In fact, Wu Jun also had a little trick when he set the slogan for the Shenchuan.
He said on the poster that the T1 Jiaolong series of computers released by Shenchuan this time were purely domestically produced, and of course the graphics card was not included.
Because the graphics card still needs to be purchased from an American company.
After all, China currently does not have the ability to produce high-performance graphics cards.
However, graphics cards are not necessary hardware in computers, so Shenchuanlai was hidden in the publicity, and there was no big problem.
The new Pangu chip designed by Changtian Technology has a nuclear display, but the display effect of the nuclear display is of course more than an order of magnitude worse than that of a discrete graphics card.
At present, Changtian Technology does not have the energy to solve the problem of graphics cards.
Soon Shenchuan announced to the public that it would release a purely domestic computer in mid-August.
"The Shenchuan T1 Dragon series creates a domestic computer that belongs to Xia people." Such a promotional slogan appeared in the most eye-catching position of SEG Plaza in Huaqiangbei, Shenzhen.
In 2004, computers have begun to spread to thousands of households, and more and more portal websites have become everyone's favorite website to browse when surfing the Internet.
Shenchuan also advertised on these portals.
On the Xinlang homepage, Souhu homepage and Baidu, including of course the 11181 navigation website directly affiliated to Changtian Technology, there are advertisements for Shenchuan T1 Jiaolong series to build purely domestic computers.
In professional computer magazines, such as Computer Enthusiast, Computer Home, etc., Shenship also placed such an advertisement on the home page.
A company's competitive approach will change with the size of the company and changes in the market.
In the beginning, Shenchuan didn’t have much money, and there wasn’t much random advertising content.
As Shenchuan Computer, especially the T1 series of cost-effective high-end computers, is recognized by more and more individual users, Internet cafe users and corporate users.
Shenzhou now also has the confidence to advertise at multiple points in all directions. Such advertising can also increase Shenzhou's own popularity.
The editor-in-chief of Computer Enthusiast Magazine got the Shenzhou advertising copy. He was first surprised. He quickly asked his subordinates in the advertising business department: "Did you contact the Shenzhou marketing department for this issue's golden advertising booth? Or did you do it with the Shenzhou marketing department?" Did you contact the shipping outsourcing company?”
Editor Liu asked this question because some of the advertising slogans were too shocking.
After all, the advertisement said - domestically produced computers, and purely domestically produced computers, with all hardware produced by Xia Guo's technology companies.
Who would believe this in 2004?
Editor Liu himself would definitely not believe it!
Among other things, core computer products such as chips are produced by overseas companies. There is no domestic company capable of producing computer chips!
Not to mention domestically, even more developed European countries and even Japan are unable to produce chip products that can be sold on the market.
Now when Shenchuan advertises, they boldly say that all computers they produce use domestically produced hardware. How is this possible!
The person in charge of market operations said with certainty: "We are negotiating with Shenzhou's marketing department, not an outsourcing company affiliated with Shenzhou."
"I have repeatedly asked the staff of Shenchuan's marketing department about these words in the advertisement, and they are sure that this is what the advertisement is."
"And the price offered by the other party is not low. As a magazine, we have no reason or need to refuse this kind of business."
Editor Liu was even more puzzled when he heard this. Shenchuan was considered a relatively professional PC company after all, so how could it make such a low-level mistake?
If the computers released by Shenchuan are not purely domestically produced hardware, wouldn’t this be a slap in Shenchuan’s face?
As the editor-in-chief of the magazine, Editor-in-Chief Liu was of course unable to point out any errors in the Shenship advertisement.
Since the price offered by the other party was not low, Editor Liu had no choice but to say: "Okay, I'll send it according to their requirements, but I'm curious about what kind of domestic computer Shenchuan will release in mid-August."
Lianxiang of Yanjing also saw the overwhelming advertisements.
During this period, especially this year, Yang Qing's life was not very easy.
Lianxiang's market has suffered a major blow.
First of all, in the domestic market, the rise of new-generation PCs such as Shenchuan has caused Lianxiang's market share to shrink significantly.
Fortunately, most of Lianxiang's market share comes from centralized procurement by government agencies, institutions and state-owned enterprises, so even though it was badly beaten by Shenchuan, its fundamentals are still there.
But among individual users, especially those who pursue computer performance and ultimate cost-effectiveness, Lianxiang's market collapsed.
At the end of last year, Lianxiang's marketing department made a simple statistics.
In the individual user market, Lianxiang lost more than 60% of potential customers and 20% of past customers.
Most of these customers were taken by Shenship.
Lianxiang's life in the overseas market is not easy. For a long time, Lianxiang has followed the path of high prices domestically and low prices abroad, using domestic profits to subsidize foreign costs.
However, with the popularity of Firefly OS in Asia, especially in the East, sales of computers equipped with Firefly such as HP and Dell have increased significantly.
Lianxiang cannot carry Yinghuo, so sales continue to decline.
Lianxiang was once the dominant player in the domestic PC industry and one of the largest PC manufacturers in the world.
Now let Lianxiang humbly plead with his former younger brother and get him to agree to use Yinghuo OS.
Yang Qing couldn't do such a thing and was unwilling to speak.
So this year Lianxiang has been struggling with how to regain its own market share?
At this time, Yang Qing actually saw that Shenchuan was going to release a purely domestic computer using hardware produced by domestic companies.
Yang Qing was very uncomfortable!
Yang Qing felt a little ridiculous, he smiled and said:
"You said Shenchuan can make a domestic computer? What a joke!"
"We also make purely domestically produced computers, because all our production lines are in Xia Guo!"
The assistant reminded kindly, "According to Shenchuan's promotional slogan, the purely domestic computer they made this time is not only produced in China, but all the hardware is developed and produced by domestic technology companies."
Yang Qing said that he felt even more ridiculous.
We all work in the same industry, so who doesn’t know who else’s background?
Yang Qing is also very aware that during this period, Western technology companies, especially semiconductor companies such as Intel, are exerting pressure on Shenship, tightening the number of chip shipments and increasing the shipping price sold to Shenship.
Shenzhou is very worried about this, and has also sent a number of vice president-level negotiation teams to the United States to negotiate with Intel and others many times.
But the effect of the negotiations is not very obvious.
Now Shenzhou actually says that it will launch domestically produced computers, and all the hardware will be domestically produced. Who are you kidding?
Yang Qing was very disdainful, put the report on the table and said: "This is just an advertising gimmick, not worth taking seriously."
Yang Qing even said to his subordinates: "Changtian Technology and Shenchuan Company are getting more and more playful. They can say such things casually and irresponsibly!"
"Just a few weeks ago, the Shenchuan team was in intense negotiations with Intel in the United States, hoping to purchase more chips. Now they are promoting the new model of Shenchuan computers with great fanfare, including the hardware. Made in China, this is no joke!”
Yang Qing was actually very aggrieved at this time.
Because a year ago, Lianxiang was an influential PC company in the country and around the world.
But this year, whether in domestic or foreign industry circles, everyone is talking about Shenchuan and Yinghuo OS, not Lianxiang.
Lianxiang has learned that the negotiations between Changtian Technology and Ruan Yi are not going well.
And it can be expected that if this negotiation trend continues, Shenship is likely to be unable to smoothly obtain more high-end chips in the next year.
But now that Shenzhou suddenly announced this news, Yang Qi couldn't figure out what kind of medicine Changtian Technology and Shenzhou were selling in the gourd?
He could only have people keep an eye on him in Shenzhen City to see what the domestic computer dragon mentioned by Shenchuan was.
On August 15, the sky was clear and the sun was shining brightly in Shenzhen City.
In the old place, SEG Square in Huaqiangbei.
Shenchuan has set up a new product release platform in the square as it did last year.
This time, Shenchuan’s publicity department was very attentive and designed an independent logo specifically for the Shenchuan T1 Dragon series.
Dragon scarf flags were fluttering around the square, looking very majestic, like ancient warriors about to go into battle.
Wu Jun stood in the center of the stage.
Behind him were two hosts.
One was just assembled by Shenchuan and equipped with a T1 Jiaolong series desktop host equipped with Pangu 2 dual-core chip, Angda motherboard, carbon crystal memory and carbon crystal hard drive, as well as a domestic power supply and chassis.
The second one is a compatible machine configured by Shenchuan on the market.
This compatible machine uses the most advanced Intel Pentium 4 commercial chip, with a main frequency of 3.8Ghz, and uses Intel's latest chip architecture.
This chip is currently basically unavailable in computer stores in the domestic market. Wu Jun specially ordered it to be bought from Xiangjiang City.
At the same time, the other hardware of the compatible machine is also the most advanced on the market.
For example, it uses 2G memory, which is not yet popular in China, and a 120G mechanical hard drive.
If you look at the configuration data alone, it is obvious that this compatible machine has an absolute advantage.
But Wu Jun is confident that with the optimization of Yinghuo OS and the addition of Changtian Technology’s Pangu 2 chip.
The performance of domestic computers will definitely not lose to this compatible machine.
At 6 o'clock in the evening, Wu Jun stood on the stage of the press conference and looked at the industry friends and media friends who came to attend the press conference with very firm eyes.
He said very confidently: "I am very happy to be able to stand on this stage today, because this moment is different from any time in the past."
"Today we will announce the first computer belonging to the Xia people, the Shenchuan T1 Jiaolong!"
(End of chapter)
