. "
He Yisheng hesitated for a few seconds and then nodded. As for Malaysia, he and this fat man had already had quite a dispute over the concept of blackboard newspapers.
Now that the big boss has changed, it seems that even if the big boss doesn't understand blackboard newspapers, he understands people's hearts.
Without even looking at Xiao Ma's face, he directly said to Chu Xiangqian, "Chu Sheng, do you think the future focus of our newspaper should be on people's livelihood, finance, or other aspects?"
Chu Xiangqian didn't need to think about it. He just copied the rise of Oriental Daily in the real world.
"Social news requires fast timeliness and wide coverage. By the way, it focuses on celebrity gossip and popular entertainment. So 20 editors and reporters are not enough.
Gather 50 as soon as possible, and you will be personally responsible for the time being. "
After finishing speaking, Chu Qianqian pointed to He Yisheng, "Tell these editors and editors that after three months, when the results are effective, their team leaders, deputies and other managers will be selected from their teams.
Moreover, for every 10,000 copies of newspaper sales, the salary of the editorial and editorial management will increase by 10%, and you, the editor-in-chief, will also increase by 5%. "
He Yisheng was ecstatic. With a small reward, there must be a brave man who comes out to work, isn't it just for money?
Now when the new boss comes, he will first determine the reward mechanism for excluding editing and production personnel.
If 5 articles are accepted every month, there will be a reward of at least 50 yuan.
Moreover, the newspaper has two sides and contains more than 20 articles at least. For 5 to 8 long articles, 100 to 160 yuan is given to the editorial staff.
There are more than a dozen other articles and more than a hundred.
The people below will definitely try their best to catch the news, and even take the initiative to seek out the gossip and strange stories in society.
After the management of the editing and editing team appears, the salary will start at 300, and for every 10,000 copies sold, the salary will be increased by 10%. Then the management must insist on asking their subordinates to find news?
Other departments will also see their rewards increase as sales increase.
It can be said that the new boss is using money to destroy sales.
When everyone saw this, they began to regret keeping 30% of the shares.
Chu Xiangqian took the opportunity and said, "Malaysia, how about you sell me the 30% of your brother's shares now?"
Da Ma was moved, but Xiao Ma unexpectedly said, "Chu Sheng, our brothers have always been spitting on each other. If you have to compensate in the future, we will compensate with you."
Chu Qianqian couldn't help but look at Pony, who was always reckless and brainless, in surprise.
Malaysia has also reacted. Although there is indeed a newspaper selling agency, it is looking for someone to take over.
But at the same time, he also had the idea of doing business with Chu Xiangqian.
If all the newspaper's shares were sold at this time, it would be a trap.
Chu looked forward and knew that he seemed a little anxious.
But if they don't try it this time, when the newspaper's sales increase, the brothers will not be able to sell it.
Moreover, during the most chaotic years in Hong Kong from the 1960s to the early 1970s, it was beneficial for the newspaper to be shareholders of the newspaper.
Anyone who has watched the Young and Dangerous movie knows that Chen Haonan took Pheasant and other brothers to burn down the newspaper office owned by his fellow gangsters.
Moreover, the owner of the newspaper is also the leader of Hongxing.
This is also the reason why Baifanyu repeatedly advises himself that if he wants to do business, he cannot do without dealing with the community.
But Chu Xiangqian was also determined to eliminate Da Ma's influence in the newspaper.
As for asking Da Ma to be the president of the newspaper industry, naturally he will continue to be in the limelight and attract the attention of other newspapers to him.
From now on, if he is the boss of a flower stall and the largest flour merchant in the future, if he gets too much limelight, he is courting death.
Moreover, Chu Xiangqian is not a saint. He knows very well that judging from the fact that he killed Po Hao, the sales of flour in Hong Kong Island cannot disappear completely because of the absence of Po Hao or the big and small horses.
In this case, of course you should choose the path that is beneficial to you.
He Yisheng silently thought about the eight words "Celebrity Gossip" and "Popular Entertainment".
The more I think about it, the more I think something is wrong.
People are curious, and exploring gossips and even scandals about celebrities is just entertainment after dinner for ordinary people.
Although it is very likely that you will not care after seeing it, but this curiosity will always exist.
In other words, the customer base of the newspaper will suddenly change from the customers of Zihua stall to the entire Hong Kong citizens.
Just thinking about the two to three million people, all potential customers, He Yi became anxious and excited.
Once the newspaper's daily sales exceed 30,000, the newspaper will not only be able to stop losses, but also make money.
At this time, the price of a newspaper was only 2 to 3 cents.
2 cents basically have no supplements, and newspapers only have one or two.
The cost of printing a newspaper is 1.3 cents, which means that a newspaper only earns 7 cents.
With sales exceeding 10,000, I can only earn 700 yuan a day. This money is just enough to pay the salaries of hundreds of people in the newspaper office.
For other expenses, you have to pay for it yourself.
As for advertising, it has always been occupied by the word-flower stall.
So don’t expect today’s big and small horses to give advertising fees to newspapers.
Of course, this alone is enough to show that Malaysia has a brain.
It can be said that if Big Horse had not paid advertising fees, the newspaper would have lost 10,000 yuan a month, but it was not actually losing money.
If the daily sales of a newspaper reach 20,000, the daily income is 1,400, and the monthly income is 42,000, then the loss has been stopped and the profit has been made.
After He Yisheng thought for a while, he looked at Chu Qianqian and asked, "Boss, how do you think celebrity gossip should be reported?"
Chu smiled forward and looked at Da Ma. He saw the fat man's eyes dodge and he showed a flattering smile.
He turned to look at Baifanyu again, indicating that he had to avoid it.
But Baifanyu smiled, pretending to be confused and planning to eavesdrop.
Chu Xiangqian was helpless, after all, Baifanyu had taken the initiative to stand on his side just now.
Finally, he looked at Xiao Ma and said with a smile, "I heard that Brother Xiao Ma is willing to pay hundreds of thousands to chase a female star.
If I were the editor-in-chief of the newspaper, it would be for the sake of Xiao Ma being one of my own.
Will praise him for his generosity and heroic spirit just for his beauty.
By the way, I would like to praise how beautiful and charming the female star is.
The audience must be very curious about this kind of news about spending a lot of money to win the favor of an actress.
If Xiao Ma is not one of our own, then he is said to be extravagant and wasteful, and ignorant of the hardships of the people.
Then he scolded the actress for worshiping money, degenerating, and willing to be the plaything of the rich.
When the time comes, viewers who see this report will scold and envy Xiao Ma.
And the more you criticize, the more you want to see follow-up reports.
When there are more readers, the newspaper will benefit. Although the actress's reputation is not good, there is a high probability that some other wealthy people would like to come to her because of her fame.
Xiao Ma seems to be the worst, but from now on when he goes to pick up girls, do you think those money-worshiping women will pounce on him like honey? "
He Yisheng's eyes lit up and he secretly thought that the boss was really a genius.
But Xiaoma and Baifanyu swallowed their saliva, secretly thinking that Chu Xiangqiang was really evil.
And after this kid owns a newspaper, if he is offended, won't he be a black opponent who will die?
Even a pony knows that the reputation of attracting bees and butterflies is not worth it.
If one is not good, it will be infamy for eternity.
Besides, those women who pounce on him because of money are all troubles and even disasters.
If Chu Xiangqian really lets the newspaper report him like this, he will have no idea how much trouble he will have in the future.
"Chu Sheng, please don't report on me in the future."
When Dama heard what his brother said, he nodded quickly, "Chu Sheng, we brothers are not famous and we just like to keep a low profile."
Baifanyu rolled his eyes, you fat guy likes to be in the limelight, and if you say this now, it is simply telling lies.
Chu Xiangqian took the opportunity to say, "What about the newspaper's advertisement on the flower stall?"
"Withdraw, withdraw," Malaysia said without any hesitation. Besides, the effect of newspapers on the word-flower stalls is no longer as good as it was at the beginning.
Chu Qianqian smiled and looked at He Yisheng, and the corners of his mouth couldn't help but turn up.
"There is no need to withdraw it. How about taking the sales volume of 10,000 yuan as the benchmark, and after the newspaper sells 20,000 yuan a day, it will be 200 yuan a day. If it is 30,000 yuan, it will be 400 yuan. If it is 40,000 yuan, it will be 600 yuan."
Xiao Ma swallowed his saliva. If the newspaper sales volume could really reach 40,000 copies, even if the newspaper company was given 18,000 yuan a month and nearly 200,000 yuan a year, it would not be a loss.
Just thinking that in the future, the newspaper company would basically cover the salary expenses by relying on the advertising fees of the two brothers, and the two of them suddenly felt as uncomfortable as eating flies.
Da Ma almost slapped himself in the face. Not only did he give away his golden rice bowl to others, he also had to give money to someone else's rice bowl.
He Yisheng admired Chu Xiangqian more and more, and felt confident about the future development direction of the newspaper.
But after a while, he said awkwardly, "Boss, there is not much money in the newspaper's account. Do you want to transfer some funds?"
Chu looked forward to Dama.
The fat man hurriedly said, "Chu Sheng, how about our brothers contribute 30,000 yuan and you contribute 70,000 yuan. This 100,000 yuan is enough to support the newspaper for 3 to 5 months."
Chu Xiangqian shook his head, "You pay 90,000, and I pay 210,000. The focus of the 300,000 will be on recruiting manpower, increasing office supplies, expanding the printing volume of newspapers, and purchasing 100 bicycles and 2 vans.
By the way, find someone to talk to a printing equipment dealer and find out how much it costs to print 100,000 copies per day.
If you still have extra money, buy the small building next door. "
After finishing speaking, Chu Qianqian looked at He Yisheng and said, "Give me to spend all the 300,000 yuan within one month, but if the daily sales of the newspaper cannot be doubled after one month..."
He Yisheng hurriedly answered, "Boss, let alone doubling the number, if the daily sales volume of the newspaper does not reach 30,000 copies, I will jump into the sea myself from the tidal flat a hundred meters in front of the office building."
Xiaoma and Baifanyu were stunned, and secretly scolded He Yisheng for bullying their brothers, who were uneducated.
As soon as the new boss came, he said that the sales volume would triple in one month. If it were before, someone would definitely find someone to hack you to death.
But looking at Chu Xiangqian, the two brothers, who had not yet really become successful, started to feel timid again.
After all, the one who can really speak is the brothers' godfather Wang Laoji.
But the old man was getting older, and he was obsessed with the flower stalls, and was unwilling to change his career to other businesses.
Seeing that the money their brothers earned in other areas was no less than that of Zihuatang, they had no choice but to delegate their powers.
Then Da Ma silently calculated that if the daily sales of the newspaper exceeded 30,000, the money earned every day would be 2,100, which is 63,000 a month.
More than 700,000 yuan a year. After excluding expenses, I earn almost 400,000 yuan a year.
Damn it, it means that I made back all the money I invested in less than a year.
At this moment, Da Ma began to regret selling 70% of his shares to Chu Xiangqian.
Chu Xiangqian could naturally see the expressions of regret on Da Ma's face, and said with a smile, "Da Ma, how about you spend 900,000 to buy back the 70% of the shares you sold to me this morning?"
Da Ma was stunned and cursed Chu Xiangqian in his heart for making twice as much money from changing hands in less than a day.
Where can there be such a good business in the world?
Moreover, if Chu Xiangqian withdraws, he will publish his own newspaper tomorrow.
Da Ma doesn't feel at all now that he can outperform Chu Xiangqiang in the newspaper business.
(End of chapter)
