Xinlang Technology asked this question in the hearts of many people, especially some American media, including the Washington Post.
They also want to know why Haihai Technology is confident that its mobile phone sales will be very good? Because the most important thing about a smartphone is that it consists of two parts. One part is the hardware of the mobile phone, and the other part is of course the system of the mobile phone.
Lu Lei also looked at Jobs, hoping to get Jobs's answer. Jobs's answer is likely to affect Apple's judgment on the future.
In response to such problems, Hanhai Technology had already made predictions before the press conference.
So Jobs already had an answer in his mind.
Jobs smiled and looked at the audience and the media in the press gallery.
"Smartphones represent the era of mobile Internet, so the entire ecosystem powered by smartphones as a platform is very important. If the ecosystem is lost, then our smartphones will just be empty shells with powerful hardware, so I fully agree. The question just asked by a reporter from Lang Technology."
"But we also believe that the powerful hardware of mobile phones is the reservoir of the ecosystem. Where there is water, there will be fish."
"The reason why Hanhai Technology's first-generation mobile phone is confident to be launched now is that in addition to our strong hardware support, we also have a very complete ecosystem."
"For convenience, you can see through the demonstration I just gave, whether it is life, work or entertainment. Our application matrix is very complete and can basically meet the needs of users' life and work. On the other hand, Changtian Technology has already We have signed cooperation agreements with many excellent application manufacturers on the market.”
"These application manufacturers have actively expressed their willingness to join the Yinghuo ecosystem based on Hanhai Mobile as the platform, and actively build the application matrix of the Yinghuo system."
"First Evolution"
"Many technology companies, including Ali, Baidu, Xinlang, and Souhu, have reached strategic cooperation agreements with Changtian Technology and are willing to provide relevant technical support and content support for the application of the Yinghuo system."
In fact, reporters know that even though some application companies have cooperated with Hanhai Technology to provide application content in the Firefly operating system, compared with the iPhone's iOS and Android systems, these companies are still too few.
What the reporter wants to ask is, how can Hanhai Technology be able to compete with iPhone or Android phones when the number of applications cannot compete with IOS and Android.
But Jobs avoided this question very cleverly.
Lu Lei couldn't help but feel a little disappointed when he saw that he didn't get the answer he wanted.
But reporters were not ready to let Jobs go.
The reporter stood up and asked: "But at present, Hanhai Technology cooperates with only a small number of application companies. How can Hanhai Mobile guarantee the user experience?"
Lu Lei also wanted to know Jobs's answer, so he raised his head and looked at Jobs again.
Jobs smiled and replied:
"Actually, I just mentioned this issue during the press conference."
"The application matrix of the Yinghuo system pays more attention to the content of the application itself. I just said that the super hardware performance of the mobile phone means a reservoir. Wherever there is a pond, there will be fish."
"So I believe that the world's outstanding application companies, no matter how big or small they are. No matter whether they are well-known in the past or not, they will definitely be willing to use the Yinghuo system as a reservoir to show their capabilities and provide consumers with better application content and services." By."
After getting this answer from Jobs, Lu Lei chuckled and breathed a sigh of relief in his heart.
Lu Lei believes that applications are not that easy to build, and the ecological chain is even more difficult.
The reason why those so-called small application manufacturers cannot compete with large companies is because their content is not as good as that of large companies, their talents are not as good as that of large companies, and of course their technical capabilities such as algorithms and design are not as good as that of large companies.
Therefore, Lu Lei firmly believes that as long as Apple's iOS can stabilize a large number of application companies and give them huge profits, then these application companies will definitely not leave the iOS system.
Without application support, the so-called reservoir will definitely be a pool of stagnant water. Only living water will have fish, and stagnant water will only have bed bugs.
Domestic reporters are still more willing to believe Hanhai Technology's words, and firmly believe that Hanhai Technology will be able to lead Xia Guo's technology company to a higher level and gain a firm foothold in the smartphone field.
But overseas media will not miss any opportunity to question Changtian Technology.
A reporter from the New York Times raised his hand and asked: "The price of iVast1 mobile phone is 6,999 yuan, and the price of the high-end version has reached 7,999 yuan, which is equivalent to 1,290 yuan. This price is more than the high-end version of the iPhone 5S." It’s a few hundred meters more expensive.”
"We all know that Xia is still a developing country. According to data provided by relevant departments of Xia, the per capita disposable income of Xia in 2012 was only 17,000~18,000 RMB, which means buying a high-end version of Hanhai A mobile phone may cost someone close to half a year’s salary.”
"Does Hanhai Technology think that the price of its mobile phones is relatively high and not in line with the actual situation of Xia Country?"
The New York Times's positive questions are actually a bit vicious.
On the one hand, he said that the development level of Xia State was relatively low, and on the other hand, he said that the price of mobile phones was too expensive and not worth the price. Not only did they humiliate Changtian Technology, but they were also not optimistic about the sustainability of Xia's economic development.
In fact, regarding the issue of selling price, Hanhai Mobile also went through some heated discussions before determining the price.
If you don’t count the R&D costs of hardware products and systems, and just count the production costs, the cost of Hanhai mobile phones is about 1,400 to 1,500 yuan.
This cost is actually lower than the production cost of iPhone5S.
Therefore, when determining the price of the mobile phone, Wang Xiang and others believed that as Xia Guo's first smartphone using its own operating system and its own domestic chip, the price would be very good at 3,000 to 4,000 yuan.
This price is actually close to competing with mid-range mobile phones from Motorola, HTC and Samsung, and this price also has a large user group and user market.
Wang Xiang and Zhou Linghua both agree to sell at a price of 3,500 to 3,999 because they believe that the price is cheaper than iPhone and Samsung, and they can gain the favor of consumers faster and develop the market as quickly as possible.
And if the mobile phone is sold at a price of 3,500 yuan, there will be a net profit of close to 2,000 yuan. This is already a huge profit for a mobile phone, and the senior management of Changtian Technology is very satisfied.
In the past, for Nokia's feature phones, the profit of a mobile phone might be only a few tens of RMB.
But Chen Xiao has never agreed with such a price.
The prices he gave are 6,999 yuan and 7,999 yuan.
Given such a pricing, Chen Xiao had his own thoughts.
There are some differences between products like mobile phones and other products.
Mobile phones absolutely cannot take the path of surrounding cities in rural areas (from low-end to high-end).
The so-called rural areas surrounding cities is to attract low-consumption markets with low prices in order to expand their sales.
Xiaomi has taken this path. It was born for fever from the beginning, expanding the market with extremely high cost performance, that is, extremely low prices, and has won the favor of a large number of people.
But when your mobile phone is labeled as cheap or cost-effective from the moment it is born, it will be very difficult for you to break into the high-end market.
It is very easy for brands such as Apple and Samsung to move from high-end to low-end. After they can occupy the high-end market, they reluctantly release a few mid- to low-end mobile phones, which are usually sold out.
Because as long as high-end mobile phones can be successful, they will set a benchmark in the entire industry and establish a brand image in the minds of consumers, and they will easily gain access to the mid- to low-end consumer market.
It is still too difficult for low-end mobile phone brands to change their image.
A few very simple examples can illustrate this problem.
If Gucci released a 500 yuan bag, consumers would definitely rush to buy it.
But if Metersbonwe releases a piece of clothing priced at RMB 20,000 to RMB 30,000, consumers will definitely sneer at it.
Similarly, when Porsche is willing to launch a car with a price of more than 100,000 yuan, the sales volume of this car must be a hit.
But when Wuling plans to launch a 2 million sports car, I believe consumers will stay away from it.
Chen Xiao gave the price of 6999 and 7999 yuan. One is to establish the symbol of Hanhai Technology's high quality from the beginning (expensive price does not necessarily mean high quality).
The other is that Chen Xiao believes that the country's economy is developing rapidly, and he will look back at such a price in a few years. In fact, it is within the acceptable range.
Jobs answered very cleverly: "I believe that consumers are willing to pay for what they need. The price and experience of Hanhai mobile phones will definitely make consumers feel that they are worth their money."
"Suhang Daily" reporter: "Mr. Jobs, I am asking on behalf of overseas netizens. After the release of Hanhai mobile phone, will overseas users have channels to purchase it? Can Hanhai mobile phone enter the US market?"
Jobs said: "The Hanhai mobile phone will be released globally on May 20. Consumers can snap up the phone after getting the reservation code through the official website."
"Consumers around the world except the United States can purchase it."
Changtian Technology has cooperated with Nokia for more than a year to open a 4G network in Europe to pave the way for the sales of Hanhai mobile phones. Therefore, Hanhai mobile phones can of course be sold in Europe. Not only can they be sold in Europe, but they can also be used. 4G networks in Europe.
Jobs told reporters with a joking smile: "As for why American users cannot purchase through the official website, everyone knows the reason."
"Hello Mr. Jobs..."
At the press conference, the originally expected 20 minutes for reporters to ask questions was extended to a full hour, and the press conference did not end until 11 p.m.
That night, relevant employees in the smartphone industry around the world stayed up all night.
The marketing strategy departments and technical staff of companies like Apple, Samsung, and Motorola repeatedly watched the replays of the press conference and studied the related functions of Hanhai mobile phones. Assessing the impact that Hanhai mobile phones will have on their own mobile phone sales after they go on sale?
Netizens of Xia State were discussing the matter enthusiastically on Weibo and major forums.
As Xia Guo's first smartphone to use self-designed chips and operating systems, Xia Guo's first smartphone capable of competing with Samsung and Apple, netizens are of course very enthusiastic.
The discussion on the Internet is very lively.
Many Xiaguo netizens have given positive support to Hanhai Mobile, but the high price of Hanhai Mobile has made it difficult for many people.
Similar to:
"I firmly support Changtian Technology's Haihai mobile phone, but the price is too expensive, so I won't make an appointment."
“The press conference made my blood boil, but the price made me feel cold. Oh, let’s go to sleep.”
Such comments are common on Weibo.
Among some of the comments, there are indeed many netizens’ true feelings. After all, the price of 6,999 yuan was indeed relatively expensive in 2013. It cannot be ruled out that a large part of them are trolls hired by overseas competitors to deliberately set the pace.
After the press conference, Chen Xiao held a grand celebration banquet at Changtian Technology's Wangyue Hotel.
While everyone was drinking and chatting, Chen Xiao would also check his cell phone and read the comments from Weibo netizens about the press conference.
Of course, Chen Xiao saw the comments made by netizens complaining that the price was very expensive, and there was no way to support such comments psychologically and physically.
Chen Xiao is not angry at all, and even thinks the netizen is a little cute.
Of course, he will not regret his price decision.
Because there is still one card in his hand that has not been played out - that is Nokia.
In the future, in order to meet the needs of ordinary consumers for Hanhai Technology smartphones and application matrices, Changtian Technology will also launch a cheap version of Hanhai Technology, which is a smartphone launched under the Nokia brand.
Nokia and Hanhai will sell high-end and low-end products.
But all this has to wait for the sales volume of iVast1 to be decided.
Five days passed by in a flash for many people, but for senior executives of Hanhai Technology such as Jobs, Wen Qi, and Simpson, this day was quite a torment.
Wen Qi basically held her cell phone in her arms all the time, checking the number of reservations on the mobile phone in the background of Hanhai's official website.
The number of iPhone 5S reservations per week reaches 5 million units.
This is a very scary statistic.
Of course, Wen Qi and Steve Jobs would compare the reservation volume of iPhone 5S with the reservation volume of Hanhai Mobile Phone.
But five days have passed. Due to various reasons such as price and the first launch of a new mobile phone, the number of reservations for Hanhai mobile phones is a bit appalling.
As May 20th is approaching, the final reservation volume of Hanhai mobile phones is set at 520,000 units.
Wen Qi felt a little chilled in her heart, knowing that Changtian Technology had tens of millions of units in stock.
But Chen Xiao was cheerful every day and seemed indifferent to this matter.
Wen Qi couldn't help it anymore, and found Jobs with the backend data, and then found Chen Xiao.
With such a miserable volume of reservations, not only the mobile phone brand is in decline, but the inventory of tens of millions of units is also in decline.
Now it seems that the huge press conference is simply a joke!
Could it be that Hanhai Technology really wants to die before it even starts?
