"Yuanzhong, please tell me in detail."
Dong Wu was obviously more interested and said to Gu Yuanzhong, director of the project department.
"Okay, Mr. Dong."
Gu Yuanzhong nodded, looked at everyone present and looked over, and said slowly: "A week ago, a Hongcheng company called Zhulang Technology registered the Double Eleven trademark, and according to reliable information, currently Alibaba's The person in charge of Taobao was in Hongcheng to discuss trademark matters, and at the same time, Baidu, Penguin and other e-commerce companies also came to Hongcheng to discuss trademark acquisitions."
"It's just that Zhulang Technology has not agreed to their conditions. The trademark acquisition is still in a stalemate stage. If we can acquire the Double Eleven trademark and give it to Alibaba, I think Alibaba will be willing to help us 360." Gu Yuanzhong explained.
Dong Wu: "That's what I say, but none of these companies have obtained the trademark. Why can we 360 obtain it?"
Other responsible persons also agreed.
To put it bluntly, 360 is an anti-virus software company. Even though it occupies a relatively high market share on the computer side, in terms of size, it really cannot compare with Baidu, Ali, and Penguin.
Since these companies can't get the trademark, their 360 attempts will be in vain.
Gu Yuanzhong shook his head: "It's different. Since Zhulang Technology has not relented, it means that the conditions given by these companies are not satisfactory to Zhulang Technology. This is our opportunity. If we can get help from Ali through trademarks, let our company It is worth paying any price to get rid of the current predicament, and we can even use Alibaba's resources to enter e-commerce."
"At the same time, both Penguin and Baidu want to get involved in e-commerce. I think Alibaba will need us as an ally backed by traffic." Gu Yuanzhong added.
Hearing Gu Yuanzhong's words, the eyes of the person in charge here also lit up.
The ally they need most right now is Alibaba. If Alibaba mediates, Penguin might really let their 360 go. Now that Penguin has imposed sanctions on their 360, not only is the stock market turbulent, but the traffic that their 360 relies on for survival is also basically gone. shake.
"Yuanzhong is right. These companies are too big and they don't think highly of the small company Zhulang Technology. The conditions they offer are also a bit trivial. I just asked a friend at Baidu and he heard that It is said that Baidu offered 4 million and a high-level recommendation to acquire the trademark, while Penguin only offered 2 million, while Alibaba obviously valued this trademark very much and offered 6 million to acquire it." The director of the technical department also added at this time.
Every company will have several acquaintances in the field of technical operations, and the director of the technical department obviously also knows this information.
Dong Wu felt a little enlightened after listening to the quotations from the third-party companies mentioned by the technical director.
In his view, the conditions offered were indeed a bit trivial.
but.
"Yuanzhong, does Ali really care about this Double Eleven trademark? What if we spend a huge price to acquire the trademark but Ali doesn't buy it?" Dong Wu asked this question.
Gu Yuanzhong: "Mr. Dong, as you said, our company has reached a critical juncture of survival. We must try any method. Let's treat a dead horse as a live doctor. Moreover, the internal processes of those large companies are complicated. Applying for chips will definitely not be as neat as our company’s, and this is our natural advantage.”
Because there are too many projects, the resources allocated to one project are bound to be limited. The same is true for this trademark acquisition. If they want to increase their bargaining chips, these large companies will need more review time.
Everything has to go through a process, and for them, 360, there is no difference between a few million and tens of millions. As long as the goal can be achieved, they can increase the amount at any time.
Dong Wu was obviously a little moved. He said to Gu Yuanzhong: "Yuanzhong, you will be solely responsible for acquiring the trademark. You must get the Double Eleven trademark before Baidu and Penguin."
"Okay, Mr. Dong, but Mr. Dong, in addition to trademark acquisition, we have to continue to increase public opinion and momentum. As long as the incident continues to ferment, I think the official will come forward to mediate. One day's delay is tens of millions of traffic losses. We cannot afford to lose." ." Gu Yuanzhong said somewhat seriously.
Dong Wu nodded and looked at the manager of the public relations department: "Continue to increase the public opinion offensive. Although our 360 is a small temple, it is not just the companies of the Anti-Penguin Alliance that have been suppressed by Penguin. Contact more companies. We want Penguin to Completely lost ground in public opinion.”
"Okay, Mr. Dong, I will make arrangements right away." The public relations manager nodded and said solemnly.
Dong Wu stood up, his eyes were firm and his voice was resounding: "Colleagues, this time we 360 will definitely be able to unite as one and overcome the difficulties together."
In the conference room, the previous pessimistic atmosphere was swept away, and everyone's eyes became a little more determined.
That morning, Gu Yuanzhong went to Hongcheng, but before going to Zhulang Technology, he still investigated Zhulang Technology first.
A college student startup company from Hongcheng University.
The main business is a mobile app for college students, which has little to do with e-commerce.
But it was this company that registered the Double Eleven trademark in advance and defeated Alibaba.
Before going, Gu Yuanzhong went to inquire about the news.
Including the specific location of Zhulang Technology and its main business.
"Use the app quickly?"
Gu Yuanzhong also downloaded the Kuaiyong app of Zhulang Technology, which is the app that Baidu and Penguin promised to recommend.
However, after going in and taking a look, Gu Yuanzhong's eyebrows became more and more wrinkled.
This is a free app store for mobile phones, but it has the same functions as 360 on the computer.
Clean junk and disinfect.
It's just that this function is very simple. You can achieve one-click antivirus with just one click. Compared with 360, it is obviously more efficient.
Although this anti-virus function relies on the Kuaiyong app and is on the mobile phone, there is no direct business conflict with 360, but Gu Yuanzhong still has some sense of crisis.
If such a very simple and efficient anti-virus software appears on the computer side, will it quickly seize the market size of anti-virus software?
not sure.
But Gu Yuanzhong knew that this was not the purpose of today.
Just simply keep an eye out.
Gu Yuanzhong downloaded another software from Zhulang Technology, but when he saw the information about college students filling in on the login page, he also laughed: "The threshold is quite high."
Soon, Gu Yuanzhong arrived at where Zhulang Technology was located.
Hongseong University.
Looking at the students coming and going at the school gate, Gu Yuanzhong's eyes were filled with memories.
It is hard to imagine that a company that left Ali at a loss would be founded by a college student.
Gu Yuanzhong knew that this company was mainly engaged in mobile phone business, and the leading domestic Internet companies were all focusing on competing for the computer market.
I don’t know whether this is foresight or recklessness.
Gu Yuanzhong shook his head and finally stepped in.
...
Zhulang Technology, reception room
When Zhang Long saw Gu Yuanzhong coming over, he also smiled and extended his hand: "Manager Gu, welcome."
This time, it was Gu Yuanzhong's turn to be stunned. He said, "I've seen you before. Are you... Zhang Long from Penguin?"
"You know me?" Zhang Long was also a little surprised.
"The foxmail developed was sold for 10 million. How could I not recognize it?"
Gu Yuanzhong was a little confused: "Zhang Long, why are you at Zhulang Technology? Are you unable to stay at Penguin?"
"Roughly the same."
Zhang Long smiled helplessly: "Mr. Gu, let's talk about the trademark acquisition."
"good."
Gu Yuanzhong didn't want to waste time. After all, every minute and every second is very precious to 360 now. He also said straight to the point: "Zhang Long, please tell me about the Double Eleven trademark. We 360 want to What kind of chips do you need to pay to buy it?”
Zhang Long did not answer Gu Yuanzhong's question, but asked: "Manager Gu, I remember that 360 does not seem to be engaged in e-commerce business. I wonder what the trademark is used for?"
When Gu Yuanzhong heard Zhang Long's words, he also smiled bitterly: "Zhang Long, you should know that Penguin is now fully sanctioning our company, and the number of uninstall users exceeds 10 million every day. If this continues, our company is really not far away from bankruptcy. We hope Through the sincerity of the Double Eleven trademark in exchange for Ali’s help, now Penguin is pressing harder and harder, and we at 360 really have no choice, so we came to Hongcheng to discuss this trademark business.”
Originally, Gu Yuanzhong would not explain so much.
But the vice president of Zhulang Technology is Zhang Long, and he also said more about 369’s situation.
Who is Zhang Long?
Zhang Long is an old man on the Internet. Even though he has never been famous, he is powerful. When Zhang Long resigned from Penguin, Gu Yuanzhong never expected to join Zhulang Technology in Hongcheng.
In his opinion, Zhang Long's sword is still young, and there should be many big companies extending an olive branch to him, including 360, which also sent offers, but was rejected by Zhang Long.
Thinking about the news of Zhang Long joining Hongcheng Zhulang Technology, if others knew about it, they might really be shocked.
Zhulang Technology is just an Internet start-up company founded by college students. How can He Dehe win Zhang Long's favor?
Gu Yuanzhong even made further guesses.
The reason why Zhulang Technology registered the Double Eleven trademark on the eve of Alibaba’s Double Eleven this time is probably Zhang Long’s idea.
Otherwise, just relying on those college students would not have the foresight to plan the Alibaba Double Eleven trademark.
After listening to Gu Yuanzhong's explanation, Zhang Long nodded: "So that's it. Penguin is indeed a bit of a bully on this issue."
Gu Yuanzhong sighed lightly and said, "Brother Zhang, just tell me what it will cost to acquire the trademark. We at 360 really can't afford it now."
"Manager Gu, let me explain to you that the trademark has not yet been sold," Zhang Long said.
"Not the right time?"
Gu Yuanzhong carefully thought about the meaning of Zhang Long's words, and secretly thought that Zhulang Technology was not planning to sell it on Double Eleven.
Also a possibility.
After all, the data will tell when the time comes. If the sales data of Double Eleven is good, then the Double Eleven trademark will naturally rise.
If this is really the plan, then maybe they really can't acquire the trademark.
Time waits for no one, and Gu Yuanzhong felt a little more anxious. He looked at Zhang Long: "Brother Zhang, we are all happy people. Fifteen million, plus our 360 omni-channel promotion, I don't know if this double... Eleven trademark portions.”
Zhang Long was also a little surprised.
He didn't expect 360 to be so generous.
Directly adding 10 million chips based on Ali.
Of course, he also knew that the 3q war made 360 a little panicked, otherwise he wouldn't have seen everything like a life-saving straw.
Zhang Long thought for a while and said: "Although Alibaba can compete with Penguin, but Double Eleven is around the corner, they may not interrupt their cooperation with Penguin for 360. For them, Penguin's traffic is also what they need most. So it’s better to think carefully about it.”
Gu Yuanzhong said helplessly: "If the company had not formed an anti-Penguin alliance, there would still be room for discussion between the two companies. Now that the conflict is getting worse, we can only seek strength to confront Penguin. There is no other way."
Zhang Long saw Gu Yuanzhong's persistence, and he knew that this incident could not be solved by simple mediation.
Although 360 is not as big as Penguin, it is still in a situation of being at a dead end with Penguin. Zhang Long believes that this situation will not last long, but this is from the perspective of a bystander.
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If he were the president of 360 and watched a large number of users uninstall 360, he probably would not remain calm.
The best way is actually to compromise like Penguin, but 360 is so tough, it is really difficult to save the situation now.
Zhang Long thought for a while and said to Gu Yuanzhong: "Manager Gu, my suggestion is to wait and see for a few more days. Maybe things will turn around."
Gu Yuanzhong shook his head: "Manager Zhang, I don't have that much time to wait and see. The company is still waiting for my reply. I hope you can consider this trademark matter again. No matter what the conditions, our company will consider it." ."
Zhang Long looked at Gu Yuanzhong's insistence and nodded: "Manager Gu has said so, so let's meet our president and see his attitude."
Gu Yuanzhong was also excited when he heard this. He knew that things had turned around, and he excitedly held Zhang Long's hand: "Zhang Long, thank you, thank you."
Soon, Gu Yuanzhong was arranged to meet Zhou Yan.
Gu Yuanzhong was slightly surprised when he saw that the president of Zhulang Technology was a handsome young man.
He knew that Zhulang Technology was founded by a college student, but he didn't expect that the college student was so young.
He didn't know what charm Zhou Yan had that could make Zhang Long, who many big companies were vying for, willing to come here and start over.
"Hello, I am Gu Yuanzhong, the project manager of Qihoo 360." Gu Yuanzhong said without any arrogance when he saw Zhou Yan.
The fate is really amazing. Zhou Yan was still thinking about how to fool 360, but 360 came to Zhulang Technology.
This technology company, which accounts for half of the anti-virus software on the Internet, has not shown any subsequent decline.
Even though he is now sanctioned by the Penguins, he still fights with a stubborn attitude.
And it is because of the lose-lose style of play that 360 finally survived the Penguin sanctions unscathed.
But this happened later, and no one knows how the current tense situation will evolve.
And Zhou Yan has also been waiting for this big fish. If it works well, it will definitely allow Zhulang Technology to get the maximum benefit from the next dispute.
Zhou Yan held Gu Yuanzhong's hand and said with a smile: "I am Zhou Yan, the president of Zhulang Technology. Zhang Long has already told me about the matter. Are you sure that Manager Gu wants to acquire the Double Eleven trademark?"
