"Business is a very interesting and magical thing."
"Any commodity, as long as it is linked to commerce, will immediately have value."
"From soap bars to jewelry, there are no exceptions."
“You can’t escape business logic!!”
Zhou Zhenwen had someone prepare a wooden board with white paper hanging on it. He dipped it in ink and wrote a big word "locust" on the entire white paper.
"Locusts are no exception!"
"From ancient times to the present, our response to locusts has been fear and fear. We are worried that they will eat the crops and leave the people with no harvest."
"It is precisely because of the fear of them that we are helpless in the face of the locust plague!"
"The methods I brought this time include treatment methods, how to prevent and control them, how to reduce the number of locusts, how to eradicate locust eggs, etc. It can prevent and control locusts in an extremely complete manner, but it is not enough here!"
"There is only one way to really deal with the locusts so that they no longer become an object of fear and disgust for the people and make it impossible for locusts to spread again."
“That’s commercializing locusts!”
"Only through commercialization can locusts become a scarce commodity and become an important food to satisfy the appetites of the people."
"Here, let me first introduce locusts. This is a bug with high nutritional value. Its meat is no worse than chicken. You will not be poisoned if you use locusts before mutation."
“The first step to commercialization is to break the curse of locust poisoning!”
"Civilize the people so that they can accept locusts and accept them as a kind of food."
“Locusts should not be feared as pests, but treated as a God-sent food…”
The governor Chen Jia kept recording, and when he heard Zhou Zhenwen say this, his expression was a little dazed.
Consider locusts a godsend?
What a fantastic idea is this?
This is simply going to break the inherent understanding of people for thousands of years! !
Not only the governor Chen Jia, but other Qingzhou officials were also dumbfounded.
What?
What did they hear?
Letting the people eat locusts is an exaggeration enough!
What does this Lord want to do now?
Making locusts a godsend?
To clear the name of locusts?
Good guy, the pest that has been hated and hated by the people for thousands of years is now going to become a god-sent food?
This is too mysterious! !
Is this really something a human can do?
The eldest princess Huaizhen also frowned a little. She thought about it carefully and felt that there was a lot to be done about this matter.
If the people's cognition and ideas cannot be changed, even if they are forced to eat locusts for a period of time, they will soon encounter resistance and resistance. After all, the inherent cognition of thousands of years cannot be easily changed.
Locusts are poisonous and harmful. If you eat locusts, you will die or get sick.
This is something that is engraved deep in the minds of every common people.
And if you want to change these things, if you want to transform locusts from a pest that everyone shouts about to a food that everyone loves, it is not easy!
This is completely contrary to nature! !
“How to break the curse of locust poisoning?”
"It's very simple. From today on, all officials and family members in Qingzhou must eat locusts once a day, including me and Her Royal Highness the Princess. I just want to show the people of Qingzhou that we officials dare to eat locusts, and they are still afraid of them. What?"
"Not only do you have to eat at home, but you also have to go to the street, go to the food market, go among the crowd, and eat openly and openly!!"
"Eat it and show it to the people!"
"With the endorsement of the imperial court, the hundreds of officials in Qingzhou, Her Royal Highness the Princess, and my endorsement, what are they still afraid of?"
The officials in Qingzhou looked at each other in shock, sweating profusely, and looked at Zhou Zhenwen, wanting to say something... but they wisely closed their mouths.
This Lord is not an easy person to get along with!
The methods are ruthless!
Of course Zhou Zhenwen knew what this official was thinking, and said coldly: "From today on, eating locusts will be included in the assessment of locust control. I will arrange personnel to conduct secret investigations. Officials who have exceeded three times will be criticized throughout the state. If it happens more than five times, you will be dismissed directly. Your Majesty, I will personally go and explain!"
"Chief Chen, do you have any objections?"
How dare Chen Jia have any opinions... He quickly shook his head and said: "Everything is based on Envoy Zhou!! I have no objections!!"
"I will personally organize the first locust eating to help you break through your psychological barriers!" Zhou Zhenwen smiled slightly and softened his tone a lot.
When the officials looked at Zhou Zhenwen's smile, they thought it was a devil's smile, which was extremely terrifying.
"Okay, now comes the second step of commercialization."
"How to make locusts delicious!"
Zhou Zhenwen continued.
"ah?"
Qingzhou officials were confused again. They thought that after eating the locusts, they could let the people eat them.
Unexpectedly, Zhou Zhenwen’s second plan was to make locusts delicious?
What's going on?
"Since ancient times, food has been the most important thing for the people. The people's requirements are not high. As long as they can eat well and eat well, they are willing to obey orders."
"If you want to make locusts full of commercial value and let people use locusts as food rations, you must make locusts delicious. Only when they are delicious enough can eating locusts be transformed from an individual behavior to a commercial behavior and a transaction." attributes.”
"Let me ask you, if the imperial court ordered the people to eat locusts, how many locusts must they eat in a day? As a commoner, what would you think?"
Zhou Zhenwen pointed at a Qingzhou official and asked.
Haha, I will definitely think that the court officials are idiots... The eldest princess Huaizhen laughed secretly in her heart.
"Forehead......"
The Qingzhou official who was suddenly called upon seemed a little cautious and said cautiously: "They will definitely be extremely resistant... If I were a commoner, I would definitely dump it secretly, or kill and bury it secretly... ."
"Yes, that's right. Forced and compulsory orders will only make the people feel disgusted and resistant." Zhou Zhenwen nodded and agreed with the Qingzhou official's idea, "Continue to speak, speak boldly, if you know this order It's a suggestion made by an official from the capital, what do you think?"
"Uh..." Qingzhou officials suddenly didn't dare to say it.
"hurry up!"
"Don't waste time!"
"I will forgive you for your innocence. If you don't say anything, I will punish you!!"
Zhou Zhenwen's eyes instantly became sharp, staring at the Qingzhou officials, putting strong pressure on them.
The Qingzhou official couldn't bear it and couldn't help but said: "If I were a common person, I would definitely think that there is something wrong with the brains of the high officials from the capital!!"
Many Qingzhou officials lowered their heads, looking at their noses and their hearts, pretending to be deaf.
"What nonsense are you talking about?"
"How brave of you!"
The governor Chen Jiake did not dare to pretend that he could not hear it and scolded him quickly.
"Yes, I said something wrong." The Qingzhou official apologized quickly.
"It's okay, I told you, I forgive you!" Zhou Zhenwen waved his hand, he was not so brave, and continued: "He is right, if force is used, even those of us who are officials, After eating locusts, they will also think that this is just a means of acting."
"Once they don't really eat them, but resort to dumping and killing them, the threat of locusts will never end!"
"So, we must make people fall in love with eating locusts."
"I'll give you a few ideas, fried locusts, grilled locusts, spicy fried locusts, drunken locusts..."
"The most fragrant ones here are fried locusts and roasted locusts. You can try them first."
"After the first step is completed, the second step will be started immediately. The most famous restaurants in Qingzhou must have signature dishes made of locusts. All states and counties will arrange to establish locust food streets. Vendors and street vendors from all over the country, Start roasting locusts on the streets, linking the use of locusts with health, deliciousness, and strength!"
"Carry out commercial marketing and fully promote eating locusts to make the whole Qingzhou lively."
"Let eating locusts become a popular thing and a trend. This matter, inform all the aristocratic families that they must fully cooperate. If the locust plague really happens, they will not be able to escape. If they are unwilling to cooperate, let them come to me and I will personally Talk to them!!”
