Li Rushan certainly has a lot of ideas about the publicity plan.
But for a game that itself is losing money, how can it be promoted to make less profit? This is really a science.
Li Rushan also considered it, maybe he could do something sexy?
But on second thought I decided to forget it.
The most high-end ingredients often require only the simplest cooking methods.
The same goes for game promotions.
The game "Walking with Darkness" has gathered all the necessary elements of a street fighting game, and the development time is so hasty, this in itself is considered the most high-end ingredients.
If you do those bells and whistles, it may stimulate discussion and have some unpredictable effects.
If you get scolded and make money again, it's not the end of the world.
So at this time, it is better to be still than to move.
Just put out a promotional video and minimize the impact as much as possible.
Lu Zhixing nodded: "Okay, then just do as Mr. Li said."
Li Rushan is very happy, Mr. Lu is on the right track!
Ever since he invested in Studio 404, Li Rushan had a feeling that he and Mr. Lu were connected and always thought of going together involuntarily. What a true confidant!
Li Rushan winked at Lu Zhixing: "Don't worry, Mr. Lu, when this project is completed, I will find a way to invest in you!"
Although the agreement stipulates that projects that have already lost money cannot continue to invest, this rule is actually not that strict and there is a lot of room for wording.
For example, Lu Zhixing can open another company, or someone else can open a company and poach Lu Zhixing's original team, so that Li Rushan can bypass this rule and continue to invest.
Li Rushan felt very happy and was already thinking about such a sexy operation.
Lu Zhixing smiled slightly.
Don't worry, Mr. Li, you don't need to do any tricks, you will continue to invest in 404 Studio soon.
…
…
The next day, Lu Zhixing spent some time cutting out the promotional video for "Walking with Darkness".
Everyone has their own way of doing things like promotional videos.
Some companies don't have enough game content, so they go crazy with their promotional videos. They wish they could all use CG to make them look so cool. Only after players enter the game do they realize that the product is not right.
There are also some companies that have too much game content and hide it in their promotional videos. They just use real game scenes to cut out a few relatively good scenes. They are confident that they can attract players just by relying on these few shots. More game content is left for players to discover by themselves.
Lu Zhixing obviously prefers the latter.
Therefore, the promotional video for "Walking with Darkness" uses scenes from the game, plus some special camera movements and narration, and this promotional video is considered a success.
Others in that company looked at it and found that everyone’s opinions were not very unified.
Liu Bo, Lu Yixiao and others all felt that this promotional video was too simple?
It doesn’t show the core gameplay of the game, nor does it show too many famous scenes. There are so many good materials in the game, why is it only exposed so much?
Of course, do you want to say that this promotional video is bad? Not really.
The publicity effect should be somewhat effective, the editing techniques are also good, and the style is pretty good.
Overall, it's quite satisfactory.
If it is a major manufacturer, or it is a high-profile game project, such a promotional video can also generate a lot of popularity, and there will definitely be players analyzing it frame by frame with a magnifying glass.
But after all, 404 Studio only had a completely different game like "Ordinary Life" before. If we only rely on this promotional video... this promotion is obviously too weak.
Li Rushan was very satisfied. This promotional video was obviously cut according to his requirements!
"No problem, Mr. Lu, that's it!"
The two bosses had already made their decision, so naturally the others couldn't say anything more.
Just like that, the promotional video for "Walking with Darkness" was posted online, and the release date was confirmed: next Saturday, January 27th!
…
night.
The live broadcast room of the chosen group Yotsuba.
Si Ye is his online name, and his original name is Ye Luo.
As a professional speedrun player, Ye Luo is in his early twenties this year, which is just the right age. There will be no problem of reduced reaction and poor operation because of being too old, nor will there be a lack of experience because of being too young.
Speedrunning itself is a relatively niche gameplay, and it is a relatively unfamiliar field for most players.
Players who are not familiar with speedrunning often have two common misunderstandings about this gameplay: one thinks that speedrunning itself is very difficult and only a handful of super players can master it; and the other thinks that speedrunning itself is very difficult. It's not difficult to master, it just requires a lot of repeated practice.
Both of these views are obviously biased.
If you want to become a speedrunner, you must possess three qualities:
The first is a higher level of gaming. You must be comfortable with some specific operations required for speedrunning, and you must be able to perform them smoothly under great psychological pressure, but you do not need professional player-level reflexes.
The second is high game understanding and route planning capabilities. Including where in the game there are what materials, and how to formulate the entire speed pass route, all of which require sufficient experience and research on the game.
The third is a good attitude and enough patience. Speedrunning often takes several months to start, running the same route repeatedly every day, quitting and restarting frequently, running hundreds or even thousands of times, just to improve your performance by a second or two.
Therefore, speedrunning is a bit similar to the barrel theory: it is not about who has a longer board, but who is more balanced and has no shortcomings.
The reason why Ye Luo can stand out among the large number of speed pass players is of course because he has very good qualities in these three aspects.
In addition, in order to better speed pass in VR games, they also need to have certain athletic abilities in reality.
You don't need to be at the level of a professional parkour athlete, just make sure you get into the game and use the upgraded body in the game to perform perfect operations.
At this time, Ye Luo was still continuing to speed pass "Overcoming Difficulties with Cats".
There were many viewers in the live broadcast room, and as he operated, the barrage was also being discussed enthusiastically.
"Awesome, there is obvious progress here, a full three seconds faster, a huge advantage!"
"Oops, it got stuck and time went back again."
"It's okay, hold on steady, there's still hope of breaking it. There was a place where it got stuck late in the last record, and at least 20 seconds were wasted. If I can get through it this time, there's still hope."
"Long press the screen to speed up the host."
"Bad! It fell down!"
"It's done, delete it."
Ye Luo quit the game very skillfully and restarted it. The previous mistake was a pity, but for speedrunners, it makes no sense to feel sorry for past failures. After all, they have to experience such failures dozens of times and hundreds of times every day. Second-rate.
"The advantage of speedrunning this game is that it doesn't waste time. After all, the entire game process only takes a minute or two.
"Like some games, there are still two hours after the full speed pass process is optimized. A fatal mistake in an hour and a half is really devastating."
It can be seen that Ye Luo's mentality is indeed too good to be true.
In this case, you can still have fun in the midst of hardship and find the better side of the game.
He kept flicking the mouse, hooking the wall, jumping, and sliding. It was like there was a ready-made script in his mind, and everything was performed according to the script.
But halfway through, the script got stuck again.
Ye Luo let out a long breath and took a sip to calm down: "Take a short rest and move on to the master's degree."
After playing this game for a long time, my wrist becomes a little overwhelmed and I need to move it.
After coming back, Ye Luo rubbed his right wrist and prepared to continue speedrunning practice.
However, at this moment, he noticed someone flashing a new game in the barrage.
"Look at the promotional video for "Walking with Darkness"?
"what game is this?"
Ye Luo was a little curious. He had never heard the name of this game before.
It just so happens that my wrist is a little sore right now and I need to take a rest. So Ye Luo did a little search and quickly found the relevant information about "Walking with Darkness".
"A new horror game from 404 Studios?
"Horror game? I remember that the game this studio made before was probably "Ordinary Life", right?
"Such a big span?"
Ye Luo was as surprised as the other players.
Because "Ordinary Life" is essentially a simulation game, it has a completely different design idea from horror games.
I have to say that these young people at Studio 404 are very brave!
Of course, there are also some other gossips on the Internet, such as the Dream Building Game Competition, this game is a money-making work to deceive investors, etc.
But Ye Luo didn't pay too much attention to it. After all, this game will naturally receive an objective evaluation after it is released. It can't be true or false, nor can it be true.
He clicked on the promotional video for "Walking with Darkness" to view it.
(End of chapter)
