The 102 Entrepreneurship Group meeting officially started with the arrival of everyone.
Unlike other groups, Zhou Yan personally planned and designed this group.
Because it is an entrepreneurial project that has not yet taken shape, the plan has been shelved without thorough discussion.
Now Zhou Yan has also taken time to deal with this relatively important matter.
Mobile games are as important as the promotion of smartphones.
In this era when Nokia is still popular and smartphones have not yet fully emerged, you can just ask a passerby what games are on your phone.
The one with the most answers is probably Tetris.
This very old but never-replaced game was developed very early, but it was positioned as a computer game on IBM. It was not until later that an engineer from Denmark, Kraft, transplanted the game to the famous After being released on Cetelco's mobile phones, Tetris quickly became popular on all major models of mobile phones.
In the beginning, it was a game sold with a price tag, but after entering the domestic market, Tetris lost its meaning for sale, so it became installed and shipped.
As influential as Tetris, there is also Snake. The game that originally existed as an arcade also received strong feedback after being installed on mobile phones. At a time when smartphones have not yet become popular, Snake and Tetris and even Sudoku can be said to be a favorite game among domestic mobile phone users.
After the millennium, mobile phones also entered the Java era, completely getting rid of the inherent impression of calling devices, and began to enter people's field of vision in a more diversified way. From this era, you can use your mobile phone to listen to songs and watch videos. and play games.
More and more offline games developed based on Java are being released, and stand-alone mobile games such as "The Legend of Sword and Fairy", "Need for Speed" and other stand-alone mobile games are beginning to keep pace with the old mini-games.
And 2010 is another node of a new era.
Smartphones are all the rage, and online mobile games are gradually entering the public eye.
"Fruit Ninja" and "Angry Birds", these games have broken users' inherent impression of mobile games. With the entry of Apple mobile phones into the domestic market, games such as these are also rapidly becoming popular in the country.
In the following ten years, earth-shaking changes have taken place, firmly occupying the majority of the game market.
So Zhou Yan attaches great importance to mobile games, very much.
Otherwise, it would not be regarded as an independent entrepreneurial project.
And he obviously has his own ideas in the development of mobile games.
"The platform code framework can be written by people from our studio, but we must finalize the content first."
Zhou Yan brought a piece of white paper and said as he wrote: "We not only want to represent mobile games, but also provide users with an opportunity to develop mobile games. This name can be called Creative Workshop. We provide services for developing mobile games." Materials, tools, resource packages, users use our resources to develop mobile games, and then upload them to our platform for sharing.”
"It's the ecology on one side, and the agency side..."
Zhou Yan said to Xing Xuan who was listening: "Brother Zhang Long developed a jumping and masturbating game on WeChat. In fact, this simple game can be operated as an agent with slight modifications. We don't need it in the domestic market. Considering that foreign markets are the focus, small games like this can be launched on the iOS side and we can earn agency fees."
Xing Xuan was also taking notes, and she nodded: "Senior, you mentioned the creative workshop just now, but our resources for developing mobile games are actually very lacking. I feel that the focus can be placed on agents first, and we can look for more products similar to Jump One. As for the operation of high-quality game agents such as Jump, as for development, can we first focus on the development of our own mobile games, give users a sample, and let them operate it themselves after gaining experience."
Zhou Yan nodded and said with approval: "I understand it well, but not only that, we can acquire some mobile game studios in the form of acquisitions and let them settle on our platform. Of course, we don't have to bother to find it. We can wait through the agent Make the first pot of gold from the game, and then think about the workshop."
"If the operation is to be done well, art planning and publicity are the top priority, so you are not here to fish for congee." Zhou Yan joked with a smile.
Lin Congru nodded her head. She hesitated and asked, "Brother, can we let sister Xin'er come with us?"
Apparently, Lin Churri, who is also from the studio's publicity team, hopes that Hu Xin'er can join in.
When Zhou Yan heard what Lin Churri said, the picture of Hu Xin'er's swimming pool suddenly appeared in his mind. The picture was so beautiful.
If this tiger girl really comes here, Zhou Yanzhen may not be able to withstand it.
He touched his chin and said: "As for Hu Xin'er, I will let her take care of the publicity team now. She can't get away. If you are struggling alone, you can go to the studio to recruit some ministries later."
"okay."
Qin Jianjia was also listening at this time. She felt a little bored. Making money was not interesting. After all, she already had money that she couldn't spend all her money. And she had a bad temper when she didn't talk. She couldn't get involved in the discussion now. My mouth felt a little uncomfortable.
"Don't be idle here, pour us some water." Zhou Yan looked at Qin Jianjia, who was holding his chin in a daze, and ordered.
Qin Jianjia was stunned: "Why should I go?"
"You have the most time here, hurry up, hurry up." Zhou Yan urged.
Seeing Zhou Yan ordering a little girl, Xing Xuan couldn't help laughing.
"I'll go, I'll go."
Qin Jianjia snorted lightly and stood up to get the cup.
In order to play happily with Porridge, it is not impossible to compromise temporarily.
After opening the small oil bottle, Zhou Yan also felt inspired and thought of many popular mobile phone games in later generations.
For example, 2048.
This will be used as a tool to make the first pot of gold in future rebirths. How could Zhou Yan not pay attention to it.
Although considering the current scale, it is indeed a bit petty to make money from this small game.
But what is entrepreneurship.
Starting a business means starting something from scratch, and it would be good to use this game to build a reputation.
There are also games such as Don’t Step on the White Block and My Name is MT, which can be said to be unprecedentedly popular when people just graduate from college.
Zhou Yan can find popular examples of cards, level-breaking, parkour, adventure, and puzzle games, and now, all of them can be copied and used.
He doesn't mind doing a small cheat to make it very difficult for fans to accumulate platform software in the early stages of entrepreneurship, and greatly reduce the difficulty under the guidance of these popular games.
Xing Xuan was also writing and drawing on white paper at this time. Zhou Yan found that her ideas were particularly clear, and she quickly drew something similar to a data flow diagram for software development, including architecture, content, and ecology. From this perspective, the content of the exchange just now was completely transferred to the paper.
At this time, Xing Xuan also considered the crux of the problem.
"Senior, what we can cooperate with now is, on the one hand, an online casual game platform on the web, and on the other hand, the games we developed ourselves at Zhulang. Do we need to consider client games?"
Zhou Yan nodded: "It can be said that every client game can be developed into a mobile game, but it is obviously not as easy as converting web games to mobile games. Client games are something we can consider in the future, and maybe we can develop them ourselves. PC games are promoted through this platform, and now we need to accumulate a fan base and maintain quantity while maintaining quality."
For games like lol and dota, even if the studio develops mobile games by itself, it takes a lot of effort. There is no need to swim in muddy waters. If you have this time, Zhou Yan might as well develop his own mobile game agency platform after it has a small scale. Leading research and development can save time and effort, and can also circumvent copyright to a certain extent, just like Penguin did later.
Xing Xuan also understood what Zhou Yan meant at this time. She nodded and said, "On the one hand, we will cooperate with the mini game platform, and on the other hand, we will develop mobile mini games ourselves. But senior, should we recruit more people?"
Xing Xuan blinked her eyes, her meaning self-evident.
"Xiaoxuan, you can be responsible. Although it is for the entrepreneurship competition, I also said at the time that if the funds are not enough, you can continue to approve. As long as the platform can be done well, spending some money to find a professional is a necessary choice. After all, We are not just competing for entrepreneurship." Zhou Yan said with a smile.
"What the senior is saying is that if this agency platform is done well, is there any hope that it can reach the level of our home app?" Xing Xuan couldn't help but ask.
"It's not reaching, but far exceeding. The mobile game market can be said to be completely blank now. As long as we are willing to invest energy, money and time, this agency platform will definitely develop to a level far beyond the Home app in the future."
"The reason why Home App is currently profitable is that it occupies the market of college students, but mobile games are a relatively broad concept. Children play them, and adults also play them. The groups involved are not comparable to Home App. This is why I The reason why you value it so much," Zhou Yan said.
】
"great!"
Xing Xuan and Lin Churri were both listening and thinking. This sound was obviously not made by them.
But she saw Qin Jianjia standing next to her with tea. She put the tea down and said excitedly: "Can you bring me one!"
Zhou Yan couldn't help but hit Qin Jianjia, he said directly: "What can you do?"
"I..." Qin Jianjia wanted to say that she knew everything, but the things she knew didn't seem to be very relevant to those named Zhou.
She fell silent.
"Jianjia can do art work with me." Lin Churro said softly.
"Yes, painting." Qin Jianjia said immediately, "I can help Qi Zhou paint."
"It may be of some use to you."
Zhou Yan didn't continue to tease Qin Jianjia. In fact, this girl didn't know how precious she was.
Whenever he wanted to buy stocks, Zhou Yan thought he could ask Qin Jianjia to help him.
Well, it cannot be exposed.
Now Zhou Yan is relieved to see that Xiao Zhouzhou can get along well with Qin Jianjia.
Xing Xuan also smiled and joked at this time: "Jian Jia can come together. I have the final say here, and the seniors have nothing to do with you."
Qin Jianjia immediately nodded her head to show that she had listened.
Zhou Yan was a little speechless when he saw Qin Jianjia's proud look. Has this girl forgotten her original identity?
Why do I feel guilty for deceiving an ignorant girl?
Zhou Yan ignored Qin Jianjia and said to Xing Xuan: "I happen to have a few ideas. Xiaoxuan, I won't interfere in the studio matters. You can take care of it. You can take these ideas over."
Xing Xuan's eyes lit up, she knew Zhou Yan was going to come up with something useful: "Senior, tell me."
Zhou Yan smiled and said very simply and clearly: "There is a number combination game. For example, 2 plus 2 makes 4, 4 plus 4 makes 8, 8 plus 8 makes 16. When superimposed in this way, 1024 plus 1024 makes 2048... ."
Zhou Yan was drawing with a pen as he spoke. There were several figures similar to a nine-square grid on the sketch. These figures had numbers such as 2, 4... and the two numbers collided to generate the next number, and then the cycle continued. Synthesize 2048 as the final result.
Xing Xuan thought for a while, "Senior, this game seems simple, but it seems to be difficult to get started. Just moving two identical value combinations, if there is no way to effectively combine them and occupy the position, it will probably be very difficult in the end." It’s difficult to synthesize 2048, it’s very challenging.”
"Yes, it is a simple matter of moving two digital squares, but if you really want to get started, you will find it very difficult. It is suitable for novices, but it is not easy to succeed in the challenge."
Zhou Yan explained with a smile, "What I mean is that we can follow this idea and reproduce a series of games that are easy to start, even brainless, but difficult to pass. I think these games will be very popular among low-players." favor."
"Xiaoxuan, you can give me an example." Zhou Yan said.
Xing Xuan thought for a while: "Actually, this is similar to Xiaoxiaole, so can I not just limit it to numbers? It can be a combination of blocks of different colors. When the moving blocks are put together into an array of three or more blocks, Eliminate it when the time comes, and finally aim to eliminate all the blocks, and the random combination of blocks of different colors will also increase the challenge of this game."
"Bingo." Zhou Yan exaggerated with a smile: "Very good, Xiaoxuan, you have mastered the essence of this type of mini-game."
"Isn't this just to trick you into a trap?" Qin Jianjia curled her lips and said, "I'll give you some paid props or something when the time comes. It's a common trick of profiteers."
Zhou Yan's face darkened. This little Taoist nun was clearly suspected of criticizing Sang and Huai.
"Senior, do we also need to consider paid props for our future profits?"
Xing Xuan obviously also discovered this profit point and couldn't help but ask.
It is now popular on the market to use props to deduct phone bills, so she was wondering if Zhou Yan wanted to do the same.
Zhou Yan shook his head: "We don't use the paid model. We can completely replace it with watching ads and getting props."
"We get advertising money."
Xing Xuan smiled and said that she did not expect Zhou Yan to directly give a perfect replacement plan.
"More of a profiteer." Qin Jianjia understood immediately and expressed contempt for Zhou Yan.
Zhou Yan ignored the personal attack by the little girl named Qin. He smiled and said, "Games with too obvious payment intentions will obviously not conform to the players' psychological expectations. Although we can make brainless games, we don't want to seriously Treating users as fools and making a fuss about petty gains can be exploited in other ways."
