Zhou Yan nodded: "That's exactly what I meant."
"Actually, these are not official trademarks yet, but they have passed the preliminary review by the Trademark Office and have just entered the publicity stage, but it will be soon." Zhou Yan explained with a smile.
Trademark registration takes time. At present, these trademarks of his have passed the review before Double Eleven, and things will go smoothly after that. As long as they are operated properly, the value of these trademarks will not be lower than the scan patent in the short term.
Zhang Long put down the trademark documents and said helplessly: "I came to Hongcheng because you registered the WeChat trademark. I have to say, Zhou Yan, you are really prescient in trademark registration."
Zhou Yan smiled.
It's not that he had foresight, but that the times gave the correct answer, and he was just responsible for excerpting it.
Zhang Long exhaled heavily and looked at Zhou Yan with complicated eyes: "There are so many people in the Alibaba department, but they never thought of registering a Double Eleven trademark. As a result, you not only registered one, but also registered a series. "
Zhou Yan shrugged: "Actually, I just had this idea at the time. I didn't know that Alibaba didn't register any of its Double Eleven trademarks, so I got this advantage for nothing."
"If they hear what you say, they'll probably be furious."
Zhang Long said helplessly that he knew Zhou Yan's methods were not very clever.
There are many trademark dealers who will also rush to register a lot of trademarks. As long as a big company wants to register it, you will undoubtedly be lucky.
But Zhou Yan can always hit him. Last time it was Penguin's, this time it was Ali's. It can only be said that Zhou Yan is really good at seizing opportunities.
But this is also the benefit of small companies, which can harvest the wool of large companies.
But for large companies, the losses are actually not big. They just spend a little more time and energy dealing with these trivial matters.
Of course, litigation over property rights is actually a headache.
The reason why Penguin changed the name of openicq or oicq to qq is also due to foreign property rights.
After all, qq actually imitates icq to a certain extent.
However, the Internet is like this. Copying is not a big problem. The key lies in who actually implements this idea.
Baidu has made an excellent search engine, Sohu has made the largest portal website in China, Penguin has made the best instant messaging software, and Ali has made the most successful o2o e-commerce, but Ali probably would not have thought of it. , there will be people who are idle and have their Double Eleven trademarks registered, and they are registered smoothly.
"But Zhou Yan, Double Eleven is coming soon, and these trademarks need to be used as soon as possible to maximize their value." Zhang Long thought for a while and said to Zhou Yan.
Trademarks can only be effective if they are used well. If it is too late and you wait until Double Eleven has passed before negotiating trademarks with others, it will only be a lawsuit at most and will not hurt your muscles and bones.
"I mean that too."
Zhou Yan nodded and said: "Brother Zhang, you should also have some acquaintances in these Internet companies, so I would like to ask you to release this news. Not only Alibaba, if other companies also want these trademarks, we are all welcome to talk."
Zhang Long was slightly startled when he heard Zhou Yan's words: "Zhou Yan, do you mean to bring other companies in?"
"That's right."
Zhou Yan explained with a smile: "Actually, if you don't come to Hongcheng, Brother Zhang, I might really use the scan-and-sweep patent to cooperate with other companies, but now it seems that Penguin doesn't seem to pay much attention to the scan-and-sweep patent." patent."
Zhang Long also heard the implication of Zhou Yan's words.
If Penguin really paid attention to scanning patents, he would not be kicked out of Penguin and let the person who has been targeting him take his place.
To be honest, he has brought Penguin the opportunity to develop rapidly on the mobile phone side, but it is of no use if only Xiao Ma pays attention to it. The old-school Internet people are conservative in thinking and still believe that the PC side is the most important thing to pay attention to in the country. market.
In other words, not only Penguin, but also other Internet companies basically do not realize how huge and important the mobile Internet market is.
Zhang Long smiled and shook his head: "That's why I came here."
Zhou Yan, like him, saw the huge market for mobile phones.
And he is just a college student.
Zhulang Technology is just an emerging Internet technology company.
But it really has what those Internet companies don't have, vision.
However, we cannot say that they are short-sighted. After so many years of development on the PC side, it may not be an easy task to transfer the basic base to the newly emerging mobile phone side.
On the contrary, small companies that have just started can have a free hand.
Pony said that Penguin Disk was too big and not suitable for his development, and he was right. To a certain extent, Zhulang, an emerging Internet technology company, was truly suitable for him.
"There is an idiom to describe it." Zhou Yan laughed.
"What idiom?" Zhang Long was stunned.
Zhou Yan: “Like-minded people.”
Zhang Long also smiled heartily when he heard Zhou Yan's words: "We are just like-minded."
"But Zhou Yan, Penguin doesn't pay much attention to the scan-and-sweep patent. We can just promote the scan-and-sweep patent like we operate these trademarks. I think someone will recognize the product."
At this time, Zhang Long had temporarily forgotten about asking Xiao Ma to fight for the patent of Scanner. The use of 'we' also meant that he was truly looking at the problem from the perspective of Zhulang Technology.
"I'm going to let Senior Zhou Wan do the scanning of the patent. After all, it was something she developed."
Zhou Yan explained with a smile.
The Intelligent Innovation Cup competition is approaching, and there is no need for Zhou Yan to sacrifice what Zhou Wan deserves for Zhulang Technology.
Scan the patent authorization and wait until the competition is over.
The influence of an entrepreneurship competition organized by the C9 University Alliance cannot be compared to private publicity.
Trademarks and the like are things that cannot be placed on the table.
Zhang Long also nodded when he heard Zhou Yan's words: "That's it, then I won't talk too much."
He picked up the document and said to Zhou Yan: "I will release the information about these trademarks as soon as possible and make some additional preparations."
Zhou Yan nodded: "I'm sorry, Brother Zhang."
Zhang Long said: "A family doesn't speak the same language."
The two looked at each other and smiled heartily.
....
Hangcheng, Alibaba headquarters
Operations Office,
Zhong Ming was sitting in the office, looking at the pile of data to be processed in front of the computer, and he also had a headache.
As Double Eleven approaches, the business within the company is also increasing rapidly. The business that everyone handles has increased several times more than before. Even sleeping, they can only sleep on the folding bed provided in the department.
"Why did I just want to be a programmer?"
Zhong Ming rubbed his eyebrows and relaxed his spirit before feeling better.
QQ beeped three times and Zhong Ming looked at it.
It's an email.
“Who would be emailing me at this time?”
Out of curiosity, Zhong Ming clicked on it and took a look.
"Sent from Zhou Yan?"
Zhou Yan is his junior student and also has a girlfriend from Zhejiang University.
At that time, he also 'trapped' a store in a commercial street.
Thinking of the scene at that time, Zhong Ming hadn't started browsing the email yet, but when he saw that the sender was Zhou Yan, he smiled knowingly.
At that time, it was this brat who was not from the literary club who tipped off the news, so...
Before Zhong Ming thought much about it, he was slightly surprised when he saw the content of the email.
"This brat."
Zhong Ming smiled and cursed.
Really shrewd.
The content of the email is the news that the Double Eleven trademark has been registered.
Zhou Yan said that he worked at Zhulang Technology, a company founded by Hong University Student, and Zhulang Technology currently registered the Double Eleven trademark, and asked him to inform him.
A list of trademarks was also attached to the email.
When Zhong Ming opened it, he also took a breath.
It’s really no small matter.
Good guy, there are dozens of trademarks, even the Chinese characters, numbers and order have been taken into consideration, leaving no room for bypassing at all.
"Come prepared."
Zhong Ming smiled helplessly.
But that's not something he should worry about.
He forwarded the email and made a phone call.
....
Xu Jinbo is the head of Alibaba e-commerce.
As the focus of the group's business shifted to the Taobao shopping mall, he also followed suit.
And he doesn't have to work overtime like those who work on programs, he only needs to keep an eye on key businesses.
Similarly, the arrival of Double Eleven can also add a significant boost to his performance.
It's simply a business of lying down to get results.
And you don’t have to be tired like a dog.
Xu Jinbo tasted the Longjing tea that the little secretary had just brewed, and leisurely browsed the ppt document made by his subordinate.
"Not bad."
Xu Jinbo thought that there was no need to make any modifications, the writing was very beautiful.
As expected of a college student.
Have a heart.
Xu Jinbo changed the reporter to his own name and clicked save.
I believe that as long as this high-quality marketing document is presented at tomorrow's meeting, there will be no need to worry about cheating...but not getting funds.
Just when Xu Jinbo was feeling proud, the phone next to him rang.
Frowning, Xu Jinbo still answered the phone.
"Hello?"
"Manager Xu, this is Zhong Ming from the Operations Office. I have an email that I think you need to take a look at." Zhong Ming said.
"mail?"
"It has been sent to your email, please check it."
"Okay, I get it."
Xu Jinbo hung up the phone.
He was also thinking about going to the club to perform service after finishing his work.
Unexpectedly, the people from the operations office found trouble for him again.
What kind of email... Just say no on the phone and that's it.
Xu Jinbo opened QQ and found that Zhong Ming had indeed sent an email.
Just seeing the title, Xu Jinbo's expression changed.
All Double Eleven trademarks were registered by a company in Hongcheng.
Xu Jinbo opened the email without hesitation. When he saw the list of trademarks in the attachment, his face turned livid.
Dozens of Double Eleven-related trademarks were registered without distinction, taking into account all Chinese characters, numbers, and sequences.
Don't give me a chance to pass by at all.
"Why didn't I think of that at the time?"
Xu Jinbo was so angry that he almost smashed his computer.
As the main person in charge of the e-commerce project, it is definitely a major dereliction of duty if the trademark is registered by another company in advance without taking this into consideration.
Xu Jinbo gasped for air.
Far less leisurely and leisurely than before.
His eyebrows were furrowed, his face was livid, and his knuckles were trembling.
The other party came prepared.
Xu Jinbo finally chose to report it. He knew that this email could not only appear in his mailbox.
I believe that soon, not only him, but also other e-commerce platforms will know the news that the Double Eleven trademark has been registered.
When the time comes, it will really happen.
Xu Jinbo was no longer as hesitant as before, and secretly thanked Zhong Ming for sending this email. Xu Jinbo printed out all relevant documents without any hesitation.
He took these documents and went directly to the top floor.
Xu Jinbo knocked on the door in front of the e-commerce president's office.
"Enter."
Lu Zhaowen was processing documents. When he saw Xu Jinbo walking in in a panic, he frowned and asked, "What's wrong?"
"Lu...Mr. Lu, our Double Eleven trademark has been registered by someone." Xu Jinbo said, trembling.
As he spoke, he handed the document to Lu Zhaowen, not forgetting to observe Lu Zhaowen's face.
Somewhat ugly.
Xu Jinbo's heart felt cold.
"When did it happen?" Lu Zhaowen put down the document and looked at Xu Jinbo.
"I just got the news." Xu Jinbo whispered.
Lu Zhaowen breathed out a heavy breath and looked at Xu Jinbo: "Tell me what to do."
"Mr. Lu, my suggestion is to acquire the trademark." Xu Jinbo said.
"Acquisition?"
Lu Zhaowen sneered and slapped the document directly on Xu Jinbo: "I will definitely acquire it, but will they let you acquire it so easily?"
"I..."
Xu Jinbo thought that you had something to do with the trademark issue, but at this time he didn't even dare to let it out.
"Mr. Lu is sorry, our Double Eleven trademark has been registered."
A woman wearing a professional skirt walked in hastily. She was Liu Qing from the e-commerce public relations office.
"How did you know that?" Lu Zhaowen suppressed his impatience and said in a deep voice.
"Hot search... Weibo hot search, the news that the trademark was registered was a hot search." Liu Qing gasped.
Lu Zhaowen twitched the corners of his mouth.
"Mr. Lu, why don't we put down the heat on Weibo first?" Xu Jinbo was as big as two heads at this time, but he still said in a low voice.
"Can you hold it back?" Lu Zhaowen snorted coldly: "It won't be long before everyone knows that Ali has made a huge joke."
"The Double Eleven trademark has been registered. What do you, the general manager of the project department, do for a living?"
Xu Jinbo's clothes were soaked with sweat.
His subordinates mentioned trademark registration to him, but he didn't seem to care at the time, thinking who would bother to register a trademark for Double Eleven. Unexpectedly, someone actually registered it.
A lot of things were registered.
It really hurts to be idle!
Xu Jinbo suppressed his scalp numbness and said: "Mr. Lu, this is infringement. They are infringing. We need to send them a lawyer's letter immediately to ask them to stop infringement."
"That... Manager Xu, there is no infringement. The company that registered the Double Eleven trademark also operates a small e-commerce website. Although there are only a few dozen transactions, they still plan to carry out Double Eleven activities and The website has already been pre-heated for publicity." Liu Qing reminded from the side.
"What???"
