Zhang Ping can predict that Haima Haiyue cars will be very popular after they are put on sale.
I didn't expect it to be so popular.
Car dealers from all over the country come here to wholesale vehicles. This kind of event is definitely very rare.
This also fully illustrates a problem.
In the eyes of many consumers, domestically produced cars are no longer synonymous with low-end, cheap and poor quality, but are products with extremely high cost performance and are well worth buying.
The days when the Xiaguo automobile market worshiped European, American and Japanese automobile brands in the past thirty or forty years should be gone forever.
Zhang Ping took photos of the scene very seriously and had already conceived the key points of the news.
Zhang Ping felt that just shooting a video at the scene was not enough. She also needed to interview some consumers who were queuing up to buy cars at the scene. Their thoughts were actually the most critical element of the news.
After Zhang Ping informed the order maintenance staff of her identity as a reporter, she finally squeezed into the 4S store without queuing.
Coincidentally, I don’t know whether it was a couple or a couple, and they just finished the car purchase process.
But it will take some time to pick up the car.
After all, the 4S store has limited space, and it is impossible to put all the cars in the warehouse in the 4S store.
"Hello, little brothers and sisters, I would like to ask, which configuration of Haiyue car did you buy?"
After the couple bought the Haiyue car, they could not suppress the joy in their hearts.
"We bought the elite version, the one with a range of 300 kilometers."
The man talked eloquently, "I think there is not much difference between the 300-kilometer range and the 400-kilometer range, because the bio-battery of bio-new energy vehicles does not shrink as seriously as lithium batteries."
"Lithium-battery new energy vehicles have a nominal range of 400 kilometers, but the actual range may only be more than 200 kilometers. Bionew energy vehicles have a nominal range of 300 kilometers, but the actual range may be more than 300 kilometers. The most we can do is replace some energy blocks with a little trouble. "
Zhang Ping nodded and asked: "The sales price of the elite version is 139,000 yuan. Although the purchase tax is exempted, but with insurance and license fees, it may cost more than 140,000 yuan."
"At this price, you can buy a mid-range and above Corolla, Nissan's Sylphy, and even Honda's Civic, Volkswagen's mid-range and above-level Lavida and other cars."
"Have you not considered these? After all, they are a joint venture brand. They have been working in the domestic market for so many years, and their reputation and quality are still guaranteed."
"Haima Automobile's reputation in the past was not very good. After cooperating with Changtian Technology, the Haima Haiyue Automobile produced has not experienced market testing."
The man’s answer represents the voice of many consumers: “Haima Haiyue does not need to prove that he can withstand the test of the market, because he is endorsed by Changtian Technology, and every product launched by Changtian Technology is Excellent product!”
Then Zhang Ping interviewed seven or eight users who had already purchased a car or were still waiting in line.
Everyone's original intention to buy a Haima Haiyue car is almost the same.
That is cheap, applicable, and suitable for families.
Media across the country are paying attention to the sales of Haima Haiyue Motors on the first day.
The data soon came out.
In one of the few Haima 4S stores across the country, a total of 32,000 Haima Haiyue vehicles were sold in one day.
This explosive sales volume shocked the entire Xiaguo automobile industry.
This is the combat effectiveness gained after cooperating with Changtian Technology.
Car sales have been replaced by mobile phone sales.
And this time, the sales and production of Haima Haiyue Automobile are doing very well.
The car had just been put on sale, and a sales boom was expected. Thanks to Zeng Guoxiang's decisive decision to start production ahead of schedule, all the more than 30,000 cars on the first day were delivered smoothly.
According to the sales rules of Cangqiong Auto, after experiencing the craziness after the launch of sales, the sales data will slowly fall back and eventually stabilize.
Eventually it stabilizes and will reach an extremely high level.
Many industry insiders have analyzed that this level of value will far exceed that of Corolla and Sylphy in their heyday.
Because there are more than 100,000 bio-new energy vehicles, only Haima Haiyue is one, and there are no other brands to share this market.
Therefore, the potential customer group of Haima Haiyue is the sum of those customers who were interested in buying Corolla, Sylphy, Lavida and other brands in the past.
After getting the first day's sales results, Jingmu let out a long sigh of relief at the Haima headquarters.
The start was considered a success.
Next is the test of the market.
However, Jingmu is very confident in his products.
After the car is delivered to consumers, users will become more trustful the more they use it.
Jingmu poured a cup of tea for Zeng Guoxiang who was sitting on the sofa.
"Mr. Zeng, you are still courageous!" Tens of thousands of cars were delivered just a few days before the launch. This would be absolutely impossible for other brands.
When Zeng Guoxiang was washing his hair this morning, he found that a lot of his hair had fallen out.
He looked in the mirror carefully and saw that the top of his head was already bald.
He is still relatively young, not yet 40 years old, and has already started to go bald, and he only started to go bald after coming to Nanhai Province.
This shows how stressful working at Changtian Technology is.
Fortunately, the mission of getting off to a good start was finally completed.
Zeng Guoxiang looked at Jingmu and smiled, and said: "Mr. Jing, our task has not been completed yet. Do you know why Mr. Chen didn't let Lifan produce non-operational bioenergy vehicles that the public can buy?"
After Jingmu heard this, he became dull for a moment.
He also thought about this problem, but did not think about it in detail.
I think this should be the different division of labor given by Changtian Technology to its subsidiaries.
Lifan Automobile focuses on the operating market, while Haima Automobile focuses on the general consumer market.
Zeng Guoxiang said: "The size of the ordinary consumer market is several times, even dozens of times, that of the operating market."
"The reason why Changtian Technology does this is that they have a cooperative relationship with Lifan Company. Even if they hold shares, they do not have 100% complete control."
"And we are a 100% owned subsidiary of Changtian Technology, so we have to eat the big cake."
"Now is not the time for us to take a break. Haima Automobile must take the second step of strategy."
"One is to expand production as soon as possible, including continuing to build a new Haima automobile production plant in Nanhai Province, so as to push our production capacity to a considerable level as soon as possible."
"The second is that the number of our 4S stores is still too small. The total number of 4S stores in the country is only about 10."
"Many domestic users who want to buy our cars must either go to cities with 4S stores, or wait patiently for our online sales to open. Of course, the most common method they use now is to buy from local car dealers."
"Automobile trading companies in various places are not direct downlines of our company, nor are they our legal dealers, so we cannot determine what prices they sell at and what additional conditions they will impose on consumers. control."
"Currently our sales are relatively small, far from reaching the level of Corolla or Sylphy."
"When our sales increase, these uncontrolled sales channels will have a huge impact on us."
Jing Mu now admires Zeng Guoxiang immensely. This young man's mind is always spinning and he is thinking about long-term things.
Zeng Guoxiang said: "Although the regulations given to us by the headquarters of Cangqiongji are that we can only sell online after three months."
"But I think we should strike while the iron is hot and launch an online sales model as soon as possible."
"We want to seize the market with Corolla, and with Sylphy and Volkswagen's low-priced cars!"
Zeng Guoxiang took a sip of tea and said: "I firmly believe that Mr. Chen has the same idea. Not to mention the huge Xiaguo automobile market, which can accommodate several automobile companies. The significance of Haima's existence is that the entire middle and low-end market is ours." Yes, there is no second home.”
Zeng Guoxiang said there is no second company.
Jing Mu felt the hairs on his body stand up.
How can a sparrow know the ambition of a swan?
This is how Jingmu feels now.
Under his auspices, after Haima was acquired by Changtian Technology, Jingmu's biggest wish was that the company could survive and achieve profitability.
Unexpectedly, Haima would have such important strategic significance in Changtian Technology's strategic layout.
Jingmu said solemnly: "I think that while we are advancing the above work, we should promptly announce the performance of Haima Haiyue Motors in the past few days."
Haima Automobile Company immediately released the sales volume of Haima Haiyue 24 hours after its launch.
The terrible sales of 32,000 units were like dropping an atomic bomb on the entire automobile industry.
Major media outlets are frantically reporting on this news, and comparing it with the previous sales results of Cangqiong Automobile, indicating that the era of Xiaguo Biotech's new energy vehicles has arrived.
Sina Auto even published this news on its front page: "The Xiaguo market no longer needs joint venture cars in the traditional sense!"
Netizens on the Internet were just cheering.
In addition to celebrating that the price of bio-new energy vehicles has dropped below 150,000, making it affordable for most people, they also called on Changtian Technology to seize the time to make Xia Guo's car brand across the ocean.
"Changtian Technology can completely enable bio-based new energy vehicles to be sold overseas. Let those overseas bumpkins see what new energy is in the true sense!"
This comment received more than 600,000 likes and more than 200,000 replies.
"Every technology of the bio-new energy vehicles under Changtian Technology Group is developed and produced by us Xia people. Not a single part comes from overseas patents. How can we not love such automotive technology?"
This comment also received more than 100,000 likes.
Netizens in Xia Guo felt proud of a domestic car brand for the first time.
At the same time, on the second night after Haima announced its sales, Xiaguo TV's news broadcast spent three and a half minutes comprehensively reporting on Changtian Technology's bio-new energy vehicle strategy.
The lens ranges from fully automated production and design, to 4S stores queuing up to buy cars, to users who have already bought a car and started driving the experience.
The anchor explained in detail that bio-new energy is part of the national strategy, and the launch of bio-new energy vehicles has important and positive significance for the transformation of the country's petroleum energy structure.
This is actually promoting and praising Changtian Technology’s bio-new energy vehicle strategy from an official perspective.
Domestic joint venture brand cars are really panicking.
What can be seen with the naked eye is that in the month when Haima Haiyue was launched, the sales of mid- to low-end models of brands such as Toyota, Volkswagen, and even American Chevrolet General Motors plummeted.
This is real heartache visible to the naked eye!
These car manufacturers understand very well, where have the lost users gone?
All the lost users went straight to Haima Haiyue Automobile.
Haima Haiyue is actually like a gold-eating beast. With its terrifying sales price and amazing output, it can meet the needs of all users.
Xia Guo and all the major joint venture companies have sent special reports back to the headquarters in the form of special reports on the current emergency situation encountered in the Xia Guo market, requesting headquarters for support and help in finding a solution.
This is how Toyota's summer headquarters described it in an urgent letter to Ichiro Toyoda.
"Haima Haiyue Automobile is like a butcher. He is armed with a machine gun and slaughters all fuel vehicles with a value of less than 200,000 yuan indiscriminately. But we only have wooden sticks in our hands."
This description fully illustrates the absolute crushing caused by technological generation differences.
Toyota was panicking.
After all, Toyota has long been ranked first in Xiaguo's car sales rankings.
After the launch of Cangqiong Auto, Toyota's mid-size car sales were less than 30% of the previous volume.
The impact is very terrible.
This means that the output of the TNGA standardized production platform that Toyota spent huge sums of money to build in Xia Guo has declined sharply.
The major factories in Xia Kingdom had to stop production, otherwise the products produced would not be sold, and it would be even more troublesome to store the inventory.
Mid-level cars are basically about to be overtaken by Cangqiong Automobile.
Now Toyota's main model, which costs over 100,000 yuan, is about to be destroyed by Haima Motors again.
If this continues, Toyota's sales will drop from the first place in the region to "others".
In such a critical situation, Xia Guo District must seek support from Dongyang Headquarters.
But Toyota headquarters doesn't have a particularly good solution.
After all, Toyota has already implemented price reduction measures in the last wave, but with little effect.
Toyota executives held an emergency meeting to discuss countermeasures.
Also as anxious as ants on a hot pot are car companies such as Volkswagen and Hyundai.
Dazhong has been cultivating the Xia Kingdom for many years, and not only has he made a lot of money. Don't bring out the Dogasia Automobile Company that you cooperate with.
Cangqiong Auto directly halved the sales of mainstream mid-level models such as the Passat Magotan.
The mid-to-high-end versions of Cangqiong Automobile have made Audi, a brand owned by Rangzhong, doubtful.
Now even Volkswagen's Lavida Sagitar and other cars cannot be sold.
One Lavida production plant immediately stopped operations because the expectations were very bad.
This also makes Volkswagen very anxious, because they are preparing to invest 5 billion euros to build a Volkswagen Skoda factory in the Czech Republic. Should they make this investment now?
Many joint ventures in Xia State feel that it is simply not possible to continue like this.
Through multiple channels, they all learned about each other's intentions - the competition between fuel vehicles is a secondary conflict, and the competition with Changtian Technology is the main conflict.
One month after the release of Haima Haiyue Automobile, many joint ventures of Xia Guo gathered in Shanghai to hold an emergency meeting.
(End of chapter)
