Monday, April 8th.
In Studio 404, a new day of intense and busy work begins again.
Everyone is very focused and very efficient.
There is no way, within the limited working hours, if the work efficiency is not high, it will be really difficult to complete a lot of work!
Facts have proven that there is a huge gap between the upper and lower limits of human work efficiency. When working overtime in a meaningless manner, human efficiency can approach zero infinitely; but when the deadline approaches, human work efficiency can approach infinitely again. Even beyond human limits.
Now these employees of 404 Studio are basically in the latter state all year round.
This is not only because of the company's various welfare incentives, long-term physical exercise to maintain everyone's working status at the best level all year round, and the approaching deadline, but also because of Mr. Lu's leading role.
Mr. Lu is really too fierce!
There is a saying that what goes up leads to results, and the leading role of leaders cannot be ignored.
Just like parents educating their children, it often makes no sense to force them to do this or that. If parents work and study seriously, their children will naturally fall in love with reading and learning. On the other hand, if parents play mahjong all day but require their children to love learning, it is basically impossible.
The same is true at work. If the boss gives employees blood injections all day long and does nothing after work every day, he blocks the door of the company and prevents employees from leaving. He does not work hard himself and puts all the performance pressure on employees without giving them any compensation. If you have enough money, the employees can only fool you.
On the contrary, what if the boss pays you enough and at the same time always takes the lead at work? The employees can't even keep up with the boss's progress, and most of the work is left to the boss.
The employees' work efficiency will naturally increase.
Suddenly, Yao Wenyang exclaimed: "Huh? It's broken! Something is wrong!"
Everyone heard this and looked over: "What's wrong?"
Yao Wenyang pointed to a promotional material on the screen: "Changteng Entertainment is starting to catch on to Lu Renjia's popularity!"
Everyone gathered around to take a look. This was a simple movie promotion material, promoting the new movie "The Legend of Jiangshan".
Of course, the movie itself is a martial arts theme in ancient costume. In fact, it has nothing to do with Lu Renjia, a real-life unrestricted fighting master.
But after all, Changteng Entertainment is in Jinghai, and the filming location of "The Legend of Rivers and Mountains" is also in the film and television city near Jinghai. Lu Renjia is also in Jinghai, and the virtual Jinghai has a promotional slogan of "Martial Arts Holy Land", so I have to take advantage of it. It's also possible.
Yao Wenyang quickly opened several different promotional materials.
These are all promotional materials for "Jiangshan Fengyunlu". Some are officially released by Changteng Entertainment, some are purchased hot searches, and some are hot posts posted by netizens themselves. Their contents are different, but they all have one common characteristic: The purpose behind this is obviously the same.
All in order to gain Lu Renjia’s popularity as much as possible!
Even behind the popular posts posted by netizens themselves, there are more or less shadows of trolls. Including hot topics, although they are following the black and red route, we can still see the obvious marketing purpose.
There are mainly the following types of propaganda.
The first is conventional publicity, emphasizing that "The Legend of Rivers and Mountains" was filmed in Jinghai. The story takes place around Jinghai in ancient times and is an inheritance of the holy land of Jinghai martial arts.
The second is for the crew to observe fighting in the virtual Jinghai, learn fighting skills and knowledge, and attach some clips of the fighting scenes in the play.
The third type is the black-red route. Some netizens posted a message asking how long the young star actors of "The Legend of Jiangshan" can last together against passers-by.
This topic is obviously meant to be funny, but it has to be said that it is extremely popular.
"Little fresh meat and Lu Renjia fight? It only takes one minute, and Lu Renjia has to kneel on the ground, pinch them and beg them not to die!"
"How many young people can beat Lu Renjia? I think it is infinite. Several battles in Longtan Park have proven that the number of people is meaningless in the face of unlimited fighting!"
"Netizens only want to see my brother be fooled, but fans only want to see him die! And challenge Lu Renjia? What do you think?"
"If it really happens, I'll donate five yuan to have fun! You can even fight in the virtual sea. It's not that I don't believe in my brothers' skills. I just want to broaden my horizons."
I have to say, these publicity really have a very good effect!
Especially the topic "Who will win in a fight between Xiao Xianrou and Lu Renjia?" Although this topic seemed outrageous at first glance, it really aroused the desire of netizens to live, and the popularity of the question quickly skyrocketed.
Although everyone was ridiculing, and no one thought that the young freshmen could really compete with Lu Renjia, under the heated discussion among netizens, Changteng Entertainment's promotional purpose was successfully achieved.
Through this way of gaining popularity, more people will know about the movie "The Legend of Rivers and Mountains".
Although the rising popularity is often not positive, black and red are also red!
"The Legend of Rivers and Mountains" itself is set for an unpopular schedule, and there are not many movies available at that time. When the audience enters the cinema and glances at the movies being shown, they find that they have never heard of other movies, only "The Legend of Rivers and Mountains" The title "Wind and Cloud" is impressive, and there are many films scheduled, so it's easy to guess what the audience will choose.
Obviously, the head of the marketing department of Changteng Entertainment is also a marketing genius. He keenly discovered this hot spot and just added to the already good popularity of "Jiangshan Fengyunlu".
But for the employees of 404 Studio, this matter is a bit uncomfortable.
You guys are taking advantage of Lu Renjia’s popularity, what should we do?
Yao Wenyang sighed: "This Changteng Entertainment is so shameless! Just try hard! But this will be very detrimental to our publicity!"
Zhao Haoyan was stunned for a moment: "Hey, has our game been decided on how to promote it? Why didn't I know?"
Yao Wenyang explained: "Does this need to be said? Looking at Mr. Lu's previous operations, it is already obvious. We obviously want to take advantage of Lu Renjia's popularity! It can be seen from the demo!"
From Yao Wenyang's perspective, this matter is actually quite clear.
Why did Mr. Lu send out the trial demo of "Dubu Martial Arts" before?
In fact, this demo is just a large-scale promotional video!
The game industry is different from movies. Movies use promotional videos to warm up, but games can use demos to warm up. Players feel good about it after playing it, and most of them will buy the official version.
The facts proved that Mr. Lu’s choice was correct.
The demo of "Doubu Martial Arts" has aroused good response. Although only a few players can pass the level of a group of big men fighting, it is full of topics. Coupled with the gimmicks of "movie casting" and "fighting Lu Renjia simulator", the popularity of the demo is very high.
This laid a good foundation for the release of the official version of "Doubo Wulin".
To put it bluntly, "Doppu Martial Arts" also wants to take advantage of the popularity of Lu Renjia's incident. It can't be said to be unfair. After all, it really got Lu Renjia's data from Jinghai Research Institute. This is different from Changteng Entertainment's eight-pole fight. It doesn't matter, but even if you push it hard, there is still an essential difference.
In "Du Bu Wulin" and Lu Renjia, they can fight each other with eight poles.
Originally, more than half of Lu Renjia's popularity could be transferred to "Doubo Martial Arts", but with the intervention of Changteng Entertainment, the popularity will definitely be greatly reduced!
After all, Changteng Entertainment is rich. The overwhelming marketing, various hot searches and fan discussions have drawn everyone's attention to "Jiangshan Fengyunlu", and the popularity of "Dubu Martial Arts" is naturally less .
Even though "Doppu Martial Arts" has a closer relationship with Lu Renjia, but... after all, Lu Renjia is not involved in these two projects! Therefore, in the eyes of people who don't know the truth, there may not be any essential difference.
Zhao Haoyan was a little nervous for a moment: "What should we do? Brother Lu, what do you think?"
Lu Zhixing looked at Li Rushan beside him: "Mr. Li, what do you think about this matter?"
Li Rushan quickly suppressed the smile that just appeared on his face: "Changteng Entertainment is so abominable! But I don't think the problem is big. There is a saying that is good, the strong wind knows the strong grass, the fire refines the true gold, it is the mule or the horse that leads it Come out, our projects are of high quality, don’t be afraid!
"By the way, Mr. Lu, will our game have a reverse bounce this time? I think now seems to be a good time!"
(End of chapter)
