Bai Wenyu looked as usual, and He Tianran emphasized his tone:
"But this time it's a self-produced variety show that fits the Wenliang schedule and has been approved for filming. It's a love variety show!"
"Of course I know, but variety shows are just scripts. Whether it's the audience or the artists, everyone knows this. You don't really think Wen Liang goes to a variety show to fall in love, do you? Even if she wants to, the company I won’t agree either.”
Faced with her son's surprise, Bai Wenyu, who had taken over the company's artist affairs, was much more calm about the matter. She was very clear about the nature of variety shows. This combination of her own artists and her own variety shows saves costs. You’ve already made money by being exposed, so why not?
In this regard, He Tianran said calmly:
"Mom, I think this is best a suggestion from you rather than a notice. This kind of variety show has a huge impact on artists. My opinion is that after "In the Wild" is finished, I will gain more from watching Wen Liang. How can we consider some of her next announcements based on her reputation? Besides, for this kind of matter, you’d better ask Wen Liang for her opinion.”
He Tianran originally thought that with her gentle personality, she would never agree to accept this kind of variety show. Her personality is direct and real, and this kind of reality show that is planned, arranged, and the selling point of which is based on emotion will somehow exist. There was some resistance, but the next second, Bai Wenyu said calmly:
"When I came back today, I already asked Wen Liang for you, and she said she could give it a try."
"Varied……"
He Tianran's heart was shaken, and he suppressed the questions he wanted to blurt out. The hand holding the chopsticks froze in mid-air, and the dinner was eerily quiet for a few seconds.
In the end, it was Cao Aiqing who broke the embarrassment between mother and son. She looked around and asked curiously:
"What kind of romance drama is it? I'm the kind of celebrity who watches amateurs fall in love, and they just sit in front of the monitor and act as a 'emotional analyst', which is equivalent to the audience's mouthpiece?"
"……no."
He Tianran put down his chopsticks, calmed down a bit, shook his head, and explained:
"Variety shows like this in China are very popular, but most of them are selling people off. If we want our show to stand out, we have to put more emphasis on creativity and production sincerity. So when we were planning this show, we decided to let it stand out." Artists have to leave the show in person. If you can't hire someone from the front line, you'll hire someone from the second or third line. Anyway, in a reality show, if you want to show love, you have to actually fall in love to be interesting."
This sentence sounded a bit convoluted, and Cao Aiqing didn't understand it at this time, so he asked:
"What do you mean... if you want to act in love, you have to actually fall in love?"
He Tianran said slowly:
"Our variety show is called "Rules of Love", which means we will put the artists into a prescribed situation, which is equivalent to acting. We will also arrange corresponding group performances and venues, and at the same time announce corresponding rules in each issue. Through these The rules allow each pair of artist CPs to produce their own chemical reactions and dramatic effects, achieving an intimate relationship equivalent to 'love'.
The show will even tell the audience at the beginning that the following content is all performed. This first dispels many artists' concerns about their own image. Secondly, it will explain to the audience that some of their actions and reactions after being exposed to the rules are absolutely real.
Therefore, the so-called 'performance', to put it bluntly, means that the artist integrates the rules into the prescribed situation and interprets himself. "
Cao Aiqing understands in just one click:
"Oh, in this case, the highlight of this show is not only love, but also includes many elements. In this way, rules and situation design are very important. I am a little curious, what are they specifically?"
"For example, the situation of our first episode is based on the theme of 'hospital'. This episode is mainly about the first meeting and temporary pairing of men and women. In the situation, the man is a patient and the woman is a nurse, and one of the rules is this ——
"Whenever night falls, there must be a nurse next to the patient to take care of him to avoid being invaded by the disease."
With this design, both men and women have to be together. Of course, there may also be interesting scenes such as several female nurses taking care of a male patient at the same time. "
Cao Aiqing listened with great interest and couldn't help but admire the creativity of the program planning. Now just thinking about it is very interesting. At the same time, this also attracted He Panshan's complaints:
"It's better for you young people to play. Don't make the interaction between men and women too obvious. Watch love for love, watch novelty for novelty. It's really creative. When the plan was handed over, I remember that it was arranged to be ten seasons per season. For the second phase, the production cost for the first phase is controlled at 2 million to 3 million. How far has your content gone now?"
He Tianran replied: "We are already talking about artists. The general content is only in the fourth issue. The rest will depend on the effect after the first issue is broadcast."
"Can you pick up the schedule for "Into the Wild" as soon as possible?"
He Panshan asked.
After all, Surfline is not as good as Penguin now, and has sufficient ammunition inventory. When this drama is finished, their platform will no longer have long videos to broadcast. The popularity of "Inside the Wild" during this period has made He Panshan both in terms of data and Revenue, communication, and user growth have all tasted sweetness, and Surfline is now the product that Shanhai attaches most importance to. With this successful experience, some film and television entertainment projects will empower the emerging platform of Surfline. , becomes particularly important.
He Tianran made an estimate: "It's very suspenseful. The first episode was originally expected to be launched at the end of October. The fastest we have to wait is almost a month and a half after "Into the Wild" is finished. Moreover, this is our first time to set foot in a variety show. In terms of investment, The progress is not very satisfactory, most of them are just waiting and watching,"
"It's too slow. Just make a movie. A reality show will take so long..."
He Panshan thought for a moment and said:
"Son, if you do this, you should film the first episode first and put it on the day after the broadcast of "Into the Wild". Whether it is episode zero or a promotional video, you should first tell the audience and investors that this is What kind of thing can pique other people's curiosity?
I have some experience in this kind of film and television projects. I have read your investment plan. An exclusive title can be sold for 30 million, and the rest will include advertising. The chief partner is only 89 million. According to me I still haven’t seen enough of it. Do you know how much it cost Surfline to negotiate for exclusive sponsorship and cooperation with that sister’s variety show? "
"How many?"
He Panshan raised four fingers. He Tianran had heard a little bit about this, but he was filming at that time, and the business of surfing lines was not within his jurisdiction, so he didn't pay much attention to it.
"So I'm thinking, I can put it aside for the time being to attract investment. Anyway, it's not a big money for Shanhai. Even if no one invests, what we do by ourselves is nothing. You make something, and for the audience, This is equivalent to advance on-demand. For those investors, there is also content and feedback for them to see. If your program becomes popular in the first episode, then it is not a matter of 30 million. Let’s set a small goal and sell it directly. It's 100 million. It's fun to make money like this.
How about it, do you want to give it a try? Just go for it boldly, but you must catch up with the schedule of "The Wild Heart"! Otherwise, our platform will have nothing to broadcast. "
He Tianran had a dark look on his face after hearing this. He originally wanted to say, Dad, you are too amateur. What kind of programs can sell naming rights for 100 million?
Those are all-star, national-level variety shows, such as "Singer", "The Voice", "Run" and the like. Currently, there is no romantic variety show that can sell 100 million yuan for the title.
But when these truths came to his lips, he stopped again, because he looked at He Panshan's expression, which was contrary to his age, and he was getting more and more excited as he talked.
It is true that the gameplay he mentioned is not new, and all major film and television platforms have similar cases. But the biggest difference between the two is that Surfline is firstly a social platform, and secondly a video portal.
Because other people’s portal platforms all perform their own duties, video is video, and social networking is social. Although the content will be a little bit mixed, they all have their own main battlefield.
But what is the equivalent of surfing lines like this? It is equivalent to you experiencing the fun of chasing fans on a small website on a scarf. Then you click on an actor in the drama and search for a certain advertisement. Not only can you see the star on the website In Lifa’s daily life, you can enter TA’s post bar and check product information at once.
It is actually not difficult to integrate these things together, and it is also not difficult to spend money to build awareness and let more people use it...
The difficulty lies in overturning the market structure previously defined by business giants!
Others have already divided the cake, and now a strong spoiler appears, saying that I want to take a piece of the cake for each of you. This is destined to bear a lot of pressure and attack.
Shanhai has the size to enter the market, but whether it can succeed is still unknown.
He Panshan is already an old man in his fifties, but he is still full of vitality and courage. As a son, He Tianran could not understand many things before, but now that he has a career, at this level, he To some extent, I have some heartfelt admiration and respect for this man.
"I...I will go back to the company tomorrow to discuss it with the project team and the filming team, but if you want to schedule it online at this time, you must give you enough support. I will give you a plan no matter what in these two days."
Finally, He Tianran thought about it and gave an answer.
He Panshan grinned, extremely happy. He raised his hand, patted his son on the shoulder, and said happily:
"Good son, good son, good, good, support. As long as you make conditions, dad will support you, whether it is spiritually or materially. As long as you can get things out, tomorrow I will ask all the people in charge of the surf line to cooperate with you. Oh, you can understand what dad is doing. It is really not easy to want what you want. The so-called brothers fighting the tiger, father and son fighting in the battle, but we, father and son, are working together, are you afraid that we can't bring this place to life?
Even if this thing doesn't work out in the end, my son doesn't have to feel too much pressure, because as long as you, your dad and I have gone through this, your kid will be useful in the future. Come on, son, let's meet each other. "
He Panshan was very happy and laughed heartily throughout the whole process. He Tianran was rarely seen in the mansion in Nanshan Jiadi. Of course he would laugh normally, but he would not be as cheerful as today.
It was rare that Bai Wenyu didn't ridicule her ex-husband during this period. She just ate the vegetables, and at some point there was a piece of braised pork made by He Panshan in the bowl.
That was what Cao Aiqing brought for her. She paused for a while looking at the braised pork in the bowl, and then turned to look at her son's lover.
Then, the two women looked at each other and smiled.
This scene was naturally seen by He Panshan and He Tianran. The old man shook his wine glass and asked with a smile:
"Xiao Cao, it's been almost two months since you came back, right?"
Cao Aiqing replied: "Yes, what's wrong, uncle?"
He Panshan grinned and teased: "What's the situation now between you and Ziran? You see, he's been waiting for you for so long. When will you two settle your affairs?"
Cao Aiqing blushed and looked at He Tianran quietly. At this moment, his face was also hot and he complained:
"Dad, are you asking a bit too much?"
What is the relationship between Cao Aiqing and He Tianran now?
In fact, the two of them didn't have too many discussions or entanglements about this. The man kept his original promise, and when his lover returned, everything seemed to go with the flow, and many words were naturally tacitly understood.
"Hey, if you don't tell me, how will I know?"
He Panshan pretended to be confused, which suddenly made He Tianran panic.
"of course……"
Under the gaze of his parents, the son glanced at the girl who had been busy in this small home today. At this time, the other party also looked at him, with stars in her eyes, showing unspoken feelings.
A kind of joy of finally succeeding after a long trial and a plain but meaningful and warm feeling of happiness spread in his heart. He suddenly became proud and said:
"Of course I'm a lover!" (End of Chapter)
