Chen Hetu thought about it carefully, Xifeng Zui could make money, and it was the key to improving Da Qin's finances.
Lin Feng cannot be allowed to do whatever he wants.
Even if he offends Lin Feng, Chen Hetu thinks it's worth it. He looked at Lin Feng with a firm look on his face and persuaded him: "Mr. Lin, I still stick to my point of view. Because your method will ruin Xifengzui's reputation, and I don't think it is appropriate."
Lin Feng asked: "Master Chen, what is your reputation?"
Chen Hetu looked solemn and said calmly: "Reputation is the most direct external manifestation of a person and even a country, and it is also the basis for people to sincerely admire them."
"If a person has no reputation, or has a bad reputation, everyone will stay away from him, and it will be extremely difficult for him to succeed. In the same way, our West Wind Zui is the same."
"Once West Wind Drunk has a bad reputation and is considered a despicable thing, who would want to drink West Wind Drunk?"
Chen Hetu said: "Mr. Lin, please think again."
Lin Feng shook his head and said: "Wrong, your thinking is wrong. Let me also make an analogy. In the Xia Kingdom today, scholars are boastful and talk eloquently. In fact, they are all people with high ambitions and low hands."
"But is there anyone to blame?"
"No, because the Xia Kingdom is the strongest and the world recognizes it. Therefore, even if the scholars of the Xia Kingdom talk about it, countless people still yearn for it and wish they could live in the Xia Kingdom."
"On the contrary, the Qin Dynasty was pragmatic and martial, and was despised by others. It was considered a vulgar warrior and a barbarian land."
"What's the reason for this?"
Lin Feng talked eloquently and said: "After all, it's just a strong mentality. You are strong, everything you say is reasonable, and even your farts are delicious. No one blames you, and no one dares to blame you."
"So, if Da Qin is the strongest, the world will respect Da Qin's pragmatic style."
"This is fundamental."
"Back to reputation, that is, if you are strong, your reputation will naturally change. Do you think that if Xia Kingdom becomes a small country, will it be admired by others? No, on the contrary, it will be criticized by countless people, saying that Xia Kingdom is addicted to singing and dancing. Shengping."
Chen Hetu's cheeks twitched.
He felt that Lin Feng was sophistry and sophistry. However, he also admitted that strength is fundamental, and without strength, there is no way to talk about anything else.
Lin Feng continued: "As for the reputation of wine, in fact, the taste of the wine is the strength of the wine. No matter how you promote it, as long as the wine is delicious, even if you ask beggars to promote it, people will still drink it."
"Wine is delicious, whether you recommend it from a scholar, a brothel oiran, or a beggar, it's all the same. It doesn't matter who recommends it, or what the reputation is, it all depends on the strength of the wine, that is, the quality of the wine. smell."
"So fundamentally speaking, the reputation of wine has little meaning for the sales of wine. We operate Xifengzui not based on reputation, but based on how much money we can ultimately earn."
"Mr. Chen, you need to be clear about one thing. Who is our sales target?"
Lin Feng said: "What do you think our Xifengzui's goal is?"
Chen Hetu said: "Aren't they just people from all over the world?"
Lin Feng shook his head and said: "Most people in the world are struggling to survive, and there are only a few truly rich people. Xifeng Zui is a good wine, and the price must be high, so our goal is to make money from the rich." money."
"Where do most rich people go? Naturally, they go to brothels."
"Including the literati and elegant people you call, they will also go to brothels, and even consider going to brothels to be elegant. Therefore, when choosing to promote oiran, you must first select the target, and then carry out targeted publicity. Only in this way can we ensure that it can be truly spread."
"If you invite scholars to taste it, each of them has his or her own opinions and ideas, and you rely on them to promote it, maybe they will try to rip off a few pieces of your flesh."
"What's the point of relying on the reputation passed down by the scholar population? So with the influence of the brothel oiran, these brothel people are the first to taste this kind of wine. If it spreads from ten to ten, Xifeng Zui will naturally become famous. The world."
Lin Feng said: "At that time, we only need to stay in the store and wait for people to make reservations."
After Chen Hetu listened, although he felt a little resentful about Lin Feng's use of brothels to promote propaganda, after careful consideration, Lin Feng's words did make sense and were directly aimed at the wealthy and wealthy families who went to brothels.
These people drank and competed with each other, so they naturally flocked to the brothel because of its promotion.
Chen Hetu was a smart man. After he figured it out, he looked respectful and said: "Mr. Lin is a great talent, and Chen Mou admires it. I will only follow Mr. Lin's lead in everything."
Lin Feng said: "Mr. Chen, you are polite. When it comes to Xifengzui's management, you and I need to cooperate sincerely."
Chen Hetu took the initiative and said, "Mr. Lin, how much wine has Xifeng Zui prepared?"
Lin Feng said: "The West Wind Drunk prepared right now is just a few large jars, which is far from enough. Next, a large amount of brewing is needed. This matter will take a certain amount of time."
Chen Hetu said: "I fully support it. If there is any use for me, Mr. Lin can arrange it."
Lin Feng stood up and said: "The brewing of Xifeng Zui is not complicated. Come on, I will take you to take a look."
Chen Hetu also became excited. He immediately stood up and went to the backyard with Lin Feng. In the backyard, Lin Feng dedicated a yard for distilling and purifying wine so as to preserve the wine.
When Lin Feng and Chen Hetu arrived in the yard, the craftsmen were still busy distilling and purifying.
This is a simple steamer designed by Lin Feng. It is a simple steamer with a tube that leads to the distilled and purified wine steam. After the steam is condensed, the wine comes out naturally.
This is the easiest way.
Lin Feng introduced Chen Hetu carefully. Chen Hetu seemed to understand a little, but he understood the general principle. He was shocked and said: "Mr. Lin, is this really the case? It's so shocking. I thought there was such a way.”
Lin Feng said: "This kind of West Wind Drunk is the simplest and most elementary. To truly brew West Wind Drunk, it needs to be brewed with distiller's yeast. We use wheat, sorghum, etc. to make distiller's yeast, build wine cellars, etc., so that the wine tastes better. "
"However, this is a follow-up."
"It's still early days."
"Master Chen, you are assigned to be responsible for this matter because you are the prince's confidant. I will not hide it from you. As long as you do this matter thoroughly, I can guarantee that you will definitely become a minister in the future."
"Because this West Wind Zui will support the main finances of Great Qin in the future. You can imagine how big the benefits will be."
"Right now, we need to purchase a large amount of ordinary wine and distill and purify it on a large scale in this way. When we use grain to make wine on a large scale, we will have our own wine cellar, and then we can truly continue to make wine, and the taste will be better. "
Lin Feng said sternly: "I will personally participate in the early stage of Xifengzui's management. Later, I will gradually let go and no longer participate, leaving everything to you. During this period, Mr. Chen, please work harder and understand it carefully."
call! !
Chen Hetu's breathing became rapid.
He was excited.
Chen Hetu had already drank the wine of Xifeng Zui, and knew how amazing Xifeng Zui would be. This drink is bound to fascinate countless people. Therefore, the future West Wind Drunk must be a cornucopia of treasures.
Once he gets it right, he will surely rise to great heights.
Especially Lin Feng is willing to support.
Chen Hetu clasped his hands together, bowed 90 degrees in salute, and said with cupped hands: "Mr. Lin is a great kindness, and Chen Hetu has nothing to repay. If something happens to Mr. Lin, I will go through fire and water without hesitation."
Lin Feng said: "Master Chen, you are too polite."
When Lin Feng saw this, he knew that Chen Hetu understood. The reason why Lin Feng said this was to tie up Chen Hetu with interests so that Chen Hetu would do his best and not be hindered by this matter.
If there is no profit motive, even if Chen Hetu is a capable official, he may not be willing to do many things, nor may he be willing to think about it with great concentration.
With Lin Feng's promise, Chen Hetu will go all out.
This is an inducement.
Lin Feng also talked about the enlargement of the brewing industry and the need for a separate factory to store wine. Chen Hetu answered directly, saying that there was a suitable place in the city as a factory.
Chen Hetu directly took care of these matters, including the address, craftsmen, and many trivial matters of purchasing wine in bulk.
With Chen Hetu's help, Lin Feng relaxed and only had to be responsible for promotion.
After the two divided their work, Chen Hetu hurriedly left to prepare while Lin Feng wrote the invitation. However, Lin Feng didn't write much and only wrote an invitation. He was not sure how many brothels there were in Xianyang.
Especially in Xianyang City, only professionals know what the famous brothels are.
You have to ask the madam at Yuanyanglou.
Lin Feng wrote the invitation, put it away, and left with Gao Xiaoyu, heading straight to Yuanyang Tower.
Regarding this matter, we must first convince the madam of Yuanyanglou.
Let the madam take care of it.
