In a suite in Hongcheng, Luo Mingxuan and three Penguin employees were reporting on work progress.
They sat around a long table, each with a laptop with a camera in front of them.
At the other end of the video is a man in his thirties.
Obviously Luo Mingxuan's superior.
He said somewhat seriously: "Mingxuan, I just got the news that Gu Yuanzhong, the project manager of 360, has come to Hongcheng and contacted Zhulang Technology. He offered a high price of 15 million and 360 omni-channel. To promote resources, I want to acquire the Double Eleven trademark.”
"360?" Luo Mingxuan frowned: "Why does 360 need the Double Eleven trademark? And they offer such high conditions. Why do I think they are here to cause trouble?"
"The e-commerce project of 360 went bankrupt in 2007 due to competition with Baidu. At this juncture, when we come to Hongcheng to acquire the Double Eleven trademark, we should not be able to do online shopping on our own. In all likelihood, it has something to do with our Penguin's actions this time. Relationship." One employee analyzed.
"No matter what, we cannot let 360 successfully acquire the trademark. This time 360 has formed an anti-Penguin alliance, and the public opinion has been very strong. We cannot take it lightly. Maybe this time 360's action is to buy the Double Eleven trademark, and then Pull Ali into their camp.”
Luo Mingxuan's superior said solemnly: "Mingxuan, the company will give you more authority. If you can't negotiate 10 million, you can get 20 million. If you can't negotiate 20 million, you can get 30 million. In addition, the recommended resources will be increased by two levels. You You must go all out to get the Double Eleven trademark before the start of Double Eleven. Whether the trademark is obtained by Baidu, 360, or Alibaba, it will seriously affect our company's strategic layout. This time you can let go. ."
Luo Mingxuan didn't understand what his boss meant.
Originally he was not very worried.
Because the prices offered by Baidu and Alibaba are actually far below Penguin's quota, even if promotion resources are included, they are not taken seriously by Penguin.
The result was unexpected, because Penguin’s sanctions against 360 directly attracted 360.
Luo Mingxuan secretly cursed the QQ management team for being rubbish, but also had to accept the fact that the chips were rising.
The company is a whole, and e-commerce is just a branch. If this branch really affects the strategic layout of the entire company, Luo Mingxuan will be done.
He also had to accept the fact that negotiations were becoming more difficult. He assured his boss seriously: "Don't worry, Mr. Chen, we will go all out to win the Double Eleven trademark."
"Mr. Chen, people from 360 are still negotiating with Zhulang. What if Zhulang agrees to 360's conditions and sells the trademark to 360?" another employee said.
Luo Mingxuan's mind moved slightly. He thought that this matter had already happened, so that he could avoid the difficulty in the future.
But his reason told him that it was impossible.
Luo Mingxuan said to this employee: "Zhulang Technology's plan is actually very clear. It wants to wait until Double Eleven to see the final sales data. If the data is very good, the value of the trademark will also increase significantly. Since they are hanging We will also choose to hang on to 360, and the price given by 360 will also become part of the negotiations with our companies."
"Mingxuan is right, but just in case, Mingxuan, you should take your people to Zhulang Technology to have a look. Even if you can't acquire the Double Eleven trademark, you must prevent 360 from acquiring it. Use your own discretion. Sure, but if Zhulang really agrees to 360's conditions, you will have no choice but to end your short vacation in Hongcheng." Mr. Chen said half-jokingly.
After the video call ended, Luo Mingxuan also rubbed his eyebrows.
In fact, the company originally did not value the Double Eleven trademark, and he was not sure whether it could acquire the trademark.
After all, the company allocates too few negotiation resources.
The company has many projects, and it is difficult for 360 to only do a single project. It can easily spend 10 to 20 million on trademark acquisitions, so Luo Mingxuan really considered these days in Hongcheng after negotiating the dilution of the three-party equity. holiday.
C2C e-commerce companies have always been tepid, and they don’t know when they will be banned or transferred to B2C’s QQ mall project. Luo Mingxuan is just getting by.
The current burden is heavier because of the 360 disruption.
"Brother Luo, should we leave immediately?" an employee said.
"Let's go there." Luo Mingxuan thought to himself that it would be a waste of time.
The Penguin e-commerce team also started taking action after this video call.
On the other side, Alibaba's Xu Jinbo was in a foot spa in Hongcheng, lying on his stomach with two subordinates, enjoying having three young female technicians pressing his shoulders.
The trademark acquisition has not been discussed, so Xu Jinbo is not worried at all.
We have just received news that 360 has contacted the company's top management and plans to contribute to the Double Eleven trademark acquisition in exchange for the company's support in fighting Penguin.
The above meaning is to wait and see without moving, Xu Jinbo also took the opportunity to rejuvenate his old bones.
Even if there are secretaries who give massages and serve tea and water every day, they are in the company.
The 996 work system is such that even a normal person will suffer from fatigue.
Xu Jinbo also took this opportunity to relax.
"Well, be a little harder."
The two Alibaba employees next to me saw the manager acting like this and relaxed to enjoy themselves.
Anyway, if anything happens, the manager will be responsible for it, so that’s right.
....
Zhulang Technology, reception room
"Mr. Zhou is laughing. It's not that I want to acquire the Double Eleven trademark, but that our company wants to acquire it." Gu Yuanzhong corrected with a smile.
Listening to Zhou Yan's words, it seemed that he was thinking of selling the trademark, and Gu Yuanzhong's originally worried heart relaxed.
"it's the same."
Zhou Yan loosened his hand, pointed to the seat in front of him, and said to Gu Yuanzhong: "Mr. Gu, please sit down."
Gu Yuanzhong nodded and also sat on the chair.
He didn't look down on Zhou Yan because he was just a college student. After all, he founded an Internet technology company at a young age, and he was able to recruit Zhang Long, who many companies wanted to recruit, under his command. If he didn't have the ability, it would be unjustifiable.
"Mr. Zhou, we, 360, are here to purchase the Double Eleven trademark with great sincerity. The price is 15 million yuan, as well as 360's omni-channel promotion resources." Seeing Zhou Yan sit down, Gu Yuanzhong also hurriedly He spoke.
Zhou Yan nodded: "Zhang Long has told me that the terms you offered are indeed very attractive, but Zhang Long should have conveyed my intention. At present, we have no plans to sell the Double Eleven trademark."
Gu Yuanzhong frowned slightly. He thought that Zhou Yan would refuse, but he refused so simply and had the same attitude as Zhang Long, which still made it difficult for him.
"Mr. Zhou, are you not satisfied with the conditions we offered?" Gu Yuanzhong asked.
Zhou Yan shook his head: "The conditions offered by your company are very good, but the Double Eleven trademark has not yet been sold. I think Zhang Long also conveyed my intention to Manager Gu."
Gu Yuanzhong knew that all he had to do now was to make Zhou Yan relent and understand the urgency of the matter. Gu Yuanzhong gritted his teeth and said: "I know that Zhou always has to wait until Double Eleven before selling the Double Eleven trademark, but what if? What if the Double Eleven event is unsatisfactory and the value of the trademark decreases instead of increasing, Mr. Zhou must consider it carefully."
Zhou Yan smiled: "This is our Zhulang matter, so I won't worry about the manager. I know that the purpose of your company's acquisition of trademarks is to win over Alibaba. However, there are many ways to win over, and it doesn't necessarily have to be through acquisition." Trademark way.”
Gu Yuanzhong was helpless when he heard this. He knew that Zhou Yan had the same intention as Zhang Long and did not intend to sell the Double Eleven trademark at this time.
If you want to wait until Double Eleven becomes popular, the value will definitely double by then.
But this is too gambler-like.
If Double Eleven doesn’t become popular, this trademark will be worthless.
But this was Zhulang's persistence. Gu Yuanzhong knew that no matter what he said, he would not be able to pull this 'stubborn donkey' back.
What Zhou Yan is interested in is not the price 360 can offer, but how high the value of Double Eleven can be. Even if he offers better terms, he is afraid that Zhulang will not be tempted.
Gu Yuanzhong stood up: "In that case, I wish Mr. Zhou can sell the trademark at a good price during Double Eleven."
Compared with the beginning, Gu Yuanzhong’s enthusiasm for acquiring the Double Eleven trademark has cooled down a bit.
"Manager Gu, stay."
Seeing that Gu Yuanzhong was about to leave, Zhou Yan smiled and tried to persuade him to stay: "We can leave the trademark matter aside. We can talk about other aspects of cooperation."
When Gu Yuanzhong heard Zhou Yan's words, he wondered what kind of cooperation could be discussed. 360's size was there, and the reason why he could negotiate with your company was because of trademark matters.
It’s not really because you don’t know how much you weigh that makes you lose weight.
Of course, Gu Yuanzhong would not say it outright. He sat back and said, "What kind of cooperation does Mr. Zhou want to discuss with our 360?"
Zhou Yan knew that Gu Yuanzhong had lost some patience.
In fact, trademarks can be sold to Alibaba, Baidu and Penguin, but if sold to 360, it is really not a wise move.
Baidu and Penguin are both shareholders of Zhulang. They did not even sell to their shareholders, but sold them to their enemies. I am afraid that after successfully selling the trademark, they will directly offend these two companies.
So don’t look at the high chips given by 360, but you can only look at it.
Fifteen million is not too high a price in Zhulang’s current view.
There is also the channel promotion of 360. What kind of promotion effect can you expect from a second-rate browser and an anti-virus software?
And now is indeed not a good time to sell Double Eleven trademarks. Zhou Yan knows that Double Eleven will definitely become a hit.
In order to obtain greater benefits, Zhou Yan actually wants to keep the trademark in his hands for a few years, and wait until the Double Eleven transaction volume reaches tens of billions or hundreds of billions in a few years. At that time, the value of the trademark will not be It can be compared now.
But we are still in the development stage of our career, so it is better to get rid of it as soon as possible.
The reason why Zhou Yan agreed to talk to Gu Yuanzhong was naturally not a trademark.
For him, there is a deeper calculation.
Zhou Yan looked at Gu Yuanzhong who was beginning to drink tea and said with a smile: "This place is not convenient for communication, so you should go to my office upstairs to discuss it in detail."
Gu Yuanzhong took a deep look at Zhou Yan, and finally nodded: "Okay."
Not long after the two left, Luo Mingxuan from Penguin rushed over with his team.
Because he had already been here once, Luo Mingxuan went straight to the reception room where Zhulang discussed the project.
But when I came to the reception room, there was no one there.
Luo Mingxuan walked into the reception room and saw two cups of tea on a table. He said to one of the Penguin employees: "Contact Zhang Long immediately and tell him that I will be waiting for him in the reception room."
"Okay, Mr. Luo."
....
Zhulang Technology, President’s Office
"Please take a seat."
Zhou Yan arranged for Gu Yuanzhong to sit on the sofa.
"Mr. Zhou, do you know what kind of cooperation this is?" Gu Yuanzhong asked impatiently.
Zhou Yan sat next to Gu Yuanzhong, made him a cup of tea, and then said with a smile: "360 is now sanctioned by Penguin, so 360 sent Manager Gu here to win over Alibaba to fight against Penguin. I'm right. Bar."
Gu Yuanzhong: "That's right."
It's no secret.
The conflict between Penguin and 360 has been on the hot search for three days in a row, and 360 has made great efforts in building public opinion. The popularity of major platforms has only increased. It can be said that as long as you are online, no one is unaware of this 3Q Great war.
"I also heard that 360 formed an anti-Penguin alliance?" Zhou Yan asked again.
"Yes, they are all helpless actions." Gu Yuanzhong didn't want to say anything more.
In fact, he was opposed to the formation of this alliance.
The Anti-Penguin Alliance has the energy to show off its power and kill penguins for a while.
But Gu Yuanzhong doesn't think it can play any substantial role in the joint targeting of Penguin and Baidu.
On the contrary, it will further intensify conflicts and lead to a situation that is difficult to end.
But he doesn't have the final say in the company, it's the chairman who has the final say.
With things like this, we can only find solutions as much as possible.
But Gu Yuanzhong didn't know what kind of cooperation Zhou Yan wanted to discuss with him.
If it wasn't possible for Zhou Yansong to sell the trademark, Gu Yuanzhong would have wanted to leave.
At this time, Zhou Yan also said with a smile: "Penguin's approach is indeed too much. When I saw my Penguin offline, I couldn't help but scold my mother. It's hard to imagine a big company with such a gangster-like approach. It can be done.”
"No." When Gu Yuanzhong heard what Zhou Yan said about Penguin, he said angrily: "The market pays attention to fair competition, but Penguin did such a dirty behavior, and it also plagiarized our 360 Security Guard before. It's really a bit disgusting to be a QQ computer butler."
Zhou Yan watched Gu Yuanzhong slap the table hard at the end, and knew that the Penguin incident probably made the entire 360 unhappy.
But this is how Penguin got his start. His methods are a bit dirty, but it cannot be said that he was unsuccessful.
At least the 360 company never got up again, while Penguin kept making progress.
"The penguin is like this. Manager Gu shouldn't be angry." Zhou Yan advised.
He said half-jokingly: "Actually, Penguin also sent people over at that time to forcibly acquire our company. If the acquisition failed, they planned to join other companies to destroy us. However, because of cmc's care, Penguin did not succeed."
"There's still this thing." Gu Yuanzhong was a little surprised when he heard Zhou Yan talk about Zhulang's experience.
Perhaps because he had similar experiences, he also liked Zhou Yan a lot. He said: "cmc Chinese private equity is very powerful and allows cmc to take care of Zhulang. It seems that your company has great potential."
】
"Good luck." Zhou Yan waved his hand: "This time I asked Manager Gu to cooperate. In fact, I actually wanted to fight the penguins together."
Gu Yuanzhong was stunned for a moment: "Really?"
"Yes, isn't Manager Gu curious about what kind of cooperation we want to discuss? You can take a look at this document."
Zhou Yan stood up, picked up a document from his desk and handed it to Gu Yuanzhong.
