Burger King, established in 1954, is one of the top five fast food chain brands in America.
Their success is largely due to the founder's pioneering use of television advertising to promote his hamburger fast-food restaurants.
In the late 1970s, Burger King successfully captured the popularity of "Star Wars" and launched glass stickers with various character scenes when "A New Hope" aired. It suddenly became a national brand.
However, after many years, the popularity and customer flow brought by "Star Wars" have tended to decline, and they urgently need new advertising ideas to tap new customers.
The new marketing director of Burger King is in the conference room, discussing with his subordinates the pitch presentations of several advertising companies.
Our old partners, bbdo, and another large advertising company, JWT, have very interesting proposals. Most colleagues in the marketing department support these two ideas. It seems that the final winner will be between them. .
"bbdo's creativity highlights the customization of burgers. Attacking the fixed meals of the industry leader McDonald's, Burger King allows customers to decide whether to add cucumbers, sauces, onions and other toppings. McDonald's is very rigid, and all burgers have the same flavor."
This manager prefers bbdo.
"JWT's creativity is a home run. Starting with Burger King's unique burger-making method, the beef in the middle is grilled on a grill to ensure a fresh and juicy taste. McDonald's is fried on an iron plate. It often becomes dry because it stays too long.”
Another preferred a new advertiser.
"Why did bbdo come up with an unexpected new idea this year? They have only been repeating the same old ideas for the past seven or eight years." The marketing director suddenly asked a question. After taking office, he read all the proposal documents of the past ten years.
"Ms. Darcy Maguire, the creative director who came on behalf of JWT, switched jobs from bbdo. So this time the director of bbdo does not want to lose to his past subordinates."
"It seems that Maguire was specially arranged by JWT to come to our company to poach people?"
"It seems that's it." Several subordinates looked at each other and agreed.
"Very good, it's time for us to make changes." The marketing director took out a few documents and threw them on the table. "Look, this is the question Mr. President asked me. I can't answer it."
Everyone took the document and looked at it. It was a sales statistics. In the past two months, in some cities on the West Coast, the sales of the Burger King chain have suddenly dropped sharply. Particularly in certain suburbs of Los Angeles, some chain stores have seen an alarming decline in business.
"Can someone tell me what's going on?"
Several subordinates looked at each other. This was a question for the sales department. How could the marketing department have the answer?
"No one knows?" The marketing director saw a secretary who seemed to have something to say, "Lucy, do you know the answer?"
The secretary who was called was just here to exchange coffee, and she was a little overwhelmed.
"If you know anything, please tell us."
"My nephew recently watched a movie. He said that the All-American Burger was very nice to customers. The waiter said some bad things to the customers and was fired by the store manager. If there was no All-American Burger here, he would have thought Go taste it.”
"What movie is it? 'Fast-paced Richmond High'? The effect is actually better than the TV commercials we spend a lot of money on? I suggest everyone go to the theater immediately and watch this movie. What is the secret? Then we will discuss , which advertising company’s creative ideas are used.”
"The meeting is dismissed!"
"Boss." The director's young assistant stopped him. The young man seemed to remember the name of the movie.
The assistant picked up his notebook, flipped through it for a while, turned to a page of last year's meeting minutes, and handed it to the marketing director.
"What is this?" He saw a director's name written in the meeting minutes. It was him who contacted Burger King and hoped to place advertisements in his movie, but was rejected by last year's marketing director.
"This director, Ronald Lee, is the director of 'Fast Richmond High'. This movie is quite popular now."
"Can we contact him?" The marketing director looked up.
"You can ask the advertising agency to contact you. When he recommended himself last year, he said that he had directed a Hershey's chewing gum commercial."
"Send a signal to the bbdo and jwt teams. I want to meet Director Ronald. Who can invite him..."
The assistant signaled receipt and exited the conference room.
…
Ronald stayed in New York after the audience meeting and wanted to take a nice vacation.
CAA's advice to him is to continue taking vacations. The rapid growth in box office adds bargaining chips to Ronald's salary and voice in his next movie every day.
So he stayed in New York, tried some new food every day, and usually dated Helen Slater. He completely got rid of the troubles of creation and lived a very comfortable life.
Today, Helen Slater wore a white T-shirt, a pair of jeans, and Vans black and white checkerboard canvas shoes. She and Ronald matched up as a couple.
The two went to the Museum of Modern Art in New York to see a new modern art exhibition.
This is a cultural venue that New York is proud of. Like the New York City Ballet, the New York Philharmonic, and the New York Metropolitan Opera, they all rely on private donations from wealthy people to obtain financial support. It's different from Broadway, which sells tickets directly to the audience as its main income.
"To be honest, I still like those classic paintings in the Metropolitan Museum." Ronald took Helen's hand and complained to her.
"Giggle... why are you saying the same things as my dad, that old antique? This is a new art form and category." Helen began to introduce him to some fresh modern art works.
The two were chatting and laughing while walking through the huge modern art museum.
"Remember this place?" Helen saw the Mondrian oil painting on the wall and smiled at Ronald.
"Of course." Ronald glanced back at Helen. It was the day of her coming-of-age prom, where she slipped out of the prom with him and had her first date with him.
With long brown hair and light blue eyes, Helen looks particularly attractive against the backdrop of a white T-shirt.
Helen was also looking at him, obviously remembering the scene when the two ran out to play.
The scent of Helen's body smelled very pleasant, and Ronald was a little intoxicated by it.
The two got closer and closer, their eyes facing each other, and Ronald was reluctant to look away from Helen's eyes.
"Ronald." Helen's voice became softer, maybe because she was closer and didn't need to maintain the original volume.
A fresh scent emanated from Helen, and Ronald was attracted to her lips, which looked like thin lipstick and shone like apples.
Ronald turned his gaze back to Helen's blue eyes, her large eyes looking back at Ronald.
Then the lips again, and back to the eyes. Ronald didn't want to give up any of them. Her facial features were all so beautiful, with a straight nose and delicate ears.
Ronald raised his hand and pushed a piece of messy hair behind Helen's left ear.
"Well..." Helen swallowed and took the initiative to move forward and put her shiny lips in front of Ronald.
Ronald turned his head slightly, touched Helen's lips lightly, and then separated. He looked at the girl in his arms, his heart filled with joy.
Helen's lips took the initiative to meet her, and this time the two kissed for several seconds.
The black security guard next to them looked at them with a smile.
Helen was obviously happy too and put her arm around Ronald.
Ronald also hugged Helen's waist, and the two continued to move forward, approaching the Mondrian painting.
"The red in today's modernist painting is particularly bright and lively." Ronald felt that his whole body was bursting with energy. Looking at the geometric lines and color blocks on the painting, he felt like they were dancing rhythmically. .
"You're right. I just recently figured out Mondrian's technique. He used different blacks to match blue and red, so you can see the rhythm of his movement. I can now copy his colors. .”
"Is that you?" Ronald saw that the person next to him talking to him was Chen, the Chinese student who was copying and studying here last time.
"If you don't mind, can you draw a copy of the painting for me?" Ronald felt that this Mondrian painting had a certain fate with him. Of course, he couldn't buy the painting in the museum. If the Chinese student could make a copy of it, Also very good.
"His paintings seem simple, but in order to achieve this simplicity, it takes a lot of effort, which is more than twice the time it takes me to paint portraits." Chen Xiang declined politely.
"Let's do this. I'll pay you twice the price for portraits." Ronald asked Chen how much it would cost.
"No, you appreciate this painting very much, I can see it. I will paint it with care, and you can just pay the original price." Chen was surprised that no one has supported him in the American gallery. Although he has a scholarship to pay for his tuition, Learning oil painting is quite expensive. He sometimes paints portraits for rich people in exchange for some living expenses and money for oil painting materials.
Ronald took out his notebook, wrote down his agent's phone number, then signed a check and handed it to Chen, "This is my New York agent Eddie's phone number. You can call him and he will give you a call then." The rest of your money.”
"They are art students. In fact, this kind of copying paintings is very cheap. You don't need to spend so much money." After leaving Mondrian's paintings, Helen hugged Ronald's arm and whispered.
"I think what he said makes sense. This painting inspired me to shoot and edit movies. The replicas sold at the door don't have those details."
"I know that you saw the artist's difficulties and wanted to help him." Helen replied. She felt that Ronald had a kinder heart.
"Didi didi..."
The paging station in New York rang, and Ronald found a public phone and called back.
It was Eddie, his New York agent.
"Eddie, did Chen come to you so soon?"
"What Chen? I'm looking for you with good news. Burger King wants to invite you to shoot their new Christmas commercial."
"This? My current interest is mainly in film shooting." Ronald wanted to decline. TV commercials didn't mean much to him.
"No, have mercy on your old partner. We can offer a high price. Burger King is very sincere and has hired Ms. Maguire, your old partner in Hershey's chewing gum, as the creative director. This kind of advertising is very fast and only It will only delay you for a day or two."
"Okay, you offer them a high price, and I'll shoot it if you agree." Ronald thought about it and agreed to Eddie. He didn't make much from "Fast Pace". If Burger King could offer a high price, he would It’s not that it can’t be considered.
multiple copies
