Saturday, April 6th.
Changteng Entertainment Headquarters.
As the largest giant company in Jinghai, Changteng Group is divided into several different subsidiaries according to different businesses. For example, Changteng Capital is one of the top investment giants in the country, while Changteng Entertainment occupies a leading position in the entertainment industry. extremely important position.
Wei Qicheng came to the door of the marketing director's office, knocked gently, and then pushed the door open and entered.
"Mr. Zhang, are you looking for me?"
The name of Mr. Zhang in his mouth is Zhang Jian. He is the marketing director of Changteng Entertainment. He is mainly responsible for the publicity and promotion of various projects under Changteng Entertainment. Of course, it also inevitably involves matters related to planning and production.
Although Wei Qicheng was previously responsible for the production of the game of the same name in the "High School Show" column, strictly speaking, he should belong to the planning and production department of Changteng Entertainment, and he would inevitably have to deal with the marketing department.
The reputation of the "High School Show" game produced by Wei Qicheng collapsed, which had a certain impact on him, but not very much.
After all, the collapse of the "High School Show" game was caused by the collapse of the "High School Show" column's fake reputation. This matter had nothing to do with Wei Qicheng directly, and he would not have to bear such a big blame alone.
Of course, it will be affected to some extent. For example, don't expect performance bonuses, and normal promotions will be delayed.
However, within the Changteng Group, there are still some leaders who have a good impression of Wei Qicheng.
This Mr. Zhang is one of them.
After all, in Mr. Zhang's view, Wei Qicheng had successfully completed the development of the "High School Show" game, and it started well in the early stages. Although it collapsed later, the money he should have earned was almost earned.
This shows that Wei Qicheng still has some abilities, and it is difficult to find such talents within the Changteng Group.
As the director of the marketing department, Zhang Jian was actually promoted from the planning and production department, so he naturally has some good feelings for these people in the planning and production department.
Especially for Wei Qicheng, he had actually long ago thought of mentioning Wei Qicheng and transferring him to the marketing department, but he had never found a suitable opportunity.
"Qicheng, come on, sit down."
Because they were all familiar with each other, Zhang Jian did not be too polite and chose to get straight to the point.
"Qicheng, do you have any good ideas about the promotion of the movie "The Legend of Rivers and Mountains"?"
"Feng Yun Lu" is a movie that Chang Teng Entertainment is promoting recently. It is a martial arts theme, mixed with some content such as hatred of family and country. Of course, the main male and female protagonists are all fresh and popular actors, and with the addition of veteran actors and actresses who make guest appearances, the entire lineup is quite luxurious.
So far, the filming of the film has been completed and is scheduled to be released at the end of this month.
Of course, the promotion of this movie has already been carried out. Even if Changteng Entertainment does not promote it, the fans of the male and female protagonists are eager to promote it online every day.
It's just that now, the movie has officially entered the stage of intensive publicity, so it's time for some unconventional publicity activities to quickly increase the popularity.
As for what this unconventional promotional event is?
Obviously this is the question Zhang Jian asked Wei Qicheng now.
Wei Qicheng was a little nervous. Obviously, whether he answered this question well or not might directly affect his impression in Mr. Zhang's mind. But what are some great ideas? He really didn't.
The movie promotion is just the same old stuff! Either buy a hot search, or find some trolls to brag about it. Anyway, isn’t that what the traffic economy is all about?
These are all optimal solutions found when the movie quality is lacking, and there are no new tricks to play with.
Wei Qicheng cleared his throat and expressed his thoughts.
The core idea is still to focus on a few young people, buy more hot searches, find more trolls to brag about, brothers and sisters, work harder, and earn money from the fan economy step by step.
After listening to Wei Qicheng's method, Zhang Jian was slightly disappointed.
"What you said is very good, but it's too routine!
"If it is an ordinary project of our company, these methods are okay, but "The Legend of Jiangshan" is our company's key film and television project after all, and these methods are too unimaginative and creative."
Wei Qicheng coughed twice: "Well, Mr. Zhang, after all, I am inexperienced and somewhat lacking in imagination. I still need your guidance on how to do it."
Zhang Jian nodded with satisfaction. Well, although this Wei Qicheng is not very capable, his attitude is still good.
It was precisely because of this that he felt that he could be promoted.
Zhang Jian said: "Isn't there a big hot spot recently? It's that weirdo in the virtual world, his name is Lu Renjia? Hey, isn't he challenging various kung fu masters in the country?
“Although it doesn’t have much to do with our movie, it’s all about martial arts, so it can be involved, right?
"Think carefully, can you use Lu Renjia's popularity to promote our movie? You don't have to find this person, it doesn't hurt to get some popularity.
"I see that 404 Studio, isn't it also riding on Lu Renjia's popularity? It released a demo of the game, which was quite popular.
"They can do it, why can't we do it?"
Hearing this, Wei Qicheng couldn't help being surprised: "Mr. Zhang, we are different from Studio 404!"
Zhang Jian was a little surprised: "Huh? Why are we different from 404 Studio?
"Oh, by the way, "Ordinary Life" was also produced by this company before, right? So you have also dealt with this 404 studio. Tell me, what do you think?"
Wei Qicheng felt a cold sweat break out on his forehead and thought to himself, Mr. Zhang, this 404 studio is like the god of plague. You are afraid to avoid it. Why are you taking the initiative to get involved?
Others don’t know the situation of Studio 404, but he has so much say!
When he was promoting the game of the same name as "The High School Show", Studio 404 was just a small scumbag composed of four college students. It was not even worthy of being compared with "The High School Show", let alone the "High School Show".
what's the result?
Inexplicably, the cars overturned one after another!
The most outrageous thing is that a scandal of voting fraud also broke out.
Although no one has found out the identity of the justice messenger so far, and they don’t know if this matter has any specific relationship with 404 Studio, Wei Qicheng has one clear feeling, that is: as long as it has anything to do with 404 Studio The relationship is unlucky!
The same thing happened with Lu Renjia this time. Although the officials emphasized that they didn't know Lu Renjia's identity, Wei Qicheng always felt that this was strange.
Moreover, 404 Studio has released a demo called "Lu Renjia Simulator", which has something to do with this matter. Wei Qicheng was once bitten by a snake and had been afraid of well ropes for ten years. Of course, he subconsciously wanted to hide far away to avoid being affected if something happened.
Wei Qicheng wiped his sweat and said truthfully: Mr. Zhang, I think we should not join in the fun. "Jiangshan Fengyunlu" has already received good publicity, why bother with Lu Renjia's popularity again?
"And when it comes to Studio 404, if something unexpected happens, it won't be worth the loss."
Zhang Jian frowned with some dissatisfaction: "Isn't the popularity thing too much? Our movie doesn't have much stamina. Of course, it must get all the popularity it deserves before it is released. It will become a hit on the first day and be ranked top of the list. Go up, it will be easier to operate later.
"Besides, what does this have to do with Studio 404? They can take advantage of Lu Renjia, why can't we take advantage of Lu Renjia?
"Accident, what could be the accident?"
Wei Qicheng was speechless for a moment, yes, what accident could happen?
I do not know either!
It can only be said that there may be some evil things happening, but Wei Qicheng can't tell what evil things they are specifically, and he doesn't even know where to guess. He made this judgment only out of his own intuition, but this thing definitely cannot be used in a formal workplace.
Seeing Wei Qicheng's hemming and hawing, Zhang Jian was very disappointed.
I was originally counting on Wei Qicheng to have some good ideas, but why are his ideas so conservative and not enterprising at all?
He waved his hand: "Forget it, go and do your own business first. I'll look for someone else to handle the publicity plan."
Wei Qicheng opened his mouth. He originally wanted to persuade Mr. Zhang to think again, but then he thought about it and realized that it would be useless if he said so, so he decided not to get into trouble.
So he nodded: "Okay, Mr. Zhang, I'll get busy first. If you need anything, come to me anytime."
(End of chapter)
