Changtian Technology's service efficiency is very fast.
This time, Changtian Technology cooperated with BOE in the name of the group company, not its subsidiary, so Wang Xiang was personally responsible for all matters.
The two parties signed a cooperation agreement, and a week later the specialists from Changtian Technology and BOE completed all the equity transfer and capital injection matters.
Moreover, Changtian Technology also transferred 10 billion RMB to BOE with a special payment, which is regarded as the first batch of research funds.
Wang Dong looked at Changtian Technology's series of operational measures and felt extremely emotional.
He said to his subordinates more than once:
"This is really the most important weapon of the country and the backbone of the country."
"If Xia Guo had a few more companies, similar to Changtian Technology, which have strong execution capabilities and have identified development goals and priorities, how could our country's technology take so many detours."
"Many technology companies waste not only time, but also money!"
Wang Dong was really emotional.
Then Wang Dong said to the person in charge of the marketing department: "Now Changtian Technology is also one of the shareholders of our company, so we must provide them with mobile phone screens with guaranteed quality and quantity."
"This plan is based on the meeting I had yesterday. On the basis of guaranteed costs, we will sell it to Hanhai Technology at a lower profit."
"I understand, Mr. Wang!"
In order to ensure the supply of Hanhai mobile phone screens, BOE has canceled many high-priced orders and the entire production line is operating at full capacity.
Changzezhou.
Chen Xiao looked at the calendar on the table and was counting the time.
It is July 2014, the height of summer.
If nothing else happens, Apple will release iPhone 6 in September of the second half of the year.
Because of the excellent chip, excellent screen and excellent system, as well as the appearance that is very in line with human aesthetics.
Before Chen Xiao's rebirth, iPhone 6 became Apple's most popular mobile phone after iPhone 4S.
There is also a very scary statistic.
From the beginning of iPhone 6 to the end, Apple announced the termination of technical support for it.
It sold a total of 250 million units.
If we calculate based on the total of 6 billion people in the world, nearly 4% of people have purchased iPhone6.
That is to say, if you randomly find 100 people on the street, 4 of them will be using iPhone6 phones.
Moreover, iPhone 6 is completely a product designed by Cook’s team and has nothing to do with Steve Jobs.
Now Apple sees that Hanhai Technology is relatively weak, and most of its mobile phones may be out of stock, so the possibility of Apple launching iPhone 6 in the second half of the year is very high.
Before and after the iPhone 6, many domestic mobile phones will surely hold press conferences to benchmark against the iPhone 6, or to take advantage of the success of the iPhone 6.
The time point determined by Chen Xiao on the calendar.
September 21, 2014.
That is ten days after Apple's expected press conference.
On this day, Chen Xiao arranged for Steve Jobs to release a new generation of Hanhai mobile phone, Hanhai 2.
Boom, boom, boom.
It was a knock on the door.
"Please come in." Chen Xiao put down his pen and raised his head.
In came Steve Jobs.
After making up his mind to work at Changtian Technology, Jobs also brought his relatives to Changzezhou.
Through the past two years of self-cultivation, Jobs' health has also become very good.
It cannot be seen that he was terminally ill.
And through continuous learning, Jobs has been able to communicate well with his team in Chinese.
"I just contacted AUO conveniently. According to the order between the two parties, we still have about 5 million mobile phone screens per flat piece."
"AUO informed us that they will ship products in accordance with established requirements."
This is AUO.
On the one hand, he is very afraid of the methods on the other side of the ocean, and is afraid that he will not even have a factory, let alone make money.
the other party
They very much hope to complete the order agreement with Hanhai Technology, after all, it is real money.
This is businessman.
He has no etiquette, justice or shame at all. He will do whatever is beneficial to himself.
Chen Xiao chuckled and said, "Then you should inform AUO now that our agreement has been terminated and the order for 5 million mobile phone screens has been officially cancelled."
What both parties signed was an agreement of intent, signed once every 5 million pieces.
Therefore, if Chen Xiao terminates the agreement, Hanhai Technology will not compensate a penny.
Chen Xiao told Jobs: "The production plan for the Hanhai 2 mobile phone we previously formulated is proceeding as planned."
"All are using BOE screens."
"All mobile phones currently on sale under Hanhai Technology use BOE's TFTLED screens."
Jobs knew that Hanhai Technology had no choice but to retreat. This was the only way to solve the problem.
Jobs’ advice to Chen Xiao: “Because there is a gap in display effect between the subsequent mobile phone screens we used to use Sharp and the larger screens we used before, so we must take some measures to explain it to consumers.”
"My plan here is that no matter what method is taken, the selling price cannot be lowered."
Steve Jobs was a marketing wizard.
He is very clear about the price of the mobile phone and its contribution to the entire mobile phone brand.
If the price of a mobile phone is reduced due to various reasons after it is sold, it will be a devastating blow to the entire mobile phone brand.
A price cut for a flagship mobile phone will have two consequences.
The first consequence is to offend existing users.
Users who were willing to buy Hanhai mobile phones in the past have already demonstrated their trust in the Hanhai brand.
But when these users learn that the mobile phone they purchased will be sold at a reduced price a few months or six months later, they will feel hurt.
When buying things, you should buy them if they rise or not if they fall. This is a mentality of many people.
Then next time, these users may choose a mobile phone with better value preservation. Even if the performance of Hanhai mobile phone is very powerful and consumers cannot live without Hanhai mobile phone, then these old users will choose to wait a little longer and wait for the price of the mobile phone to be reduced before buying it. .
The second consequence is that the price reduction of mobile phones will make them less attractive to new users.
New users know that the price of your mobile phone will definitely be reduced, and they will choose to wait a little longer, which will cause the sales level of the entire mobile phone to drop.
So the main reason why Jobs came to Chen Xiao today was to persuade Chen Xiao that after the mobile phone was replaced with a BOE screen, he could not make up for the imbalance among consumers by reducing prices.
Jobs's reasons were very good, and Chen Xiao also felt that they were very reasonable.
Before Chen Xiao was reborn, why did Apple’s mobile phones sell so well and remain around the world for decades?
A very important reason is that Apple mobile phones retain their value very well.
Chen Xiao said: "My thoughts are the same as yours, so I want to hear your opinions."
Jobs came up with Hanhai Technology’s plan.
“We can make up for the imbalance in users’ minds through after-sales service.”
“My suggestion is that no matter when users purchase Hanhai series mobile phones, we will officially extend their warranty for one year.”
"For users who later purchased TFTLED screens, in addition to extending their one-year warranty, we also gave them a chance to replace their screens for free."
"For users who have purchased a Sharp or AUO screen, we will give them a half-price discount when replacing their screens."
Jobs's plan is very appropriate.
Both old users and new users have been settled, and it will not have any impact on the credibility of the brand.
Chen Xiao nodded and said, "Just follow Mr.'s plan."
In fact, what Chen Xiao is most worried about now is what will be the reaction of users when they know that Hanhai Mobile's flagship mobile phone and its subsidiaries Bird and Nokia are all using cheap mobile phone screens?
In the era of mobile Internet, users view and obtain information through the mobile phone platform.
Therefore the screen is very important.
However, Chen Xiao is confident in the performance of Hanhai mobile phones.
There will never be a perfect product in this world.
Chen Xiao believes that users will also trust Changtian Technology after weighing the balance.
On the morning of the second day, Hanhai Technology announced two pieces of news.
The first news is that Hanhai Technology has voluntarily terminated its cooperation with Sharp and AUO. In the future, all Hanhai Technology mobile phones will use JD.com to put tftled screens.
The second news is that Hanhai Technology has launched a series of preferential measures for new and old users.
As soon as the two pieces of news were announced, the entire Internet went crazy.
The Western media sneered, because in their view, this was a major step backward for Hanhai Technology.
"***" commented on the global social media platform: "While mobile phone manufacturers around the world are making great strides towards IPS, OLED, and AMOLED, Hanhai Mobile is still using TFTLED with extremely backward technology. They hope Consumers are enjoying the joy of feature phones on their smartphones.”
"***" even reported Hanhai Technology with a major setback as the title: "Without the window to display color, all the performance of Hanhai mobile phones will be greatly reduced. Hanhai Technology even gave up OLED and switched to TFTLED."
Of course, the happiest ones are South Korea's Samsung LG and other mobile phone manufacturers.
The human threshold is getting higher and higher.
After users have used IPS and AMOLED technologies with more vivid colors, it is difficult to adapt to tftled.
This is just like when people get used to watching LCD TVs and can no longer accept the big-bellied CRT TVs.
"South Korea Daily" commented: "Changtian Technology takes users towards 2004."
This is used to satirize Hanhai Technology for not being able to buy a screen.
As the media reports on Hanhai Technology's use of tftled technology, many trolls are also helping these overseas mobile phone manufacturers to promote and build momentum.
Almost overnight, tens of thousands of popular science articles comparing various types of mobile phone screens were published.
These articles all point out that TFT is currently one of the most backward mobile phone screens.
Even if users prefer flicker-free LED technology, they should buy OLED screens instead of TFTLEDs.
Immediately afterwards, domestic and foreign mobile phone manufacturers used this news as a breakthrough point to promote how bright their mobile phone screens were, how eye-protective they were, and how much stronger they were than the screens of Hanhai mobile phones.
The two policies of Jobs did give the die-hard fans of Hanhai Technology a little bit of understanding.
However, on the Internet in Xia State, the issue of Hanhai mobile phones using BOE screens has torn netizens into two factions.
Some netizens expressed sympathy and empathy for Hanhai Technology.
Feiyushu: "I have been paying attention to Hanhai Mobile's search for screen breakthroughs. Sharp and AUO suddenly stopped supplying, which is really shocking. The robbers are really unreasonable in what they do. I firmly support Hanhai Technology to use BOE's screens , even if you come up with something of your own a few years later, don’t give in.”
Loud Dongfang: "I am a user of Hanhai mobile phones. Even if Hanhai mobile phones have TFT screens in the future, I will firmly support it! I hope that after the cooperation between Changtian Technology and BOE, we can master the core technology and make our own screens for Xia people."
At that time, he was pissed off: "I don't know if you have paid attention to the screen prices of Toyo and South Korean technology companies during this period. They first expected Changtian Technology to ask them to supply supplies, but Changtian Technology did not do so, and ended up selling the screens backhand. The price was increased by 20% and sold to those mobile phone companies in Xia Guo."
"I also read the relevant news upstairs. It's really ugly."
"The core technology still needs to be in our own hands! Fortunately, Changtian Technology has developed our own chip from the Xia people, otherwise the chip would be too troublesome according to the screen's method."
Another group of netizens are completely on the opposite side. They use all kinds of sarcasm and ridicule to comment on Hanhai Technology.
"Oh my god, it's 2014, and they are still using TFT material. Only fools buy Hanhai Technology mobile phones!"
"What is a smartphone? We use smartphones to browse Weibo, chat, watch movies in Moments, and watch TV series and pictures. The first medium through which we receive information is not the chip of the mobile phone, but the screen of the mobile phone. It uses the display TFT material with extremely poor performance, isn’t this a rip-off for consumers?”
"What kind of rubbish screen? How much does it cost? Hanhai mobile phones are so expensive. I will never buy Hanhai mobile phones. I will not be a guinea pig."
"Spending several thousand yuan to buy a mobile phone with a TFT screen is too much. Isn't it nice to buy an iPhone or Samsung at this price? Mobile phones from Xiaomi and Lianxiang are only two to three thousand yuan. Money, but also using a high-end screen.”
Netizens’ comments represent the market trend to a certain extent.
After a new batch of Hanhai series mobile phones leave the factory.
Its sales have indeed been affected and its growth rate has slowed down.
Wenqi compared the current sales with the sales of Nokia and Bird mobile phones when they were first released, and said with great emotion: "If the screen had not changed, the king of high-end and mid-range mobile phones in the national market this year would definitely be Hanhai Technology. "
Because mobile phone screens are too backward, many professional websites are also negative about Hanhai Mobile's new generation mobile phone to be released in September.
After all, Apple will greatly improve the computing power of the chip this time, and the integrity of its ecological chain is not comparable to the current Firefly ecological chain.
In September 2014, Cook held a grand press conference at Apple headquarters and released the iPhone 6, which has the most advanced computing power, strongest photography capabilities, and most advanced screen in Apple’s history.
One week after its release, global sales of iPhone 6 exceeded 10 million units.
Cook mentioned Jobs without naming him at the celebration banquet, “The success of the iPhone is not because of one individual, but because he has the world’s most advanced technology, the most fertile scientific research soil, and the world’s most dynamic scientific research talents. "
Jobs watched Cook's speech in his office and smiled.
He can announce the news to the outside world according to Chen Xiao's order.
Han Hai 2 will be released next week.
