A week after the He family dinner party, the crew of "Inside the Wild" successively released the makeup posters of the leading actors on major social platforms. Each main actor is a separate post, and the text accompanying the picture is taken from Character lines.
The advantage of releasing news separately like this is that it can continue to expose the drama, raise the audience's expectations, and allow colleagues who manage social operations to have information to break. But now this method is no longer new. Instead of announcing them together, the more useful effect is to allow fans of each company to speculate on the data.
For example, a poster targeting Sui Chulang's makeup received one million retweets in less than a day on a certain blog. Although the number of female lead Gu Qiaoman was slightly worse, the number of retweets also reached four to five million. level.
Subsequently, some topics of the day and the behind-the-scenes video of the poster shooting quickly became a hot search on a certain blog. All kinds of complimentary messages filled the topic circle, which was overwhelming. People who didn’t know could see it. I really thought it was an immortal descending to earth...
However, this kind of drama that seems to be very lively and seems to have countless people paying attention and looking forward to it has been met with lukewarm on the emerging social platform Surfline.
Based on the identification mechanism of this platform for real users, celebrities have basically said goodbye to the false popularity created by almost all trolls and robots. Top-notch celebrities like Sui Chulang take selfies that are usually the most discussed by fans. Said that the maximum number of comments was around 30,000, and the number of forwards was only over 10,000.
Gu Qiaoman is even less popular. The number of comments and retweets under the post about the final makeup poster of "The Wild One" did not exceed 10,000. Of course, if she shared some news about herself, the data would be slightly better.
Of course, this does not mean that Surfline is not popular and not many people use it. On the contrary, advertisements for Surfline are currently overwhelming. You can see advertisements for this software in shopping malls, subways, commercial streets, etc. This situation is nothing more than what its advertising slogan says -
"Let's be real social."
Based on such mechanisms and principles, some popular marketing techniques in the entertainment industry on social media have become completely unworkable, and they have quickly gained the reputation of "the most popular magic mirror in the entertainment industry". This has certainly made many people who have adapted to fake traffic Celebrities stayed away, but the more realistic online environment also gained more love from the general public.
It has been less than a month since the launch of Surfline, and it has not yet replaced the status of a certain blog. However, the momentum of its rise is already unstoppable. Everyone can see that in the next few years, many rules and gameplay in the public opinion market will change. , it is destined to change.
Of course, these are all things that He Panshan has to worry about. Now the various functions of the software are still in the exploratory stage and have nothing to do with the story that will happen next. Let us get back to the main story.
The cast posters of the cast of "Into the Wild" have been forwarded less than 50,000 times on surfing lines in total. The number of forwardings for the behind-the-scenes video alone is higher, with the number staying at 22,000.
This is the normal data for a drama before it is launched. After all, not many people really care about who will act in this drama. Moreover, even if the actors are suitable and big-name, there is no content now, and the actors are just How can there be so much discussion about changing clothes and taking pictures? If you think you are handsome or beautiful, it would be nice to give you a like.
Just when the production's operations team was studying the specific gameplay and rules of the Surfline platform, a piece of good news came.
A separate video post posted by an actor related to the crew, with the topic "#心野", received more than 30,000 retweets overnight, and had more than two million views, making it to the top of the list that day. The fifth most popular video.
Surfline has made many restrictions on the number of times these reposts and clicks can be viewed, and has used methods such as IP locks and completion rates. Therefore, each list on the platform now has a high value and exposure. The main reason is that it is not Like a certain blog, you can directly buy hot searches, and the main thing is the truth.
The operations team's eyes turned red when they saw it. If this video was planned by their team, then all the KPIs exposed by the "Inner Wild" crew in the early stage have been completed.
And this actor related to the crew is the female supporting role this time, Wen Liang.
"Wen Liang just made a VLOG? This is inconsistent with her popularity. She only has less than 500,000 fans on this platform. Sui Chulang is not so popular in the surfing world. What kind of content did she shoot? ah?"
The head of the operations team asked curiously.
The team member handed over an iPad, "It's just a daily life video...taken with Director He."
"Ah? Could it be that Shanhai saw his own prince appearing on the scene and deliberately pushed the traffic?"
The person in charge asked doubtfully, and his subordinate scratched his head:
"No, some bloggers don't dare to do this kind of thing so blatantly. The content should be good. Director He's participation is indeed very topical and the content is quite interesting. Boss, why don't you take a look first? "
The person in charge lowered his head and clicked on the video.
In the first frame of the scene, after a brief period of darkness, Wen Liang appeared without makeup. She was arranging the camera position. Behind her was an environment similar to a school dormitory. When everything was done, she looked at the camera and sat back down. I was stunned for a few seconds...
Most of the screen was filled with comments from netizens, many of which were full of compliments about the close-up of Wen Liang playing with the camera as they flashed past:
"The darling of collagen, it's really amazing..."
"What a genius with a face, this face is so ridiculous."
"Sister, she's really pretty——!"
…
In the picture, Wen Liang came back to her senses. She waved her hands, then clasped her hands together and said with a smile:
"Hello everyone, I am the actor Wen Liang. I am currently undergoing semi-closed training at a martial arts school in Hong Kong City to prepare for the upcoming filming of "The Wild Heart". This time I play the role of Yu Wen in the play. This role~
Some friends may have read this masterpiece by A Liu before and know the relationship between the characters, but in order to facilitate understanding, I still want to briefly introduce the general setting of my character to friends who have not read the original work. In summary, this is Four words..."
Through post-editing, Wen Liang spread his hands, and four gilded Q characters appeared around him in brackets - evil (feng), labor (pi), thousand (mei), gold (ren)!
Netizens in the barrage also expressed their opinions on this:
"I've seen some dirty stuff about her before. I heard that she smokes, drinks, and does everything in private (dog head). But after seeing her face, I can't dislike her at all. Maybe it's surprisingly suitable to play such a role. .”
"To play a villain with a villainous face, there is something special about the casting of this drama. In other words, this kind of role itself is quite attractive."
"This is probably the biggest drama that Wen Liang has participated in in recent years. Before, she played the female lead in some small dramas. Although her acting skills have always been online, there is too much black material and she is too unpopular. Her resources It doesn’t work either, so it’s always been tepid.”
"I haven't read the original work, but I hope that my sister can make a comeback through this role, and I also hope that more people can know Sister Liang, this treasured actress..."
"Pure book fans, I feel that there is something wrong with the casting this time. But from the looks of it, the actors for Song Wuxie and Yu Wen should be changed. My personal opinion is that fans should not criticize."
…
After Wen Liang finished the introduction, he continued:
"As an actor, I really listen, watch and feel. I have never played a similar role before, because in the original work, Yu Wen is described as a wealthy flower in the world. He was born in a wealthy family. , acted arrogantly and domineering, especially the psychological changes in the later period, so it was quite challenging for me to play the role this time, such as Teacher Long on the crew, screenwriter A Liuda, and actor friends and seniors also gave me He gave me a lot of suggestions, and it just so happened that recently it was a coincidence... a coincidence... hey..."
Speaking of this, Wen Liang suddenly seemed to recall something happy. She couldn't help but smile and added:
"As you all know, the director of this filming is our director He Tianran. He is... well, the male version of Yu Wen in reality. Of course, I mean, in terms of family background, he is very familiar with this kind of character. His status and lifestyle should be quite experienced, so by chance, he gave me a chance to experience his life, to be a real "villain daughter", and find the role. I feel that because this opportunity is rare, I decided to record the whole process and make it into a Vlog...
Well, that’s the situation, without further ado, let’s get started now! "
As the words settled, the screen flashed white, relaxing music sounded, and a line of cute subtitles appeared——
"A Liang's Life Diary Vol.01: A Day in the Life of the Villainous Daughter!" 》
…
The person in charge of operations pressed pause and looked away from the tablet.
"Good guy, how about actors experiencing life and trying to figure out the psychology of the rich second generation? It can really arouse people's curiosity. However, the daily life and consumption quality of celebrities and artists like them are already higher than ordinary people. Shooting this thing, follow the usual shooting Life is no different, right?"
The team member said:
"The difference is quite big, and if that's all it is, there's actually nothing worth talking about. The main thing is the chemical reaction between Director He and Wen Liang..."
"chemical reaction?"
"Well, boss, why don't you continue reading?"
(ps: Thanks to the brother of "Dada Da Da Da Da Blacksmith" for joining the alliance, thank you! I can't thank you enough!)
If nothing else, there is another update today. There is a double monthly ticket event recently, and Lao Sao is about to start getting active. If you have idle monthly tickets, remember to give Lao Sao Ang a hand!
(End of chapter)
