WeChat reading...
Zhou Yan knew that he had to consider Zhang Long's suggestion.
He didn't take it to heart before, but paid more attention to the development of reading apps.
But now that I think about it, WeChat reading is currently the most reliable way to develop WeChat profit channels.
A two-pronged approach may not be unfeasible, but the current situation of chasing waves must also be considered.
To develop an app alone, you have to worry about a series of cost issues such as traffic, servers, operations, etc. At the same time, you also have to be wary of Penguin, Zhulang’s current biggest rival.
Penguin's sudden kick to Zhulang was enough for his small company to drink several bottles of wine.
Now 360 and Alibaba have withstood the pressure from Penguin, and even because Xiaoyi and Qin Ya took the lead in 360's acquisition of YY, and 360's high-profile announcement of entering the EB-end instant messaging market, it can be said that Xiao Ma's The attention was drawn hard.
Although yy is not a well-known instant messaging software, if the technical strength of 360 joins, coupled with yy's own traffic, maybe it can really win a piece of meat in the EB-side instant messaging market, so Penguin attaches great importance to it these days. I haven’t seen any penguin movements on the mobile version either.
On the eb side, on the other hand, Penguin issued several statements in succession, and even reiterated the issue of 360 Security Guards, accusing 360 of using security guards to make a fuss out of a molehill, not only seriously infringing on the privacy data of Penguin users, but also using the stolen private data to seek unreasonable benefits. Legitimate interests.
Zhou Yan looked at these statements and even felt that Penguin's public relations had become much better. However, since the last tough speech, 360 has become no longer low-key, fighting back against Penguin without arousing public opinion, and mentioning Penguin's plagiarism. , there is a situation where I won’t end it if you don’t end it.
The hot searches in recent times basically revolve around the topics of Penguin, 360, and "Small Company" WeChat.
From the beginning of the 3Q war to the current micro-Q war, it has really fed a series of melon-eating people.
Zhou Yan also saw a topic. For example, WeChat Technology was founded by Zhang Long, who broke away from Penguin at the time. The purpose was to fight back against Penguin’s unfair treatment on project issues. It even did not hesitate to cooperate with Penguin’s old rival 360. There is also another party It is said that Zhang Long was actually poached from Penguin by Zhou Hong, the chairman of 360. WeChat Technology Company is a subsidiary of 360, and the purpose is to divert Penguin’s attention. After all, if WeiChat Technology appears in Beijing, it will be a huge blow. It may be related to 360, which is contrary to 360’s previous response to instant messaging.
But now that 360 has shown its cards, it is available on the mobile terminal. It can be said that it is shirtless and confronts Penguin with real swords and guns. Naturally, there is no need to hide the relationship between Zhang Long and 360.
There are many opinions on the Internet, and Zhou Yan is a little envious of the Internet atmosphere at this time.
In later generations, it will basically just be a few well-known celebrities singing high-profile songs, but it will not be as lively as it is now.
And he, the butterfly who returned to this era from the future, also caused a gust of wind. Although it did not change anything, it at least affected some people and things.
Zhou Yan did not have the indifference to watch the flowers blooming and falling in front of the court, but only had a bit of spirit that stirred up the storm and scolded Fang Qiu.
After all, while Zhou Yan is young physically, he has also become younger mentally.
Those "yesterday" past events can give him a more intuitive feeling and impact than the things that have come to fruition now.
Now that the domestic Internet is about to usher in a new round of changes, he has caught up with the best of times.
At this time, Xiaomi mobile phones have not yet appeared, Apple mobile phones have not yet gained a lot of Apple fans, Huawei is silently making a fortune, Penguin is also holding back its energy to engage in communications and games, and as for Alibaba...it is still the death of whoever it chooses to vote for.
Zhou Yan doesn't believe in metaphysics, but he insists on not letting Alibaba invest in WeChat Technology. After all, Alibaba has a dark investment history, and everyone must consider it carefully.
When fighting with these elders, the most important thing is to be cautious. God knows whether former opponents will become friends, and former friends will become opponents. The Internet is very deep, and sometimes you will touch a piece of cake.
, we must also consider who is the interested party behind this piece of cake.
To be honest, if it weren't for the great prospects of the mobile market, Zhou Yan would really not want to offend Penguin now.
But if you offend, you will be offended. Find as many allies as possible and establish your own interest system, so that you can get away with it in this deep pool.
Zhou Yan's mind sank, and he decided to go find Zhang Long again.
Now he is not like in his previous life, working behind some big companies to make content and earn a living. As the helmsman of an emerging technology company, there are some things that he must be more cautious about.
Perhaps because success comes too easily, Zhou Yan now overestimates the size of Zhulang Technology and has to do it step by step.
....
Zhulang Technology, Vice President Office
Zhou Yan knocked on the door.
"Come in." Zhang Long's voice came from the back room.
Zhou Yan pushed open the door and saw Zhang Long doing leg exercises in the rest area next to the office.
"Senior brother." Zhou Yan greeted with a smile.
"Zhou Yan, look for me." Zhang Long said with a smile.
"Well, let's talk about WeChat operations."
Zhou Yan found a seat and sat down. Zhang Long made Zhou Yan a cup of hot tea and said, "Let's talk."
"We can put app development aside for now. I just read the financial report related to WeChat and found that there are no profit channels." Zhou Yan said.
"That's right." Zhang Long also sat down on the sofa next to him and said quite seriously: "This is also the most important issue of WeChat now. Although it has connected with Zhou Wan and Xiao Le, it has connected QR code payment, bicycle projects, and There are some scanning projects, but the profit is still too little at the current scale.”
Zhou Yan had just read the financial report and knew that Zhulang Technology's revenue was not very impressive, just in the QR code area, only a few hundred thousand.
There is no way around this. The Hongda QR code project is still advancing towards the university town, and it will take time to establish a merchant-user QR code payment ecosystem.
The same goes for campus cycling. Because it is an event that is about to participate in the Smart Cup competition, it is not overly promoted. It is only partially promoted in the university town in cooperation with universities, and the share of the revenue is pitifully small.
It's mosquito meat at best.
The bulk of Zhulang Technology’s real profit lies in the Kuaiyong app. Even Zhang Long’s temporary e-commerce website was worth hundreds of thousands of yuan more than this mosquito meat.
Zhou Yan looked at Zhang Long: "Senior brother, can you tell me what you are thinking right now?"
Zhang Long pondered for a moment and said to Zhou Yan: "I was just about to tell you this, Zhou Yan. Currently, the number of our WeChat registered users has increased steadily due to the hacking activity, and the user activity index has also increased a lot compared to before. Okay It is said that this activity is going very well, but there is also a problem."
"At present, Ali has used this knife-cutting activity to attract more people to register for Taobao, and many of them have high activity and high purchasing power data. It can be said that Ali can not only not lose money in this activity, but also make a lot of money. I’m afraid that by then the traffic that WeChat has worked so hard to divert will become Alibaba’s wedding dress.”
Zhou Yan fell into silence after listening to Zhang Long's words.
The main businesses of Alibaba and Zhulang do not conflict. This is also the basis for cooperation between the two parties. This event is also a small attempt.
Alibaba invested 15 million and Zhulang invested 5 million to jointly operate this knife-cutting event. The role and size of the two supply companies were also comprehensively considered.
The form is more similar to traffic sharing.
In other words, your users are my users, and my users are not necessarily your users.
Although Zhulang’s investment is relatively small, if this event is held, Alibaba will make the biggest profit, which is obviously something Zhulang is not willing to see.
Zhou Yan could understand Zhang Long's worries.
No matter how much traffic WeChat has, if there is no way to monetize it, it can only be used as someone else’s wedding dress.
The better the data, the more he worries.
Zhou Yan probably thought the same thing when he knew that Xiao Ma was working on the QQ project.
over this problem.
But after all, he is not Brother Ma. He cannot do one thing across the board and do some things that restrict registration. In his opinion, these traffics are nothing but money.
Others don't know how to monetize traffic, but he knows.
Zhou Yan actually knows that he is a little impatient. It's like you have a treasure house with endless treasures, but you can only take out one precious financial report at a time. You can't take away the gold and silver in it. Gotta go crazy.
Obviously Zhang Long also has this concern.
"My current idea is to negotiate with Alibaba and develop a separate mini program for WeChat instead of jumping directly to Taobao for activities."
"The website that the mini program is connected to can be the fun shopping website we developed before." Zhang Long said in a deep voice.
"Senior brother, what you want is to use this event as an opportunity to attract traffic to our e-commerce website and develop our shopping ecosystem?"
Zhou Yan vaguely understood Zhang Long's thoughts. When he first discussed cooperation with Alibaba, Zhou Yan also mentioned his own e-commerce website. However, Teacher Ma's attitude was ambiguous. Zhou Yan also knew that this cooperation could only be regarded as sincerity from both parties. Test, so the e-commerce website developed by Zhang Long was not included in the scope of cooperation.
It’s just that the knife-cutting activity is very popular now. It’s obviously not very smart to completely abandon your own e-commerce website to support other people’s websites.
"That's right." Zhang Long nodded and said, "Originally, my idea was to develop an e-commerce app, but now it seems that it would be more appropriate to make a small program. When the time is right, it will not be too late to make an independent app."
Zhou Yan actually knows that by getting rid of Alibaba and using his own e-commerce website to operate bargaining projects, he can maximize the monetization of WeChat user traffic. But now that Zhulang and Alibaba are allies, it is impossible to bypass Alibaba when doing e-commerce. If you abandon Alibaba, If Alibaba is engaged in e-commerce alone, I am afraid that Alibaba will directly turn its guns and start a business war with Zhulang.
Therefore, we have to make a detour and use Ali’s help to achieve fission in WeChat’s traffic and at the same time increase WeChat’s viscosity, while Ali also attracts traffic and generates revenue in the process.
"It seems we still need to talk." Zhou Yan said to Zhang Long.
"We need to talk."
Zhang Long: "If we can establish a foothold in e-commerce, the WeChat project will be truly implemented. This is an advantage that even Penguin does not have."
Hearing Zhang Long say this, Zhou Yan frowned, and he suddenly realized something more important. He said seriously: "We have to be prepared in case the penguins see the success of our event and imitate it. ..”
Penguin was already familiar with this kind of imitation, and Zhou Yan really felt that the other party could do it.
Zhang Long smiled: "In fact, you don't have to worry too much about this aspect. If Penguin dares to do e-commerce, Alibaba will not sit idly by."
"But we have to consider the copyright issue of the knife-cutting activity." Zhang Long reminded.
Zhou Yan smiled and waved his hand: "You don't need to worry about this. When I registered the trademark at that time, I had already registered related trademarks such as Qiayi Dao. If Penguin really intends to engage in such activities, the patent aspect will be It’s painful enough.”
At that time, Zhou Yan not only registered the Double Eleven trademarks, but also naturally did not let go of the Xixi, Choyidao, Tuan and other trademarks. He registered them all. Zhou Yan can still recall that the patent office was busy at that time. There was a lively scene when he applied for thousands of patents.
"It seems you have thought of it a long time ago." Zhang Long was surprised.
He knew that Zhou Yan was meticulous in his work, which was something he valued.
In this young man, there is not only vigor, but also ability.
Zhang Long also thought about what kind of family could cultivate Zhou Yan. After knowing that Zhou Yan was just an ordinary family, he could only believe that there might really be a business genius in this world.
"Then the e-commerce matter has been settled. Senior brother, please help me check it. If there are any problems, I can discuss it with Mr. Ma personally." Zhou Yan did not hesitate to trust Zhang Long and said with a smile.
"Sure." Zhang Long nodded, and suddenly said: "Zhou Yan, come to me, you should not just listen to my suggestions.
Bar. "
"There is also app development."
Zhou Yan: "I thought about it and found that the conditions for making apps are not yet mature enough now. Since WeChat lacks monetization channels, why not add a reading applet and cooperate with Jinyun@ to operate e-books. WeChat will serve as Jinyun's channel." , give them a share.”
Zhang Long nodded when he heard Zhou Yan's words: "In other words, we should focus on the development of small programs."
"That's right."
Zhou Yan said with a smile.
He knew that he had placed too much emphasis on his past life experiences and was not really realistic.
It’s true that apps are popular, but it’s 2010 and some conditions are not yet mature. It’s better to “adapt to local conditions” and use WeChat’s traffic to develop multiple ecosystems and create a two-way traffic diversion with Jinyun.
In this regard, Zhou Yan had to admit that his foresight was not as good as Zhang Long's.
This future generation of genius operations, Vice President Penguin, has a unique vision.
"The webmaster of Jinyun@ will be coming over in the next few days. It's better for me to connect with her. Senior brother, you are in charge of e-commerce, so you don't have to worry about other trivial things." Zhou Yan said.
Zhang Long knew that Zhou Yan was trying to share the pressure with him, so he smiled and said, "Okay, just let Fang Bo and the others communicate with you about technical matters."
