Jobs attended Apple's board of directors and senior management meeting today.
Because he had been alienated from the company for several months, during which time Cook had been the company's acting CEO, Jobs felt a little strange.
After all, Cook played a big role in the release and sale of the iPhone 4S, so Jobs did not intend to argue with Cook on these details.
After Jobs sat down.
Many old employees in the company greeted Jobs.
But it's different from the past.
It was obvious that the employees were alienated from him.
Many employees even left after simply saying hello to him.
However, many employees gathered around Cook and continued to congratulate him.
"Congratulations, sir! The sales of iPhone 4S this time are far beyond our expectations!"
"Congratulations to Mr. Cook! There is no doubt that iPhone 4S will become the best-selling mobile phone of the year!"
“Consumers can’t wait for the launch of iPhone 5!”
This scene made Jobs feel like he was in another world.
Jobs was not a particularly face-conscious person, nor was he a particularly stingy person.
But it is obvious that the design and release of iPhone 4S was promoted by Steve Jobs.
Many design elements and some small functions in the iPhone 4S were put in by Steve Jobs who spent a lot of effort.
And these people.
These former old employees and their subordinates.
He was actually next to Cook congratulating him on the success of iPhone 4S sales.
And he was just like a passer-by, sitting on his seat.
At this time, the heads of Apple's design and R&D departments came over.
They walked directly to Jobs, looking very unhappy.
The heads of the design department and R&D department are true confidants and direct descendants of Jobs.
Among them, Bob, the head of the R&D department, followed Jobs for more than 10 years.
He left Apple with Steve Jobs, and then returned to Apple with Steve Jobs.
"Sir, you are back!"
There was still a hint of surprise in their eyes.
"It seems that your body is recovering well!"
Listening to old friends caring about themselves.
Jobs smiled from the bottom of his heart.
He was a little emotional and said to his two old friends: "I have recovered well. Changtian Technology's medical technology is indeed very powerful! I never thought that a pancreas and a pancreas would grow back in my body." liver."
"Now in my body, lymphocytes are also completing new metabolic work. As long as this stage of treatment is completed, my cancer will be completely recovered."
After Jobs finished talking about his physical condition, he saw that the faces of Bob and others were not very good, and said very strangely: "After I returned to the company this time, I found that there was something wrong with the atmosphere in the company."
Just when Bob was about to say something, Swale beside him gave the baby a color.
Bob's character is inherently straightforward, and he has the cheerful temperament of a technical otaku.
You must say whatever comes to your mind, but you won't hold it in your heart and make yourself uncomfortable.
Bob said to Jobs: "Sir, you should have heard that the relevant departments have patched the hearings in the first half of the year."
“This time, the companies involved in the ban include companies related to Changtian Technology. To put it bluntly, they include the French Pascal Company.”
"In order to gain the understanding of France, I heard that Wall Street and France have made exchanges in some areas."
What specific exchanges were made.
There is no way to understand Bob on this level.
When Jobs heard the news, he frowned.
“A very important reason why iPhone 4S is successful is that we use Changtian Technology’s hardware.”
"The iOS system uses a closed system. In order to solve the problem of easy data redundancy, what we require is that the data reading speed must be fast."
"We used Changtian Technology's storage and memory to solve this problem."
"Why does the iPhone 4S not freeze or heat up when used? Why does the iPhone 4S consume less power and can be used for a long time? The fundamental reason is our hardware combination."
Jobs couldn't control his inner anger and said: "Because of Changtian Technology's hardware, iPhone 4S will achieve such success."
"Now that Apple has forgotten how it achieved success, it completely caters to Wall Street capital and abandons Changtian Technology. There is a price to pay!"
Jobs' body never fully recovered.
Thinking of what he was angry about, he was shaking with anger.
Bob also said angrily: "So we fought hard at first, but the people on Cook's side were too strong."
"Sir, the topic of today's meeting is related to Apple's future development."
"This is also our last chance!"
Before Bob finished speaking, the conference began.
The meeting was chaired by Cook.
Cook first welcomed Jobs' return and physical recovery at the conference.
And proposed that everyone applaud to welcome Jobs' arrival.
Cook's proposal was very good, and the atmosphere at the scene was very warm.
But Jobs always felt something was wrong.
Because under Apple's framework, the CEO has the greatest power.
The CEO is responsible to shareholders and the board of directors.
The board of directors usually does not interfere in the company's operations.
All operations of the company are executed by the CEO.
But this time.
As a CEO, I seem to be more like a guest.
And Cook is like the owner of Apple.
After the simple welcome ceremony, Cook did not even give the right to speak to Jobs at all.
Without even letting Jobs say a word, he started the second phase of the meeting directly.
The second stage is to analyze the reasons for the success of iPhone4S.
Cook has prepared a speech.
The entire speech lasted almost an hour.
In Cook's speech, he never mentioned the hardware of Changchun Technology.
Much of the success can be attributed to the close collaboration and ultra-creative design and concept of the Apple team.
After Cook's speech, the attendees burst into warm applause.
This was followed by the third phase of the meeting.
Report to the board of directors on the design of iPhone5.
The iPhone 4S was a huge success and established Apple's idea of launching a new phone every year.
iPhone5 is still under design.
But some design prototypes are already emerging.
Cook is very concerned about the design of iPhone5.
So he tried his best to eliminate Jobs' elements from the design process of iPhone 5 and add his own elements.
When Jobs heard this, he felt something was completely wrong.
As the CEO of Apple who has not yet resigned, the headquarters began to design iPhone5, but he had no idea about it.
And iPhone5 actually abandoned the glass appearance, but used a metal frame and metal back cover.
Steve Jobs has always been very disapproving of this kind of designer.
At first, the 3G and 3GS used metal back covers or plastic back covers.
As a result, the back cover of the phone has many scratches and the texture is very poor.
So on iPhone4 and iPhone4S, Jobs boldly used glass material.
Now that they have gone full circle, Kuka has actually returned.
Seeing this, Jobs wanted to speak.
But he saw that there was no microphone in front of him.
Jobs endured it.
Let’s talk about the hardware of iPhone5.
Some of Cook's words made Jobs intolerable.
The chip is okay, it still uses a Samsung chip.
Because in the current global semiconductor market, there are only a few companies that can produce mobile phone chips designed by Apple.
Samsung is the most cost-effective and technologically rich among them.
When it comes to memory and storage, Cook announced many suppliers.
Including Samsung, Toshiba, SanDisk, Hynix, etc., but never mentioned Changtian Technology.
No, when talking about the last sentence of memory and storage, Cook mentioned Changtian Technology.
Cook said: "In order to protect the privacy and security of users, and to comply with relevant regulations, we will not consider the supply of Changtian Technology in the memory and storage of iPhone5."
Next comes the battery and camera.
The orders for batteries and cameras were taken away by you.
That is in the design of iPhone5.
When Jobs tried his best to find a way to cooperate with Changtian Technology, the elements—memory, storage, cameras, batteries, etc.—were all excluded by Cook.
Jobs couldn't bear hearing this.
He didn't care whether there was a microphone in front of him or not.
Did the conference give him a chance to speak?
Jobs stood up with support on his tired body and said in a loud voice:
"As the CEO of Apple, I oppose this design!"
"The success of the iPhone is inseparable from the hardware of Changtian Technology."
"If we abandon carbon crystal storage and carbon-based memory, the entire mobile phone experience will drop to a lower level, and the speed will be slower than iPhone 4S."
"If we give up the Seagull camera, even if Sony can make a camera with the same pixels, the display effect will be more than one level worse than other cameras."
"We gave up Changtian Technology's lithium batteries, and the battery life will be greatly reduced. The company with the most advanced lithium battery technology in the world is Galaxy Energy Company, a subsidiary of Changtian Technology."
Although there was no microphone, Jobs's voice was full of energy and could be heard clearly throughout the conference room.
Jobs looked stern and said angrily: "Our consumers have already experienced the very powerful iPhone 4S, and now all the hardware of our iPhone 5 has been reduced to a lower level. So why should consumers pay for our new mobile phone?"
After Jobs said this, there were whispers and everyone was talking.
Some people say that what Jobs said makes sense.
After all, mobile phone technology is always moving forward.
No company released a phone with strong performance last year, and the new phones released this year are not as good as last year's performance.
There were also concerns expressed about the outcome of the hearing and the patch.
If Apple violates the results of the hearing and continues to cooperate with Changtian Technology, then Apple's products will not be sold in the US market after all.
Although Xia Kingdom has a large population, the price of Apple mobile phones is relatively expensive, so the consumption base of Xia Kingdom people is very small.
The country with the largest purchase of Apple mobile phones in the world is the United States.
If Apple's new products cannot be sold in the United States, Apple's global sales of mobile phones will be reduced by more than half.
The loss to Apple is immeasurable.
Jobs immediately proposed his own plan.
Even if there is currently no way to avoid the outcome of the hearing.
But Jobs hopes to hold talks with Changtian Technology to discuss solutions.
Jobs said:
"The worst-case scenario is that we design Apple phones according to the current plan in the US market, but in overseas markets we still have to use Changtian Technology's hardware products."
After Jobs delivered this generous speech.
He originally hoped that everyone at the meeting would give him applause and stand on his side considering the overall development of Apple.
But Jobs didn't expect that.
Before I entered this venue, Apple's internal game had already concluded.
The elite faction such as Jobs's group was severely hit by Cook's young elite faction.
Many of Jobs' cronies have been marginalized and removed from the company's center of power.
So after Jobs spoke.
Basically no one stood up and applauded Jobs.
The scene was eerily silent.
Cook smiled at this time and said very politely: "The question raised by Mr. Jobs is very reasonable. We will hand over the corresponding resolution to the board of directors, and it will be decided by the board of directors."
Now that the power struggle has come to an end.
So whether the board of directors will choose Jobs' plan or Cook's plan has long been decided.
Of course Jobs knew that Cook was perfunctory with his words.
Jobs did not speak further.
Cook added: "At the end of the meeting, I announced the latest decision of the board of directors."
"The board of directors removed Mr. Jobs from his position as CEO of the company, considering that Mr. Jobs is still recovering and needs a long period of rest."
"Appointing Steve Jobs to the company's board of directors..."
"The board of directors appointed me, Tim Cook, as the new CEO."
After the announcement, Cook looked at Jobs with a smile.
in this world.
There is no one successor to whom.
There is no substitute for who is who.
Everyone is his own.
Jobs once built an Apple empire of his own.
When the baton comes to Cook.
Cook also wants to build an Apple empire with his own brand.
Cook finally said: “From the birth of the iPhone to iPhone 4, we have never cooperated with Changtian Technology, but we have achieved great success! I always believe that Apple’s success does not rely on any one company, but on ourselves, Apple. "
Because Jobs owns close to 1% of Apple's shares.
So he is still a shareholder of Apple.
But 1% of the shares will not have any say in the board of directors.
Jobs looked around and realized that the Apple of today was no longer the Apple of a few months ago.
Jobs suddenly smiled.
He did not sit quietly and wait for the end of the meeting, but left the meeting room and returned home.
On the second day, Jobs submitted his resignation to Apple's board of directors and resigned as a newly appointed director.
