"This is called putting a long line to catch big fish!" Liu Qi said with a smile: "It's the same with doing business. Without investment, how can you harvest? If you don't spread the bait, how can you catch big fish?"
Xi Guan still groaned in pain: "But the investment is too big."
Liu Qi said: "Shuijing Villa and Wolong Thatched Cottage are both places where famous people in Jingzhou gather, and they are all famous scholars. When they sent the furniture, the Hanxing Hall's signboard was put out. Even if other houses follow suit in the future, the signboard will be far away." It’s not as good as Hanxingtang.”
"That's it, I've learned a lesson!" Xi Guan said it clearly.
Then I realized that Liu Qi gave furniture to Mr. Shui Jing, Zhuge Liang and others not only because he wanted to make friends with famous people and win the reputation of a respected corporal.
On the other hand, it is to borrow the names of these people to spread the word of Hanxingtang. From now on, the wealthy families in Jingzhou will only recognize the furniture of Hanxingtang.
I couldn't help but sigh in my heart, as expected, studying is better than doing business. As a contemporary celebrity, there are countless benefits received from celebrities.
But the opposite is also true. If it is unknown and has no benefits, who the hell will give you something?
The sophistication of people in official circles and scholars is similar to that in shopping malls.
While thinking about it, he heard Liu Qi say again: "The shopping mall is like a battlefield. If you only care about immediate interests, you will never achieve great things."
No wonder people say that the Xi brothers are not as good as Xi Yuan. Their courage and vision alone are far behind.
In the future, many things will depend on this brother-in-law, and Liu Qi will also have to help.
Xi Guan scratched his head and said with a smile: "I haven't been in charge of accounts since I was a child, I'm used to it!"
Liu Qi laughed and said, "Aren't you just Xigua?"
? "
Xi Guan clasped his fists and said: "The eldest son is Wen Tao's martial arts. From now on, we are a family. I hope you can give me your advice."
Liu Qi nodded and said: "But you don't have to feel too bad. This matter may not be a total loss. There are still benefits in it."
Xi Guan hurriedly asked: "What benefits?"
Liu Qi asked: "Those big businessmen and wealthy businessmen are all wealthy. Their families have piles of money and food, which are even rotting and rusting. They don't have to worry about food and drink. What do they lack most?"
"Famous!" Xi Guan said without hesitation: "People are famous for their fame and fortune. Although merchants have a lot of wealth, they have a low status and are despised by others. A thousand pieces of gold can't buy a family."
Xi Guan felt this most deeply when he was in the shopping mall. The rich and powerful families manage their property through side branches. Most of their children seek fame, but the businessmen have no future. It is extremely difficult to change their background.
Liu Qi smiled and said: "In that case, why not give them a chance to become famous? If the things used by the great Confucian scholars are auctioned, they may be able to get their money back."
Xi Guan asked in confusion: "What is an auction?"
"The one with the highest price will get it!" Liu Qi raised his eyebrows and smiled: "Brother, think about it, if it is the bookcase used by Song Zhong and Sima Hui, how much is it worth?"
"Hiss - brilliant, this is a great plan!" Xi Guan's eyes suddenly widened and he gave Liu Qi a thumbs up: "If these things used by great scholars can be placed at home, they can not only show off to guests to show their dignity, but also Enshrine it in a high hall to encourage future generations, and every family will compete for it. For such a good opportunity, we will not hesitate to spend a lot of money."
This is the celebrity effect. Liu Qi, who comes from the fandom era, feels it even more deeply. For those extreme fans, even the cuticles of idols may be shining.
These merchants have always been looked down upon by scholars. If they can get something used by a great scholar, it can even be used as a family heirloom.
"In that case, let's leave this matter to my second brother, as long as it is like this..."
Liu Qi briefly introduced how to hold an auction, which was very useful for Xi Guan, a businessman.
Hearing this, Xi Guan's eyebrows were dancing with joy and his eyes were shining brightly. He didn't even bother to say goodbye to Xi Wen, so he hurried to prepare.
Looking at the people in the yard who were still busy sorting out lists and settling accounts, Liu Qi was satisfied. Although he didn't know how to do business, just a few of the marketing methods of later generations would be shocking.
Reforming furniture is just the beginning, and it is also a little selfish for his own convenience. There will be more ways to make money, waiting to be deployed one by one.
While he was making plans, he saw Liu Neng and Xiahou Ba coming over and said, "Eldest Master, these three young masters don't have enough money, so they have to use their swords as collateral. What do you think?"
They originally still had some money, but they had already spent a fortune to redeem Zhang Wei and buy Zhangjiazhuang Courtyard. If they want to buy these furniture today, they are already short of money.
Originally, Cao Tai wanted to give up, but Xiahou Ba thought this was a God-given opportunity. They bought a large amount of furniture and could transport the furniture and hide it in the car as soon as possible.
Not only would Liu Qi not be suspicious, but he would also thank them for buying the furniture, so the journey would be smooth.
The two of them had decided on a plan, and immediately persuaded Xia Houmao to mortgage the Qingzhi Sword and redeem it after he returned.
Xiahou Ba cupped his fists and said, "The three of us came here to see off the bride. We left in a hurry. We didn't bring much money with us. I want to keep my sword here temporarily. I'm really ashamed."
Xia Houmao was thinking about his black pearl, so he took off his sword and said: "This sword is called Qingzhao. It cuts iron like clay. It can be called the most precious sword in the world. Please take a look at it, General Liu."
"Green sword?" Liu Qi narrowed his eyes slightly, took the sword and observed it carefully.
Press the machine spring gently, and you will hear a crisp machine spring. The sword blade pops out two inches. The sword body is smooth, with water ripples undulating, and the word "青釭" is engraved on it.
The Qingzhi Sword is Cao Cao's sword. There are two swords in total, one is "Yitian" and the other is "Qingzhi". They are both called peerless swords.
The Yitian Sword was worn by Cao Cao, and the Qingzhi Sword was protected by his personal guard Xia Houen and was snatched away by Zhao Yun in the Battle of Changban.
This time Cao Cao lent the Qingzhi Sword to Xiahou Mao for self-defense, probably with the intention of ordering everyone, which shows that he still valued his eldest son-in-law.
Seeing Liu Qi's brows furrowed, Xiahou Mao hurriedly said, "This sword was lent to me by Prime Minister Cao for self-defense when I was traveling. I will redeem it in the future. Please don't worry, general."
Liu Qi sheathed his sword and handed it to Liu Neng beside him. He clasped his fists and said with a smile: "The three of you are originally guests, but I took the liberty to invite you to the banquet. However, I made you spend money and failed to fulfill the friendship of the landlord. It is really rude." ! Not for Prime Minister Cao’s sake, but for General Yide’s sake, I trust the three of you.”
"General, you are indeed a cheerful person, thank you very much!"
Xiahou Ba was overjoyed, thanked Liu Qi, and asked Liu Neng to deliver the furniture to the Zhang family in three days according to the purchase list.
Liu Neng sent the three men away, came back and said with a frown: "Master, they must use those gold nuggets to redeem the sword. What should we do?"
"If you want to play with nothing here, they are still a bit immature!"
Liu Qi smiled calmly, called Liu Neng to him and whispered a few instructions, and Liu Neng left happily.
At this moment, I heard a man at the door laughing loudly: "I almost missed the general's engagement date. I came late. Please forgive me."
Liu Qi turned around and saw a tall, gray-haired, child-like old man in gray clothes, walking towards him with a long sword on his back and an extraordinary momentum.
