“Now we have products, we have channels, and we have endorsements from big names.”
“In addition to the above points, what else is needed to make an item sell well?”
Zhou Zhenwen randomly selected a Qingzhou official and asked.
"Policy?" Qingzhou officials asked tentatively.
"The answer is half correct." Zhou Zhenwen nodded and said, "Policy is only part of it, the most important thing is public opinion."
"That is to say, the bombardment of word of mouth and the coverage of news in the streets and alleys. If a product wants to sell well in a short period of time, it needs to dominate public opinion, that is, it must become a hot topic in the streets and alleys."
"Trying is just the first step. To make people take this step, we need to build momentum!"
"From now on, you parents and officials, each of you will write a down-to-earth promotional article for me every day. The so-called promotional article is to promote the advantages of eating locusts, so that people can feel that eating locusts can prevent all diseases and prolong life. It can strengthen your body!!”
"Anyway, all kinds of life-threatening bragging. At the same time, I also need to write some short stories about the family, why I ran away from home to eat locusts, and hot topics such as my wife not letting me eat locusts, so I will divorce my wife, etc. The story must be popular and easily spread by old men and women..."
When the governor Chen Jia wrote this, he couldn't help but ask: "Isn't this a bit too much?"
"Although the people are stupid, they are not fools. Will anyone believe these words?"
"Haha, does it matter whether you believe it or not?" Zhou Zhenwen asked with a smile: "Just arouse their interest. People have a herd mentality. As long as most people try, a small number of people will eventually do it." Choose to believe.”
"With the endorsement of Her Royal Highness the Princess and senior officials in the capital, and so many locust-eating shops opened within a few days, and even locust-related dishes appeared in restaurants, do you think those wealthy businessmen would not be willing to give it a try?"
"The rich businessmen ate it, and the common people saw the officials eating it, and the rich people also ate it. Wouldn't they want to try the taste?"
"Restaurants are for rich businessmen to eat, and snack streets and street food are for ordinary people to try. When publicizing, we need to publicize how to distinguish locusts, so that people know that the original poisonous locusts are due to the reason of gathering together. , and scattered, non-brightly colored locusts are not poisonous and can be made into delicious dishes!!”
"When people think that locusts taste good, they will take the initiative to catch locusts to eat, or even catch them and sell them to hotels and vendors, forming a positive cycle."
"This is the time to start the fourth step, spend money to purchase locusts in large quantities, create the illusion that the market is tight and locusts are scarce, and lure greedy people to collect locusts in large quantities, buy locusts from ordinary people, and sell them at a price."
"At this time, not only traders and greedy people will take action, but even some aristocratic families will participate because of profits, constantly driving up prices, and raising the price of locusts to sky-high prices. At this time, all the people in Qingzhou will go crazy looking for money. Edible locusts.”
"We can take this opportunity to kill the locusts and control the locust plague!!"
The officials in Qingzhou were all dumbfounded by Zhou Zhenwen's smooth operation.
Simply so skilled!
It turns out that controlling the locust plague can still be done like this?
Isn't this method too clever?
The common people, traders, and aristocratic families were all manipulated by Zhou Zhenwen! !
This person is really terrible!
Take one step and see four steps!
From the beginning, Zhou Zhenwen had no intention of following the rules to control the locust plague. Whether it was commercializing locusts or making locusts delicious, it was all for the final step of harvesting.
The eldest princess Huaizhen can imagine that the greedy traders and the children of the aristocratic families who ended up hoarding locusts and harvesting the people would be in bad luck!
Zhou Zhenwen will definitely use the imperial court's excuse to control locusts and directly burn the locusts they have hoarded, causing these people to lose their money!
As soon as these four steps were taken, the people made money, the locusts were controlled by Zhou Zhenwen, and the opportunists were attacked. It can be said that it was three birds with one stone.
fear! Cruel and vicious methods... The eldest princess Huaizhen thought so, but a smile unconsciously appeared on her lips.
This Zhou Zhenwen is really interesting! !
"Okay, let's proceed according to this plan. Starting from tomorrow, all officials and family members must start eating locusts."
"Her Royal Highness, the eldest princess, and I will start the process. We will arrange tables and chairs at Caishikou tomorrow morning. I want to taste this delicacy in front of the people."
Zhou Zhenwen ordered in a deep voice.
The officials in Qingzhou looked at each other, feeling a little uncomfortable with Zhou Zhenwen's vigorous and resolute style.
This is too fast!
We rushed to Qingzhou after a tiring journey and didn't even take a few days' rest. We arranged tasks as soon as we arrived in Qingzhou and started taking action the next day...
"how?"
"has a problem?"
Seeing no response from the Qingzhou officials, Zhou Zhenwen frowned and asked coldly.
"No...no problem." Governor Chen Jia responded quickly.
"But Mr. Zhou, you and Her Royal Highness Princess have come here after a long journey. How many days of rest do you need?"
"Take a rest?" Zhou Zhenwen raised his eyebrows, stared at Chen Jia, and said coldly: "The locust plague can happen at any time. As the governor of Qingzhou, you actually told me to take a rest?"
"Do you know the importance of military speed?"
"I wish I could split one day into two. Do you still want to rest?"
"Do you still want to be the governor of Qingzhou?"
"Yes, yes, yes..." Chen Jia was scolded by Zhou Zhenwen and quickly apologized: "It's because the lower official was lazy. I hope Mr. Zhou won't care about it."
"Hmph!" Zhou Zhenwen waved his sleeves and looked at other Qingzhou officials: "You also want to rest?"
"No no no...why do we need a break?"
"Serving the court and seeking the welfare of the people is the responsibility of a lower official, and it is unshirkable!"
"Yes, Mr. Liu is right, we are all parents and officials, and we must serve the country and the people!!"
"Make arrangements immediately. We must control locusts, prevent locust plagues, and save Qingzhou!!"
...
Even the governor Chen Jia was scolded. How dare they, the prefects and county magistrates, say more than a few words? If they offended Zhou Zhenwen, it would not be easy for him to just accuse them and get rid of them.
Even if you don't take it off, if someone in the capital makes a few casual remarks and wears small shoes, it is not something that the officials below can bear.
He is the chief minister of the cabinet and controls the cabinet. After the budget is approved by the Ministry of Household Affairs, it has to go through the cabinet before it can reach His Majesty. The cabinet can find any excuse to block it for you, and you will not get any money!
They dare not offend Zhou Zhenwen!
"Then hurry up and do it!!" Zhou Zhenwen frowned and shouted.
"Yes, yes, yes." Qingzhou officials saluted quickly and left quickly.
"Chen Jiashi, please stay here for a moment. I have something to tell you." Zhou Zhenwen stopped Chen Jia.
"Yes." Chen Jia stayed.
After a while, the other officials left, and only the eldest princess Huaizhen, Zhou Zhenwen, and Chen Jia were left in the hall.
Zhou Zhenwen's original cold, arrogant and serious look disappeared. He looked at Chen Jia and said with a smile: "Chen Jiashi has been wronged!"
