Zhao Xu is a white-collar worker in a company. At only 26 years old, he has already lived a life of nine to five and three o'clock.
The heavy work makes it difficult for him to relax mentally.
Maybe just after get off work, grabbing a good seat in the subway where many people are crowded will make him feel extremely happy physically and mentally.
Even if he had to cook for his two children after school and endure his wife's complaints to the company boss, Zhao Xu could still enjoy a moment of quietness in a crowded subway.
He turns on his mobile phone every day and wants to enter QQ to chat with some people.
But soon Zhao Xu discovered that someone was @him in the same city dating group.
This is a small circle that belongs to him.
There were almost eighty people in the group.
The group owners and administrators would often organize outings or have dinners at hotels. Zhao Xu still remembered that when QQ Farm came out, the people in the group were the ones who stole the most food. There were even ruthless people who wanted to steal more food. Food, what kind of mobile phone script did you use to steal food while hanging up?
Of course, these are all small episodes in life. What really matters to Zhao Xu is that they can hold each other together for warmth under the pressure of life.
Including which supermarket has a discount, how many batches of fresh and cheap seafood have been purchased, including the child's schooling and employment, which school is suitable for him, and which tutoring class is suitable for him.
But now, Zhao Xu discovered that it was not someone who @ him, but the group leader who @ everyone.
The group leader said that he had discovered a very interesting mobile software and after trying it out, he decisively recommended it to everyone.
According to him, this mobile phone software called WeChat not only has a simpler chat page than mobile QQ, but also has many interesting functions.
For example, the shake function is quite fun.
There is also a circle of friends function, where you can share photos and moods in the circle of friends. The group owner said that it is a simplified version of QQ space, which is very fun.
"Circle of friends?"
Zhao Xu was successfully attracted by the group leader's words. He subconsciously opened the link sent by the group leader and jumped to the Kuaiyong app.
This is an app he downloaded through Baidu's pop-up window push. It can download a lot of software, which is very practical.
Zhao Xu looked at the introduction of this WeChat product, including some promotional pictures. For example, a user shared his today's travel diary in the circle of friends and posted some photos of food and scenery. Below are many people's likes and comments.
It has to be said that Zhao Xu was a little moved and even thought about downloading it.
However, considering that there was no signal on the subway, Zhao Xu waited for the subway to arrive at the next stop. He walked out of the platform and clicked to download this product.
The downloading efficiency of Kuaiyong app has always been very high. If you don’t download it on Kuaiyong app, for example, downloading directly on the web page, it will be extremely slow. But on Kuaiyong app, it can be completed in basically two minutes. Zhao Xu likes to download it very much. Download the game using the app.
When downloading, Kuaiyong app will also thoughtfully display a circle progress bar of the app being downloaded on the desktop to help him see the download progress of the app.
Soon, after the circle progress bar was loaded, the app with a green background and two white chat bubbles was downloaded and installed, and two small white words - WeChat - appeared below.
Zhao Xu couldn't wait. He wanted to see if the app recommended by the group leader was really that interesting.
So even though the transfer subway had already arrived, Zhao Xu stayed where he was, and instead studied the WeChat icon that made his eyes light up.
Zhao Xu quickly opened WeChat, registered his mobile number, and set his nickname in one go. Zhao Xu was surprised to find that this game has the same novice guidance function as the game. For each function, a pop-up window will appear to explain it. After understanding it, Just click Next to learn about other features.
What Zhao Xu fears most is clicking on a software but not knowing what to do. When encountering such software, he will delete it directly.
And the simple function introduction of WeChat made his favor for this software gradually increase.
In the introduction, he learned about the chat function, address book function, and circle of friends function that are the same as QQ. After understanding all the functions, Zhao Xu couldn't wait to add friends.
He already knows that this is a social software very similar to QQ, how can it be done without friends.
Zhao Xu clicked on the address book and planned to add some friends by searching for mobile phone numbers, but the 'one-click add mobile address book friends' function on the address book directly attracted his attention, and he clicked subconsciously.
After waiting for a while, there were more friends in the address book.
They are all acquaintances in his mobile phone address book.
There are a dozen or so.
Then another pop-up window popped up.
They are acquaintances in some other mobile phone address books.
There is an 'Invite' button with a green background and white fonts next to it.
Obviously these are all people who have not registered with WeChat.
Zhao Xu was not in a hurry to click on the invitation, because even he had not fully understood WeChat yet, and it would be impolite to invite rashly.
He clicked on the circle of friends he had been thinking about.
Looking at the bustling scene on the subway platform, Zhao Xu took a photo directly.
The picture needs to be accompanied by text, and Zhao Xu also added a sentence: "I just got off work and there are a lot of people in the subway station." 】
This was his first post on Moments, and Zhao Xu looked at the page with anticipation.
Soon, message prompts appeared on it.
After Zhao Xu clicked on it, he found that several acquaintances who had added friends liked his comment, and another acquaintance directly commented, "Oh, I am also in the subway, and I can't find a seat. It's so crowded." 】
Zhao Xu suddenly became excited.
He thinks this circle of friends is very fun.
Under this person's comment, Zhao Xu replied, "That's right, there are no seats on the subway and the bus is slow, so just make do with it." 】
Soon, the acquaintance made another comment: "I can only make do with it." 】
So Zhao Xu started chatting with acquaintances like this.
Later, other acquaintances joined in the comments, and Zhao Xu became more and more popular.
Until a call comes.
Zhao Xu's face froze and he answered the call: "Hello, wife?"
A woman yelled on the phone: "What time is it? If you don't go home to cook, the children will starve to death. Do you have any clues?"
Zhao Xu's scalp was numb, but he still said immediately: "I'm late from working overtime today. I'll be back right away."
"hurry up."
The woman hung up the phone.
Zhao Xu sighed. He looked at the time and found that more than ten minutes had passed since he downloaded WeChat and interacted with acquaintances in the circle of friends. It was indeed a bit "not doing his job".
The subway line 5 entered the station again. Zhao Xu hurriedly got on the subway and found a seat to sit down.
Subconsciously, he opened WeChat and started playing.
And he was soon attracted by another new trick of WeChat.
"shake?"
....
Hundreds of miles away in Hongcheng, Hongda Entrepreneurship Base WeChat Technology Co., Ltd.
In the office, a group of technicians are still monitoring WeChat data.
The feedback from the data monitoring still made them somewhat unbelievable.
Because in just one hour, the official version was downloaded more than 500,000 times.
If there are no errors in the data, this means that the WeChat project has had an unprecedented start!
Half a million.
What a concept.
When Penguin released QQ, there was no such terrifying data in an hour.
Even Gu Yuanzhong was extremely surprised.
"Such a terrifying promotion...how is it possible?" Gu Yuanzhong murmured to himself. He looked at the data reports fed back by his subordinates. He couldn't believe that WeChat could be so popular. Within an hour, it had fifty users. Thousands of downloads.
“Actually, the majority of college students use the Jiayuan app, because the college students have adapted to the use of WeChat in advance, and this time it has been separated to make the official version. Among the college students in Hongcheng who use the Jiayuan app, they also tend to download the official version of WeChat. Most of them." Zhou Wan explained with a smile.
She was quite surprised at first. After all, there were more than a hundred downloads almost every second.
Even if Kuaiyong app occupies 80% of the mobile application download market, it will never have such a terrifying publicity effect.
After all, Kuaiyong app is just a mobile software download center. Most people download Kuaiyong app for the convenience of downloading software later. It does not mean that they will always stare at Kuaiyong app. No matter how powerful the homepage promotion function is, it still needs Conversion takes a certain amount of time.
Therefore, the majority are mainly college students from Hongcheng.
Because WeChat is used to communicate in the Jiayuan app, and everyone is used to it. Therefore, after the official version of WeChat came out, people were more inclined to download it. This also led to the number of WeChat downloads, which exceeded 500,000 in just one hour. Second-rate.
Gu Yuanzhong nodded and approved Zhou Wan's explanation.
"When Hongcheng's college student population is saturated, WeChat's download growth will also slow down. At that time, it will be the key to test whether our product is successful." Zhang Long said with a smile.
He is the president of WeChat Technology and is responsible for coordinating the development and operation of WeChat. For nearly a month, Zhang Long also tried his best to polish the WeChat product.
Including shake function and circle of friends function.
In September, he launched the drifting bottle function in his QQ mailbox. It is a game with a very simple logical structure. Users put 'information' into bottles, then throw them away randomly, and then the system randomly distributes them for other users to pick up. , each user can get a fixed number of opportunities to pick up bottles every day. The picked bottles can be thrown away and continue to drift, or they can choose to reply.
This simple application brought a huge number of users to qq mailbox. In three days, the number of users exceeded one million. In one month, the number of users using qq mailbox reached tens of millions. This was conceived by Zhang Long Social creativity.
But the success of qq mailbox still inevitably caused him to be squeezed out of the company by diehards within the company. This is also what Zhang Long regrets.
Now Zhulang has developed WeChat. When Zhang Long was operating and developing, he also simplified the operating logic of the drift bottle and developed a shake function. In the data detection just now, there was also a single function usage monitoring of WeChat. Within an hour Within this period, the total number of uses of the shake function reached an astonishing three million times.
what does that mean?
This means that a user shakes an average of 6 times.
This is already a very scary statistic.
As for the friend circle function, Zhang Long borrowed the idea of qq space and moved the qq space on the computer to the mobile terminal. It became a small social forum built in a network of acquaintances. According to the usage feedback from the background , no less than a shake.
Even more popular than Shake.
Zhang Long originally only planned to make a shake, but after communicating with Zhou Yan, Zhou Yan asked Zhang Long if he could learn from the advantages of qq, so he got the inspiration for the circle of friends.
Originally, Moments was not called Moments, but My Space, but Zhou Yan directly chose the name Moments, and Zhang Long thought it was quite appropriate.
Zhang Long didn't know that ideas like Moments were his own creation, but it might have to be delayed for a few versions, but now it was Zhou Yan who pointed it out in advance and made it a killer weapon for WeChat.
Zhang Long still admires Zhou Yan very much.
He believes that Zhou Yan is also an excellent product manager and knows how to capture the psychology of users.
They are even similar to him, with unconstrained creativity.
"Let's see, I'm looking forward to how many users WeChat can gain before tomorrow." Zhou Yan said with a smile.
Gu Yuanzhong also laughed: "Actually, I am more looking forward to what the expression of Penguin's pony horse will be after WeChat has gained tens of millions of users."
The more popular WeChat becomes, the more Gu Yuanzhong feels relieved.
Join forces with Zhulang Technology in a revenge battle against Penguin.
The success of the project on the mobile side will definitely give Penguin the strongest response.
Xiao Ma's expression when the time comes is really worth looking forward to.
Zhang Long's eyes also flashed slightly. His purpose in coming to Hongcheng was not just to fulfill his promise to Zhou Yan.
Everyone wants a chance to prove themselves, and now this opportunity is firmly in his hands.
Penguin... Zhang Long's eyes were a little more profound, and hidden even deeper was a hint of shrewdness.
If it weren't for the obstruction of those people, I'm afraid this project would have already started in Penguin. Zhulang would undoubtedly be Penguin's strongest opponent, but by some mistake, he was allowed to join Zhulang and become Penguin. opponent.
It's quite interesting...
The time soon came to seven o'clock in the evening, and everyone gathered in the office of WeChat Technology, eating lunch boxes and monitoring WeChat data.
After experiencing an extremely violent explosive period, the growth rate has become relatively flat.
Because of the Jiayuan app, college students in Hongcheng and surrounding cities easily accepted the official version of WeChat.
I don’t know when this sentence was spread.
'Only primary school students use QQ, and all college students use WeChat. '
This sentence is very lethal. It even means that you are a primary school student when you use QQ. But on another level, it is also a recognition of WeChat. I don’t know how many college students have become decisive after getting used to the WeChat function in the Home App. I gave up the mobile version of QQ, even if I still use the computer QQ, but on the mobile side, whether for work, study, or daily social interaction, I have gradually become accustomed to using the more concise and practical WeChat.
As the official version of WeChat was launched, it was naturally supported by college students in Hongcheng and even surrounding cities, so the initial data exploded.
After that, most of the traffic from the millions of college students on the Home app was converted into traffic for the official version of WeChat, and the growth rate in this area was reduced a lot.
However, it is just as fast.
360’s omni-channel promotion, Kuaiyong app’s continuous efforts on the track, and WeChat’s strong product reputation. Combined with various factors, WeChat promotion is like riding a roller coaster. It can’t stop at all. I just got over the steepest part in the early stage.
Zhou Yan, together with Zhou Wan, has been keeping an eye on the progress of WeChat at WeChat Technology.
And he and Zhou Wan both held a box of lunch in their hands.
Staff meals.
Since I didn't have time to eat, the restaurant downstairs also shipped a batch of boxed lunches.
Zhou Yan and Zhou Wan were sitting at a desk at this time, with laptops in front of them showing real-time data, and enjoying their lunch boxes.
The same goes for everyone else.
"Zhou Yan, I don't eat chicken drumsticks, you can eat it." Zhou Wan looked at the computer and saw that there was still an untouched drumstick left in the lunch box, so she said to Zhou Yan.
"Ah?" Zhou Yan was stunned.
Zhou Wan blinked and whispered: "Don't worry, can you eat what I haven't bitten?"
"I don't mind if you bite me."
Zhou Yan smiled. It happened that the lunch was not very full, so he picked up the chicken legs from Zhou Wan's lunch without politeness.
It may seem like a careless remark, but the listener means it.
Zhou Wan heard Zhou Yan say that he didn't dislike her for biting her, and for some reason, she felt a little ashamed in her heart.
She tilted her head slightly, looked away from Zhou Yan, and said softly: "I really haven't bitten him before."
the voice very low.
So small that it was easily drowned out by the noise in the office.
