Chapter 104 Brand

Style: Historical Author: sunny heartWords: 2172Update Time: 24/01/11 21:58:46
Thirty thousand kilograms of iron ore and twenty thousand kilograms of coal are definitely enough to last for a while.

Chen Ze hurried back to Qingzhou. Naturally, he had to express his condolences to Qin Boyang and his party.

Two hundred thousand taels of silver notes!

It was the first time that Chen Ze saw so many banknotes when he came to Dachu.

It's magical to say that the banknotes used by Dachu were Sui Yuanbao banknotes.

In order to promote commerce and trade during the Sui and Yuan Dynasties, craftsmen and alchemists from all over the country were summoned to invent anti-counterfeiting technology. They used a specially prepared seven-color ink. The words printed on it would appear with a colorful luster as long as they were exposed to light. .

Unfortunately, this technology was lost.

Later, the Sui Dynasty and the current Chu Dynasty successively introduced new banknotes. However, due to poor anti-counterfeiting technology, counterfeit silver coins may appear after a period of time, so that the common people still only recognize Sui Yuanbao banknotes.

After all, this thing cannot be faked, and because the Sui Yuanbao banknotes issued during the Sui Yuan Emperor's era are the most widely circulated and have the best appearance in the market, even two hundred years after the death of Sui Yuan Emperor, the Sui Yuanbao banknotes are still the official and private currency. The most common banknote, major banks basically only recognize Sui Yuanbao banknotes.

There are also other treasure banknotes and banknotes, but they have withdrawn from the stage of history due to various factors, and now they have become collectibles.

Of course, as time goes by, the amount of Sui Yuanbao banknotes is constantly being lost.

As for things like printing and issuing new banknotes in Qingzhou, Chen Ze doesn't consider it now.

The old rule is to reserve the venue in the guest building and hold a celebration banquet first.

In fact, Chen Ze was also considering whether to grant family leave to the spies.

Almost all of these spies are married and have families, but they basically spend the whole year outside and have very few opportunities to visit relatives.

People will definitely not be able to take over, and the palace needs family members to ensure that these spies will not betray.

But the main problem now is the lack of manpower and the inability to rotate.

The new people recruited are not even in the internship period, but in the observation and training period.

The current discussion is that it takes at least one year to enter the internship period, and it takes another one year before the internship period can officially enter the information department.

What needs to be made clear is that although the secret agents and the intelligence department are the same type of work, the secret agent organization was managed and established by Liu Sanshu, while the intelligence department belongs to Chen Ze himself.

Chen Ze definitely needs to establish his own intelligence department to specifically serve his organization.

The secret agent is the master, and the intelligence department is the apprentice.

Of course, they must all be called secret agents now, otherwise it would seem like Chen Ze and the palace are about to separate.

There is no need to hide this matter, Chen Ze has also explained it. If Uncle Liu asks, just tell him directly.

I, Chen Ze, am in charge of Qingzhou, and you, Uncle Liu, let me do things for my own convenience. Isn’t it natural for me to establish my own intelligence department?

Besides, there is no need for the palace to spend funds.

Anyway, after much deliberation, Chen Ze decided not to do the matter of criticizing fakes, for fear that Uncle Liu would be suspicious.

So, discount it!

Each person will receive an additional month’s salary!

As for our Minister Qin, he must be the first to make a contribution. How to reward him?

Giving money is tacky!

Chen Ze made a special trip to Qinshan Hall while Qin Boyang was catching up on his sleep. After the celebration banquet that night, Chen Ze invited Minister Qin to the guest room.

Qin Boyang thought that Chen Ze was going to discuss things with him, but as soon as he entered the door, he was attacked by Li Yuankang and slammed Qin Boyang on the couch.

"Hey? Brother Yuanyasu, you...what are you doing!? You...why are you taking off my clothes!?"

Naturally, Qin Boyang could not be Li Yuankang's opponent. His shirt was taken off in a matter of minutes, exposing his back.

"Brother Qin, I really have no choice but to do it as the young master told me!"

Qin Boyang was confused: "What on earth are you going to do!?"

But Chen Ze was already carrying a bamboo pot and came to the side with a playful smile: "Of course I'm going to give you cupping! Go and get rid of the moisture! By the way, I'll give you a massage to relax your muscles and bones!"

"Ah!?" Qin Boyang couldn't laugh or cry: "My dear brother, it's not necessary!"

"Don't worry, my technique has been approved by Dr. He!" Chen Ze immediately gave a thumbs up and said cheerfully: "And I have done several experiments with Li Yuankang, so there won't be any problems."

Qin Boyang couldn't help but glance at Li Yuankang: "Brother Yuankang, you...are you okay?"

"It's okay, it's okay. The young master's skills are really good. Apart from almost burning my hair, there's not much of a problem."

"..."

"That was an accident!"

With Chen Ze patting his chest to assure himself, Qin Boyang still asked Chen Ze to perform cupping on him.

Don't tell me, he looks quite skilled.

Doctor He thought it was a bit strange, but he didn't expect Chen Ze to be involved in the cupping technique.

After all, Chen Ze had done cupping in his previous life. He had never eaten pork and never seen a pig running away?

This filled Qin Boyang's back and found that there were four more.

Li Yuankang and Chen Ze are two.

I took off my shoes and socks and plucked a few from my feet.

One person was lying down, the other two were sitting, chatting.

Now there are Ningyu Pavilions in eight states in the south, and the location was carefully selected by Qin Boyang. With the participation of Bai Hupao, the yamen in various places are naturally the most cooperative.

"Where did you hire those shopkeepers from?" Chen Ze asked quickly, "Can you trust them?"

"I can't believe it. Five of them were my former accountants, and three of them were also my assistants."

As he said this, Qin Boyang had tears in his eyes.

"I thought this would be the case in my life. Fortunately, I have a good brother..."

"Ah, you are really a bit pretentious!" Chen Ze slapped Qin Boyang on the back twice and interrupted: "There is no need to be so pretentious between brothers."

"Are you... brothers?"

"That's not true, true brother!" Chen Ze raised his eyebrows and glanced at Li Yuankang: "Really, Yuankang?"

"Hey? Master, am I too?"

"It's not impossible if you want to be my godson..."

"..."

The room burst into laughter.

Of course, we don’t forget to talk about business amidst the casual chat.

Chen Ze briefly explained the concept of brand to Qin Boyang, and also explained what brand effect and brand premium are.

Li Yuankang was also listening on the side, and asked with some confusion: "Master, is the drunk beauty who fills the whole building a brand?"

"That's just a product. Zuimanlou is a brand, but it's just a prototype."

"In the eight southern states, Zuimanlou is famous for its product Zuimeiren, rather than the brand Zuimanlou. Many people only know Zuimeiren and not Zuimanlou."

"What we have to do now is to build Ningyuxuan into a real... luxury brand."

Promotional operations, quality control, positioning, etc. require a complete and systematic marketing model.