After Li Kaiming won the best player in the first week of the game in a crushing manner, Hongxing Erke also took advantage of the situation and released new Kaiming Generation Wizards color matching boots.
In fact, as early as when Li Kaiming played in 76 Rao, the sneakers on his feet attracted the attention of many sneaker collectors and enthusiasts, mainly because the shoes on Li Kaiming's feet had never been seen on the market!
During the game, some forums dedicated to collecting sneakers had already started discussing what series of shoes Li Kaiming was wearing.
Some people endorsed a new brand by Li Kaiming. This was Nike's signature sneaker for Li Kaiming, but it was quickly rejected by those Leeuwenhoeks.
Because after someone enlarged the screenshot of the video, they found that the sneakers on Li Kaiming's feet had a less obvious logo, which was the familiar Hongxin Erke logo.
It’s just that this time the logo is not as obvious as the previous No. 1 pick’s color scheme. Instead, it is integrated with the entire shoe and becomes part of the sneaker’s appearance.
So the answer is obvious. Li Kaiming must be wearing Hongxiner's new sneakers.
But these guys who are obsessed with sneakers did not stop there. Many people began to inquire about the origin of this sneaker.
Because the design of this pair of "Keming Generation" boots in the Wizards color scheme is much more eye-catching than other current sneakers. In recent years, the sneakers of most stars have been developing in an increasingly fancy direction, as if The sneaker designer accidentally knocked over the paint box when he was drawing a design prototype.
Although most fans will buy it because of the star himself, they are actually not very interested in this design.
On the contrary, it is Li Kaiming's signature shoes, with this simple and natural style, that makes many sneaker enthusiasts shine. Even some fans who usually don't pay much attention to sneakers noticed Li Kaiming's sneakers on the court, and then sighed, "This is What shoes, they look so good!”
Among Li Kaiming's first-generation signature boots, the color scheme of the first pick has not yet achieved this eye-catching effect. It can only be mediocre. In addition, the research and development progress of sneaker materials lags behind the two giants of America, so The color scheme of the first pick being sold so well is largely due to Li Kaiming's credit.
Taking advantage of Li Kaiming's outstanding performance during that period, Hongxinerke shipped goods like crazy and made a lot of money.
And this time the Wizards color matching release, I don’t know if it was intentional by Hongxinerke, but it happened to coincide with the NBA announcing the Player of the Week and Rookie of the Week in the first week.
The news that Li Kaiming won the Eastern Conference Player of the Year in his first week after entering the NBA caused an uproar among Chinese fans!
No one thought that there would be a yellow man who showed such great strength as soon as he entered the NBA. Even the evening sports news of the Huaguo Sports Channel reported that Li Kaiming won the first week of the new season. News about the best players in the East.
So the news quickly spread throughout the country. The name Li Kaiming, so far, is as famous among Chinese fans as Yi Jianlian...
Against this background, Hongxin Erke distributed goods at all levels of offline channels across the country at the same time, and announced on the official website, "Li Kaiming's signature boots Kaiming Generation Wizards color matching is officially released! New color matching, new design, new technology !”
As soon as the news came out, Hongxinerke flagship stores in major cities quickly became the most visited places in shopping malls and pedestrian streets.
When the middle school fans who were shopping saw the Li Kaiming poster hanging in front of the Hongxin Erke flagship store, they immediately went home and took out the money they had saved to buy a game console, and then walked out of the mausoleum with a pair of Kaiming's Wizards colors in their hands. .
Office workers who had not played sports for a long time also spent their personal money that they were reluctant to spend, and then bought a new pair of Li Kaiming's boots, and invited a group of brothers who had not played together for a long time to go to the court to sweat.
The best-selling place for this sneaker is still near university towns, because in the university cafeteria, almost every Wizards game is broadcast live just in time for students to have lunch.
Therefore, Li Kaiming is very well-known among college students in China!
After Li Kaiming’s new pair of unique and comfortable boots were released, the Hongxiner Chopstick Shop next to the university was sold out almost overnight!
Instead, when walking on the university campus, every time I meet a dozen or so people, there will always be a guy wearing a brand new Kaiming Generation Wizards color scheme, walking in the school with his head held high, and from time to time he will imitate Li Kaiming's movements. A fadeaway jumper!
As for the basketball court, there are even more people wearing Li Kaiming's boots. Among the ten people, one is wearing the Wizards' color scheme, and another is wearing the No. 1 pick's color scheme, and the latter has to look at the former with envy...
I'm afraid Li Kaiming himself never imagined that his sneakers could sell so well in China!
But this is also traceable. There are three reasons why his sneakers sell well.
First, his popularity in China has increased, and because he is 100% Chinese, Chinese fans have a very strong sense of identification with him, which is only slightly weaker than that of Yi Jianlian, who was born and raised in China. In addition, coupled with the huge Chinese market, it is good to sell well. Very normal.
The second point is the brand effect of Hongxin Erke. Hongxin Erke is a local company born and raised in China and a completely domestic brand. As the Chinese people’s national self-confidence becomes stronger and stronger, their views on domestic sneakers are also gradually becoming the same. For the better, we no longer think that domestic products are synonymous with inferior products and cheap goods as before.
The third point is actually the most important, and that is the price. Hongxinerke has set a very strict price for the Kaiming generation. After a long period of market research, it finally set a price of 299.
Although this 299 is still a lot of money for most Chinese people nowadays, if this price corresponds to a player's shoe that can kill all the players in the NBA, it will not be expensive at all. On the contrary, it looks It's a bit cheap.
Especially compared with foreign brands such as Nike and Adidas, which often cost upwards of 500, this 299 is even a bit cheap.
The price advantage is actually the biggest reason why Kaiming Generation is so popular. Most fans can afford it, so some people will buy it.
Of course, in addition to the domestic market in China, Hongxin Erke will not give up the overseas market, especially after Li Kaiming's explosive performance, if it does not take the opportunity to get a share of the huge America sneaker market, No matter how you look at it, that's not Hongxiner's style.
América sneaker collectors did not have to wait long. Soon Hongxinerke opened América’s first offline sales store in New York and prepared nearly 50,000 pairs of the latest Kaimin shoes. One generation, they entered America's sneaker market in a very domineering way.
Hongxinerke's well-prepared operation caught Naik and Adi Wang off guard.
In addition to offline stores, Hongxinerke also opened an online store by taking advantage of the convenience of Americana's online shopping.
Both online and offline, this gorgeous co-production drama quickly reached its climax, and all 50,000 pairs of Kaiming were sold out within one generation!
This was not over yet, because later some fans who had not grabbed the sneakers discovered that scalpers had snatched the Kaiming generation and sold them online. The listed price was twice as high as the price in the official store, which was even more shocking. What is jaw-dropping is that this scalper's shoe, which was twice the launch price, was actually sold out after being discovered.
The shoe scalper had fainted in the toilet from crying.
His grandma’s, I thought the price was high enough, but I didn’t expect it to be too low!
Rounding off equals a loss of 100 million!
It was only then that Naike and Adi Wang, who were knocked unconscious by Hongxinerke's thunderous actions, reacted. Then they immediately began to conduct market research and convened an emergency meeting with the company's top management.
The companies on the other side have all come to our home base. If we don’t fight back, our home base will be almost gone!
