Zhang Xiaofeng was indeed about to break through the defense.
He has been running a 4S store for so long and has never been so embarrassed.
His own staff, including himself, worked hard to receive users in the 4S store and explain quotations to users.
Who knows that these users are not sincere in buying Toyota cars at all, but just want to get a quotation of Toyota cars, and then go to the Haima next door to get a 500 yuan discount on the Haima mini.
If you want to say that you can enjoy a discount of one to two thousand yuan or more after getting the quotation, then Zhang Xiaofeng can make some sense.
But coming here just to get a 500 yuan subsidy is simply murderous.
Zhang Xiaofeng thought that some time ago, major joint ventures also used this method to grab users from Haima Automobile and Cangqiong Automobile.
Suddenly I felt that the way of heaven is easy to reincarnate, and I dare to ask who the heaven has spared?
Zhang Xiaofeng keenly felt that the automobile era belonging to Japan was over.
If he doesn't get out of the Toyota 4S store at this time, he will definitely suffer even worse losses later.
Thinking of this, Zhang Xiaofeng calmed down.
He suddenly felt that he was very grateful to the users who came to the store to mix quotations. These users made Zhang Xiaofeng realize the reality faster.
Zhang Xiaofeng immediately used all his connections in Toyota to find ways to get back his investment.
Zhang Xiaofeng doesn't want any of the so-called high interest or more rebates. He just hopes to get his principal back.
It's a pity.
Capitalists are not philanthropists, they are hungry wolves that kill without showing blood and eat without spitting out bones.
The money you send in is basically impossible to spit out.
At least I can't spit it out until now.
Moreover, Toyota has faced a serious sales crisis in the Xiaguo market, with a sharp decrease in cash and a sharp increase in inventory of vehicles.
At this moment, it is even more impossible for the owners of these 4S stores to withdraw their funds.
It is not only the Rongcheng Toyota 4S store where Zhang Xiaofeng is located that has encountered this situation.
Across the country, 4S stores of major joint venture car companies have encountered this situation - a large number of users come to 4S stores, but only look at the cars and ask about prices, and get quotations but fail to place any orders.
Later, these users sent the 4S store's quotation to Haima Automobile's 4S store, seeking a 500 yuan discount from Haima Automobile.
This kind of behavior asked by users has made many joint ventures unable to advance or retreat.
You can't drive out the guests who come to see the car.
In the end, most joint ventures had to take the same measures as Haima Automobile, which was not to give users quotations, but only verbal quotations.
But taking this measure is also a double-edged sword for joint ventures.
After all, some customers really want to buy fuel vehicles. If they can't get the quotation, they feel insecure and will eventually give up on the purchase.
The Haima Haiyue Mini is selling better and better.
Total sales last month exceeded 63,000 units.
This is still the number of cars that have been picked up.
There are also many deposits that have been paid, but the number of cars that have not yet been picked up is not included in the calculation.
Haiyue Mini has become the best-selling model in the country, even surpassing its big brother Haima Haiyue.
Changtian Technology took advantage of the price and model gap to win the entire automobile market.
On the contrary, it directly bypasses various compact cars of joint venture car companies.
If users just want to buy a mobility scooter worth tens of thousands of yuan, the more economical Haiyue Mini is waiting for you here.
If a user wants to buy a car with a relatively large space for home use, then buying a fuel car that costs tens of thousands of yuan is not as good as adding a little more money to buy a Haima Haiyue that costs more than 100,000 yuan and can get an interest-free loan for up to 5 years.
After all, the cost of using new energy vehicles is very low and the comfort is also very good.
If you want to pay attention to quality, comfort and brand, high-end Cangqiong Automobile is waiting for you here.
Therefore, in the non-SUV car market, several brands under Changtian Technology have basically identified the user positioning and blocked the market position, making joint venture car companies very uncomfortable.
You may not be able to sell it if you lower the price, but you won't be able to sell it if you don't lower the price.
Profits have fallen sharply, and some joint venture car companies can no longer sit still.
Some car companies that still have profit margins, in order to seize the market as soon as possible, sell out their inventory of cars, completely forgetting the agreement made by everyone in the joint venture car meeting - that is, everyone must coordinate on the extent of price reduction, and must not arbitrarily agree on it. The price will be reduced based on the price reduction range.
But under the pressure of Changtian Technology, everyone is like a mud Buddha crossing the river and cannot protect themselves, and the company cannot survive. Who cares about what the original agreement was?
General Motors, which has a relatively large profit margin, took the lead in cutting prices.
Reduce the sales volume of GM series cars from about 80,000 to about 60,000.
Directly close to domestic fuel vehicles.
The public couldn't sit still either.
Some of Volkswagen's best-selling models have been in stock for more than half a year.
If it continues to fail to sell, Volkswagen will have serious problems this year in Xia Kingdom.
There is no way to recover the funds, and there will not be enough funds to complete subsequent production.
This will create a vicious cycle, and all the cash will become inventory cars.
Moreover, a car will always be broken down and repaired, not driven out of condition.
If the cars are in stock for more than half a year, the oil will settle in the engine and affect the engine. Moreover, most of the cars in stock are not placed in warehouses, but in open spaces rented by 4S stores.
Many mechanical parts of the car will have problems due to exposure to wind, sun or rain.
The inventory has also been in stock for a long time, and consumers are reluctant to buy.
These will eventually turn into corporate liabilities.
Therefore, the prices of Volkswagen Lavida and other models have also been reduced by 20,000 yuan, and the landing price has reached around 60,000 yuan.
The worst thing is Toyota.
Because Toyota's cars have the highest sales price, but the interior, ride, and driving experience are the worst.
Some users who took out loans to buy Toyota cars had their loans cut off immediately.
With the money saved after ending the loan, you can still buy a Lavida, or if you can't afford it, you can buy a Haiyue Mini.
Consumers have seen that the prices of joint venture cars have dropped to this level, so what brand value is there left?
People will become more rational when buying cars and consider the future.
The first one that couldn't handle it was Mazda.
In the second half of last year, Mazda's total sales did not exceed 5,000 vehicles.
Not to mention losing money on 5,000 cars, it would be enough to cover the salary of Mazda's next factory and some daily expenses.
Mazda directly announced its withdrawal from the Xiaguo market.
The cars in stock are handed over to Changan Company for sales and after-sales service is also given to Changan.
Immediately afterwards, Dongfeng Peugeot, Citroen, GM Chevrolet and other cars that have been selling well in Xiaguo for more than 10 or 20 years have announced their withdrawal from the Xiaguo market.
The French side of Peugeot even sold all its shares in the Xiaguo joint venture to Dongfeng for a courtesy dollar.
Because Peugeot's sales last month were even more dismal, with sales of 0.
To be precise, from January 2019 to April 2019, the sales volume was 0 for 4 consecutive months.
No one is buying this kind of car even if the price is reduced.
Joint venture car companies have sold off their equity in Xiaguo and withdrawn from the Xiaguo market, which has sounded a wake-up call to consumers in Xiaguo.
Xiaguo users will have a sudden thought when buying a car.
Are joint venture car companies still worth buying?
After the purchase, these joint ventures, like Peugeot or Chevrolet, withdrew from the Xiaguo market, so who will we actually look for after-sales service in the future? Maybe there are no places to repair cars.
Fueled by this panic, even if joint venture car companies continue to cut prices, their sales have completely collapsed.
The only thing that can keep joint venture car companies hanging on is SUVs.
But soon the SUV road was blocked by Changtian Technology.
Lifanshanyue, which has never made a name for itself, launched two SUVs in one year under the instruction of Changtian Technology.
One is an urban SUV with a body length of 4.8 meters and a wheelbase of 2.78 meters.
It is a very standard medium-sized SUV.
Both comfort and road passability are very good.
The other one is just a hardcore off-roader with the same body length and wheelbase.
The two vehicles directly broke the gap in bionew energy vehicles in the SUV and off-road fields as soon as they came out.
SUVs have a relatively wide audience, so sales are very good.
The audience for hard-core off-road vehicles is relatively small, but it is an indispensable part of Changtian Technology's new energy vehicle puzzle. It only means that Changtian Technology has completed the transition from ordinary mobility cars to home, comfort cars and off-road vehicles. comprehensive layout.
The media who had been paying attention to Lifan Motors and thought Lifan Motors was dispensable suddenly shut up.
If it is said that Haima Haiyue has achieved the ultimate in poverty-stricken cars based on bionew energy.
Then Lifan Motors told everyone that bio-new energy vehicles can also be used for hard-core off-roading.
for a long time in the past.
Purely electric new energy vehicles simply do not dare to do hardcore off-roading.
The most fundamental reason is that the battery life of pure electric vehicles is limited, which consumes a lot of electricity when driving on mountain roads. Moreover, most off-road vehicles are driven on mountain roads, many of which are inaccessible and uninhabited areas. Those places are simply not suitable for driving. There are no charging stations.
Is there another very important issue, that is, the roads that off-road vehicles run on are very rugged, and it is common for the quality to encounter dangers, including collisions.
After lithium battery new energy vehicles encounter a collision, serious accidents such as spontaneous combustion or even explosion usually occur.
Therefore, in the past, it was only a false proposition to use lithium battery new energy vehicles as hard drives.
Even a new energy vehicle company as awesome as Tesla makes Model Y, which is just an urban SUV.
The 2nd day of May 2019.
Changtian Technology has obtained the total car sales volume of many of its affiliated companies last month.
Together, the three sub-brands of Haima Lifan and Cangqiong Automobile have sold more than 200,000 units in a single month.
Changtian Technology took about two years to truly become the leading company of Xiaguo Automobile.
There are more than 500 companies involved in the upstream and downstream automobile industry chain that Changtian Technology cooperates with. These more than 500 supporting companies support more than 2 million employees.
When all the media, consumers and netizens were shocked that Changtian Technology had successfully occupied the entire Xiaguo automobile market in such a short period of time, trampling on many joint venture car companies.
But they don't know that Changtian Technology is planning to develop the new energy automobile industry.
It took almost 10 years from the beginning of bioenergy batteries to the creation of the entire intelligent platform.
After 10 years of dormancy, it is today that we can completely change the pattern of the entire Xiaguo automobile market.
The development path of Xia Guoguo Automobile is firmly in the hands of Xia Guoguo people themselves.
Chengdu.
Volkswagen just invested in the newly built automobile city and industrial park a few years ago. It was originally going to be responsible for the production of Volkswagen models with a price tag of less than 200,000 yuan, and became an important support point for Volkswagen's profit growth.
Now, because most of the cars in stock cannot be sold, most of the production lines in the automobile industrial park have been stopped.
Nearly 500 foreign employees working here have also returned home.
Yao Kete, president of Volkswagen Xia Country, stood at the door of the factory wearing a straight suit and sighed deeply.
Several senior executives around him were also present.
The global automotive industry has been in recession since 2015.
Many automobile companies in Europe have declared bankruptcy.
Volkswagen has also been affected by the global market, and sales continue to shrink.
Fortunately, Volkswagen has captured the Xiaguo market.
During the years when the global auto market suffered quarterly declines, Volkswagen's sales and profits continued to grow.
The public even regards Xiaguo Market as their own back garden.
The top management of Volkswagen even have the idea that as long as the Xiaguo market is there, Volkswagen will never panic.
But now it's all over.
Volkswagen Corporation in order to reduce investment.
This automobile industrial park is closed only for business.
As one of the economic and industrial pillars of Europe, the automobile industry is the lifeblood of Europeans.
If the Xia Kingdom's market fails, then the public is not far from being doomed.
Yao Kete knew it very well in his heart.
At this moment, some executives at the European headquarters are urgently discussing how to save the Xiaguo market?
But Yao Kete knew very well in his heart.
What the public is now facing is Changtian Technology, which is like a vicious wolf.
Will Changtian Technology really give up the fat that has been eaten in his mouth so readily? This is absolutely impossible.
"Mr. Yao, is it really over? But this park has only been built for a year, and our output is less than 1/5 of what we expected."
Yao Kete smiled bitterly and said: "The headquarters has decided not to invest anymore. Now the headquarters is cutting back on expenditures all over the world. The market performance in Xia Guo is so bad that the cars in stock have not been sold out for half a year. How can the headquarters still invest in the automobile industrial park? Production of automobiles.”
"It's over, it's all over."
Yao Kete sighed deeply. When they first built the factory here, they were greeted with red carpets by local managers and smiling faces of senior officials.
Now, none of them have come, because this land has been bought by Lifan Motors and will be used to build Lifan Motors' new energy SUV models.
Toyota also suffered a defeat.
Toyota's high-end models once had to be purchased with a Lexus, but now they are sold at 30% off in 4S stores and no one cares.
The prices of FAW Toyota and Yangcheng Toyota's best-selling models such as the Corolla and Highlander are already comparable to the sales prices of domestic fuel vehicles of the same level, but they are still very difficult to sell.
Toyo, Toyota headquarters.
Akio Toyoda has decided to cancel the investment in building a Toyota factory in India. The factory here intends to specialize in producing Lexus cars for the summer market to ensure the identity of Lexus imported cars.
It seems unrealistic now.
At the same time, many Toyota factories in Xiaguo are already in a state of semi-stop operation.
In Europe, the situation is already cloudy.
(End of chapter)
