The sales model Wang Busheng mentioned is based on the sales model of Nietzsche mobile phones in the 21st century. There used to be sales outlets for Nietzsche mobile phones in the streets and alleys, even in remote mountains, and the most popular advertising slogans were , direct sales from manufacturers, only earning ten yuan for a mobile phone has always been deeply rooted in everyone's psychology. Although the development of Nietzsche mobile phones was not satisfactory due to technical reasons, it also opened up a new sales model, consignment sales and direct sales from manufacturers to lower prices, thereby benefiting customers and increasing sales.
"Even if we lower the price, we can't decide how much those sales outlets can sell," Fu Jia Yifang said.
"No, I want to establish a monopoly operation and have my own brand. Only one store in every urban area and street can buy our products. The retail price will be unified so that merchants can obtain the maximum benefits." Wang Busheng explained.
Not every manufacturer produces and sells their own products, but they all cooperate with fixed merchants to share the interests equally and achieve mutual benefit and win-win results.
This is the product wholesale model of the 21st century, selling goods through retailers on the main large streets of Songjiang Prefecture. Utilize the characteristics of retailers with many sales outlets and wide coverage to quickly spread products on the market and quickly realize the withdrawal of funds.
The segmented sales mentioned by Wang Busheng are also the agency model of the 21st century. Songjiang Prefecture is divided into several areas, and agents are set up in each area. The company authorizes the agents to be fully responsible for the sales of products in the area, and the agents develop and manage subordinate terminal merchants. Optimize and save brand sales channel expansion costs and management costs, and give full play to the enthusiasm and initiative of agents. Moreover, one's own interests are closely linked to those of the seller, to the extent that both prosper and suffer losses.
Everyone was confused when they heard it. After all, these sales theories are products of the 21st century, and these people were exposed to them for the first time.
"Is this possible?" The wealthy party raised their concerns again. After all, this is related to their own pockets, so they have to worry.
After all, this is a new theory, and Wang Busui is not sure whether it will be effective or not. However, people always have to have confidence in themselves. If they don’t put it into practice, how will they know whether it works or not? If young people make mistakes, God will forgive them. The worst case scenario is to start over again, so what’s the point to be afraid of? “You will know once you give it a try, any method is theoretical, and only practice can yield results.”
Everyone had no other choice, and they knew nothing about business. Liu Mei was the only one who had contact with business. That store was also a dead-end existence, so they had no choice but to give it a try first.
It's early in the morning again, and the early bird catches the worm. A diligent and positive person usually starts early.
After breakfast, Wang Busheng made today's arrangements. "Today, Sister Leng and I will go to Dongcheng, mainly to promote in the rich areas. Liu Mei, you and Bai Maiheigou will go to Xicheng to promote in the slums of Xicheng. People there will spend money." The level is relatively low, and our wholesale price can be lower."
"Okay, Master," Liu Mei, the white cat and the black dog, responded, because Wang Busheng didn't have the airs of a young master, and he didn't despise the servants. He yelled and drank, and if there was delicious food, everyone would eat together, and everyone would share the benefits, so he was conquered. The two people who just joined. With benefits, White Cat and Black Dog naturally had their heart set on Wang Budie. It can be considered that he works seriously and diligently.
"Remember, we are here for promotion. We must try our best to establish cooperative relationships with merchants and benefit them, and only then can we benefit." Wang Busheng reminded,
This is a very contradictory statement. The value of items is certain, and the benefits are also certain. If the benefits obtained by the merchants are more, wouldn’t the benefits to the manufacturers be less? From the immediate perspective, this is true, but in the long run , the manufacturer's interests are the greatest. These merchants are all locals, and basically their families have been running grocery stores for several generations. They have a good reputation among the people and have a certain number of customers. In this way, Wang Budie will save money. Instead of investing time and financial resources in developing customers, another step is to move from a roadside stall to a store. This unintentionally increases the value of the product. The product is still the same. A bowl of water is the same in a small hotel. It’s free, but it may be sky-high in star-rated hotels. Customers’ consumer psychology is also the same. They always feel that roadside stalls are bargains, while the products entering the store will be high-end and of the best quality. This is undoubtedly another way to increase income, and Wang Busheng also saves the cost of renting a shop and taking care of the staff.
Although he didn't quite understand it, the young master was always omnipotent. Liu Mei and the other three nodded silently.
"What am I doing? What am I doing?" Hearing that everyone had tasks, the wealthy party was also anxious.
"Uh, Master, I'm going to sell things today and I have to walk a lot. You're so old, so you should have a good rest at home," Wang Bushit said. The legs and feet of the elderly are not very good. Although the rich are better off, walking for a long time is still very hard.
"Don't you make money by selling?" Fu Jiafang asked.
"Um, Master, you don't make money by selling products," Wang Busi explained. "Promoting is to let merchants taste these products and find ways to get them to order from us. From now on, the income from the products sold is what we earn." Get silver."
"Oh, so that's it." The wealthy party also understood, "Well, since I don't make money, I won't go. I have been busy for so long, and I also want to take a good rest, old man."
Wang Bushi had to admit that the wealthy party was very realistic and had the potential to become a traitor and betray the country.
The division of labor was clear, Wang Busui gave some instructions and the final wholesale price of the product, and everyone set off on the road with their backpacks on their backs.
Wang Busui was also very uneasy about this promotion. Although his products were well-known in his area, the Ming Empire had no information, so it was still unknown whether the word-of-mouth had spread throughout the streets of Songjiang Prefecture. Naturally, the promotion process was not necessarily smooth.
Because it was a sales promotion, we were just trying some food for everyone, so the baggage that everyone carried was not very heavy. Wang Busheng also rarely had time to live a two-person world with Leng Bingbing, like the hero and heroine on TV, going shopping and buying some gadgets. . After walking with Leng Bingbing for a while, Wang Busheng gave up this idea. Leng Bingbing was really not a qualified shopping target. She always followed Wang Busheng, and she would stop whenever he moved, without even looking at the hawking and merchandise around her. It seems that there are only two people in the world, and everything in the world is regarded as nothing. Leng Bingbing doesn't have the feelings of a little girl. She doesn't eat candied haws, nor buy hairpins, nor does she like to eat candy figures, nor does she like to buy flowered gowns. Wearing a hijab all the time, putting on a cool and cold look, and keeping strangers away, such a person is not suitable for shopping, let alone dating.
He lost interest in shopping and started working. What he didn't expect was that in a relatively high-end grocery store, Wang Busui explained his purpose and took out his own products.
The shop owner was shocked and said, "Wow, these are the legendary jelly beans and sesame balls. Eating them can help you live longer and beautify your skin. I have never seen them before."
It was originally thought that there was no news about the Ming Empire, but the people's gossips were like a raging fire, which had already burned the entire Songjiang Mansion. Rumors spread among rumors that the miraculous effect of the tang bean and sesame balls was similar to that of Tang Monk meat, which was just short of being able to bring people back to life and rejuvenate themselves. Basically, In every corner of Songjiang Prefecture, there is the legend of jelly beans and sesame balls.
Wang Busheng and Leng Bingbing looked at each other, wondering if this was false propaganda and whether they would be sued.
What Wang Busheng didn't know was that because of the unique formula and taste of the sugar bean sesame dumplings, it had already catered to a large number of customers, and it was not only these loyal customers who came to buy regardless of rain or shine every day, but also the second-hand dealers, that is, The old scalpers of the 21st century have a keen sense of smell. They have already seen the business opportunities. Therefore, most of the people who come to buy are such merchants. They earn profits by selling low and selling high. Some merchants even use This method makes a lot of money, and those merchants who can't buy it find other ways to produce it themselves, that is, pirated products of Tangdou Sesame Rice Balls. The price is only slightly cheaper than the original product, but many people buy it, and the profit It's possible, but these are low-consuming people who are just greedy for a taste. Piracy is not a long-term solution. If Wang Busui can persist for a period of time, his income can slowly recover. Rich people are still willing to spend money to buy genuine snacks.
Since it is a sales promotion, it is understandable to appropriately exaggerate the efficacy of the product. Therefore, Wang Budie did not refute, but just nodded.
"Haha, let me try it first." The shop owner was not polite. He picked up a jelly bean and stuffed it into his mouth. With a bang, he chewed the jelly bean and tasted it carefully. The shop owner was full of praise immediately, "It's really crispy and delicious. And the taste of the flour is also very unique. It is not only fragrant, but also has a sweet taste. Could it be that brown sugar is added?"
"Boss, you are right or wrong. There is something added in it, but it is not brown sugar," Wang Bushit explained.
The only sugary foods that people in the Ming Empire had contact with were candied haws of sugar and some snacks. Moreover, the sweetness of brown sugar is incomparable with refined white sugar, so foods with white sugar added are naturally sweeter.
Just like people who have never eaten chili peppers will feel unbearable when eating spicy food. The same is true for sweetness. Such pure white sugar products will naturally stimulate people's taste buds even more.
"Oh, that's right. If it's not brown sugar, what is it?" The store owner was also very curious.
"Haha" Wang Busui smiled slightly and did not answer. Wang Busui was not a fool. This was his core secret. Just like his own body, he could not reveal it to others easily.
"Haha, haha." The store owner touched his beard and smiled awkwardly, "I am being rude."
"Is the boss interested?" Wang Bushid went straight to the point. People who do business are straight-tempered. There is no need to write ink, which is a waste of time.
"Some" stores are more direct. "But I have a condition."
Unexpectedly, the store owner was also a cheerful person, so Wang Busi said, "You can make any conditions the boss has, and we can discuss it."
Wang Busheng didn't dare to make a guarantee. All the conditions were met and credit was impossible. Asking for a debt was always a big problem. This has been the case from ancient times to the present. It is always the uncle who owes money. If you don't want money, give it. We don't dare to take our lives, and the debt collectors are helpless, so a new industry has spawned - debt collection companies.
"Haha, my request is very simple. I want to operate it exclusively. In this area of Dongcheng, I request that only I can purchase goods from you," the shop owner said.
Who said that the ancients didn't know how to do business? They also understood the concept of monopoly management. Dongcheng is also the legendary rich area. Naturally, it is home to dignitaries and dignitaries. The merchants are wealthy and respectable people, so their consumption power is naturally very strong. It's just that the Dongcheng area is still very large, and even if it's an exclusive operation, sales are very limited. So Wang Bushi raised his own question.
The store owner felt relieved and said, "Don't worry about this, little brother. I'm not talented. There are still several shops in several major streets in Dongcheng. They are all old stores with decades of history and the sales channels are still very wide."
"It turns out that the boss is also doing big business."
Wang couldn't help but be envious, it was a family business, and it was a liar to be rich for only three generations.
"Haha, it's just a small fight to make some hard-earned money." There are still many wealthy people in the Ming Empire who keep a low profile. After all, wealthy people without official positions and power are very dangerous.
"So boss, how much do you need for a day?" Wang Bushi asked.
"Let's test the water with a hundred pounds first." Every businessman is very careful. Any attempt to do something new is like walking on thin ice. You can't be more careful.
"One hundred kilograms, yes, I will have someone deliver the goods to the boss tomorrow," Wang Busi replied, and then continued, "We all pay with one hand and deliver the goods with the other hand. Credit is not allowed."
"Hahaha, don't worry, little brother, I have been in business for most of my life, so I naturally understand the rules. Money is not a problem. If the goods are not a problem, money is not a problem."
The shop owner said cheerfully.
Wang Busheng also liked doing business with such people, so he also made a guarantee: "Don't worry, boss, if there is something wrong with the goods, we won't ask for a penny."
Product quality is the foundation. Only good products can cater to the market, occupy the market, achieve mutual benefit and win-win results, and achieve common prosperity.
After discussing some other details, Wang Busheng also tactfully proposed his ideal selling price. The store owner is also a very talkative person. Although the price is not what he has in mind, the key to doing business is to count the numbers and kill the goose to lay the eggs. It couldn't be done, so I readily agreed.
