The printing industry in the Song Dynasty was already very mature.
Cai Xiao also moved very quickly, finishing the newspaper matter in a day or two.
In his opinion, it is nothing more than changing printed books into printed short stories.
At the beginning, he directly asked people to write many stories to praise himself, hoping to directly reverse his reputation.
But no one bought it at all.
This kind of flattering article, even if it is given away for free, probably no one will want it. At most, it will be treated as toilet paper.
After he lost a large sum of money, he suddenly realized that the tabloids could sell well, but it was just more risqué news about big shots.
He has also learned to be smart. I can’t do it myself, so I can’t imitate it?
So, he found a group of scholars and wrote a lot of short stories, mixed with some flattery of himself.
Isn't it just editing? Who wouldn't?
Cai Xiao was surprised to find that this turned out to be an extremely profitable industry, and there were countless people willing to pay for these stories.
He was not the only one to discover this, so within a few days, small newspapers became a popular industry, and a large number of businessmen entered the industry.
Cai Xiao is still restrained here and will not write too much news. With Cai Jing as his umbrella, he will not be pressured by the court for the time being.
Those businessmen can't control that much. Since the court didn't seal it up, it shows that they are capable.
So there are exciting things, and the identity of the protagonist of the story is getting higher and higher.
For a time, the whole city of Tokyo was lively, and there were weird news everywhere.
What about "The secret of Master Pang going to the toilet for an hour", "The story of Lao Qin, the concierge of the Kou Mansion", "The short palace at night"
Although the title is taboo, the content is extremely bold.
Even Cao Bin was a little stunned when he saw it. You have really learned the essence.
He quickly came to Huangfu Xiaoyi and said, "You didn't participate in the tabloid yourself, did you?"
Huangfu Xiaoyi chuckled and said, "Don't worry, uncle. From the beginning, I handed this matter over to a Khitan businessman, and he doesn't understand anything at all."
Cao Bin was relieved and said:
"Don't contact him again. In addition, tomorrow we will release the article interviewing Master Pang and Mrs. Bao, and severely criticize the tabloids and other newspapers with false statements!"
"Publish another article that 'supports the imperial court's comprehensive crackdown on public opinion chaos'."
"Do these bastards think that the Song Dynasty can be slandered? Later, I have to write a memorial to remind the officials!"
The interview with Bao Zheng's sister-in-law was not fabricated by Cao Bin. He really sent people to Bao Zheng's hometown.
He regarded Da Song Daily as truthful and authoritative.
Therefore, you cannot cheat on such small things.
Now the people of Tokyo are bombarded with various small newspapers and countless news, and they can only lament that the world is too chaotic.
The literacy rate in the Song Dynasty was not low. Even if you were illiterate, you could see diligent scholars reading newspapers wherever you went...
In fact, Cao Bin did not expect this situation at the beginning. His idea was to divert people's attention through tabloids, and then use the Song Dynasty Daily to clear Taishi Pang's name.
Unexpectedly, Pandora's box was opened at once, and all the monsters and monsters came in. Not many people in the Song Dynasty Daily followed suit, and they all imitated the tabloids.
It’s really quite speechless, the world is in decline.
The next day, people who bought "Da Song Daily" suddenly discovered it.
There is no "Tianlong" story today. First there is a large article criticizing tabloids and public opinion, and then there are reports by Taishi Pang and Mrs. Bao.
That was unfolded from the perspective of a reporter from Da Song Daily.
Master Pang first angrily criticized the untrue public opinion, and then said that he took a blood test to verify the authenticity of the ancient books.
Mrs. Bao did the same, confirming most of the facts and pointing out obvious untruths.
A scholar sighed after reading the newspaper:
"Folk rumors are not trustworthy. You have to read Da Song Daily for the truth."
"The articles in this are all written by imperial officials or great scholars. Even the grand master has been visited by the newspaper."
Another person also said with a sense of superiority:
"Brother Wang is right. Those who read tabloids are country folk. Where can I read truly good articles?"
"I didn't expect that they even visited Mrs. Bao..."
Someone also said:
"Mrs. Bao turns out to be such a person. No wonder she was able to cultivate an upright official like Mr. Bao."
"And Taishi Pang, I actually found him very interesting..."
"Huh? Look, the daily newspaper also named a few people who fabricated tabloids. There is even a legitimate son of Cai Jing's family. Big news!"
In the palace.
Kou Zhun threw the tabloid in his hand in front of Cai Jing and Pang Ji angrily, and said angrily:
"Taifu Cai, Taishi Pang, what else do you have to say?"
"If there is some basis for the first day's newspapers, what about this one?"
"Isn't this slandering the court officials? Are you still trying to prevent the court from sending troops to intervene?"
The newspaper in his hand was so explicit that it almost didn't mention the real names of several court bosses.
Cai Jingdao:
"Kou Xiang, please calm down. I don't admit any facts. It's nothing."
"I just said wait a minute. It seems that Master Pang is the one who really doesn't care about the rumors, right?"
The emperor also picked up a chapter and read it, and suddenly became angry:
"Why do newspapers dare to write such rumors? This is clearly slandering the imperial court."
"Bao Zheng, I order you to seal down all the so-called 'newspaper offices' and arrest all those who spread rumors."
Cai Jing's heart skipped a beat, his son was going to suffer! He didn't expect the emperor's attack range to be so wide.
Bao Zheng was also shocked. He saw the old sister-in-law's interview this morning. So, wouldn't it mean that my old sister-in-law would also be arrested?
So he quickly said:
"I would like to report to the officials that the Song Dynasty Daily founded by Uncle Zhongjing is still good. I think it is beneficial and harmless."
Pang Ji said calmly: "Guan family, this is the letter that Uncle Zhongjing entrusted to the old minister!"
The emperor waved his hand and said:
"I'm talking about those tabloids, and Cao Bin's Da Song Daily is no longer among them."
"To be honest with you, I have also read the Song Dynasty Daily, and the comments in it are not biased."
"When I heard you talking about other newspapers, I thought they were the same as Da Song Daily, but I didn't expect..."
After reading Cao Bin's notes, he sighed:
"So it turns out that Uncle Zhong Jing has good intentions, but he was actually taught how to draw a tiger instead of a dog."
"Those unscrupulous people only seek profit and do not care about morality."
“Things like newspapers still need to be restricted by the court.
"This is the news standard reported by Juncai. Take a look at it and see if any additional modifications are needed!"
Cai Jing was confused when he saw all the suggestions in the post.
He only saw the huge prospects of the newspaper, but he did not expect that there were so many truths in it.
Cao Bin has actually thought so carefully. I made a miscalculation. I’m afraid I won’t be able to compete with him in the newspapers in the future...
At this time, Cai Xiao didn't know what was happening in the court. When he saw the Song Dynasty Daily scolding him by name, he was so angry that he said angrily:
"Are you the only one who owns a newspaper? You said that my newspaper is vulgar and messy, and I also said that your newspaper is boring and boring. Are you jealous of my large sales? Let's see who of us can scold whom?"
"Who is that? Print a batch of newspapers for me. I will scold Cao Bin!"
At this time, he was quite high-spirited.
He had already tried it. Not many people would read that kind of serious article. With the huge sales volume of the tabloid, he could scold Cao Bin to pieces and make everyone scream.
