In Wang Shuo's original time and space, there was a very famous phenomenon in the NBA called the "backlash phenomenon."
There are many classic cases of "backlash".
Here only one of them is used as an example.
For example, someone's classic saying "Not one, not two, not three, but four, five, six, seven, eight championships."
Because the tone was too high at the beginning, when these seven or eight championships turned into six championships before Wang Shuo crossed over, it also became a weapon used by James and others to "attack" James. .
Although, James and others just restated what James said back then.
but......
Don't ask, just ask that these words were made up by you Zhan Hei! How could my "honest" Lao Zhan say such arrogant and offensive words?
"Try to think about it, Michael, suppose that according to your original promotion method, everything is copied from 1995, and we also successfully triggered a storm of public opinion about your comeback, but you did not perform the performance that people wanted, then people will How will I treat you?" Previously, when talking to Jordan about his promotional comeback plan, Wang Shuo almost blocked his throat with a sword.
Originally, Jordan was very arrogant and said that as long as Wang Shuo's tactics for the new season can be executed perfectly, how could he, Jordan, not be able to do it?
But soon, Wang Shuo gave Jordan a "The-Shot", "Believe me, the fans' demands on you are absolutely endless. As long as you can score 30 points today, they will expect you to score 30 points tomorrow." 40 points, 50 points.
Because you are Michael Jordan, because you have been able to do everything before, so no matter how good you are at that time, someone will always come out to pick on you. "
Clearly, Jordan was convinced.
"In your opinion, how should we promote my comeback?" Jordan had benefited from public opinion back then, and he knew that what Wang Shuo said was not likely to happen, but 100% sure to happen.
"In my opinion, your promotional comeback plan can be divided into three steps." Wang Shuo said.
The first step is to get vaccinated, which is the so-called "stacked armor".
As the saying goes, as long as my nails are thick enough, you can't really hurt me.
In Wang Shuo's view, Jordan can pave the way for his upcoming comeback by selling off Wizards stock after the training camp in July.
Because the "God of Basketball" who sold off his stocks while starting special training in the training camp cannot be just idle, so there will definitely be someone who will take the initiative to help him with the rhythm of his comeback.
"But, what's the difference between this and my previous plan?" Jordan asked with a puzzled look on his face.
Hearing this, Wang Shuo smiled "slyly" and said, "The difference lies in what happens next."
In Wang Shuo's view, after the preparation work is completed, Jordan should not only not continue to whet the fans' appetite, but should take the initiative to reveal some information to people.
For example, his recovery in the training camp was not ideal, and he has really felt the damage that time has brought to him. It is true that he really wants to come back, but the reality is too cruel, etc...
"But, what's the benefit of saying this to me?" Jordan was like Kobe who had shaved off his afro, and he was "can't touch his hair" and fell into deep doubts.
"The advantage is that you can actively lower people's expectations of you!" Wang Shuo woke up the dreamer with one word.
To put it simply, after Jordan took the initiative to lower people's expectations of him, when the new season begins, people's endless demands for him will change into "10 points means passing" and "Oh my god." , Did Michael score 20 points today?", "He is so good, veterans in the NBA really never die, they just wither away."
In Wang Shuo's original timeline, Kobe would do this during his retirement tour in the future, so that no one else's dunks in that season would make headlines, but as long as Kobe could dunk once, he would attract bursts of applause from people. , and directly rushed to the sports news hot search after the game.
Wang Shuo used a deduction method to conduct a deduction for Jordan, who knows how to promote the NBA best, and then... Jordan reacted immediately!
It turns out...it turns out that there is still such a way of publicity?
Don't blame Dan Zi for his lack of knowledge.
Because in the future, after the rise of social networks, how to market is a professional knowledge.
As a basketball blogger with millions of fans in the future, how could Wang Shuo become so big if he just complained about NBA stars?
"But, I think the intensity is not enough!" Jordan, who always likes to draw inferences from one example, immediately said that he also had a bold idea at that moment.
Wang Shuo was curious about what ideas Jordan could have.
Then......
Wang Shuo, who patiently listened to Jordan's thoughts, immediately felt the fierceness of the basketball god towards him.
"I can definitely invite one or two young stars before the start of the training camp, let them come and challenge me, and deliberately release the results of their duel with me." Jordan said to Wang Shuo.
In Jordan's current state...
If you ask him to duel with the new generation of stars, you will undoubtedly want to see him make a fuss unilaterally.
In fact, few people know.
Jordan, who always only likes to win, before today, it was basically impossible to play one-on-one with others when he was not in good condition.
"Oh, forget it, let's just invite Kobe. I like him better, and I can accept losing to him." After thinking for a while, Jordan added.
really......
Jordan has a naturally strong heart. Even if he understands the importance of lowering people's expectations for his new season at this moment, it is impossible to have no lower limit.
Losing only to Kobe can be said to be the last sign of boss Joe's stubbornness.
Although Jordan likes Kobe, a big reason is because Kobe who has always imitated him can make him have traffic after retirement. But as time goes by, Jordan often looks at Kobe in private, and it is definitely the way his old father looks at him. Silly boy.
"Then, how should we take the second step?" Jordan asked.
Step two?
Wang Shuo smiled and said: "The second step is to let the bullet fly for a while!"
Jordan was a little confused.
But what Wang Shuo said next soon made him understand why he had to let the bullet fly for a while first.
Because since you want to lower people's expectations of you, you can't start the next plan right away.
After all, people also need time to react and ferment.
Only when everyone accepts the fact that you are indeed old can the next work plan be carried out.
That is, wait until September, shout slogans in a high-profile manner, and make a low-key comeback.
"In your opinion, how should the slogan be shouted?" At this moment, Jordan, who had already determined that Wang Shuo was 100 million times better than his own publicity team, asked curiously.
"I will never mention anything related to competition. I will only talk about dreams, inheritance, and veterans who will not die but will wither away." Wang Shuo said to Jordan.
As a legend in the history of American marketing, the most outstanding thing about MacArthur, the five-star emperor, was not how good he was at fighting, but that he would never forget to take reporters with him wherever he went.
As the saying goes, if there is no script, you have to write it out.
The NBA is a big stage for storytelling. As long as there are good stories, why should Jordan worry about lack of traffic in the new season?
In Wang Shuo's view, after waiting for public opinion to ferment for a period of time, Jordan should say in an interview that although he is indeed old, his love for basketball is still there.
"I understand, you want people to shift their focus from the previous focus on how far I can reach this comeback to the fact that I finally chose to come back because of my love for basketball." Jordan said.
Look, the secret of cleverness is revealed in just one click!
"And this is also consistent with the NBA theme that David is pushing now (I LOVE THIS GAME, Chinese literal translation: I love basketball)!" For Jordan, who is very familiar with Stern's character, he knows very well that his How helpful it will be for him to come back if his comeback fits the theme of the NBA.
"In addition, I suggest that when we start to officially build momentum for your comeback, you should praise the group of newcomers that David Stern has promoted in the past two years." Wang Shuo added.
"More than that, I should also mention those old guys from back then. In your words...this is called uniting all the forces that can be united?" Jordan once again drew inferences.
Hearing this, Wang Shuo was happy.
Because if he remembers it well, "Big Dream" Olajuwon will be kicked out of the Space City this summer, and next season, Jordan's old rivals such as Malone, Stockton, and Ewing will not have too much trouble. Okay, so if Jordan can write a few short essays by then, it will definitely resonate with this group of veterans.
Of course, in Wang Shuo's opinion, Boss Qiao's essay must be limited to a good word count.
Otherwise, he can turn a small essay of 800 words into a paper of tens of thousands of words for you.
"However, even if our plan goes smoothly, it is difficult to avoid people who want to find fault with us." Wang Shuo said to Jordan.
"Do you have any good ideas in this regard?" For his "dog-headed strategist", Jordan is definitely Liu Bei meeting Wolong at this moment. He is like a fish in water and has great trust.
"We need someone who can help you share the firepower off the court." Wang Shuo said.
Ouch!
Sharing firepower means taking the blame, right?
On Benzema’s status in the sports world.
You know, taking the blame is a skill.
But right now, can anyone on this Wizards team take on such an important task?
Apart from Jordan, Hamilton is the biggest star on the team, but Hamilton's character...how do you find fault with him?
Is it because he walks the dog every day that his little male dog has no time to play with the female dog?
In this era, the firepower of the paper media is definitely not as powerful as that of social networks in the future, but as a veteran, Jordan also knows it very well. Of course, in the Bulls, Pippen and Rodman usually took the blame for him, attracting firepower from the media.
Eh, that's not right...
etc!
Isn't the person responsible for taking the blame far away and right in front of us?
Obviously, Wang Shuo was waiting for Jordan to mention him.
Because as a 27-year-old Asian coach, I just ask, is there anyone else more suitable than him to take the blame and become the target of public criticism in the new season?
However, in the NBA, are there really coaches willing to take the blame for their players?
As we all know, out of one hundred NBA head coaches, at least ninety-nine are "non-stick".
In Wang Shuo's previous life, being "silly" like little Van Gundy was just an oddity, not a common phenomenon.
How did Van Gundy lead his team to the top eight?
Damn it, isn't this the one who takes the blame for the players and makes the Knicks, who are like scattered sand, so united?
Including when cooperating with Dayao.
Whenever Dayao did not play well, Van Gundy Jr. would always say in interviews that it was because his tactics were not arranged well that led to Dayao's failure.
result......
Houston really believed what Van Gundy said and replaced him with Adelman who they thought could make Dayao play well.
Of course, there are many reasons why the "Houston XX" in Wang Shuo's memory later changed coaches.
But in short, in the NBA, in this star league, normally, coaches want to keep their jobs more than taking the blame and sharing the firepower with their players.
After all, after taking the blame for these giant babies, who knows if they will kick you out in the next second?
For example, Mike Brown and Mike Malone in Wang Shuo's memory. If this pair of "crouching dragons and phoenixes" are really as bad as someone's fans say, then they may take them as assistant coaches and head coaches after leaving someone. To the championship?
Unlike football coaches who like to share the pressure with their players at press conferences, in basketball, the team is not more important than everything else, but the stars are more important than everything else. So basically if you carefully observe the speeches of NBA head coaches at press conferences, you will find that How can you call it watertight!
If I can be found fault with by your media, then I lose!
So now comes the problem.
Is Wang Shuo willing to share the firepower for Boss Qiao and take the blame for the new season?
In fact, the next second, Wang Shuo dispelled Jordan's doubts.
"Of course, why not? In the new season, we really need someone like this to stand up and be criticized by the media.
Because there are still a lot of young people in our team, they need time to grow.
And besides me, can this person be anyone else? "Wang Shuo said righteously.
At this moment, Jordan was in awe of Wang Shuo.
In just a few seconds, countless images popped up in Jordan's mind.
There are scenes of Constantine XI dying in battle in the city of dreams and longings, scenes of three hundred Spartan warriors fighting at Thermopylae, and Wang Shuo's resolute and generous "die" from behind.
If I don’t go to hell, who will?
"However, I also have my own way of attracting firepower. At this point, I hope you can support me, Michael." Wang Shuo said to Jordan.
Hearing this, Jordan, who knew that he could only give Wang Shuo all support except spiritual support, took a deep breath and assured Wang Shuo: "You will definitely get the reward you deserve, believe me."
Seeing this, Wang Shuo said happily in his heart: Of course I will get the reward I deserve. After all... If I don't do this, if the Wizards really succeed in the future, I will have no foundation at the moment. How can I get a piece of that "prestige cake"?
If you want to wear a crown, you must bear its weight.
How can there be any good things like pie in the sky in this world?
All gifts given by fate have already been marked with a secret price.
…
