Chapter 156 False Marketing

Style: Science Author: Wu BanxianWords: 2340Update Time: 24/01/11 19:25:15
The jewelry sold by this company is actually 18K forged gold, which is very cheap, but when selling it, the salesperson only said 18K gold.

I didn't understand this at the beginning, and neither did the consumers. I only heard that it was 18K gold and very cheap, so I paid for it.

Unless you meet someone knowledgeable and serious, you will tell them it is 18K forged gold.

Later I realized that 18K forged gold means that there is an electroplating layer on the jewelry. It is actually gold plating, but the plating is 18K gold. It is a thin layer and not valuable. Its scientific name is 18KGP.

Later, when I saw the supply and sales bill, I understood why we only sold a ring for 180 yuan and a big shiny bracelet for just over 200 yuan.

The ring cost less than ten yuan, and the bracelet only cost twenty or thirty yuan. It was purely a decoration.

Since then, I have felt a little conflicted. Of course, there is nothing wrong with the product itself, but the way it is sold is problematic.

So I told the salesperson that we should tell customers what we sell, and we can’t make false claims or deceive others.

Unfortunately, no one listened to me.

The manager named Shao Hui was kind to me at first, but later he saw that I was resisting and didn't seem to like this thing very much, so he started sending me out to explore the market and stopped me from managing those shopping malls.

I was happy with this, so it took me less than a month to open a shopping mall. I completed all the work of entering the store, working on the counter, recruiting, training, and printing flyers.

Shao Hui saw that I still had some ability to work, so he didn't say much.

But he came up with another fancy idea and asked me to print a batch of flyers, saying that he was going to use a lottery to promote sales. He also gave me a sales task. If I couldn't complete the task when the new store opened, I would deduct this month's salary. bonus.

The lottery he was talking about meant giving people leaflets and asking people to go to the counter to draw the lottery. In fact, the lottery tickets were all about first and second prizes.

For example, if you win a lottery, a consumer can purchase a ring that originally cost several hundred yuan for 88 yuan.

Or use the price of 188 yuan to buy a bracelet worth thousands of yuan.

In fact, this is purely a false marketing method. It is now commonplace, but at that time, it could still deceive many people.

I was a little reluctant, so he told me that this was the company's new marketing model and it must be implemented.

Of course I didn't listen to what he said. I wanted to complete the sales task with my own ability and slap him in the face when the time came.

It failed.

The sales tasks he set were naturally very high. When I failed to complete them, he reported to the company and deducted one month's bonus from me.

In other words, I worked so hard to develop two shopping malls, but they didn’t give me a penny.

I was very angry and wanted to resign, but when I came to Nanjing, I already knew that this trip would be a hardship for me, so I gritted my teeth and endured it.

I want to use my own method to reverse this situation. I don’t believe that sales can only rely on deceiving people!

If it were before, I might have asked Lao Xian to take care of him, but now I can only rely on myself.

I thought about some promotional methods and ran to the store where I made leaflets last time to print a new batch of leaflets.

The owner of this store is from Northeast China, also from Heilongjiang. He is in his thirties, and he looks kind. Perhaps it is because of this that I trust him more.

He was doing the typesetting for me on the computer. Seeing that I was a little emotional, he chatted with me with a smile.

"Your work hasn't been going well lately, has your bonus been deducted?"

I couldn't help but be stunned, thinking how did he know about this?

So I didn't deny it, I just said that I didn't do my job well and my bonus was indeed deducted.

He smiled again and said to me: "It's not that you didn't do your job well, you just met a villain. When is your birthday?"

I was even more puzzled, but I didn’t hide it, so I told him that my birthday was on the 18th day of the 10th month of the lunar calendar.

He stretched out his left hand to do some calculations, and then said: "It's okay. You will be much better after August 15th, and your luck will get better."

When he said this, his eyes were narrowed, so I noticed that there was an old man with a white beard standing behind him!

The old man also looked at me with a smile.

I rubbed my eyes and the old man was gone.

To be honest, I have forced myself not to think about this these days, but I really saw this old man with a white beard.

And he doesn't look like he's from the underworld, he has a fairy spirit about him.

"Boss, are you a fairy?"

I asked tentatively. We are all from the Northeast, so it should be easy for us to ask this question on the same channel.

He smiled at me and didn't hide it.

"Yes, I've been carrying it for more than ten years, can you tell?"

"Uh...actually I do too."

"You have it too, why didn't I see it?"

"Let me stay in the Northeast."

There was nothing wrong with what I said. He burst out laughing and said, "You are really capable of making trouble. This thing is from the Northeast. We are destined. Come in with me and I will help you get your bonus back."

I hesitated for a moment and then followed him into the house. After all, the bonus was quite large, two thousand yuan.

And I'm curious, how on earth could he ask for a bonus from me?

After entering the house, his wife was cooking there, so he said to his wife: "This little brother is from the Northeast. He was bullied and won't get his bonus back. Please do me a favor."

His wife was also very nice. After wiping her hands, she asked me how much the bonus was in total and the name of the person who owed me money.

I told the truth, and then I looked inside his house, but I didn't find anything.

So I became more and more curious.

At this time, his wife asked him to watch the pot, and then went into the house to sleep.

He just told me, okay, just go out and wait for a while. If nothing happens, I will be given the bonus today.

I immediately felt close to this boss and walked outside to chat for a while.

Only then did I learn that the boss’s surname was Yu. He used to do business in the Northeast. Because the market was not good, he went to the south to make a living.

I called him Brother Yu, but he asked me to call him Lao Yu. He also said that if anything happens in the future, just come to him. We are all fellow Northeasterners, and we will definitely help anyone who can.

This made me feel the warmth I had not seen for a long time. I asked him again, how did I get the bonus? Did his wife also bring an immortal?

Lao Yu smiled mysteriously and said, don't worry, you will find out later.

I waited for about half an hour, and his wife woke up and came out to tell us that the bonus matter had been settled, and the guy didn't dare not give us the money.

She also told me that the bonus had actually been paid out a long time ago. It was our manager who pretended to be my performance and calculated the bonus on himself.

In other words, he swallowed my winnings!

I was so angry that I almost wanted to summon Zhuang Yuwei to strangle that Shao Hui to death!

But at this moment, Shao Hui called.

He actually told me on the phone that the company's bonus for me had been approved and had just been sent to him and would be sent to me that evening!

I know that the Immortal family can help people with their debts, but this old Yu’s wife didn’t pay tribute to the church, invite the Immortal, or offer incense. She just lay down to sleep and helped me with the money. Coming back?

And it’s immediate, and it’s done in minutes!

Isn't this amazing?

Not only that, Lao Yu’s wife also drew a talisman for me and asked me to burn it outside the door at midnight.

She said, after I burn this talisman, there will be a good show tomorrow.