No one is more familiar with playing media games than Chen Xiao.
After all, Chen Xiao was reborn. In the era of his rebirth, new media broke out, and public opinion even became the main battlefield between individuals, companies, and countries.
Whoever has the right to speak can defeat others without fighting.
The most typical example is the United States.
The United States basically controls the voice of the global Internet.
Except for Xia, the Internet that most overseas countries browse is controlled by the United States, and the chat tools and social software they use are also controlled by the United States.
These social software controlled by the United States, you can only see what they want you to see, and it will definitely affect your thinking and values in a subtle way.
Therefore, when the United States is causing chaos in West Asia or African countries, it does not need to send troops at all. Instead, it just uses words and instigates on the Internet and social media. This is the highest level of playing with public opinion.
Xinyan Media (no more newspapers, otherwise it’s not very good, you know) and other lower-level media may not have as bad intentions as those in the United States. They may just want to find some topics that can cut into the traffic IP of Changtian Technology , in order to attract attention, obtain greater traffic and more profits.
Their original intention was not to make money, but they may have been used by people with ulterior motives.
Especially for the use of certain Western intelligence organizations or capital.
After all, Changtian Technology is currently attracting attention and has won many orders from overseas semiconductor brands such as Samsung, Sony, Toshiba, LG, and Kingston.
Every company is eager to put Changtian Technology to death.
Moreover, Chen Xiao just explained his meaning so firmly. The most critical reason is that Chen Xiao believes in technology.
What drives the development of the world is science and technology.
This theorem also applies in the media world.
When Xinyan media reported the news about Changtian, most of the content was based on speculation and fabrication.
Many of the contents are so-called inferences made by editors within the newspaper.
But Changtian Technology is different.
Chen Xiao is preparing to peel off other people's skin. All information and content are compared and confirmed according to strict logic after the preliminary artificial intelligence assistant searches for clues on the Internet.
The authenticity of its content is much more real than that of Xinyan Media and other online media, and it is completely able to withstand scrutiny.
After the short high-level meeting, the external publicity department of Changtian Technology Headquarters started working urgently.
As the head of the external publicity department, Song Yi was very nervous.
Because she has to make judgments at any time based on the external situation.
Fortunately, the Xiaoying voice assistant developed by Changtian Technology is very powerful.
In less than half a day, the dark history of Hu Ming, the editor-in-chief of Xinyan Media and the author of the report on Changtian Technology, was revealed.
And a preliminary breaking article was quickly formed.
Chen Xiao never passively responds to a challenge, but takes the initiative.
You hit yours, I'll hit mine.
Let’s see who will be in pain when the time comes.
Song Yi can agree.
If this article is published, then Hu Ming will never be able to work as a media player in China for the rest of his life, and he will even live with the reputation of being a traitor for the rest of his life.
The reputation of Xinyan Media will also plummet, and it may even become a third- or fourth-rate small media that makes a living by spreading rumors.
In addition to Hu Ming, Changtian Technology also has a lot of black materials in its hands, related to Xinyan Media executives and some reporters.
Chen Xiao planned to show mercy this time and just kill the instigator Hu Ming.
If Xinyan Media doesn't stop, then there is no need for Chen Xiao to be polite.
However, after Changtian Technology wrote the relevant report, Chen Xiao did not ask the external publicity department to send out the relevant report immediately.
But waiting for the right time.
Waiting for public opinion to explode.
Before waiting for this explosive point, Changtian Technology will not reply anything to the outside world.
But this approach makes many media who are anxiously waiting for Changtian Technology's response feel very strange.
Why did Changtian Technology not even receive a reply in the face of the onslaught of public opinion questioning?
This time the public opinion circle became even more excited.
They believe that Xinyan Media and other media’s revelations about Changtian Technology are true——
Changtian Technology did not cooperate with domestic companies and did not buy corresponding high-end hardware to domestic companies. The fundamental reason was that the profits were not sufficient. Changtian Technology was not the light of domestic technology companies.
Public opinion is fierce.
Xinyan Media also made a lot of money through this operation.
Print media is more serious and time-sensitive.
Therefore, it is absolutely impossible for Changtian Technology to respond to Xinyan Media's newspaper, so the newspaper will quickly print out a new edition for sale.
The first is that the cost of doing this will be very high, the second is that not many people buy newspapers now, and the third is that the timeliness is definitely too late.
Therefore, in order to continue to maintain its popularity, of course it is also to make money.
Xinyan Media has turned its own Weibo post bar and managed forums into new frontiers for news, reporting and broadcasting all aspects of Changtian Technology’s current reactions, and believes that Changtian Technology is currently acting with a guilty conscience and has no way to respond.
This measure of Xinyan Media is very good, allowing netizens to follow the news released by the media just like a TV series.
In just a few days, the number of Xinyan Media’s Weibo followers doubled.
There is a vague trend of Weibo becoming the number one media.
Weibo has been running for almost a year from its establishment last year to this year.
Start with traffic and advertising fees.
Therefore, as the number of fans of Xinyan Media increases, on the one hand, it undertakes advertising through the platform, and on the other hand, it recruits advertisers itself.
During this time, he made a lot of money, and the top management of Xinyan Media felt the charm of the coming Internet age.
Just a few days.
Xinyan Media has brought him tens of millions in profits by reporting negative news about Changtian Technology from the side.
Such a huge profit could not be earned in the past even by selling hundreds of thousands of newspapers.
In the office of Xinyan Media, senior executives and editors celebrated each other.
The editor-in-chief has also received high praise from the group's senior management in the past two days.
It said that Xinyan Media has found a new path this time through the newspaper's business changes.
After all, the advertising costs on online media have far exceeded the advertising costs of selling newspapers and paper media.
This is definitely a new path.
In the conference room.
The top executives of Xinyan Media highly praised Hu Ming.
"Editor Hu is worthy of having returned from studying abroad. This concept is indeed much better than that of us country bumpkins!"
“I didn’t expect that the ways to make money in the Internet era would be so diverse. It seems that paper media is simply vulnerable!”
"Our advertising expenses on Weibo, online portals, etc. have reached a record high. Even if we stop print media now, I think our newspaper will be able to survive for a while."
"Hahaha! Editor Hu has worked in Xiangjiang City and Wanwan area. Of course, he has rich work experience! Everyone in our newspaper must learn from Editor Hu seriously!"
In the end, the newspaper's senior management unanimously decided to reward Hu Ming alone 2 million.
This time, the report written by Hu Ming only mentioned the advertising fees on the Internet and the reprint fees authorized by other online media. The net profit was as high as 20 million.
It is not excessive at all for Xinyan Media to reward Hu Ming alone with 2 million.
Because Hu Ming explored a more profitable way for the newspaper.
As long as there is traffic and popular items, you can make money.
After the top management of the media made this announcement, its editors also exclaimed.
2 million is a huge amount of money.
Hu Ming listened to the unanimous praise from the newspaper's senior management and colleagues, and received praise and bonuses. He felt a little happy in his heart.
Hu Ming clapped his hands, quieted everyone and said, "Actually, we have a good way to make a lot of money."
When Hu Ming said this, the media executives and editors immediately fell silent.
This is already very profitable. Is there any way Hu Ming can make more money?
Hu Ming lit a cigarette, took a puff and said relaxedly: "This time our news report has received widespread attention from social media."
"I firmly believe that Changtian Technology has not responded at this time. In fact, they are already overwhelmed and don't know what to do."
Hu Ming said proudly: "All news is business. We can make money by reporting negative news about Changtian Technology. At the same time, we can also reach an agreement with Changtian Technology to delete relevant negative reports and certify the name of Changtian Technology. "
"We can now contact Changtian Technology and ask the other party to increase the price."
As soon as these words came out, everyone was in an uproar.
What is this equivalent to?
It is equivalent to being a judge who takes kickbacks from the defendant and kickbacks from the plaintiff.
It’s simply a case of both sides.
Jaw-dropping.
Hu Ming also said happily: "When we negotiate with Changtian Technology, we can't go there in person. We have to find an intermediary whom we trust and who we can trust to negotiate. Only in this way can we get twice the result with half the effort."
The following words shocked everyone.
They didn't expect that the media could do this and have such a showy operation.
Hu Ming chuckled lightly.
Because this kind of operation method was really normal in the "Apple Daily" where he used to work.
However, these techniques of "Apple Daily" are generally used on celebrities.
Hu Ming just copied it and believed it would be used in the company.
Hu Ming pointed out two fingers.
Some people were surprised and said: "You mean, if Changtian Technology pays 2 million, we will delete the relevant negative information, right?"
Hu Ming shook his head and waved his hands.
At this time, everyone was uneasy and said in surprise: "You won't ask Changtian Technology to give 20 million, right?"
Hu Ming laughed loudly and said: "If you open up your situation, is the credibility and reputation of Changtian Technology only worth 20 million? I'm talking about 200 million."
"These 200 million are not the cost of deleting our news, but the advertising fees paid by Changtian Technology."
"The ads they put up took up too much space, so we deleted some news that was of no use."
Devour
When Hu Ming said this, everyone at the scene couldn't help but give Hu Ming a big thumbs up.
"Any news has monetary value." This is a vivid lesson Hu Ming taught everyone.
Not to mention, Xinyan Media not only said this, but also did it.
They quickly found an intermediary, a middleman with a high social status, and came to Changzezhou to find Changtian Technology.
What the middleman means is that they are willing to coordinate so that Xinyan Media will no longer report relevant news from various places in the sky, and publish Changtian Technology's advertisements.
The person who received this team of intermediaries was Song Yi.
Song Yi immediately knew what the other party meant - spending money to eliminate disasters.
Song Yi asked the middleman to take a seat temporarily and immediately reported the news to Chen Xiao.
Chen Xiao didn't speak after getting the news.
When Wang Xiang learned the news, he yelled: "These people are crazy about money!"
"Tell the security guard to throw this bastard out. We haven't even settled the accounts with Xinyan Media yet, and he actually sent someone over!"
Chen Xiao stopped him with a smile and said: "Song Yi, please reply to the intermediary, saying that Changtian Technology is willing to negotiate and hopes that they will show their favor."
"Huh?" Song Yi didn't expect Chen Xiao to reply like this.
Chen Xiao said to Song Yi seriously: "Just reply to them like this."
So according to Chen Xiao's instructions, the second step should logically be a direct dialogue between Changtian Technology and Xinyan Jingji Media.
But the middle man just left.
Chen Xiao immediately asked the 11181 website, Baidu, Xinlang, Sohu and other media to simultaneously publish relevant news about Xinyan Media Chief Editor Hu Ming on the front page.
The title of the news is: "The history of the rise of extreme anti-hua reporter Hu Ming - a modern traitor joins Xinyan Media. Is it a problem with Xinyan Media, or is it intentional?"
The report has a total of 10,000 words and details excerpts from all Hu Ming’s articles since he became a journalist.
These news contents are extremely hateful to the Xia Kingdom and the Xia Kingdom people. They even have a strong sense of superiority in the words and diction, as if the Xia Kingdom people are inferior to others.
In Hu Ming's previous articles, he also expressed jealousy and hatred for the country's economic development.
It seems that the country's economic development is heinous and has seriously affected the stability of the international community.
This article also finally sorted out the media awards Hu Ming had received.
Most of the illusions come from certain Western NGO organizations, and these organizations have long-term funding for those who are unfavorable to Xia Guo.
After combing through Hu Ming’s previous news, this article wrote at the end: Xinyan Media used such an extreme reporter to evaluate Changtian Technology, and pinned a lot of pieced together information on the head of Changtian Technology. How dare you For Xinyan Media, how much did you earn from this report? How many benefits did it receive from Westerners?
After Changtian Technology published this report in the name of a third party, people quickly followed up and commented on the article.
The contents of the comments are all objective and factual.
Through quite a wealth of data, it is directly shown that Hu Ming, a reporter, is somewhat biased in his reports from beginning to end. All his reports are for the purpose of profit and ignore the facts.
It further developed that Xinyan Media’s reports were always false and unobjective, and everything was done for money.
Xia Guo’s netizens were not fools. When they saw such reports and Hu Ming’s dark history, they exploded instantly.
