Jobs just gave a two-hour introduction.
Hanhai mobile phones are enough to attract consumers' desire to buy in terms of appearance, performance and operating system.
Now it's a matter of price.
Not long ago when the iPhone 5s was released. Among them, the 16GB version is priced at 5,288 yuan, the 32GB version is priced at 6,088 yuan, and the 64GB version is priced at 6,888 yuan.
The sales price of Samsung Galaxy 4 mobile phone is also around 5,000.
Although Motorola and HTC have fallen behind in the competition, their prices are still between 3,000 and 5,000.
The price range is already 5,000 yuan to 6,000 yuan. The price range of big brand smartphones is higher than that of Nokia's Android smartphones. One or two thousand yuan is much higher than a feature phone.
Then the price of Hanhai mobile phones is quite eye-catching, and the price of Hanhai mobile phones is very representative.
Before Hanhai Technology Company, a subsidiary of Changtian Technology, made mobile phones, many technology companies in Xia State had already started making mobile phones.
The most representative ones are Warwick and Xiaomi.
Xiaomi even regarded herself as Xia Guo's iPhone.
When Rebus held a press conference for Xiaomi mobile phones, his dress and appearance, even his language, expressions and movements were all deliberately imitating Steve Jobs.
And how much does Xia Guo’s smartphone cost?
Xiaomi phones never cost more than 2,000 yuan, and they usually cost 1,999 yuan for the top version.
Warwick has several smart phones, and they also imitate the iPhone to make their own flagship phones. The prices are also more than 1,000 to more than 2,000 yuan, and they dare not exceed 3,000 yuan.
The price of 3,000 yuan is a threshold for the sales price of Xia Guo's mobile phones.
Because Xia Guo's smartphones, in terms of brand appeal, user experience and popularity, are more than one level behind Apple's iPhone, Samsung's Galaxy, and even Motorola and HTC.
If your price exceeds 3,000 yuan, then why don’t consumers use the money to buy an iPhone or a Samsung?
After all, after so many years of smartphone development, Xia Guo’s mobile phones do not have the technology or ability to challenge well-known overseas brands.
The Xiaguo mobile phone brand is more of a chaser than a leader.
Jobs took two steps back, and the corresponding prices of different configurations of Hanhai mobile phones were displayed on the screen.
A burst of exclamations erupted from the scene.
There are only two versions of Hanhai mobile phones, one is the low-end 2g+64g (matched with a Seagull camera, 21 million pixels), and the other is the high-end 4g+128g (matched with a Seagull camera of 48 million pixels.).
The low-end version is priced at 6,999 yuan, and the high-end version is priced at 7,999 yuan.
Changtian Technology dares to be the first for Xia people!
The price of its low-end models exceeds the price of the high-end iPhone 5s.
This is also the most expensive smartphone in the world (except for the Middle Eastern tycoon version of the gold-covered iPhone).
The Xinlang Technology reporter at the scene excitedly said to the camera:
"The lowest configuration of the Hanhai mobile phone is actually higher than the highest configuration of the iPhone 5s. The iPhone 5s only uses 1g of memory and 64g of flash memory, while the Hanhai mobile phone uses a 2g+64g configuration. Moreover, the Hanhai mobile phone also uses The performance of carbon crystal memory is several levels higher than Samsung's memory. The machine king of 2013 has been born."
Sohu reporter: "128g! 4g+128g, the top configuration of Hanhai One mobile phone actually reaches 4g+128g. This is the first mobile phone among the global smartphone manufacturers to have 4g of memory and 128g of storage."
The system is independently developed by Changtian Technology, and the chip and most of the hardware (except the screen) are independently developed and produced by Changtian Technology and the cooperating Xiaguo Technology Company.
Not only that, its hardware performance and user experience are far better than iPhone and Samsung.
This is the charm of Hanhai Technology, and this is also the technical foundation of Changtian Technology.
The big guys at the scene now understood why Changtian Technology put the Hanhai mobile phone launch event after the iPhone 5s.
This is not intended to avoid the edge of Apple's mobile phone, but to compete with the iPhone.
Changtian Technology doesn’t take the iPhone seriously at all, and Changtian Technology is also making the next big move.
It not only wants to make achievements in the smartphone industry, but also hopes to create a mobile Internet ecosystem that belongs to Xiaguo people.
Let the smartphone operating system be the same as the PC operating system, no longer dependent on the West, and take an independent path.
2013 has entered the mobile Internet era.
Portal websites such as Sohu, Xinlang, and Baidu immediately uploaded the press conference to the Internet, and the public was able to learn about the actual situation of the press conference immediately.
After netizens saw the price and configuration of Hanhai mobile phones, the entire Internet went crazy.
A series of topics such as the configuration of the Hanhai mobile phone, the launch of the Hanhai mobile phone, Changtian Technology’s independent research and development of the Hanhai mobile phone chip Yinghuo, and the company’s development of an operating system adapted to the mobile phone have all occupied Weibo’s hot topics. Search the list.
From No. 1 on the hot search list to No. 15 on the hot search list, it is all about Changtian Technology.
After Weibo netizens saw the price and configuration of Hanhai mobile phones, they started heated discussions on every topic.
"The configuration of Hanhai is really awesome. The low-end configuration is actually better than the high-end configuration of the iPhone 5s. The high-end configuration even reaches 128g. This is definitely better than the iPhone 5s and Samsung Galaxy 4."
"The configuration is great! The price is no problem either. I just watched the live broadcast of the press conference. The super intelligence of the system is worth the price!"
"I think this price is completely in line with the configuration of Hanhai mobile phones. Just like what Changtian Technology told us at the press conference, mobile phones are not just mobile phones, but our friends in the mobile Internet era. If iPhones can be sold for 5,999 yuan , then I think it is reasonable for the price of Hanhai mobile phone to exceed that of iPhone."
"I agree with what you said above. Hanhai Mobile is fully capable of hitting the high end. Among other things, the Xiaoying voice assistant can help you process ppts in a few minutes, help you plan the entire itinerary, and even choose hotels and air tickets. , plus the game "Glory of Heroes" is super great, I think the price of 6,999 yuan is worth it."
Of course, some netizens also made sarcastic remarks on Weibo.
"Changtian Technology's hardware has been banned from the US market. The charging level for us Xia people is not that high. If the price of mobile phones is set so high, who are they selling to?"
"Go to sleep. This price is not consumer friendly at all. In terms of popularity, Hanhai Mobile is just a brand that just came out and has no popularity at all. I have this money, why don't I buy an iPhone? iPhone 5s Wouldn’t it be better to have a higher reputation? It would also give me more face when I get it.”
At the press conference.
Lu Lei saw the configuration and price of Hanhai's mobile phone, his face was gloomy and he said nothing.
To be fair, if Lu Lei was a consumer himself, he would really like to try out the experience of using Hanhai mobile phones.
But now that he is the president of Apple's Greater China Region, he must look at issues from Apple's perspective.
He can confirm that after the release of Hanhai mobile phone, it will indeed have a great impact on iPhone sales.
Anyone who can sit in this position in the Apple Building is not a fool, and his ability is not that bad.
Lu Lei is now looking at the press conference, but in his heart he is thinking about Apple's response.
Lu Lei watched the press conference in full. Although he did not admit it verbally, he knew very well in his heart that from a hardware perspective, Hanhai's hardware performance has completely surpassed the iPhone.
If iPhone wants to maintain its current sales and market, from a hardware perspective, redesigning and developing more advanced chips, more advanced storage devices, and more advanced cameras is one way, but the most important thing is to think about it from the perspective of the ecosystem. Method.
Apple's biggest advantage right now is its ecosystem.
The current ecosystem of iPhones is not just iPhones, but covers the entire smartphone industry chain.
For example, the Temple Escape that Steve Jobs tried out at the press conference is an example.
Temple Run was originally a game for iOS system.
Because after iOS became popular, it was transplanted to Android system.
Therefore, the current ecological chain of the entire private mobile phone radiates outward from the iPhone's iOS, not only to the Android system but also to the old Symbian system and Microsoft's WP system.
The most fundamental reason why the iOS ecological chain is so strong is that Apple’s production points can bring profits to these application manufacturers.
Most of the fun games or great applications in the iOS mall require users to pay to download and use them.
Developers of these applications can quickly gain profits from their development, thus motivating them to develop more excellent applications.
Therefore, the best way to compete with Hanhai Mobile is to block the ecosystem of Hanhai Mobile.
A mobile phone does not have a complete ecosystem, so this mobile phone is not just a piece of junk with strong new features.
The application matrix that Hanhai Mobile is proud of also relies on each application to contribute to the matrix.
If those application manufacturers on the market that have long been accepted by users are unwilling to join Hanhai Mobile's Yinghuo system, it will be difficult for Hanhai Mobile to gain a foothold in the smartphone industry.
Lu Lei has even identified several application vendors in his mind.
The applications developed by these application vendors have been widely used by smartphone users. If they can declare that they will not cooperate with Changtian Technology and not enter the Yinghuo operating system of Hanhai Mobile, then they will definitely be able to give Hanhai Mobile a blow.
When he thought of this, Lu Lei felt a lot more relaxed.
Next to Lu Lei, Yu Dong and Rebus were thinking about another question——
That is the question of how to develop domestic mobile phones?
Take Xiaomi mobile phone as an example.
Although Rebus tried his best to show off his marketing methods at the press conference.
He built the Xiaomi (not a typo) mobile phone into the image of a cost-effective mobile phone made in Xia State, and used the slogan "living on a fever" to get closer to ordinary users of Xia State.
Rebus hopes that Xiaomi mobile phone can become the spokesperson for these groups.
But Rebus himself knew very well that Xiaomi Company was only an assembly manufacturer from beginning to end.
Warwick mobile phones also have their own 4G baseband, while every component of Xiaomi mobile phones is purchased from outside or imported, including the system that uses Android to cover it.
But Western technology companies have always discriminated against Xia Guo Company.
Xiaomi can now use the Android system. Who knows whether Android will allow Xiaomi to use it in the future.
Rebus thought, what if Xiaomi Company completely abandoned the Android system, switched to Changtian Technology's Yinghuo system, and jointly developed applications with Hanhai Mobile to jointly build an Internet ecosystem that belongs to Xia people?
Does Xiaomi Company have the opportunity to purchase Changtian Technology’s hardware? Using Changtian Technology's system will make you more competitive?
Rebus felt that this issue needed to be thought about carefully.
Because this is related to Xiaomi’s future development and positioning.
Rebus looked at the sales price of Hanhai mobile phones at more than 6,999 yuan. Not everyone can afford this price.
In other words, Hanhai Mobile has left a huge gap between 1,000 yuan and 6,000 yuan.
Xiaomi mobile phones can completely complement Hanhai mobile phones, focusing exclusively on the mid- to low-price market and leaving the high-end market to Hanhai Technology.
Warwick's Yu Dong also has some ideas.
Everyone knows that smartphones will be at the forefront of the industry in the next 10 years or even longer.
Warwick also made its own smartphone. Yu Dong thought that Warwick and Changtian Technology had such a good relationship that they could negotiate a shared system or even shared hardware with Changtian Technology.
As for whether the two parties are in a cooperative relationship or a cooperative + competitive relationship, Warwick decided to go back and report to the board of directors. Warwick had to do its homework carefully and identify its friends and distinguish its enemies.
At the press conference, Steve Jobs said: "The Hanhai mobile phone currently only has two configurations, but there are three colors in total. Shadow Blue, Ya Black and Moon White."
Three colors appeared on the big screen. Among them, the shadow green is actually the cyan of the ink painting with a little bit of ceramic white.
Needless to say, Yahei. It is a high-end black with a business atmosphere.
And moon white is that kind of light high-grade gray, which is the name of the color by the ancients.
These three names are all designed by the artistic staff of Hanhai Technology. They are closely combined with the naming of traditional colors of the Xia Kingdom. They are completely different from the industrial sense of the West and are more of a traditional art of the Xia Kingdom. .
Jobs said: "Today is May 15th. After the press conference, we will put Hanhai mobile phones on sale five days later, on May 20th."
“The way for users to purchase is to log in to our Hanhai Technology official website to register an account and apply for a purchase code within the five days from May 5th to May 19th. After getting the purchase code, on May 20th, Buy on our official website. Hanhai Mobile currently does not involve any offline sales channels, and all mobile phones are only sold on the official website."
Just when Jobs was about to announce the end of the press conference, reporters became anxious and stood up to ask questions.
They have too many questions to know about Hanhai Mobile.
Jobs had no choice but to leave 20 minutes for everyone to ask questions.
A reporter from Xinlang Technology asked a very classic question:
"Currently, Hanhai Mobile does not have a complete ecosystem, which means our applications may not be perfect. Then after our users purchase the mobile phone, aren't they unable to do many things? How does Hanhai Technology solve this problem?"
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There’s still the last day, so I’m asking for monthly tickets like crazy! ! ! Kneel down and beg!
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