It wasn't until she got into the car safely and asked Zhang Dachuan to drive some distance away from the headquarters building of Yimin Tobacco and Liquor that Su Yun felt relieved.
Zhang Dachuan saw that her face looked a little bad and asked quickly:
"What's going on? No success?"
After Su Yun hesitated for a moment, she sighed and told Zhang Dachuan exactly what happened in the office.
Su Yun was especially concerned about Chen Guanjun's warning at the end. She said to Zhang Dachuan with some worry:
"I think we all underestimated the Ning family before. According to Chen Guanjun, the Ning family has already sent people to say hello to the top ten tobacco and alcohol supermarket chains in Dongjiang City, so don't even think about our wine being sold in these supermarkets. The supermarket has been promoted to the market, and its energy and influence are indeed stronger than those of other major families we know."
"Furthermore, didn't Xiaoying also say that the reason why she wants to get engaged to Ning Hao is because the Ning family has great influence in all walks of life in Dongjiang and can easily help the Lin family tide over the difficulties. Look at it this way Come on, the Ning family is obviously stronger than we expected."
Zhang Dachuan heard this but didn't take it seriously at all.
He curled his lips with disdain, pointed at his nose and said to Su Yun:
"Have you forgotten who I am? I am Zhang Dachuan, who specializes in fighting against wealthy and evil young men. The Fang family in Mingyue County is the top tyrant in the county, and the Liu family and Fan family in Bailong City are also the top tyrants in the city. What will be the final result? Haven't you been taken care of by me?"
"So even if the Ning family is really the strongest family in Dongjiang City, so what if he dares to mess with my Yun'er, I will destroy him!"
Su Yun couldn't help laughing after hearing this.
She could see that Zhang Dachuan was trying to make her happy, so she felt much better, but when she thought about the prospect of Sichuan Yun Wine, her mood became a little low again.
Seeing this, Zhang Dachuan couldn't help but ask:
"Why aren't you happy?"
"Don't have confidence in me?"
Su Yun shook her head:
"I have great confidence in you, but the current situation is that no one is willing to cooperate with us and sell our Sichuan Yunming wine on the shelves."
After a pause, she mentioned Ning’s sake again:
"As far as I know, Ning's Shuzo will be on sale in the market in the next two days. Not surprisingly, all supermarket stores in the city will start selling it at the same time. Moreover, they seem to have followed the example of the island country and created an izakaya brand. Follow the parallel model of izakaya sales and retail store sales.”
To put it bluntly, an izakaya is an ancient tavern that mainly sells wine and is supplemented by food. Because the alcohol content of sake is not high, most people can drink it as a drink. This thing, combined with the sushi ramen of the island country, is the so-called izakaya sales model.
Chinese people like freshness, and this novel way can indeed greatly stimulate the sales of Ning's Brewery.
After hearing this, Zhang Dachuan just smiled lightly:
"No matter what model the Ning family adopts, in the end it all depends on the quality of the wine. If our wine is much better than theirs, then no matter how they push it, the final result will only be a loss."
"No matter how powerful the Ning family is, they can't force people to drink their wine. Those supermarkets and chain stores, even if they slap the wine in consumers' faces, if it doesn't taste good, it will still taste bad, unless they are like Fan Tingwei. That's a lot of money."
"This is already a truth that we have verified a long time ago."
In the original dispute between Xian Nian Su Chun Jiu and the Fan family's Zui Tianxia, Fan Tingwei tried his best to make Zui Tianxia's reputation surpass that of Xian Niang Suchun Liquor, which ultimately led to his defeat. Therefore, Zhang Dachuan still firmly believes that as long as the Ning family's sake If the quality is not as good as Sichuan Yun Liquor, then they will be invincible.
Winning is just a matter of time.
Seeing that Su Yun was still a little depressed, Zhang Dachuan changed his mind and suddenly said:
"And these supermarket chains are afraid of the Ning family's power and are unwilling to sell our wine. It doesn't mean that others are unwilling to sell it."
"I have thought of an idea to sell our Sichuan wine."
When Su Yun heard this, she became interested and asked quickly:
"What's your idea? Tell me quickly."
Zhang Dachuan smiled and did not answer. Instead, he turned the car and pulled Su Yun towards the outskirts of Dongjiang City.
The Porsche drove the two of them out of Dongjiang City, and then arrived at a construction site on the outskirts of the city.
With the explosion of real estate in recent years, real estate construction in Dongjiang City has never stopped, so there are properties to be developed and built everywhere near the suburbs.
There is a large labor force here, and there is also a simple economic circle based on these construction workers - restaurants and supermarkets.
The sun is scorching hot, and the workers on the construction site are working in full swing. Along with the flying dust, the construction site is filled with the sound of construction machinery.
Looking out the window at the tall buildings rising from the ground, Su Yun looked at Zhang Dachuan with a puzzled look:
"Dachuan, why did you bring me here?"
"Don't you want to sell bars on the construction site?"
Zhang Dachuan nodded and explained under Su Yun's astonished eyes:
"Since Dongjiang City is the territory of the Ning family and our Mingjiu cannot be sold, we might as well try the strategy of surrounding the city center with the suburbs."
"In construction sites like these on the outskirts of the city, workers have a huge demand for alcohol, and they also have potential consumption power."
"Furthermore, the large supermarkets in this place don't like it, and the Ning family doesn't like it even more. The General Chamber of Commerce doesn't want to get involved. It belongs to the real three-no matter zone. No matter how powerful the Ning family is, it will never be in these three-no matter zone. It's also him. Is it the Ning family’s territory?”
After listening to Zhang Dachuan's words, Su Yun suddenly understood: Zhang Dachuan is really going to start selling wine from here!
Indeed, workers on construction sites generally drink alcohol, and there is a huge demand for it. After work every day, these people will get together in twos and threes to drink and brag. The Ning family people look down on these workers, thinking that they are dirty and despicable. Even the money I earn smells like sweat, so I never take a look at the market here.
The tobacco and alcohol supermarkets on these construction sites are all self-employed businesses operating on a small scale. They are also at the bottom of the supermarket sales chain, and are also not looked down upon by the Ning family.
But it is precisely because of this that these small shops and supermarkets have a greater degree of freedom - when they sell things, they don't care about your family's power, but whether they sell well or not, and whether they make money or not!
After thinking about this, Su Yun agreed with Zhang Dachuan's idea, but she still had a worry:
"Although your method can indeed open up the situation, the number of customers in these three-nothing areas is still too small compared to Dongjiang City. Even if they all drink, I'm afraid they can't compare to a chain supermarket, and our wine is incomparable to the standard. The crowd is usually white-collar workers and menopausal people working in office buildings, and there are not many workers who suffer from insomnia."
