Hard drive price cuts are coming as expected.
The prices of hard drives of various models from Seagate, Western Digital, Meituo, IBM and other brands have been reduced by 200 to 400 yuan.
The price reduction of hard drives is of course an absolute benefit to Xia Guo's computer parts sellers and PC manufacturers.
Lianxiang was the first to get the relevant news.
Yang Qing also quickly found Uncle Liu to discuss whether Lianxiang's PCs should follow the price reduction of hard drives.
Uncle Liu held a newspaper in his hand.
This newspaper was the "Shenxiao" of that day.
Before Yang Qing spoke, Uncle Liu knew what the purpose of Yang Qing's visit today was.
Lianxiang now has a big business. Although Yang Qing is responsible for specific work, the head of Lianxiang is still Uncle Liu.
"You are going to tell me that the price of mechanical hard drives has been reduced, right?" Uncle Liu continued to read the newspaper and said, "Xiao Wang just told me."
The overall price reduction of mechanical hard drives has a great impact on Lianxiang, because Lianxiang is the PC factory with the highest shipment volume in Asia, and the amount of hard drives in demand is also huge.
The price reduction of hard drives will reduce Lianxiang's cost of producing computers and increase Lianxiang's profits.
If Lianxiang's PCs take advantage of the trend and reduce prices, they will also attract more consumers.
"Director Liu, you already know this." Yang Qing said quickly: "Our corresponding production costs will also be reduced. My suggestion is to lower the sales price of PCs to win more users."
Uncle Liu did not continue to mention this matter, but instead placed the newspaper in front of Yang Qing.
Uncle Liu said thoughtfully: "This is today's newspaper, have you read it?"
"We, Lianxiang, have been established for so many years, and it is difficult for us to have a "Shanxiao" last time. However, Changtian Technology and Shenchuan were on the list just after they were established, and the country gave them very high praise."
Yang Qing was a little embarrassed.
Uncle Liu continued: "We have been working hard in the PC industry for so many years. You and I both know that mechanical hard drive technology has been very mature last year and can be mass-produced on a large scale."
"In Europe, America and Japan, the price of mechanical hard drives has dropped significantly compared to previous years."
"Only in Xia Country, the price of machine hard drives has increased in recent years."
"Even if we, Lianxiang, negotiated with Seagate, IBM, etc. in person, the other parties would not give in and there was no room for negotiation on the price issue."
"These Western companies hope to make maximum profits in Xia Country. Why did they suddenly choose to cut prices?"
Yang Qing's face looked a little ugly.
Uncle Liu said helplessly: "Because of Changtian Technology, because Changtian Technology's carbon crystal hard drive made them feel the crisis."
"Yang Qing, we did not cooperate with Changtian Technology this time. I think it may be one of the biggest mistakes in recent years!"
Looking at Uncle Liu's worried face, Yang Qing also said: "Both the American Computer Association and the Semiconductor Association have sent letters. We all have to put a question mark on whether stand-alone hard drives can continue to exist in this market in the future."
"On the contrary, I feel that the price reduction of hard drives from Seagate and other brands is a good thing. This is their first move to stabilize the market. If carbon crystal hard drives continue to affect the market share of mechanical hard drives, we do not rule out that the United States will take further measures."
Yang Qing didn't say anything else because they didn't believe that the private technology company of the Yi Family and Xia State could compete with the entire American Semiconductor Association and its member units.
Yang Qing's idea is to take advantage of this wave of price cuts for mechanical hard drives to expand Lianxiang's market share and profit margins as soon as possible.
Now that the matter has come to this, Uncle Liu can do nothing.
After a simple discussion, Lianxiang decided to reduce the prices of all PCs in line with the fluctuation of hardware prices.
At this time, Seagate Xiaguo agents were nervously paying attention to the market response in Zhongguancun, Yanjing, and Huaqiangbei, Shenzhen.
This time, Seagate's products have been significantly reduced in price in Xia Country, with the purpose of stabilizing its market in Xia Country.
May and June of 2001 were definitely a carnival feast for computer hardware vendors and consumers in Xia State.
An 80G hard drive that originally cost thousands of yuan now retails for just over 800 yuan, which is nearly 400 yuan lower than the price at the beginning of the year.
The result of the decline in hardware prices is to stimulate market consumption.
Many consumers who were originally planning to buy a computer quickly saw that the price of the hard drive had been reduced by 400 yuan, and they quickly made a move.
Because the price of hard drives has remained high in the past few years, and now the price has finally dropped. What if you don't buy it now, and the price will increase in the future?
The reduction in the price of hard drives also drives down the price of overall PCs.
The overall price of PCs at home and abroad, including Lianxiang, Dell, and HP, has dropped significantly.
Suddenly, 20G and 40G hard drives lost their market.
Merchants bargained a lot to sell goods, and 60g and 80g hard drives directly became the mainstream.
Agents also feel one thing keenly - whether it is IBM or brands such as Seagate and Maxtor. Hard drives have achieved large-scale mass production, and prices will become lower and lower.
Coupled with the existence of carbon crystal hard drives, agents do not dare to raise prices to secure goods. They only hope to increase sales as soon as possible and earn more profits.
Now consumers are confused again.
Should I spend a few hundred more to buy a Shenship equipped with a carbon crystal hard drive, or should I save a little and buy an 80G mechanical hard drive?
An 80G carbon crystal hard drive costs more than 900 yuan and is out of stock.
An 80G mechanical hard drive only costs about 700 to 800 yuan, and the supply is sufficient.
Lianxiang seized this opportunity and directly launched the slogan that there is no "biggest, only bigger".
All high-end new series of PCs are equipped with 80G hard drives, and prices have dropped to a certain extent.
And at all major sales points of Lianxiang, dealers will emphasize one thing to consumers: Lianxiang is the largest PC company in Asia, and has a history of more than ten years. Its products, both in terms of after-sales and quality, are guaranteed. . On the contrary, although some brands are cheaper, their after-sales issues are worth considering.
Although these dealers did not name certain brands, anyone with a discerning eye would know at a glance that they were talking about Shenship.
Wu Jun also felt the crisis. During this period, the sales speed of the Shenchuan T1 series encountered a little obstacle.
When many consumers purchase Shenship, they will take the initiative to ask whether the price of Shenship's carbon crystal hard drives will be reduced.
After all, Shenchuan emphasizes cost-effectiveness. Now that the price of mechanical hard drives has dropped, the cost-effectiveness of the Shenchuan T1 series is not so obvious.
Wu Jun was still a little anxious at this time, wondering whether he should call Changtian Technology to inform him about the price reduction of mechanical hard drives.
Who knows, Wu Jun doesn't need to worry about the sales price of mechanical hard drives that Changtian Technology automatically adjusts.
Changtian Technology’s entire range of mechanical hard drives are priced at RMB 400 off.
This measure is quite ruthless, that is, the price of a carbon crystal hard drive of the same capacity is almost the same as that of a mechanical hard drive.
But after this policy came out, it was immediately opposed by Wu Jun.
Wu Jun hurriedly came to Jiangzhou from Shenzhen City to interview Chen Xiao.
"The Shenchuan brand has just been established, and our product based on carbon crystal hard drives has only been on sale for two months. At this time, the price of carbon crystal hard drives has fluctuated so much, which will definitely hurt the feelings of old customers!"
Wu Jun is most worried about the damage to his brand image.
This view is also recognized by senior executives such as Wang Xiang and Zhou Linghua.
After all, if the price of a product drops just a few days after it comes out, what will consumers think?
Consumers will definitely think, if I wait a little longer, the price will be even lower.
This is also extremely harmful to the brand.
For example, second-tier luxury brand cars such as Cadillac in later generations.
A new car has been released, and the first reaction of consumers is that it will be reduced by 100,000 or 80,000 if they wait. It seems that if the price is not reduced, it will be a pity for the brand.
But Chen Xiao has a different point of view.
"What Shenchuan needs to do now is to seize the market, rather than just defend the brand."
"The price of new products is lower than that of old products, which will definitely make old users a little unhappy."
"That's how I think about it."
Chen Xiao expressed his thoughts.
The price of carbon crystal hard drives will definitely decrease as the price of mechanical hard drives decreases.
But in order to take care of old users, Changtian Technology has formulated a policy.
Users who own carbon crystal hard drives can contact the corresponding agents of Shenchuan or Changtian Technology to replace and upgrade the hard drives for free.
That is to say, if you have a 60g carbon crystal hard drive, you can upgrade it to 80g for free, and the 80g hard drive can be upgraded to 120g for free.
What about the 120g one?
It can be upgraded to 160g for free.
Changtian Technology will take advantage of the trend to launch a 160g ultra-large capacity hard drive, and its retail price will remain at 1,200 yuan.
As soon as the news came out, the entire market was shocked.
(End of chapter)
