Hearing August say that there will be 2,000 consoles equipped with AMD chips for sale in glass sales stores, Anna's first reaction is that Dell may want to use this Christmas sales season to sell more cost-effective low-end products. Computers will increase Dell's revenue and make Christmas sales less ugly.
Anna said with some frustration: "Store manager, most of the AMD chips are low-end PCs, and the commissions and profits are quite low. What commission will the European headquarters give us this time? 2,000 low-end PCs, even if all are sold It’s over, the commission won’t be enough for us.”
Not only Anna, but many colleagues in sales felt a little discouraged.
After all, when selling low-end computers, let alone whether anyone will buy them.
Even if all 2,000 computers were sold in this month, there would still be very little commission.
Carla sighed and said: "Bazel resigned last month. It seems that he switched jobs to IBM. This guy changed his mobile phone last week. IBM's treatment is really good."
According to the past situation, it is impossible for the sales staff to praise other brands for their excellent treatment in front of the store manager August. Isn't this a slap in the store manager's face?
But today is different.
Dell's salespeople were fed up with being so deserted day after day.
Without sales, there is no income. With a meager basic salary (compared to other PC brand sales points), everyone must have considerable complaints.
August said: "Don't worry, our products should be able to occupy a place in the European market this time!"
Unlike the Xia people, most Americans and Europeans have little to do with current affairs politics, and rarely care about the development of science and technology. Therefore, the big boss movies have no idea about the current development trends of the technology market.
Not to mention that Changtian Technology has already cooperated with Dell and holds shares in Dell's smart series of computers.
But August knew very well that he was full of expectations for the arrival of these two thousand computers.
Similarly, don’t look at IBM, HP, Samsung and other computers to buy well in Germany.
The European headquarters of these companies are very worried during this time.
They know very well that Lenovo has cooperated with Changtian Technology, but they have no idea what the performance of the products will be after the cooperation?
Christmas is only a week away.
2,000 computers shipped from Jiangzhou arrived at the German Glass Dell Experience Store.
On this day, Crystal, the president of Dell's European headquarters, came to greet him personally.
Anna and others were a little confused when they saw the president actually coming to greet this batch of computers.
In their impression, how could a low-end computer with an AMD chip be worthy of being greeted by the president in person?
When Dell's Pentium 4 processor computers were released a few months ago, the president didn't come in person.
Before Anna and others had time to understand the situation, the president issued a new sales order.
Crystal told August: "This is Dell's new series, Dell Smart Series computers. The company's pricing is from 2,200 to 2,600 marks (approximately 8,500 to 11,000 RMB.)."
August was shocked when he heard the sales price, "Such an expensive sales price!"
The sales price of ordinary home computers and high-end computers in Dell's hands is only around 2,000 marks, and the sales price of most computers is around 1,500 marks.
Now this new product uses AMD's new products, and the sales price has actually increased to 2200~2500 marks.
As a store manager and sales manager, August knows the German market very well. He is worried that if such a price is marked, no consumers will pay for it.
But the president of Europe said with great certainty: "This is a decision made by Dell's headquarters. The relevant promotional brochures and advertisements are also uniformly arranged by the headquarters. During this period, they will be released during prime time on TV stations and major print media."
The president of Europe was also uneasy at this time, "Europe is one of the most important markets for Dell's global layout. These 2,000 computers are just asking for directions. If they can be accepted by the European market, the head office will increase the sales and production of this series of products." "
August originally had some opinions of his own, but when he saw the PC configuration list handed over by the president, not only did he not object, but he also said excitedly: "It is equipped with carbon crystal memory and carbon crystal hard drive!?"
The president of Europe nodded and said: "The latest technology of Changtian Technology."
August said quickly: "We must complete the publicity and sales tasks as required."
The aroma of wine is not afraid of the depth of the alley.
Most European people don't know Changtian Technology at all, nor do they know about carbon crystal memory and carbon crystal hard drives.
But some high-end gamers and computer users in Europe have been paying attention to this matter.
When advertisements for Dell Smart Computers appeared overwhelmingly on Berlin TV stations and mainstream German print media.
These high-end users in Germany suddenly realized that they did not expect that the carbon crystal memory and carbon crystal hard drive that they had been thinking about would be paired with Dell computers and sold in Europe.
Happiness came so suddenly that no one had even reacted.
The only thing that makes everyone feel a little regretful is that the computer with this configuration is equipped with AMD's high-end chips.
In terms of CPU performance, there is still a certain gap between AMD and Intel.
Since then, European Christmas PC sales competition has suddenly become tense.
The price of Dell Smart series computers is similar to the price of IBM's mid-to-high-end PCs, but there is still some gap between the top series of IMB.
European consumers are very tempted to buy it, but after comparing IBM's configuration, they have some doubts about Dell Smart not using Pentium 4 processors.
The global PC industry technology companies are focusing on the European market.
Strange things happened.
Three days after the Smart series entered the European market, not a single computer in this series was sold.
Many consumers came to consult, but they did not buy.
There are still two things that everyone is most worried about.
One is the safety issue of new hardware equipment, and the other is that the price is so high, and the Pentium 4 processor is not used. Some people are still unwilling to pay this money.
AMD President Gervin was very anxious when he saw this situation.
He also felt a sense of powerlessness.
If the performance of AMDS3000+ series CPUs could compete with Intel, why would consumers be so confused!
Xia Guo, Chen Xiao and Zhou Linghua are also paying attention to the European market.
The success or failure of Dell Smart in the European market also means the success of Chen Xiao's policies to a certain extent.
However, judging from the current situation, the effect is not as satisfactory as everyone imagined. The European market's response to new products seems to be half a beat slower.
Everyone was a little nervous.
7017k
