Yushanqing's beauty drinks have a good reputation in the market, but the drink market is saturated. If Yu Shanqing continues to develop in the future, if he wants to expand his benefits, he must enter related skin care, beauty and other industries.
Under such circumstances, taking advantage of the fact that Huayan Company is currently at a low point, directly purchasing this skin care company with a complete system from product research and development to production and sales at a bargain price can be said to have laid a solid foundation for Yushanqing to expand its business scope in the future.
"This is indeed a very good gift!" Zhang Dachuan nodded secretly.
"However, after all, Yu Shanqing has no immediate plans to enter the beauty and skin care industry. If the acquisition price is too high, the gains will outweigh the losses."
"Let's first see what price Qingyu plans to offer."
Zhang Dachuan poured a cup of tea by himself, sat quietly and watched the negotiations between the two sides in silence.
The middle-aged man whom Hua Yuqing called "Uncle Wei" took out a stack of documents and a laptop from the handbag he carried. While he turned on the computer and called up the ppt document prepared in advance, Hua Yuqing also introduced his company to Zhou Qingyu:
"Mr. Zhou, it has been almost 30 years since our company was established. I don't need to introduce too much about the development of the past years. Let me tell you about the current general personnel structure of Huayan Company."
"As of yesterday morning, excluding those who have resigned and those who are in the process of resignation procedures, the company currently has more than 3,000 full-time employees. The remaining contract workers and interns have not yet been counted."
"In terms of fixed assets, the company owns an office building with complete property rights, which contains various office hardware and software equipment, various R&D equipment, and two complete product R&D laboratories!"
"In addition, there are factories and logistics transportation equipment..."
Hua Yuqing introduced it while operating the mouse to show Zhou Qingyu the corresponding content on the computer PPT.
It includes not only photos, but also videos taken on site, which can basically prove the authenticity of the content introduced by Hua Yuqing.
"Mr. Zhou, this is our Huayan Company's revenue report for the past two years. It contains monthly and quarterly revenue statistics. You can take a look at it briefly."
Hua Yuqing adjusted the angle of the laptop in the direction of Zhou Qingyu to ensure that Zhou Qingyu could clearly see the data table on the screen.
She said to Zhou Qingyu:
"When Huayan was at its peak, our market value was close to 30 billion! To be honest, if we hadn't encountered a failure in new products at the beginning of the year, I would never have agreed to sell it."
"This is my father's half-life effort."
"Although our company's reputation and efficiency today are far inferior to those in its heyday, the fundamentals are still there. We have a complete industrial chain from product research and development to sales channels, and the related supporting facilities and personnel structure are also very complete."
"For this acquisition, our lowest bid is not less than 1.5 billion."
Only 1.5 billion?
Zhang Dachuan was slightly surprised by Hua Yuqing's words.
He originally thought that even if Hua Yuqing didn't open her mouth, she would use Huayan Company's past glory to raise the price. The initial offer might not be less than 2 billion!
In fact, according to the self-righteous character she has shown before, a quote of less than 2.5 billion is not consistent with her image.
Maybe he will ask for a price tag of 3 billion.
In that case, he would ignore it and leave directly with Zhou Qingyu.
Unexpectedly, this woman acted very rationally at the negotiation table, and seemed to come with sincerity.
"1.5 billion..."
Zhang Dachuan quickly calculated in his mind.
According to Hua Yuqing, Huayan Company's fully owned headquarters building has sixteen floors. Although the location is not in the popular city center, it is still within the urban area of Shanghai.
This building alone is worth almost one billion.
Coupled with the office equipment, experimental research and development equipment in the building, as well as the company's complete industrial chain and personnel structure, the miscellaneous things can indeed be worth a lot of money.
However, 1.5 billion is still a premium.
You must know that when acquiring a company, you should not just look at the superficial hard power value, but also consider the value additions brought by soft power such as brand image and reputation.
An excellent company can earn a premium of ten or even dozens of percentage points just by virtue of its good reputation and brand benefits.
Similarly, a company with a bad reputation and a bad image will also have a significant reduction in the value of the company itself.
And now Huayan's reputation is almost negative!
Therefore, 1.5 billion is too expensive.
Zhang Dachuan glanced at Zhou Qingyu silently and did not rush to speak, intending to see how she would answer first.
I saw a slight smile on Zhou Qingyu's lips, shook his head slightly towards Hua Yuqing, and said:
"Miss Hua, if 1.5 billion is your bottom line, then we may not be able to continue talking."
"It is true that your company's headquarters building, software and hardware equipment, industrial chain, and personnel facilities are almost worth this price when converted, but don't forget that your company's brand benefit is already negative."
"What's more, our current acquisition of your company by Yushanqing is just paving the way for future development. Expanding from the beverage industry to the skin care and beauty industry requires a long transition period."
"During this transition period, time costs, personnel costs, and equipment maintenance costs all need to be considered. It is impossible for us to spend a large amount of cash pools to acquire a burden that cannot provide benefits to the company for the time being."
"Otherwise, if some accidents happen to the company in the future, the capital chain is likely to be broken. What kind of consequences that will lead to, Miss Hua, I believe you know better than me."
Hua Yuqing frowned slightly.
Zhou Qingyu's calm and steady posture made her a little uncomfortable.
There was an irritating feeling in her heart that she was completely controlled and unable to struggle.
Yes, as Zhou Qingyu said, she knows and understands the consequences of a broken capital chain better than Zhou Qingyu.
Because Huayan Company is currently in such a situation: the capital chain is basically broken. If it drags on, at most half a month, the company will not be able to pay the basic salary of its employees.
Coupled with the collapse of brand reputation, the value of the entire company has almost reached its lowest point.
So much so that when faced with Zhou Qingyu's statement of deliberately not quoting but obviously lowering the price, she could not find a reason to maintain the original offer, or in other words, she did not dare to continue to maintain the original price.
The other party may not be in a hurry at all, and the worst case scenario is to just pat their butt and leave. But if Huayan Company cannot sell it, if they wait one more day, the price will plummet!
Thinking of this, no matter how unhappy Hua Yuqing was, she could only take the initiative to lower her attitude.
She forced a smile and said:
"I can understand the difficulties you mentioned, Mr. Zhou."
"If we were not in a hurry to expand our business scope, there would indeed be negative costs in acquiring our Huayan, but I think since Mr. Zhou is here today, you must be as sincere as I am."
"Why don't you come up with a price, Mr. Zhou? As long as it's not too outrageous, we can discuss it slowly."
