Either create economic benefits or create social benefits. This rule is now placed in front of Li Cheng. As someone who works in traditional culture, he grew up under the influence of traditional culture and has always insisted that the soul of cultural inheritance cannot be changed. If it changes, he will lose the universality of culture. The inheritance will be lost to future generations, creating a cultural gap.
Today, when the virtual and the real are combined, while adhering to the original traditional culture time and time again, in the face of cold numbers again and again, Li Cheng withstands the pressure, and looks at the young people under his hands who are gradually losing their enthusiasm. In trouble.
"Xiao Lin talks a lot, are you free tonight? Let's have a drink!"
"Brother Li, let's meet at the same place tonight."
Because of this, Li Cheng walked over as usual, looking a little worried.
"Brother Li, you don't look very good. Who is this, making you unhappy?" Lin Sen said as he handed over the brewed tea: "I went to Lao Xie's house in Huangshan some time ago. I brought you some Huangshan Maofeng for you, Brother Li, Pinpin."
"If today's young people have such thoughts as you do, my job will be much easier. Just like this tea, tea is tea, can tea drinks be tea? Can tea culture be passed down? We are now I really don’t understand the virtual world when it comes to moving traditional culture into the virtual world. I really don’t want to turn traditional culture into vulgar culture just to cater to the data and cater to the so-called young people’s preferences. This doesn’t force us to do it ourselves. Has traditional culture been destroyed?
Let traditional culture be destroyed in the hands of our generation. "Li Cheng said with a sigh.
"Brother Li, do you want to know about publicity and promotion issues in the virtual world?"
"Yes! Looking at the excellent content that these young people under me have worked so hard and put so much effort into producing, but not even a single bit of views, I feel so disappointed. Not to mention them, even I sometimes wonder if I am wrong. Thoughts of change?”
"Do you think the problem is that the content fails to cater to the preferences of the younger generation? Are you hesitant about whether you need to change it?"
Li Cheng's face was dark, and he reluctantly squeezed out a sentence: "If I don't have the ability to change others, I can only change myself."
"The biggest difference between the real world and the virtual world is that one runs according to others' rules, while the other runs according to others' rules. Therefore, in the virtual world, whether a video can be popular or whether an account can be popular must be 100% certain. Sexuality is in the hands of those platforms. Whether or not to change the content form is not necessarily related to the results. It is just an excuse found from the results. Even if they cater to users and cater to the preferences of so-called young people, the platform will change every day. Change popular hot spots and change the gameplay every now and then. This change of face is faster than flipping through a book. How can any normal person adapt to it? On the surface, the platform is to cater to the users' curiosity, but in essence it is to break the rules and make users never understand. , unable to figure it out, thus always leading the user by the nose. As for the data, it is difficult to tell whether it is true or false, and we cannot even tell whether the person on the other end is a human or a robot."
Looking at Li Cheng with a surprised expression, Lin Sen also sighed and continued: "For example, if you and I are communicating face to face, we are real people. If we communicate through the Internet, there are three possibilities: The first , you chat with me; the second type, you chat with the person who uses my account; the third type, you chat with the robot that takes over my account.”
Li Cheng shook his head: "This virtual world is too virtual!"
"The culprit of all this is that we moved everything to the virtual world, moved it to this artificially controlled world, and trapped it. We seem to have forgotten that the Internet is a tool, not a new world."
Li Cheng nodded, looked at the determined Lin Sen, and suddenly understood: "I think of the three new mountains of society you mentioned: channel monopoly, capital monopoly, and information monopoly. It seems that my insistence is right. We must Traditional culture should be taught to the next generation authentically, passed down from generation to generation, and carried forward.”
