"Where is Changteng Entertainment? Please help!"
Li Rushan was a little broken. Although he had been working hard to adjust his mentality and prepare over the weekend, he still couldn't stand it after seeing the data.
Now it's not just about making money, he also has to continue to be bound to 404 Studio!
Moreover, games and movies are not the same as ordinary products.
Generally speaking, products basically have a sales cycle. That is, if you make more money in the first wave, the sales in the subsequent sales will basically decline rapidly. Although games and movies make a lot of money at the beginning, the subsequent long tail effect is much stronger than ordinary products!
Especially those classic games and movies.
Even if the sales of games decline later, as long as there is a promotion, the sales will immediately increase. The original price of games of three or four hundred will gradually drop to two hundred, one hundred or even fifty or sixty. Every time the price is reduced, another wave of income can be generated. .
After the movie has finished its schedule, it can also be released on the video platform, and then it can make money based on the number of online views.
The key is that if games and movies have a good reputation, then as long as the sequel is developed seriously and does not mess around, players and audiences are very likely to buy it.
This undoubtedly greatly increases the difficulty for Li Rushan to lose money later with the help of 404 Studio!
Why is this so? It was obviously my first time making a movie, and I obviously found a director for a literary film...
But Li Rushan has not given up yet. He instinctively feels that Changteng Entertainment will not give up so easily.
After all, Changteng Entertainment has always been good at not being a good person.
Sure enough, Li Rushan did a simple search on the Internet and immediately discovered Changteng Entertainment's offensive against 404 Studio.
At present, this topic is not completely popular on the entire Internet, but it is not popular enough to attract the attention of 404 Studio employees who are at home on weekends. But with the help of Changteng Entertainment’s buying of trolls and hot searches, signs have begun to emerge.
If you consciously search for related topics of "Jiangshan Fengyunlu" and "Dubu Wulin", you can see it.
The topic raised by Changteng Entertainment this time is: 404 Studio used Lu Renjia’s action data for commercial purposes without Lu Renjia’s authorization. Is this legal?
Of course, Changteng Entertainment knows very well that this is legal, but most netizens don't know. Using this topic is more conducive to stimulating discussion among netizens.
In fact, Zhang Jian also considered using some more offensive words, such as "It is shameless to steal Lu Renjia's data".
However, under Wei Qicheng's persuasion, he finally decided to forget it, fearing that something too much would not be enough.
However, although the current statement seems objective and neutral, it perfectly serves the purpose of setting the pace.
As for why Li Rushan immediately guessed that this was a topic of Changteng Entertainment...
Needless to say? Anyway, if there is anything bad, it must be done by the Changteng Group.
Netizens are already used to this. They are there every time something happens anyway.
"Huh? Is there such a thing?" Li Rushan really hadn't considered this issue before.
Lu Renjia's data was used in "Doubo Martial Arts" produced by 404 Studio. This is something almost everyone knows.
Because when the trial demo of "Doppu Martial Arts" came out, Jinghai Research Institute officially stated in the announcement that it used Lu Renjia's data, hoping to provide various heroes in the virtual Jinghai with a solution for Lu Renjia. A platform for special training.
But are there any problems with using this data for commercial purposes?
Netizens including Li Rushan really haven't thought about this carefully.
This topic did not exist in the first place, but with the rhythm set by the sailors of Changteng Entertainment, more and more netizens were led astray, questioning and condemning Studio 404.
On the one hand, this is because Lu Renjia already has a large number of fans on the entire Internet, and on the other hand, because "his data was directly used for commercial purposes without paying for it", it triggered simple sympathy among netizens. Rational mind.
At this time, the discussion within the topic has become uncontrollable, and even has a tendency to spread further.
Netizens gradually divided into two distinct factions, one supported Studio 404 and the other supported Lu Renjia.
There is no one here who supports Changteng Entertainment, but for Changteng Entertainment, supporting Lu Renjia and attacking 404 Studio will objectively be of great benefit to them.
"404 Studio used Lu Renjia's action data but didn't pay the licensing fee? Isn't this impossible? Lu from 404 Studio doesn't seem like this kind of person."
"It is a small workshop that has only produced a few games. It is normal for things to be irregular. Just take the time to apologize and compensate for the expenses."
"What kind of compensation are you asking for? Didn't this data come from Jinghai Research Institute? Do you want the official to come out and apologize?"
"If it was really given by the institute, then the institute should indeed come out and apologize to Lu Renjia."
"Don't you all ever read the description of the virtual space? There will be an announcement as soon as you enter the virtual world. Once you enter, it is deemed that all actions in the virtual space have been voluntarily authorized to the institute. Otherwise, anyone can enter the virtual world. If Haidu is shouting that his rights have been violated, then this virtual Jinghai is still doing nothing."
"So, Lu Renjia authorized his own action data by default? Isn't what Jinghai Research Institute and 404 Studio did illegal?"
"This is unreasonable! Can Lu Renjia's data be the same as that of ordinary people? The faces of ordinary people and the faces of celebrities are not the same price."
"Even with this agreement, 404 Studio should give Lu Renjia some money. After all, without Lu Renjia's data, the combat system of "Doppu Martial Arts" would not be able to achieve its current state."
"There is no need to flatter Lu Renjia's face. Do you really think that 404 Studio does not have motion capture actors? An Yunkai of the second research team, Guo Yongqiang, Zhao Huaien, Liu Jianlong, etc., who is not a kung fu master? Even others My employee Tong Zhuo can still be among the top three in the demo! Action data can also be collected from these people. The little data Lu Renjia has are just dirty moves, which may not necessarily play a big role. .”
"But these people you mentioned are all defeated by Lu Renjia. If you are not convinced, you can go to Jianghu Square to find Lu Renjia for another fight."
"Studio 404 should give an explanation."
"Lu Renjia himself didn't speak out. He doesn't even care. Why are you guys shouting?"
"Lu Renjia doesn't have to care, but the rights and wrongs of this matter must be made clear! As a fan of Brother Lu, if 404 Studio doesn't respond, then I will boycott "Double Martial Arts"!"
Netizens were in a quarrel.
There are those who openly support 404 Studio and believe that as long as it is legal and compliant, there is no need to pay or apologize; there are also those who fully support Lu Renjia’s rights protection and believe that morally speaking, 404 Studio uses other people’s actions for commercial purposes and does not pay them. It's just not appropriate; there are still some people who are mixed in and are irritating each other.
In short, the popularity of this topic has become higher and higher after two days of fermentation over the weekend.
If 404 Studio could discover the inkling of this topic at the first time during the weekend, it might be able to contact Lu Renjia directly, quickly reach a private settlement, and issue a statement.
In that case, the topic won't be hyped at all and will die down soon. Even most netizens don’t know that there is such a thing.
However, Studio 404 was closed during the two days of the weekend, so no one paid much attention to this matter.
In this way, the best opportunity to deal with public opinion is missed.
Even if we go to Lu Renjia to seek reconciliation right now, I'm afraid it will take a day or two to get it done. After all, Lu Renjia is so elusive that it is not easy to find him.
And the most critical issue is time!
If the announcement was made earlier, the time could actually be blurred so that netizens would not be able to tell when the agreement was signed; but if the entire network has been hotly discussing it for two or three days, 404 Studio only belatedly announced Issuing an announcement will give people the feeling of "originally planning to evade the fare, but was forced to pay for it under the pressure of public opinion."
This is very bad. Even if an announcement is issued, it may be difficult to completely eliminate the negative impact of this public opinion storm.
(End of chapter)
