Today, Shenchuan launched a total of 5,000 units of the latest Jiaolong series desktop computers at major sales points across the country.
All 5,000 Jiaolong series desktop computers were sold out, with total revenue reaching 36 million RMB.
See these data on paper.
Wu Jun still had some surprises.
He didn't expect that all 5,000 computers would be sold out in one day.
This once again proves that Pangu series chips have a certain number of people in the domestic market.
If he followed past operations, Wu Jun would definitely have the relevant factories of Shenchuan seize the opportunity to produce more Jiaolong series computers, and take advantage of this momentum to sell more Jiaolong computers as soon as possible.
But after talking to Chen Xiao, Wu Jun was no longer in a hurry. He was not in a hurry to expand the factory's production, let alone expand the factory's production capacity. Instead, he took it slowly and sold as much as he produced, and he was not in a hurry when it was sold out.
Most of Shenchuan's production capacity is still reserved for notebook computers.
Wu Jun stood in the Shenzhen City headquarters building and looked at the busy traffic in Shenzhen City.
Today's PC market has changed from a blue ocean a few years ago to a red ocean market today, and Shenchuan must take every step to succeed.
At this time, Wu Jun's secretary was browsing the web. On the homepage of CNN in the United States, the top news was: Xia Guo chips are disrupting the global computer market. Consumers should consider computers when choosing cheap Xia Guo products. security.
Yanjing, Lianxiang headquarters.
After waiting for a long time, Lianxiang finally waited for his first batch of Pangu-3 chips.
Yang Qing immediately asked the directly affiliated foundry to match the Pangu 3 chip with the corresponding accessories to produce the latest high-tech computer named Lianxiang Cylon.
Cylon uses Pangu 3 chip, adapted high-performance Onda motherboard, 2G carbon crystal memory and 120G carbon crystal hard drive.
After many years of negotiations with Changtian Technology, Lianxiang finally used the carbon crystal suit.
The price of this computer is 8,199 yuan, which is much more expensive than Shenchuan’s top-of-the-line Jiaolong.
Lianxiang has his own background here and feels that if he sells it at this price, there should be a better market.
The fact is official. After a few months of short slump, Lianxiang's sales have increased again. Through the combination of low, medium and high and Core 2+Pangu 3, Lianxiang has returned to the number one sales position in the country.
Lianxiang learned the "lesson" that many consumers were unable to buy Shenchuan products when they were in short supply, and frantically expanded its production lines and moved its products to second- and third-tier cities.
Not only sold in Lianxiang's specialty stores, but also distributed and sold by some agents.
In order to encourage agents, Lianxiang also made a large amount of profit concessions to agents.
But the good times did not last long. Just after Lianxiang had enjoyed a few good days, Pangu No. 3 chip computers from brands such as Dell, Asus, and Founder came out, and the price was lower than Lianxiang. Lianxiang's original market He suddenly became sluggish.
In the past period of time, the total sales of Lianxiang Pangu 3 chips and various Core 2 chips were still good. However, when Pangu 3 chips from Dell, Asus, Founder and other brands also began to be sold, although Lianxiang was still selling It ranks at the top in terms of sales, but the overall sales volume has dropped.
It is actually quite understandable that such a problem occurs. Xia Guo's market is growing steadily according to a certain proportion, and there are only so many users who are willing to buy desktop computers every day.
In the past, these users only had Lianxiang and Shenship to choose from.
But as brands such as Dell also participate in the competition, the number of brands everyone chooses has also increased.
Since the computer parameters are the same and the hardware used is also the same, most consumers will of course buy whichever one is cheaper.
What about the divine ship? It has already cut down on low-end computers, either reducing production or discontinuing production, and is concentrating on selling only the Jiaolong series.
The Jiaolong series has a price advantage while competing with several other brands, so Shenchuan can basically ensure a balance between supply and demand.
When the sales director of the marketing department summarized the sales status of the entire PC market to Yang Qing, he said very depressedly: "Mr. Yang, our current situation is that the thunder is loud but the rain is small, and we gain momentum without benefit."
"According to market share, we are still number one in Xia Kingdom, but the overall sales volume has completely dropped by one level compared to before. If we continue like this, unless we carry out large-scale price cuts, it will be difficult to occupy the same position as before. A substantial share of the market.”
Yang Qing looked at the market situation report handed over by the sales director, and had only one thought in his mind - swearing!
The report uses a pie chart to plot the current share of the entire Xiaguo PC market.
Lianxiang occupies 30% of the share, indeed ranking first.
Dell holds 28% share, ranking second.
Shenzhou occupied 25% of the share and ranked third.
Asus has a 10% share, HP has a 5% share, and other brands have a 2% share.
Looking at it this way, Lianxiang is indeed ranked first, but this kind of first place is a miserable victory, and it is the share of Lianxiang after adding all series of computers together.
You must know that three years ago, Lianxiang occupied 70% of the Xiaguo market.
So although it is still number one, the gold content is simply different.
In terms of gold content, the gold content of Shenship is the greatest.
Don't underestimate Shenchuan's 25% market share, but Shenchuan currently sells very few computer series on the market, and the profit of a single computer is also very high. This time Lianxiang has no way to compare.
Yang Qing now knew why Changtian Technology was so generous in selling Pangushanhou chips and other accessories to Lianxiang.
Because competition is Lianxiang’s own business, and making money is Changtian Technology’s business.
Whether Lianxiang is dead or alive, Changtian Technology's chips and hardware products can be sold.
Shenchuan must have received instructions from Changtian Technology a long time ago, and has long expected the current situation, so it will control production and reduce low-end computers on a large scale (the low-end computer market has long been dominated by assembly machines) replace).
Yang Qing was so angry that he wanted to vomit blood.
Lianxiang can neither advance nor retreat. If it gives up purchasing Pangu 3 chips from Changtian Technology, it will definitely be far behind several other training companies in the market and will never be competitive again.
But if you continue to purchase, you can indeed make money, but you can only make a little money, which is completely insufficient to meet Yang Qing's expectations.
What does this feel like?
Like a beautiful woman who strips naked and sleeps next to you, allowing you to touch and kiss her, but not to have sex with her.
But you are reluctant to leave, thinking what if the beauty wants to agree to it later, what if you leave and someone else comes.
"XXX!" Yang Qing couldn't help but curse a few curse words.
Only at this time did he really have a new understanding of Changtian Technology and Chen Xiao.
Chen Xiao is not only a businessman, but also a conspirator.
To be able to set a trap for Lian Xiang so calmly and render him unable to move, this person is really too dangerous.
But Yang Qing didn't expect it.
How could Changtian Technology set a trap for Lianxiang?
It is an inevitable experience in the development of the PC market.
If you don't have core technology, then you will definitely be "controlled" by upstream companies.
Even if there has never been a company called Changtian Technology in this world, there has never been a Pangu chip.
Lianxiang will still be controlled, but the company that controls it is called Intel or Amd.
Yang Qing suddenly felt a deep sense of powerlessness. He gritted his teeth and wanted to say a few words, but finally he closed his mouth and sat on the sofa in despair.
Uncle Liu in the office also got the sales report of the past few days.
Uncle Liu suddenly felt a little regretful.
Ten years ago, when Lianxiang had the opportunity to choose, he should have devoted a lot of energy to research and development.
If Lianxiang had its own chips and the right to speak in the international industry, it would never be in such a desperate situation today.
But now it’s too late to regret, let Lianxiang design and produce chips from scratch?
Uncle Liu knows very well that Lianxiang is not Changtian Technology. Even if Lianxiang is asked to use all his revenue to develop chips, within 5 or even 10 years, Lianxiang feels that he will definitely not be able to produce a chip. .
Will Lianxiang still exist by then?
Uncle Liu had a strong sense of depression. He sighed deeply and had no choice.
In the next few days, a series of measures taken by Changtian Technology and Shenchuan were like a barrage of punches, directly knocking companies such as Lianxiang and even Dell to the ground.
First, Shenzhou announced that consumers can configure assembly machines at Shenzhou's experience stores. Users can choose various types of hardware launched by Changtian Technology Hardware Company in Shenzhou and assemble computers according to their own preferences.
All hardware prices are the same as the factory prices of Changtian Technology hardware. Each computer is charged a service fee of 200 yuan, and the same warranty is given to brand-name machines.
This is about taking the low-end market back from the computer sellers on the street.
Yang Qing was dumbfounded when he saw Shenchuan's ludicrous operation.
This is really bad money!
Because Shenchuan is a subsidiary of Changtian Technology, it has unique hardware advantages.
He only needs to master the most important hardware such as chips, motherboards, memory and hard drives. The rest, such as chassis, radiator power supplies, etc., can be purchased in bulk from the market.
In this way, it not only ensures the cost-effectiveness of Shenchuan, but also meets the needs of consumers for diversified configurations and the current situation of mostly novice consumers.
Not only was Lianxiang stunned, Dell, Asus and other brands almost vomited blood when they saw Shenchuan's operation.
But consumers are happy.
All Shenzhou sales stores across the country provide this service, which has attracted a large number of consumers who originally planned to buy assembly machines.
"Shenchuan's hardware is much cheaper than those roadside computer shops. If you want to get a computer, it's definitely not expensive to go to Shenchuan!"
"Yes, yes, and the quality and source of the hardware can be guaranteed. Unlike some unknown stores, who knows whether their hardware is refurbished or original!"
"The assembled machine only provides a one-year warranty, but the assembled machine from Shenchuan provides a three-year warranty! It's so delicious!"
On the first day after Shenchuan announced this policy, hundreds of Shenchuan stores across the country assembled a total of more than 4,000 desktop computers. This business instantly became one of Shenchuan's most profitable businesses!
Just like Yang Qing said, Shenchuan was just wasting money by doing this.
It also unveiled the fig leaf for the entire PC market.
Because Lianxiang is a large PC assembly company along with brands such as Dell and Asus.
It's just that people see through it but don't tell it.
Now that Shenzhou is directly addressing this matter, more consumers will suddenly realize, why should I buy a branded phone? Am I mentally ill?
But Lianxiang didn't dare to follow. The first was that it couldn't save the face, and the second was that the hardware didn't have the cost advantage of Shenchuan.
Yang Qing could only beat his chest and scold his mother non-stop.
Chen Xiao from Tianyue Island also laughed out loud after learning about the operation of the divine ship.
This policy of Shenchuan was definitely not arranged by Changtian Technology, nor was it an order from Chen Xiao.
"This Wu Jun is fighting guerrillas with Lian Xiang and the others." Chen Xiao said to Wang Xiang with a smile: "What a Wu Jun, this move broke him into pieces, he did a great job, this move can definitely guarantee the high speed of the divine ship Growing.”
Wu Jun was indeed very clever in making the Shenchuan so big and cooperating with Chen Xiao.
Wu Jun has been repeatedly observing the PC market during this time, especially the desktop market.
I feel that the desktop market still has development potential, but the profits are very weak and the competition is quite fierce.
Shenchuan does not have the historical baggage of Lianxiang, and its own positioning is a cost-effective PC company.
Therefore, Wu Jun took this measure very decisively, turning Shenchuan into an agent for Changtian Technology hardware and a service provider for consumers' built-in computers, so that the two could take care of each other.
Chen Xiao did not interfere too much with Wu Jun's behavior. He still hoped to give his subsidiaries more room for development.
In order to cooperate with Wu Jun's behavior, Chen Xiao did the second thing that made Yang Qing very desperate.
Yang Qing called Ali's chairman Feng Yun directly.
In 2007, it had been 4 years since the TB shopping website was established.
Young people in Xia's big cities, including some small cities, have begun to try to meet their growing material needs through online shopping.
Chen Xiao directly asked Feng Yun to arrange staff to open online malls for Changtian Technology Hardware Company and Shenchuan.
After increasing capital and shares, Chen Xiao currently still holds 2% of Ali’s shares.
Although the share is not large, it is still a very important shareholder.
Feng Yun immediately made arrangements and sent technicians to Changtian Technology Hardware Company and Shenchuan to teach the technicians of the two companies step by step how to operate online stores.
Let Changtian Technology's hardware and Shenchuan's computers be sold externally through the Internet.
In this way, even if Shenzhou and Changtian Technology do not have as many hardware sales points as Lianxiang, their coverage will actually be much greater than that of Lianxiang after network coverage.
This is the competition between the three-dimensional world and the two-dimensional world in the shopping field.
It's a pity that Yang Qing was so desperate that he didn't react or think of a countermeasure.
However, since then, Lianxiang's fantasy of being able to securely defeat PC's No. 1 brother has been completely shattered.
After completing this new layout, Chen Xiao felt relieved at this time. He believed that in the PC field, whether it was the hardware company of Changtian Technology or Shenchuan, as long as they continued to develop according to the established plan, there should be no big problems. .
Chen Xiao can safely review the cooperation issues with Bristol-Myers Squibb.
He looked at the cooperation agreements submitted by Bristol-Myers Squibb, Johnson & Johnson and Pfizer, and directly rejected them all, asking Qu Ping to redraft the co-tenancy agreement.
At the same time, in the chip laboratory on Tianyue Island, Xue Xiaofeng, the C7-level technical director, received a call from an American headhunting company for the fifth time today, and the other party also called an old acquaintance of Xue Xiaofeng.
(End of chapter)
