Chapter 1035
Although car companies such as Toyota, Honda and Volkswagen have many high-end cars, their main market positioning is the low-end market. These three major car companies also make a lot of profits every year, but they have never been able to compete with Mercedes-Benz.
Therefore, for the Ning family, their top priority is not to seize the market with Tang's Bufang, but to figure out their own positioning.
In Tang Yu's eyes, Ning's Clothing Factory must have a good foundation and strength, and there is absolutely no need to compete with Tang's Clothing Factory.
This is like the world's richest man insisting on competing with the richest man in a small village. The two are not on the same level at all, and forcibly targeting them will only make people feel that they are lowering themselves.
"Your Highness, how do you know?" Mr. Ning was surprised.
Tang Yu joked: "To put it bluntly, the high-end customers of the Ning family are mainly the powerful and powerful people in the capital. No matter how bad they are, they must be strong businessmen. Now that the Ning family is competing with Tang's Cloth Factory, the prices of all cloths have been greatly reduced. In the eyes of these powerful people, In the eyes, the Ning family is digging their own grave, and wearing Ning family clothes will only make them feel shameless! Can you understand what I mean?"
This is just like bags. Many people know that Hermès and Chanel handbags are expensive, and some are even worth a fortune.
If one day, Hermès and Chanel bags are greatly reduced in price, costing several hundred yuan each, or even tens of yuan each, countless people will rush to buy them.
After everyone went out, they were shocked to find that the streets were full of Hermès and Chanel bags. Those rich people suddenly felt that they couldn't lose face. After all, they used to rely on this to show their sense of superiority. Now that their sense of superiority is gone, they naturally feel that these brands The bags are cheap and no longer worthy of their status.
"Your Highness, please let me think about it!" Mr. Ning's face was heavy.
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Tang Yu couldn't laugh or cry: "What is there to consider? Old man, there is no absolutely high-end cloth in the country now. The Ning family can just set itself as high-end. In addition, the Ning family has been in business for hundreds of years and has a good reputation. Perhaps the Ning family will be indispensable in the early stage. It’s insulting, but people will slowly accept it later.”
"Father, Tang Yu is right, I agree!" Ning Wan'er said suddenly.
She has been talented in business since she was a child. Ning Wan'er knows that after the emergence of Tang's Cloth Factory, the market has become polarized. If the Ning family continues to compete with Tang's Cloth Factory for the low-end market, it will only cause the Ning family's high-end image to collapse.
Moreover, there were many wealthy people in the Tang Dynasty. This group of people had extremely strong spending power. They did not bother to buy low-end cloth, otherwise they would not be able to show their noble status when going out.
Ning Hao thought for a moment, then looked at Mr. Ning and said, "Father, how about we give it a try?"
"It's okay to give it a try, but isn't it a bit unkind to stick to the high-end market? We not only consider the powerful, but also the petty bourgeoisie! To put it simply, I believe that the mid-range market cannot be given up!" Mr. Ning said with concern.
"Do you want to stabilize the mid-range market?"
Knowing the old man's thoughts, Tang Yu smiled mischievously: "I can understand the old man's concerns. If I think about it from his perspective, I also feel that the risk of simply going into the high-end market is too great! Since the Ning family wants to stabilize the mid-range market, then we We can drive those people in the mid-range market in China to the low-end market!”
"Oh? Push those people from the mid-range market to the low-end market? How...how to push them away?" Mr. Ning asked curiously.
"Yes! Tang Yu, how should we deal with this?"
Ning Wan'er, Ning Hao, and Xiao Yushu all became interested, and they all focused their attention on Tang Yu again.
